
Hosted by HousingWire · EN

This week on Power House, Diego sits down with Dan Sogorka, GM of Rocket Pro, for a forward-looking conversation about the tools, technology, and strategic shifts Rocket is deploying as they move into 2026. Dan offers an inside look at how Rocket Pro is investing in AI-driven efficiencies, reshaping its broker support model, and strengthening its position through recent acquisitions. He also dives into the story behind the Broker Manifesto and how it fits into Rocket’s broader mission to build trust and choice for brokers nationwide. From competition to technology, narrative change to partner support, this episode breaks down how Rocket Pro is positioning itself to lead in one of the industry’s most dynamic and competitive segments. Here’s what you’ll learn: Why Rocket Pro is energized heading into 2026 with a renewed innovation roadmap How new AI tools elevate broker efficiency and streamline everyday workflows The strategic role of recent acquisitions in strengthening Rocket’s market position Why the Broker Manifesto is central to reshaping industry perception How Rocket Pro plans to support business growth for broker partners What more events and in-person engagement will mean for brokers in 2026 Why Rocket’s strategy emphasizes tools that enable choice—not constraint The value of stronger, more intentional broker partnerships How Rocket’s narrative is evolving as the company reinvests in the broker ecosystem Why innovation remains Rocket Pro’s north star for 2026 and beyond Related to this episode: Daniel Sogorka LinkedIn Rocket Pro HousingWire | YouTube The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

This week on Power House, Diego sits down with Kristen Seifert, President of Finance of America, for a candid and forward-looking conversation about the evolution of reverse mortgages and the growing role home equity plays in retirement planning. Kristen breaks down why reverse mortgages still face widespread misconceptions, how Finance of America is investing in education to change the narrative, and why partnerships and proprietary products are shaping the next chapter of the industry. She also opens up about her personal leadership journey, the importance of mission alignment, and what it means to navigate mergers and acquisitions while scaling responsibly. From growth strategy to women’s leadership, from product innovation to industry perception, this episode offers an inside look at the forces redefining reverse lending—and how Finance of America plans to lead the way. Here's a glimpse of what you'll learn: Why mission alignment unlocks innovation and long-term growth How mergers and acquisitions support Finance of America’s market strategy Why education remains the strongest tool for combating reverse-mortgage misconceptions The role home equity plays as a retirement-planning pillar How strategic partnerships expand capabilities and reach Kristen’s perspective on women in leadership and developing future talent Why personal development fuels professional momentum How reverse mortgages should be integrated into traditional mortgage conversations The rising importance of proprietary products in a competitive landscape Why expanding the market is essential for the future of reverse lending

This week on Power House, Diego has the pleasure of being joined by Jonathan Reckford, the CEO of Habitat for Humanity International. Since its founding, Habitat for Humanity has helped over 62 million people in over 1,000 U.S. communities and 71 countries. Diego and Jonathan dive into Habitat’s complex role in both the federal and local level of the US housing market and their work to help the affordability crisis, including their involvement in local zoning campaigns and advocating for federal pro-housing programs. They also talk about their collaboration with banks, builders, and local governments, and why this cooperation is the key to solving the housing crisis. Here’s what you’ll learn: There is a significant supply gap in the U.S. housing market that needs to be addressed at a larger scale. Nationwide NIMBYism is a challenge to building affordable housing in communities. Collaboration with local governments is essential for effective, boots-on-the-groud housing policy. The housing crisis is a national issue that affects all demographics. Creating more starter homes is crucial for improving access to homeownership. Habitat believes that a mixed-income community benefits everyone. Related to this episode: Habitat for Humanity Jonathan Reckford | Habitat for Humanity Jonathan Reckford | LinkedIn HousingWire | YouTube Enjoy the episode!The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio