Hosts Tracie Munce, Lisa Carmichael, and Amy Sousa sit down with longtime community realtor Lisa Rawson to talk about her 35-year journey in real estate and how she’s built a business rooted in relationships, community, and emotional intelligence, not just transactions.

In this episode, Lisa Rawson shares how real estate allowed her to be present for her family while building a successful career, why she loves working in Eagan and the Lexington Square neighborhood, and how consistent, neighbor-focused effort led her to sell 78 homes in one community.

You’ll hear about:

How this entrepreneur got started in real estate after leaving an unfulfilling clerical job
Balancing motherhood and a demanding career—like working through the Fourth of July to close three deals
The emotional side of buying and selling a home: letting go, uncertainty, and attachment to “stuff”
Lisa’s hyper-local strategy in Lexington Square (newsletters, door-to-door connections, and community-building)
Why inspections matter and one mistake that can cost buyers money
Simple, high-impact prep and staging tips for sellers
What still excites Lisa about real estate after 35 years
How community groups like the Glass Ceiling Foundation and regular happy hours have shaped friendship, support, and business
The importance of thick skin, flow over hustle, and not attaching to clients’ emotions and expectations

This conversation is for anyone who:

Is thinking about buying or selling a home
Loves stories of long-term, relationship-based business
Is curious how community involvement can grow a career
Wants to hear from a seasoned realtor who truly loves helping people find “home sweet home”

Noteable Quotes:

“The most expensive thing you own, most likely, is your home. So I want to take the time to get the pricing right.” – Lisa Rawson
“People work with people they know, like, and trust.” – Lisa Rawson
“I’m not a transactional realtor. I’m a relationship builder.” – Lisa Rawson

MORE ABOUT LISA RAWSON:Lisa Is a dedicated real estate professional with over 35 years in the business whose genuine personality, reliability, and commitment to giving the best possible service are some attributes her satisfied clients have appreciated. She really enjoys working with people & understands the purchase of a home, as well as the sale of your current home, is a very big step- both emotionally & financially & she strives to keep her clients informed through-out the process & beyond. Her goal is to have happy & satisfied clients for life. She focuses primarily in Eagan, but also works from as far north as Hugo to as far south as Farmington.

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