“I’m always one conversation away from changing my life.” Ben Killoy is a father, a podcast producer, an entrepreneur, a life coach, and a veteran.

0:29 Ben pivoted into podcasting in Jan 2020 after losing his job. Others were quickly asking him for help only a few months after he started his first podcast! The skills you learn as a podcaster are very valuable. You don’t need to be an expert. You just need to know a bit more than someone to help them.

2:01 Return on Objective (ROO): How do all of your activities align with one single goal? First, identify your ROO. Then, aim all of your resources towards it. If Ben were restarting his podcast, he’d ask himself what his ROO is. Find the reason you want to launch a podcast. Why do you want a podcast? What are your listeners going to get? What are you moving your listeners towards?

8:00 Ben bought transcripts because they’re a quick SEO win. Transcripts might be better than show notes because you don’t know what questions googlers are seeking answers for - but the answer may be in your transcripts. This is an easy quick win with little work, but big payoffs.

11:40 Ben’s primary goal when starting Military Veteran Dad was to publish. He grew his podcast by asking his guests to help promote the episode.

Remove all the work for your guest! Send them the link to the episode, send them the text they could use. Go on other people’s podcasts too! Share your story and your mission over an hour. You don’t do much work, but the episode continues to grow and grow for years. People will reach out to work with you!

15:20 Stop shouldding on yourself!

Shouldding is when you say “I should do this, I should do that, I should be like him, etc”. Just stop it. You can’t do it all. The most important thing in podcasting is to hit publish every week. Don’t talk yourself out of it. As long as you hit publish, you’ll grow. And as long as you grow, you move forward.

18:48 Keep in mind that finding guests is a lot of work. If you’re a good candidate for a podcast, you save them time by pitching yourself as a guest! Podcasts which are a year or younger would be great candidates.

After you have a guest on your podcast, ask them:

who do you know who’d fit well on the podcast?
which podcasts would I be a good guest on?

Do these two things and you won’t have to send out as many cold emails and calls. If you send out a cold email, be super short.

“I’m always one conversation away from changing my life.”

22:44 Ben’s business ecosystem: website, instagram, facebook page, coaching program.

His objective: to plant a seed of doubt into the mind of his listener. “I thought I was the only one who felt this way! If I’m not alone, what else might Ben have to offer me to reconsider?

24:34 Don’t know what to start a podcast about? Pick a problem that you had five years ago, that you've moved past, and talk about that. Someone today needs that knowledge you have about it.

instagram: @militaryveterandad, @ben_killoy

website: militaryveterandad.com

To learn more about Podscribers, or to come on as a guest, please email me at eugene [at] podscribe [dot] ai. Thanks!