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Linda Holmes
Everywhere you look, movies and TV shows are teaming up with all kinds of companies to make product tie ins. We're not talking about just action figures or board games. They're doing a little bit of everything. And we do mean everything. I'm Linda Holmes, and today we're playing a game about some very strange brand collaborations on NPR's Pop Culture Happy Hour. Joining me today are my fellow Pop Culture Happy Hour hosts, Glenn Weldon. Hello, Glenn.
Glenn Weldon
Hey, Linda.
Linda Holmes
Steven Thompson. Hello, Stephen.
Stephen Thompson
Hey, buddy.
Linda Holmes
And final contestant, Aisha Harris. Hello, Aisha.
Aisha Harris
Hello, Linda.
Linda Holmes
All right, so it's been a while since I subjected you all to a little quiz. This one is about some of the brands that have worked with movies and TV shows to create all kinds of things that you can buy that may or may not capitalize on the warm feelings you have about whatever you just watched. They are all multiple choice questions. You will each get three questions and then we will see at the end if someone has won or if there's a tie. And if there's a tie, we're gonna break it.
Stephen Thompson
All right?
Aisha Harris
Okay.
Stephen Thompson
Just a heads up. I intend to win this.
Glenn Weldon
Yeah.
Linda Holmes
Cool.
Glenn Weldon
This is amazing. We haven't done this in such a long time. And I just feel free. I've done no prep. I've done no homework. It's all you. And the producers who did all that.
Linda Holmes
Yeah. Got a shout out. Producers Mike Katsif and Liz Metzger, especially very helpful in creating this quiz. We're gonna get right down to it. All right, Steven, are you ready for the first question?
Stephen Thompson
Holmesi I have never been more and less prepared in my life.
Linda Holmes
All right. Awesome. Perfect. Steven, which of these is a real product tied to the release of the Hunger Games catching fire in 2013? Is it a district 12 peasant bread? An apple walnut loaf from Pepperidge Farm sold only at Costco? Katniss cream doughnuts, which were just cinnamon apple? The Capitol Collection covergirl makeup based on the cartoonish appearance of the super rich.
Glenn Weldon
Oh, man.
Linda Holmes
Or is it a Hunger Games shampoo called Don't Tangle with Me?
Stephen Thompson
Wow. I mean, I do remember some kind of strange tie ins with these movies. And Catching Fire is the second book and the follow up to a big hit movie. So it feels like the kind of thing where they go pretty far afield with these things. I mean, I remember, like, Star wars branded oranges.
Linda Holmes
Sure.
Glenn Weldon
Stephen, I'm not trying to help you, but just available only at Costco. That's a Linda Holmes brain detail. It's so good.
Linda Holmes
No, that's not fair.
Glenn Weldon
It's tempting, but you choose you.
Stephen Thompson
Yeah, Holmes is good at dropping details that make it sound so specific. It must be real. My point, I'm far too advanced a thinker to fall for such a ruse. I am gonna go with the makeup collection, which is definitely self satirizing in a way, but at the same time, like, look like Jennifer Lawrence?
Aisha Harris
Well, no. Wasn't it look like the rich people in the movies?
Stephen Thompson
Oh, right, right, right, right, right, right, right, right, right.
Aisha Harris
Good point. Sorry, not to help you, but good point.
Stephen Thompson
You are helping me. You are helping me. The Capitol collection. Gosh, that does sound like a Linda thing too, though, doesn't it? I'm gonna go with my first hunch and go with the makeup, but yeah, I'm probably wrong.
Linda Holmes
All right, the correct answer is the Capitol collection.
Aisha Harris
Yes, that was gonna be my guess too.
Linda Holmes
Cover girl makeup based on the cartoonish appearance of the super rich. Very good, Steven. Well done.
Stephen Thompson
Available only at Costco.
Aisha Harris
I mean, I could be wrong, but I don't know if Costco does that kind of thing. Do they?
Stephen Thompson
Right. Costco doesn't necessarily do a ton of, like, Costco specific brands.
Glenn Weldon
Sounded good.
Linda Holmes
All right, all right, so I screwed it up. I should've.
Stephen Thompson
Kirkland branding.
Linda Holmes
I should have said available only at, I don't know, Giant or something.
Aisha Harris
Walgreens? Target.
Linda Holmes
Fine, fine. Aisha, you are up on the second question. Which of these lines of marketing copy was briefly used to promote the Handmaid's tale wine in 2018? What was it? A, it's useless to resist the wine's smooth and appealingly earthy profile, so you may as well give in. Okay, was it B, they're out here crushing spirits. We're out here crushing the best grapes just for your palate. Was it C? She's had a lot of hard days and a lot of long nights. Think of Offred as the original wine, Mom.
Stephen Thompson
Wow.
Aisha Harris
All of these could be possible.
Linda Holmes
Or was it D? Pleasure is forbidden in Gilead, but you'll have plenty when you invite this lively Cabernet Sauvignon in into your home. Believe it or not, one of those four is a real.
Aisha Harris
No, I believe all of them are possible. I mean, none of these quite reach the heights of she came for the pasta and got lost in the sauce from Yumi and Tuscany but it's up there. The brilliance of all of these is that any of them sound like they could be under the caption of an influencer who's trying to sell. Or, like, put on a T shirt to wear while you're out having wine with other wine moms.
Glenn Weldon
And they all include wine buzzwords. I mean, she's done her homework.
Stephen Thompson
Yeah, she really has.
Aisha Harris
Yeah. I think the crushing spirits one is drawing me in. Honestly, I have no idea. These are really good. Whichever ones you wrote are, good job, Linda. I'm going to go with B, crushing spirits, because that just feels like marketing.
Linda Holmes
Gotcha. The correct answer is it's useless to resist the wine's smooth and appealingly earthy profile, so you may as well give in. They did not use that marketing copy for very long because you don't want
Glenn Weldon
to sell wine with despair.
Stephen Thompson
I would guess there was blowback.
Linda Holmes
As you may imagine, there was Internet backlash. The wines were pulled after one day.
Aisha Harris
Yes. Yes. Okay, fine. Foiled by the resistance.
Linda Holmes
Well, listen, I mean, it shouldn't be real marketing copy. It's just that it was.
Glenn Weldon
It really should be.
Linda Holmes
All right, Glenn.
Glenn Weldon
Yep.
Linda Holmes
Your first question tied to Star Trek, the Final Frontier. Kraft Foods sold a special item that could hang from your belt. What was it? A, a peanut shooter. B, a marshmallow dispenser. C, a Mac and cheese tube. D, a ketchup syringe.
Stephen Thompson
Wow.
Glenn Weldon
Okay, so Star Trek V is the one where they go to the center of the galaxy looking for God, I want to say, hanging an onion from their belt. Because it was the style at the time. It was the style at the time. I don't think it's it. So what's the most futuristic tube is a very futuristic Star Trek Y word. Jeffrey's tubes, for example. So Mac and cheese tube means you'd have to have the pasta. The macaroni, which is a tube inside a tube that's a science fiction concept, ends up being in Star Trek. So while there's trappings of phaser battles and things like that, it's not militaristic. In fact, it's a we all should love each other kind of vibe. So I'm going to eliminate a. I'm going to eliminate the ketchup dispenser. I'm going to go with the marshmallow thing.
Linda Holmes
The marshmallow dispenser.
Glenn Weldon
The marshmallow dispenser.
Linda Holmes
Correct answer is marshmallow dispenser.
Stephen Thompson
What?
Linda Holmes
Because in my memory of reading about this in the movie, Spock has a marshmallow dispenser that he uses to dispense marshmallows. Take a marshmallow to roast their roasting marshmallows.
Glenn Weldon
They do.
Linda Holmes
I was really afraid you were gonna remember.
Glenn Weldon
I should have. I really should have.
Linda Holmes
Got it right anyways.
Glenn Weldon
Got it right anyway.
Linda Holmes
So that is one round down. We've got two rounds to go. All right, we're going to take a second and we'll be right back for six more questions.
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Linda Holmes
Stephen, it is back to you. The movie Despicable Me 3 led to a partnership with what unexpected brand? A Miracle Gro which created a special fertilizer called Miracle Gru. B the Huffington Post, which ran a series of short articles called Minions.
Glenn Weldon
Okay, not this one. Not this one. Everybody has not this one.
Stephen Thompson
Oh no, Glenn. This has to be the real one. Linda would never laugh at her own.
Aisha Harris
I feel like this is cheating, but it's fine. It's fine.
Glenn Weldon
Once we hear it, we're gonna laugh too. But we need to hear it.
Aisha Harris
Why don't you swap them and do that choice last?
Linda Holmes
Yeah, I'll do that one last. The History Channel, which ran a series of specials called Despicable about famous dictators Zumba, which created exclusive choreography for one of the songs in the film. Or the Huffington Post, which ran a series of short articles called Minions Opinions. Okay.
Glenn Weldon
All banana based. Really?
Stephen Thompson
Minions Opinions in the Huffington Post. Miracle grew, which certainly could be Linda's brain. These are all plausible.
Glenn Weldon
Would the History Channel play so fast and loose and glib about brutal dictatorships that they would invoke a children's movie?
Stephen Thompson
Yeah, I'm gonna go with the Zumba dance.
Linda Holmes
Gonna go with the Zumba dance. I have to tell you, I don't think you would have gone with Minion's opinions even if I had not laughed at my own joke. Okay, the answer is Zumba. All right.
Stephen Thompson
Yes.
Linda Holmes
Which created exclusive choreography for one of the songs in the film. I do apologize for arguably giving away the game on one an you only
Stephen Thompson
tipped your hand on one of the four.
Linda Holmes
I had written such an absolutely ridiculous and terrible thing that it made me laugh, I will admit. All right, we're pulling it together, Aisha. Next question for you.
Aisha Harris
Feel free to laugh at whichever one you'd like, Linda. Whichever. I will. Just so I have a leg up here.
Linda Holmes
Absolutely. The 2025 sequel, Wicked for Good, had a very robust collection of collaborations with brands, including something with the marketing phrase Wonderfulest woods and Beautifical Blossom. What was Wonderfulest woods and Beautifcal Blossom? A, a fragrance used in laundry scent boosters made by Gain. B, a print used on sheets sold at Target. C, a green shade and a pink shade used together in special bags of M and Ms. Or D, a pair of squirrels featured on Wicked silver socks. For the purposes of fairness, you can assume I laughed at the Wicked socks.
Aisha Harris
I just don't understand the squirrels part, because I don't recall squirrels being a prominent part of Wicked.
Linda Holmes
They may not have been. Perhaps you should assume that they weren't.
Aisha Harris
Yeah, no, I'm going to assume that they weren't. Hmm. Wonderfulest and beautifulest.
Linda Holmes
Wonderfulest woods and Beautifcal Blossom.
Aisha Harris
I mean, there was an era When M&Ms. Were, quote unquote, sexy, and it was very weird. I forget the green. M and M was sexualized in a very strange way.
Stephen Thompson
This was actually briefly a culture war issue. As a matter of fact, someone was mad that M&Ms. Weren't sexy anymore.
Aisha Harris
Yes, I remember that.
Glenn Weldon
I'm not trying to help you, Aisha, but the whole thing about Wicked was pink and green and Wonderfulist woods is green, and Beautifulest Blossoms is pink.
Aisha Harris
I know. I know. Yeah.
Stephen Thompson
Glenn, what are you doing, man? This is a competition I'm just, I
Aisha Harris
just, I was already leaning that way anyway because like I said, M and Ms. Were sexy. And I guess maybe this was the way they pulled back and got less woke and they were like, we're just going to say beautifulest and wonderfulist as opposed to like hubba hubba. Yeah, I'm gonna go with the M&Ms. Like that just makes whatever. I'm already down one. If I'm down two, it is what it is. Let's go with the M&Ms.
Linda Holmes
The correct answer is a fragrance used in laundry scent boosters made by Gain. Well, what can I tell you? Your laundry can smell like wonderfulist woods and beautifical blossom.
Stephen Thompson
I have a migraine just thinking.
Glenn Weldon
I know, right?
Linda Holmes
There were actually, I think a number of fragranced products that used these two phrases. So if that appeals to you, perhaps you can still find them on ebay or something like that. All right, Glenn, we're going over to you. Van Leeuwen ice cream made what? Actual movie tie in ice cream flavor. Was it a glass onion ice cream which tasted like onions. Nosferatu ice cream, which tasted like garlic. Licorice pizza ice cream, which tasted like licorice and pizza. Or chicken run ice cream which tasted like chicken. For the purposes of round balance, you can assume I laughed at the licorice pizza.
Stephen Thompson
Licorice pizza ice cream.
Glenn Weldon
I'm eliminating glass onion not because of the fact that there couldn't be onion flavored ice cream. I know for a fact there is, but the word glass. You don't want the word glass anywhere near ice cream. So I'm eliminating that.
Aisha Harris
Smart.
Glenn Weldon
I know that if you go to the Gilroy Garlic Festival in Gilroy, California, you will get some garlic ice cream.
Stephen Thompson
But I don't know if Nosferatu is
Glenn Weldon
the kind of film that would do light hearted tie ins. Eggers seems a little too self serious for that. The director. I'm gonna go. And again, I don't think, I don't think Licorice Pizza is the kind of film, it has kind of indie cred and I don't think it would want to be tied into anything as cheesy as ice cream flavor. But you know, studios are studios and studios are going to studio. So I'm going to go with licorice pizza.
Linda Holmes
The correct answer is glass onion ice cream which tasted like onions. Great. Matt Singer, who does a lot of tasting of high end foods, especially at places like Denny's and ihop, tasted this and said he could only taste the
Glenn Weldon
onions, only taste the Broken glass.
Linda Holmes
The flavor palette was Bourbon onion jam.
Aisha Harris
Oh, my God, that sounds disgusting.
Linda Holmes
Along with some glazed pineapple infused honeycomb. Yeah, but according to Matt, it just tasted like onions.
Aisha Harris
Yeah, because onions overpowers every other flavor that you mentioned there.
Linda Holmes
You would think. You would think. Alrighty, so we're going back to full pallets of answers because I'm not going to laugh, so.
Glenn Weldon
And, Stephen, you're getting no help. No help from me. No help from anyone. You're on your own.
Aisha Harris
Our lips are sealed.
Stephen Thompson
Yeah.
Linda Holmes
All right, Stephen. Godzilla vs. Kong had its share of marketing muscle. Which of the following was part of it? A, stomping sneakers, a New Balance offering that could spice up your run with the spirit of Godzilla. B, Godzilla and Kong electric salt and pepper grinders from Williams. C, A whey protein powder from Megaplex that promised to harness the two Titans, strength, energy and raw power. Or D, Zilla vanilla, a frozen yogurt with banana chips.
Stephen Thompson
Oh, my gosh. Okay, so all of these feel fairly plausible.
Glenn Weldon
You're able to plaus them all.
Stephen Thompson
I mean, stupid, but plausible. I feel like the kind of nutritional powder that feels like the most plausible to me because, like, harness the power of God's. I mean, there definitely are, like, you know, the, like, Hulk smashing fists that make sounds, but would you do that with sneakers? I am going to go with whatever the, like, nutritional powder. Harness the power of two Titans. That one feels the rightest to me.
Linda Holmes
The correct answer is away protein powder from Megaplex that promised to harness the two Titans. Strength, energy and raw power.
Glenn Weldon
Three for three.
Stephen Thompson
Oh, my gosh. Glenn and Aisha are going to lose. Have to answer their quiz questions. Just, like, under a cloud of defeat.
Glenn Weldon
No. No.
Aisha Harris
Wow.
Glenn Weldon
What else is new?
Linda Holmes
Well, how gracious of you.
Aisha Harris
Thanks for rubbing it in.
Linda Holmes
All right, Aisha, when Heinz decided to make easy squirt ketchup in unexpected colors.
Aisha Harris
Gross.
Linda Holmes
What character did they call upon to help promote one of the shades? A, Barney the Dinosaur on bottles of purple ketchup. B. Smurfette on bottles of blue ketchup. C, Pikachu on bottles of yellow ketchup. D, Shrek on bottles of green ketchup.
Aisha Harris
Okay, I feel like this was something that occurred during my childhood. And I vaguely remember these ads. I would never eat ketchup because that's gross. But, like, Barney seems not right. Shrek sounds far more plausible. Pikachu, you said? I don't think it's Pikachu. Cause then it looks like. Then it would look like mustard and it'd be confusing. Dumber. Things have happened, so I don't know.
Linda Holmes
I think the entire theme of this quiz is dumber things have happened.
Aisha Harris
Yeah, I feel like it's down to Barney or Shrek. Okay, why am I. It doesn't even matter at this point. It really doesn't.
Glenn Weldon
Embrace the futility.
Aisha Harris
Yeah, I'm gonna go with Shrek, knowing it'll probably be Pikachu and whatever the correct answer is.
Linda Holmes
Shrek. Oh, yay.
Aisha Harris
Got one right.
Stephen Thompson
Super appetizing.
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Yeah.
Aisha Harris
Yeah.
Linda Holmes
All right, Glenn, which is the most expensive of the following kitchen items available in the Disney Store? Is it, A, the Grogu serving board? Is it B, the monorail corn cob holders? Is it C, the Yoda grill scraper with bottle opener? Or is it D, the Mickey Mouse slow cooker?
Aisha Harris
Okay, shocked you didn't give this question to me.
Glenn Weldon
Yeah, this is a Disney kid question. I mean, a slow cooker is an appliance. Corn cup holders are utensils. So if the Mickey Mouse slow cooker exists, it is the most expensive thing. Does it exist?
Linda Holmes
They all exist.
Glenn Weldon
They all exist.
Stephen Thompson
They all exist. Oh, they all exist.
Glenn Weldon
Well, then I'm gonna go with slow cooker because it's a thing you plug in.
Linda Holmes
That's true. But the answer is the Grogu serving board. Yes.
Stephen Thompson
Serving boards are pricey.
Linda Holmes
As of the time that I wrote these questions was 43.34 on sale. Believe it or not, the slow cooker is only $24.99. They've got some of those cheapy kitchen appliances down to a pretty low price now.
Aisha Harris
I don't even remember them selling kitchen appliances at the Disney Store. It's been.
Linda Holmes
Yeah, you can get. A lot of them are Star Wars. There's a lot of, like, waffle irons and stuff like that. So I believe the answer is, Steven has won the quiz handily.
Stephen Thompson
I have won the quiz. What was the tiebreaker, though?
Linda Holmes
Oh, the tiebreaker was, what is the price of the devil wears Prada 2 handbag popcorn bucket? Oh, without going over Price is right rules?
Glenn Weldon
I don't buy these things. Have you guys ever bought one of these popcorn holder things? I don't know. I don't know what a going rate is.
Aisha Harris
No, I would say. Okay, my guess for that would be. So this isn't just the holder itself, or, like, assuming you're buying the popcorn too.
Linda Holmes
I assume it comes with popcorn in it.
Aisha Harris
Okay. So the last time I bought popcorn, which is, like, at the time of this taping a couple of weeks ago, it was, like, even for a small it was like 10.99, which is ridiculous. So I'm gonna guess that this is a medium to large size. It's probably gonna be around 15.99. Just for the popcorn, add another, like, 15.99. So I'd say like 30. Let's say 33, including, you know, including taxes and stuff.
Linda Holmes
33. All right, Glenn, what's your guess?
Glenn Weldon
One dollar.
Stephen Thompson
I haven't gone yet, bud.
Glenn Weldon
I know, I know.
Stephen Thompson
But I'm just gonna say, Steven, I'm gonna say $1.50.
Linda Holmes
Well, you all messed yourself up because Aisha wins because of $39.95.
Aisha Harris
Wow.
Glenn Weldon
Yeah.
Stephen Thompson
$40.
Linda Holmes
This is on the website. You can buy it.
Stephen Thompson
Wow.
Linda Holmes
And, yeah, it's basically 40 bucks. So you both played yourselves.
Aisha Harris
Still cheaper than a coach handbag, so
Glenn Weldon
only just extruded plastic.
Stephen Thompson
Well, I'm just glad to have gotten something wrong just so the audience knows that I'm huge.
Linda Holmes
Oh, my gosh.
Aisha Harris
Let me throw the wine that I had to resist exactly at you.
Glenn Weldon
Crush his spirit.
Aisha Harris
Crush his spirit like the grapes.
Linda Holmes
So, yes, Steven got three. Aisha and Glenn got one each. He got it this time. I'm sure we'll gather here and do this again sometimes.
Glenn Weldon
Let's do it again. Yeah.
Linda Holmes
That brings us to the end of our show. Aisha Harris, Glenn Weldon, Stephen Thompson, thank you so much for being here.
Stephen Thompson
Thank you, buddy.
Glenn Weldon
Yeah.
Aisha Harris
Thank you. Thank you. Minions. Opinions, opinions.
Linda Holmes
I'm so sorry. This episode is produced heroically by Liz Metzger and Mike Katsiff, and it was edited by our showrunner, Jessica Reedy. Hello. Come in. Provides our theme music. Thank you for listening to Pop Culture Happy Hour from npr. I'm Linda Holmes, and we'll see you all next time.
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Aisha Harris
every week on our series if youf Can Keep it, we tackle the biggest political stories and why they matter for our democracy. Join me, Jen White, Mondays on the One, a podcast from WaMu and NPR. Hi, it's Terry Gross, the host of Fresh Air. Catch my interview about the birth of the culture wars.
Stephen Thompson
Even breakfast cereals have become part of the culture wars.
Aisha Harris
Author Isaac Butler takes us back to when the Christian right mobilized against provocative art. Listen to Fresh Air on the NPR app or wherever you get your podcasts.
This episode takes a playful turn as the hosts compete in a quiz all about strange, surprising, and sometimes questionable merchandise tie-ins with movies and TV shows. Through multiple-choice questions (crafted by Linda Holmes with help from producers Mike Katsif and Liz Metzger), the hosts must identify which wacky promotional products were real and which were fabricated. The whole roundtable takes a light-hearted, competitive approach, riffing on the bizarre intersections of pop culture and consumer products.
Question: Which is a real product tied to the movie’s release?
Question: Which marketing copy was real for The Handmaid’s Tale wine in 2018?
Question: What special item could hang from your belt?
(08:19–09:51)
Question: Which unexpected brand did the movie collaborate with?
Question: “Wonderfulest Woods and Beautifical Blossom” was used for what?
Question: Which wacky Van Leeuwen ice cream flavor was real?
Question: Which of these was part of the movie’s marketing?
Question: Which character promoted a special colored ketchup?
Question: Which of these kitchen items is the priciest?
Question: What is the retail price of the “Devil Wears Prada 2 Handbag Popcorn Bucket”?
The episode captures Pop Culture Happy Hour’s signature blend of camaraderie, quick wit, and slightly incredulous joy at the absurd side of entertainment fandom. Even if you missed the show, you get a front-row seat to the hosts’ friendship, sarcasm, and genuine surprise at how far brands will go to make a pop-culture buck. Their collective message: in the world of merchandise tie-ins, there really is no such thing as “too weird” anymore.