Are you quietly deciding not to make money?

In this powerful episode of the Power Lunch Podcast, hosts Tracie Munce, Amy Sousa, and Lisa Carmichael sit down with financial strategist and Souveraine Wealth founder Carrie Cook to explore what it truly means for women to step into financial power.

Carrie shares how the collapse of a once-thriving business became the catalyst for her financial awakening, and why passion and grit alone do not build sustainable wealth.

This conversation moves beyond budgeting and into identity, pricing, profit, leadership, and legacy.

Why profit is a decision, not an accident
What financial power actually feels like in a woman’s body
The hidden cost of commingling personal and business finances
Why so many women undercharge and overgive in service-based businesses
How childhood money stories and secrecy shape our financial behaviors
The tension between “money is energy” and sound financial strategy
How to price based on value, expertise, and emotional labor rather than guilt
What legacy truly means and why it starts now, not later

Notable Quotes:

Carrie speaks candidly about the emotional side of money, the late-night calls, the tears, the shame, and the rebuilding while helping women create real systems, structure, and sustainable profit.

If you’ve ever said, “I’ll just take what’s left,” felt uncomfortable raising your prices, or quietly questioned your financial authority, this episode is for you.
“Profit is a decision. Profit is a formula.” — Carrie Cook
“Passion is not business. Business is business.” — Carrie Cook
“So many women say, ‘I don’t pay myself. I take what’s left.’ That’s a decision not to make money.” — Carrie Cook
“We base our prices on what we believe clients can afford, not the value we provide.” — Tracie Munce
“Legacy isn’t just what you leave your children. It’s what you’re building in your community right now.” — Carrie Cook
“I had passion and grit, but I didn’t understand money — and passion doesn’t pay the bills.” — Carrie Cook

Mentions & References

Souveraine Wealth — Carrie’s financial strategy firm for women business owners https://souverainewealth.com/
Own It Conference in Las Vegas — Carrie speaking on financial metamorphosis
Book Mentioned: Jesus Christ as the CEO

More about Carrie:

Carrie is a financial strategist, entrepreneur, and community builder dedicated to helping women business owners make confident, empowered decisions with their money. As the founder of Revive Financials and related ventures, she blends bookkeeping, profit strategy, and CFO-level insight with a deep understanding of money mindset and leadership.

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