Podcast
Positioning Value
Hosted by Clarity Advantage · EN
7 stories with insights on positioning and selling the value of bank solutions to businesses, brought to you by Clarity Advantage, www.clarityadvantage.com
8episodes
Episodes
Newest firstAll episodes
Positioning Value - Introduction
Dec 6, 201100:00:42Tap to summarizeIntroduction by Nick Miller, Clarity Advantage president.
Transcribe →Do Not Confuse Effort with Results
Dec 6, 201100:02:50Tap to summarizeIn which we consider the advantages of presenting ourselves as our benefit rather than our job description or title.
Transcribe →Earthquake Impact
Dec 6, 201100:03:36Tap to summarizeIn which we offer three ways to present your value proposition to clients and prospects.
Transcribe →Follow the Steps
Dec 6, 201100:04:13Tap to summarizeIn which we are reminded that selling value frequently requires us to follow the steps of our clients’ business processes.
Transcribe →Positioning Personal Value
Dec 6, 201100:04:40Tap to summarizeIn which we are reminded that sales representatives need to position their personal value more clearly, even more powerfully, than their company’s value.
Transcribe →Problem First
Dec 6, 201100:04:17Tap to summarizeIn which we emphasize the importance of articulating the value of a solution before introducing the idea of a solution.
Transcribe →Say Value to Sell Value
Dec 6, 201100:03:54Tap to summarizeIn which we are reminded that we have to communicate the value of our experience to our clients in order for them to get it.
Transcribe →The Strengths We Have
Dec 6, 201100:03:21Tap to summarizeIn which we are reminded to sell the strengths we have rather than those we wish for.
Transcribe →