In episode # 295 of the Pool Nation Podcast, we sit down with Jeff Morrow Jr. to talk about something that can completely change how you look at your business…

👉 More revenue without adding more pools.

This isn’t about working harder.
This isn’t about adding routes.

This is about identifying opportunities already sitting in your customers’ backyards—and turning them into high-margin revenue streams.

Jeff shares his journey from grinding through the 2008 recession…
➡️ Mixing product by hand in a garage
➡️ Cold calling contractors at 19
➡️ Nearly going out of business multiple times

…to building multiple successful product lines and scaling into thousands of retail stores nationwide.

But more importantly for you as a pool pro…

We break down a real-world opportunity that can generate $5K–$10K+ jobs with the customers you already service.

🔥 What You’ll Learn in This Episode

Why most pool pros are leaving serious money on the table
How to identify backyard opportunities during your weekly service
The biggest mistakes homeowners make with pool decks
How to position yourself as the trusted solution provider
Real numbers behind high-margin service add-ons
Why education + awareness = revenue growth

⏱️ Timestamps

00:00 – Podcast intro & guest introduction
01:00 – Jeff’s journey: from recession struggles to entrepreneurship
04:00 – The grind: cold calling, early failures, and breakthrough moments
08:00 – Pool Nation updates: events, boot camps & competitions
11:00 – How the business started and evolved into coatings
18:00 – The shift into pool deck solutions and market opportunity
24:00 – Marketing pivot: SEO, YouTube & going direct to homeowners
30:00 – Why most pool deck solutions fail (and what works)
33:00 – The real opportunity for pool pros (high-margin add-ons)
40:00 – Boot camps, hands-on training & industry growth
52:00 – Building new product lines & scaling into retail
01:03:00 – The system: how the product works (step-by-step)
01:13:00 – Real job example: turning one job into $30K+ revenue
01:20:00 – Why this is a game-changing opportunity for pool pros
01:30:00 – Final thoughts: business growth, opportunity & mindset

🙌 Special Thanks to Our Sponsors

SPPA
Blu-Ray XL
AquaStar Pool Products
Natural Chemistry
Raypak
Heritage Pool Supply
Hayward Pool Products
Poolside Tech (The Attendant)
Pool Brain
Nidec (US Motors)
Encore Coatings