“We also are not perfect at podcasting or anything we do. So we have a bell that we will ring. So if we make a mistake, there's a bell that rings and then we have to take a drink. So it's in line with the podcast. And I think people are really enjoying playing along at home.” Amy Faulkner hosts the Dead Men of Whiskey Podcast

0:22 - How Amy started a podcast about the History of Whiskey. Her goal was to tell the interesting stories behind all of the creators of whiskey.

2:58 - She promoted the show by tapping into her existing network of spirit fans on social media.

3:43 - On top of promotions, she also has a merchandise store, and is building a community on Twitch and Discord. If she or another speaker on the podcast makes a mistake, they ring a bell and then take a drink. People play at home.

6:12 - She got transcripts to boost her website's SEO. Transcripts are also great for pulling in interested readers to find new topics/characters in the history of whiskey.

7:26 - Amy will soon use the all-search widget to figure out whether topics have already been spoken about on the show already or not.

Website: https://www.deadmenofwhiskey.com

Instagram: https://www.instagram.com/deadmenofwhiskey/

Facebook: https://www.facebook.com/deadmenofwhiskey/

Where to listen: https://www.deadmenofwhiskey.com/listen

To learn more about Podscribers, or to come on as a guest, email me at eugene [at] podscribe [dot] ai. Thanks!