Pour Minds Podcast - Episode: "Squabble Up FT. Supa Cent"

Release Date: January 4, 2025
Host/Authors: Drea and Lex (85 South Media)

Introduction and Guest Welcome (00:00 - 02:00)

In this lively episode of the Pour Minds Podcast, hosts Lex P. and Dre Nicole kick off with their signature blend of humor and candid conversation. They express excitement about their guest, Supa Cent, a pioneering social media influencer turned entrepreneur. Lex remarks, “I feel like she was one of the OGs of influencing and makeup” (00:43), highlighting Supa Cent's longstanding presence in the influencer space.

Journey of Supa Cent: From Influencer to Mogul (02:00 - 05:00)

Supa Cent shares her evolution from a casual online presence to a multifaceted business mogul. She recounts how she wasn’t initially aiming to be an influencer but found herself connecting deeply with her audience through storytelling. “I just kind of got addicted to telling my story,” Supa Cent explains (02:38), which led to the creation of her popular segment, Storytime with Super.

Navigating Relationships in the Spotlight (05:00 - 09:00)

The conversation shifts to the complexities of maintaining relationships as public figures. Supa Cent discusses the pressures of being in the limelight, especially in her current engagement. “This one is my forever,” she states passionately (06:08), emphasizing the significance of her current relationship compared to her past experiences. Lex and Dre delve into the scrutiny that comes with sharing personal lives online, questioning how much pressure influencers feel to present a certain image.

Influencer Marketing: Building and Leveraging Communities (09:00 - 15:00)

Lex and Supa Cent offer invaluable insights into effective influencer marketing. Supa Cent advises, “Build your community. Send them free products,” (100:08) stressing the importance of fostering relationships with micro-influencers. They discuss how partnering with passionate, smaller-scale influencers can yield better engagement and loyalty compared to investing heavily in high-profile endorsements. Supa Cent shares her strategy of continuous community growth, ensuring a steady influx of authentic content and brand ambassadors.

Fashion Trends and Cultural Appropriation (15:00 - 25:00)

A significant portion of the episode tackles the controversial topic of cultural appropriation in fashion. The hosts critique the backlash Black women face when adopting trends initiated by non-Black designers. Lex points out, “Every time black women do something, they use black models,” (28:43), highlighting the double standard in fashion critiques. Supa Cent adds, “We ignite everything. We the trendsetters,” (33:37), asserting the originality and influence of Black culture in shaping global fashion trends.

Defining “Ghetto”: Fashion and Perception (25:00 - 35:00)

The hosts engage in a spirited debate about what constitutes “ghetto” fashion. They share personal opinions on various styles, from bonnets and pajamas in public settings to the appropriateness of athletic wear in upscale venues. Dre firmly states, “Booty shorts in public... I don't want to see your ass” (37:28), while Supa Cent defends her choices, arguing that comfort and personal expression should prevail over societal judgments. This segment underscores the intersection of fashion, identity, and societal perceptions.

Games and Interactive Segments (35:00 - 50:00)

Injecting fun into the episode, Drea and Lex introduce interactive games like “Situationship” and “Quote and Act Out a Line from Your Favorite Movie.” These segments reveal the hosts' playful personalities and deepen their connection with listeners. Notably, during the “Situationship” game, Supa Cent shares a heartfelt story about dating someone with a complicated past, illustrating the challenges of blending personal lives in the public eye.

Personal Stories: Being “Dumb in Love” (50:00 - 75:00)

The discussion evolves into personal anecdotes about love and relationships. Lex describes a past relationship where she went above and beyond to impress her partner, saying, “I scrounged up my little 700, and I paid for the room” (60:53). Supa Cent reflects on staying true to herself while navigating serious relationships, emphasizing the importance of recognizing when to move on. The hosts candidly explore the concept of being “dumb in love,” advocating for balancing passion with self-respect.

Listener Interaction: Pour Your Heart Out (75:00 - 85:00)

In the “Pour Your Heart Out” segment, a listener shares a dilemma about dating someone with a child whose mother disapproves of the relationship. Supa Cent advises setting firm boundaries and not letting external pressures dictate personal happiness. Dre echoes the sentiment, emphasizing the importance of prioritizing one's well-being without getting entangled in unnecessary drama. Their guidance provides clarity and support for listeners facing similar challenges.

Business and Marketing Advice for Entrepreneurs (85:00 - 100:00)

Focusing on entrepreneurship, Supa Cent and Dre offer strategic advice for brands looking to succeed in the competitive beauty industry. Supa Cent highlights the effectiveness of collaborating with micro-influencers and building a dedicated community. “Task time isn’t the issue,” she notes, stressing that sustained engagement and authentic partnerships drive brand growth. They also discuss the pitfalls of scaling too rapidly without adequate investment, underscoring the necessity of financial planning and community support.

Promotions and Announcements (100:00 - End)

Towards the end of the episode, the hosts promote their latest ventures:

• Rocket Money: A personal finance app that helps cancel unwanted subscriptions and budget effectively. “Go to RocketMoney.com/PoorMinds,” Lex encourages (11:27).
• BetterHelp: Offering therapy services with a discount for listeners. “Visit BetterHelp.com/PoorMinds” for a 10% discount (27:01).
• Ebook and E-Course Bundle: An exclusive resource for aspiring podcasters. “Head to PourMinds.com” to purchase (59:54).

Additionally, they announce their new show, Poor Chronicles, launching on Patreon on September 2nd, promising more intimate and exclusive content for their dedicated audience.

Notable Quotes

• Lex P. (00:43): “I feel like she was one of the OGs of influencing and makeup.”
• Supa Cent (02:38): “I just kind of got addicted to telling my story.”
• Supa Cent (06:08): “This one is my forever.”
• Supa Cent (100:08): “Build your community. Send them free products.”
• Lex P. (28:43): “Every time black women do something, they use black models.”
• Dre Nicole (37:28): “Booty shorts in public... I don't want to see your ass.”

Conclusion

In "Squabble Up FT. Supa Cent," Pour Minds Podcast delivers an engaging blend of personal storytelling, insightful discussions on culture and relationships, and practical business advice. Supa Cent's journey from influencer to entrepreneur provides valuable lessons for listeners aspiring to build their own brands. The hosts' unapologetic honesty and vibrant personalities create a relatable and entertaining listening experience, making this episode a standout addition to the Pour Minds series.