Hey Powerhouses! This week we're diving into the wild world of legal tech with Colleen Joyce, CEO of Lawyer.com. From interviewing A-list celebrities at Popstar.com to building one of the leading online legal marketplaces, Colleen brings authenticity, energy, and a growth-first mindset to everything she does—including her new ice skating lessons (yes, really).

We talk about riding the AI wave instead of getting crushed by it, why your competitors are already using AI and what you need to know, and how Colleen runs Lawyer.com like a startup with a flat organizational structure where anyone can bring an idea to the table. The conversation highlights the importance of leading by example, creating a culture where fun is a pillar (hello, dress-up days!), and why community and networking are some of the biggest growth levers you can pull.

Colleen and I delve into the challenge of being a beginner at something, the power of testing every AI platform out there (even if you don't buy anything), and why understanding your baseline metrics is critical for growth. We also discuss how the legal tech space has shifted from buttoned-up lawyers to a more casual, Google-style startup environment, and why joining masterminds and communities—even when it's uncomfortable—is what builds longevity in business.

Plus, Colleen shares her legally blonde moment of walking into a glass wall while scrolling on her phone (we've all been there), and invites us all to embrace the chaos, have fun, and maybe even lace up some ice skates.

Connect with Colleen Joyce and Lawyer.com:
LinkedIn: Colleen Joyce
Website: Lawyer.com
Phone: Give Lawyer.com a call—you might get Colleen herself!

Stay connected with Erin Gerner:
Website: eringerner.com
LinkedIn: Erin Gerner
Instagram: @eringerner
Facebook: Erin Gerner

Key Takeaway: If you're not using AI, your competitor is. Start with something fun to build your foundation, test every platform out there, and join community—it's one of the biggest growth levers you can pull. Oh, and maybe take up ice skating. Life's too short not to try new things.

From Interviewing Pop Stars to Running Lawyer.com: Why Fun Is Actually a Business Strategy