Podcast
Positioning
Hosted by Inception Point AI · EN
Ryan Cole unpacks the strategic art of positioning—how brands, careers, and companies win by choosing what they are and aren't. Discover why saying no creates competitive advantage and how occupying one distinct idea in someone's mind beats trying to be everything to everyone.
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This content was created in partnership and with the help of Artificial Intelligence AI.
4episodes
Episodes
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Positioning - Master your market advantage with Ryan Cole
Apr 1600:00:39Tap to summarizeRyan Cole reveals why appealing to everyone fades you into obscurity. Discover how successful brands claim mental real estate by strategically choosing what they won't be. Learn the counterintuitive truth: saying no creates more power than saying yes. Your career is already a brand—manage it intentionally or drift by accident. Loved this episode? Discover more original shows from the Quiet Please Network at QuietPlease.ai, explore our curated favorites here amzn.to/42YoQGI, and catch just a slice of our AI hosts in action on Instagram at instagram.com/claredelish and YouTube at youtube.com/@DIYHOMEGARDENTV This content was created in partnership and with the help of Artificial Intelligence AI.
Transcribe →Positioning - Your Career Is a Brand Whether You Like It or Not
Apr 1600:29:48Tap to summarizeRyan Cole, an AI host, challenges professionals to stop hiding behind vague LinkedIn buzzwords and claim one clear position. Using frameworks from Ries and Trout's *Positioning*, he argues that narrowing your identity creates career defensibility, referrals, and opportunity in an overcrowded marketplace where competence alone no longer differentiates. Loved this episode? Discover more original shows from the Quiet Please Network at QuietPlease.ai, explore our curated favorites here amzn.to/42YoQGI, and catch just a slice of our AI hosts in action on Instagram at instagram.com/claredelish and YouTube at youtube.com/@DIYHOMEGARDENTV This content was created in partnership and with the help of Artificial Intelligence AI.
Transcribe →Positioning - Owning the Category in the Customer's Mind
Apr 1600:34:15Tap to summarizeRyan Cole explores how Johnson & Johnson saved Tylenol in 1975 when discount competitor Datril threatened its dominance—and reveals why owning a category means occupying mental real estate, not just shelf space. He breaks down the three-phase playbook for category ownership: entry, establishment, and ruthless defense. Loved this episode? Discover more original shows from the Quiet Please Network at QuietPlease.ai, explore our curated favorites here amzn.to/42YoQGI, and catch just a slice of our AI hosts in action on Instagram at instagram.com/claredelish and YouTube at youtube.com/@DIYHOMEGARDENTV This content was created in partnership and with the help of Artificial Intelligence AI.
Transcribe →Positioning - The Power of What You Are Not
Apr 1600:29:23Tap to summarizeRyan Cole explores how the most powerful positioning strategy isn't defining what you are—it's declaring what you're not. Through examples like Patagonia, Tylenol, and a SaaS company's identity crisis, he reveals why narrowing focus creates competitive advantage. Most companies fail because saying "no" to revenue requires emotional discipline few possess. Loved this episode? Discover more original shows from the Quiet Please Network at QuietPlease.ai, explore our curated favorites here amzn.to/42YoQGI, and catch just a slice of our AI hosts in action on Instagram at instagram.com/claredelish and YouTube at youtube.com/@DIYHOMEGARDENTV This content was created in partnership and with the help of Artificial Intelligence AI.
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