In this episode, Michelle Frechette and Corey Maass discuss their ongoing project focused on website and product development. They reflect on their progress, addressing the challenges of balancing time and managing tech debt. The conversation highlights their experiences working with a designer, emphasizing the importance of effective communication and feedback. They also touch on the significance of collaboration, and share personal anecdotes about organizing their workspaces. As they prepare for Black Friday, they discuss promotional strategies and the impact of seasonal changes on their work schedule.

Top Takeaways:

Steady Progress Amid Prioritization Challenges: Both Corey and Michelle recognize the challenges of juggling tasks across IPAWP and OMGIMG. While there’s excitement about big-picture ideas (e.g., Meetups, collective empowerment, SEO experiments), they understand the importance of incremental progress.
AI and Designer Collaboration for Website Improvements: Corey utilized AI-generated content alongside a designer’s expertise to rework their website. While the AI helped quickly produce a series of articles for SEO experimentation, a designer was brought in to enhance the visual appeal and user experience. This blend of automation and human creativity reflects a strategic approach to balancing efficiency with quality.
Cross-Platform Engagement is Essential: Michelle’s experience with followers migrating to Bluesky reinforces the need to maintain a presence across multiple platforms. Both agree that while Twitter remains valuable for now, having an established Bluesky presence ensures they’re ready if a platform shift occurs.
Black Friday and Marketing Planning: Michelle and Corey are focusing on Black Friday and Cyber Monday promotions. Michelle plans to queue social media posts, while Corey wants to analyze current traffic bumps to inform their approach.

Mentioned In The Show:

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Corey Maass
Michelle Frechette (Director of Community Relations, Post Status)
Olivia Bisset (Intern, Post Status)

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Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 24