Sales doesn’t have to feel pushy, awkward, or inauthentic. In fact, according to sales and communication expert Nitya Kirat, great selling has nothing to do with persuasion tactics and everything to do with trust.

In this episode, Nitya, CEO of YOSD Consulting, shares why the best salespeople ask the best questions, how to simplify your messaging so people actually understand what you do, and why rushing the sales process is costing you more than you realize. We dive into emotional intelligence, knowing yourself as a seller, overcoming money stories, and creating a consistent sales process that works, even in uncertain economic times.

If you’ve ever said “I hate sales” or struggled to convert great conversations into paying clients, this episode will completely shift how you think about selling.

Website: www.yosdconsulting.com

LinkedIn: https://www.linkedin.com/in/nityakirat/

YouTube: www.youtube.com/@tinysaleshabits

Email: nitya@yosdconsulting.com

00:00 Introduction to the Guest: Nitya Kirat

01:45 Nitya’s Background, Career Shift & YOSD Consulting

03:45 Why Sales Feels Uncomfortable (And How to Reframe It)

05:50 Sales as Trust-Building, Not Persuasion

08:05 The Power of Asking Better Questions

10:45 What Actually Makes a Great Sales Meeting

13:00 Rushing the Sales Process & Scarcity Mindset

14:30 Talking Pricing, Proposals & Money Stories

17:00 Emotional Intelligence & Knowing Yourself as a Seller

20:00 Finding the Right Clients & Cultural Fit

24:10 Simplifying Your Message & Avoiding Jargon

27:00 Corporate Speak vs. Clear Communication

31:00 Creating a Consistent Sales Process

33:00 Converting Now, Later or Never

37:00 Serving Before Selling & Authority Positioning

39:00 Winning Virtually & Supporting Clients with AI

41:00 Sales Trends, Technology & Human Connection in 2026

43:15 Keeping It Simple: The Fundamentals Still Win

45:30 Final Thoughts & Where to Connect with Nitya Kirat

The Powerful Ladies podcast, hosted by business coach and strategist Kara Duffy features candid conversations with entrepreneurs, creatives, athletes, chefs, writers, scientists, and more. Every Wednesday, new episodes explore what it means to lead with purpose, create with intention, and define success on your own terms.

Whether you're growing a business, changing careers, or asking bigger questions, these stories remind you: you're not alone, and you're more powerful than you think.

Explore more at thepowerfulladies.com and karaduffy.com.

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