In this conversation, Erin Gerner interviews Jacob Molina, founder of storyleads.io, who specializes in helping lawyers build their personal brand through storytelling on LinkedIn. Jacob shares his journey from working in tech to discovering the power of storytelling for lawyers. He discusses the importance of sharing unique perspectives, overcoming fears of vulnerability, and how effective storytelling can lead to client referrals. The conversation emphasizes the significance of personal branding and human connection in the legal profession, encouraging lawyers to embrace their stories and share them authentically.

Jacob works with lawyers across virtually every practice area to build their personal brand and attract clients and referrals through LinkedIn storytelling — in just one hour a month. Reach out to Jacob directly on LinkedIn to connect or get started with a free post.

Work with Erin Gerner:

Erin coaches high-achieving female attorneys who are successful on paper but struggling with burnout, identity crisis, and knowing what's next—helping them redefine success on their terms without sacrificing family or wellbeing.

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