Prosh with Roshni Wijayasinha

In this episode, we sit down with Roshni Wijayasinha, a marketing leader who shares how she went from an arts-focused high school student to building a career across some of the world’s biggest brands, and eventually founding her own company, Prosh Marketing! Roshni walks us through her early days launching digital products like TIFF’s first website and Windows Live SkyDrive at Microsoft (with just a $1,000 budget), and what she learned working at companies like Sony, Microsoft, and Kobo. We talk candidly about advocating for yourself, applying for roles before you feel fully qualified, and why passion, not perfection, is often what opens doors. Roshni also opens up about leadership as an introvert, how she manages energy while leading large teams, and why kindness and communication are at the core of the culture she’s built at Prosh Marketing, now home to over 100 fractional CMOs. If you’re building a career in marketing, thinking about leadership, or questioning whether you’re...