Podcast
Posers with Jodi Hendricks
Hosted by Jodi Hendricks · EN
The Poser's Podcast is where photography, psychology, and business collide. Hosted by Jodi Hendricks, photographer, educator, and creator of The Posing Method, this show is all about saying the quiet parts out loud and getting real about what it takes to build a thriving photography business. From raw takes to hard-won lessons, Jodi delivers unfiltered insights on posing, client experience, and making money without the BS. So, headphones in, tits up, and let’s build something incredible together.
36episodes
Episodes
Newest firstAll episodes
046: Rewind and Remind
Dec 3000:32:45Tap to summarizeBeing bold is great, but what does it actually look like in action? Today, we are re-airing a juicy episode from March where we talked about the power of creating your own demand and stepping out of the red ocean of competition into a blue ocean where you’re completely unmatched. Most photographers struggle to stand out because they’re unknowingly blending in—offering the same styles, using the same marketing tactics, and getting stuck in the same price wars. But when you take control of your positioning, lean into what makes you different, and own your worth, you stop chasing clients and start attracting them. So, let’s talk about how to do that—practically, strategically, and without all the vague, fluffy advice that leads nowhere. In this episode, we cover:🔥 Why most photographers struggle to book their dream clients—and how to fix it🔥 The concept of red ocean vs. blue ocean and why competing is a trap🔥 A practical exercise to plot out your market positioning and uncover your unique advantage🔥 How to use pricing, niche, branding, and authority to create demand instead of chasing it🔥 The biggest mistakes that keep photographers stuck in the noise🔥 My personal journey of stepping out of the wedding industry and redefining my business🔥 A challenge for you: Identify your own blue ocean and make bold, strategic moves Timestamps:00:00 Welcome back! Life updates & home renovation chaos05:00 Why vague advice isn’t helpful—and what we’re doing differently today08:00 The power of creating your own demand instead of waiting for it10:00 The difference between red oceans (competition-driven) and blue oceans (demand-driven)15:00 A step-by-step exercise to identify what makes your business stand out22:00 How to position yourself in a way that attracts clients effortlessly28:00 Final thoughts & today’s challenge—step into audacity and own your market31:00 Closing thoughts & call to action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works.Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referral LAST CHANCE TO JOIN THE MASTERMIND WITH EARLY BIRD PRICING!Get into the Mastermind Here for $500 off before 12/31! BOOK A 1:1 CALL WITH ME → https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity
Transcribe →045: The Purge
Dec 2300:23:50Tap to summarizeBefore I touch a planner.Before I set a single goal.Before I decide who I’m going to be in 2026… I’m pausing. This episode isn’t about motivation or manifestation.It’s about purging and elimination. I’m closing out 2025 with my biggest revenue year ever — over half a million dollars — and I’m talking about the part no one glamorizes. The pressure of a massive Q4. The mental whiplash that comes with success. The moments where ambition quietly turned into overextension. This is a raw end-of-year reflection on what worked, what didn’t, and what I’m no longer willing to drag into a new year just because it helped me hit a number. Before January resolutions, I’m starting somewhere else:Elimination. What has to go before anything new can actually work? If you’ve ever ended a “successful” year feeling heavy…If you’ve hit goals and still felt unsettled…If you know something didn’t work but haven’t slowed down long enough to name it… This episode is for you. Because I don’t get to dream about 2026 until I purge what didn’t serve me in 2025. Welcome to The Purge. Timestamps:00:00 Welcome to the Posers Podcast00:35 A Personal Update: Ski Holiday and Sickness02:55 Reflecting on a Fast-Paced Year05:16 Financial Success and Challenges09:30 Mistakes and Lessons Learned14:51 Preparing for the New Year: Elimination and Reflection21:46 Wrapping Up and Gratitude23:18 Closing Remarks and Call to Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works.Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referral The Mastermind → You can get the early early bird discount and lock in your spot for $500 off until December 31st https://posershq.thrivecart.com/the-mastermind/ BOOK A 1:1 CALL WITH ME → https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity
Transcribe →044: Pretty Websites Don’t Convert
Dec 1600:38:01Tap to summarizeThis episode starts with a dusty studio, a Facebook Marketplace obsession, and a table that required a full-body commitment and questionable parenting choices to acquire. But this isn’t a story about furniture. It’s about what happens when you intentionally design the spaces where decisions are made and money changes hands. Inside this episode, Jodi pulls back the curtain on what she’s been seeing after deeply auditing photographers’ websites and portfolios, not skimming, not scrolling, but experiencing them the way real clients do. What she found was consistent, costly, and quietly sabotaging bookings. She breaks down why most photographers are unknowingly building decision-making environments that create hesitation instead of trust, confusion instead of clarity, and chaos instead of confidence. From unclear positioning to bloated portfolios, overstimulating design, missing process, and the biggest red flag of all, no email capture or funnel.This conversation reframes your website as what it actually is: a business meeting that happens without you in the room. If your inquiries feel unpredictable, your pricing conversations feel heavy, or your bookings feel like luck instead of momentum, this episode will change how you see your brand, your site, and the environments you’re inviting clients into. This isn’t about trends. It’s about foundations. And building spaces that are ready to receive money. Press play. Timestamps:00:00 Welcome to the Posers Podcast00:35 Studio Renovations and Facebook Marketplace Finds04:13 The Perfect Table for the Studio06:31 Designing Spaces for Business Success10:57 Website Audits and Common Mistakes19:09 The Importance of Clear Positioning23:32 Curating Your Portfolio26:40 Simplifying Website Design28:20 Explaining Your Process Clearly30:34 The Power of Email Capture35:40 Final Thoughts and Action Items37:21 Closing Remarks 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works.Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referral The Mastermind → You can get the early early bird discount and lock in your spot for $500 off until December 31st https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLY500 BOOK A 1:1 CALL WITH ME → https://calendly.com/j_anne/mastermind-clarity-call
Transcribe →043: You're Allowed To Pivot
Dec 900:37:12Tap to summarizeThis week’s episode opens with a moment I’ve had circled on my mental calendar all season: hitting two hundred and two thousand dollars in my fall schedule. It was one of those “holy shit, look what we did” moments paired with the immediate realization that strategy and psychology—not luck—got us here. From there, we dive into something every photographer needs to understand: the Sunken Cost Fallacy. It sounds academic, but trust me, it’s running half your business decisions without you even noticing. This pattern is the reason so many women stay loyal to pricing that hasn’t worked in years, systems that drain them, or marketing strategies they outgrew three rebrands ago. All because they “already invested in it.” Inside this episode, we unpack what the Sunken Cost Fallacy actually looks like in real life and how subtly it can keep your business capped at the same income year after year. And no, this isn’t a lecture. There are stories, examples, a little tough love, and a few moments that may feel uncomfortably accurate… in the best way. You’ll also get a look at what intentional pivoting looks like behind the scenes. Not burning your business down at 2 a.m. Not reinventing the wheel every season. Actual strategic shifts that open the door to more income, more clarity, and more authority. If you’ve been feeling the nudge that something in your business needs to evolve, but you’re not sure what, this episode is going to feel like someone finally naming the thing you couldn’t quite articulate. Consider it your sign. There are eight spots left for the next mastermind cohort. Book a call to find out more here https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity Timestamps:00:00 Welcome to the Posers Podcast00:41 Big Announcement: $200,000 Milestone01:55 The Journey to $200,00008:05 Celebration Plans and Reflections11:32 Understanding the Sunk Cost Fallacy22:46 Mastermind Program Details34:10 Final Thoughts and Call to Action36:41 Closing Remarks 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-methodPass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works.Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referralThe Mastermind → You can get the early early bird discount and lock in your spot for $500 off until December 31st https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLY500 BOOK A 1:1 CALL WITH ME → https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity
Transcribe →042: Money Bags
Dec 200:26:50Tap to summarizeThis episode breaks down the moment I realized how much money I’ve been stepping over in my business without even noticing. When you stop operating like a photographer and start operating like a business owner, you begin to see every crack, every leak, and every missed opportunity that was right in front of you. I talk through two major examples from this month that made this painfully clear:How a $30K wedding pulled me out of retirement and confirmed how much I left on the table as a wedding photographer by not incorporating IPS into my process. How my PASS galleries brought in $4,492 this month without me doing anything, simply because the systems were already in place. I also share the ways I’m tightening my business for next year, including finally monetizing wardrobe styling and building affiliate income around the work I’m already doing. The message is simple: Once you see the money, you can’t unsee it. And once you start thinking like a CEO, you stop leaving it on the table. Timestamps:00:00 Welcome to the Posers Podcast00:35 Thanksgiving Reflections and Personal Struggles05:11 Diving into Business and Money Matters06:13 The Shift from Photographer to Business Owner09:58 Wedding Photography Comeback and IPS Strategy18:03 Maximizing Revenue with Passive Income24:56 Final Thoughts and December Goals26:19 Closing Remarks and Call to Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle:The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works.Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referral The Mastermind → You can get the early early bird discount and lock in your spot for $500 off until December 31st https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLY500 BOOK A 1:1 CALL WITH ME → https://calendly.com/j_anne/mastermind-clarity-call
Transcribe →041: Motivation is a Scam.
Nov 2500:21:16Tap to summarizeIf you’re limping into the off-season feeling exhausted, uninspired, and telling yourself you’ll “get back on social when you feel motivated”… this episode is your loving slap.We’re ripping apart the biggest lie you’ve ever been sold as a business owner: that motivation is something you wait for. Spoiler: it’s not coming. Motivation is a scam and discipline is the real CEO. Inside this episode, we dive into: Why motivation is the bare-minimum friend who always flakes How Newton’s First Law of Motion explains your business better than any business book ️ The sourdough starter analogy that changed everything for one of my Cult members Why inspiration is the last step, not the first How discipline fuels creativity, momentum, and actual results What to do when your social feels dead, quiet, or like a ghost town The tiny daily actions that act as your “starter” for content and consistency This is your off-season reset. The truth-telling, psychology-backed wake-up call that pulls you out of the “I’ll do it when I feel motivated” lie… and teaches you how to actually build momentum. Press play and let’s talk about why motivation is a scam… and why that’s the best news you’ll hear all year. Timestamps:00:00 Welcome to the Posers Podcast00:35 The Struggles of the Fall Season03:01 The Truth About Motivation06:12 Discipline Over Motivation07:07 The Cult and Social Media Insights13:29 Action Breeds Creativity19:47 Final Thoughts and Homework20:45 Closing Remarks 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle: The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works.Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referral The Mastermind → You can get the early early bird discount and lock in your spot for $500 off until December 31st https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLY500 BOOK A 1:1 CALL WITH ME → https://calendly.com/j_anne/mastermind-clarity-call
Transcribe →