On this episode of Power House, Zeb Lowe sits down with Simone Kelly, founder of Seniornicity, to discuss one of housing’s most overlooked challenges: helping seniors navigate the later stages of homeownership.

Drawing on experience across mortgage, real estate and senior services, Kelly explains why many older homeowners aren’t staying put because they refuse to move—they’re staying because the alternatives are complex, emotional and overwhelming. The conversation explores aging in place, reverse mortgages, caregiving and the growing opportunity for housing professionals willing to serve an aging population.

Kelly argues that success in this space isn’t about generating leads. It’s about building trust, relationships and support systems that help families navigate major life transitions. In an industry increasingly focused on speed and automation, she makes the case for a more human approach.

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The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire’s Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.