Podcast
PPC Town Hall
Hosted by Frederick Vallaeys · EN
Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world.
Topics range from updates to Google, Bing, Facebook, and Amazon Ads, to changes in online search behavior, or changes in the business world.
Learn what the experts are seeing in the industry, how they're reacting to make the most of the opportunity, and what they think the future holds.
37episodes
Episodes
Newest firstAll episodes
New strategies for PPC bid management | PPC Town Hall 36
Mar 23, 2021Tap to summarizeSucceeding in an increasingly automated world is no cakewalk. To get full value from your budget, your bid strategies should be aligned with campaign and business goals. On the eve of PPC Town Hall's first birthday, we spoke to Google and other industry experts to get their insights on nailing bids. This panel covers: • How to optimize automated bidding • How to keep doing bid adjustments with Smart Bidding • How to feed your business data to Google for better bids • What's happening with the retirement of tCPA and tROAS • How attribution model selection impacts automated bidding Our expert guests: • Peter Oliveira, Google • Andrew Lolk, SavvyRevenue • Laurel Galloway, Closed Loop ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing
Transcribe →PPC reporting tips, tricks, and advice | PPC Town Hall 35
Mar 10, 2021Tap to summarizeWith all those numbers, PPC reporting can often be tiresome and complicated. Making vast amounts of data easy for clients to understand is no piece of cake. You need time and focus to generate a good report that conveys what you want it to. Here's reporting advice straight from industry specialists, featuring actionable tips and hacks to build a meaningful reporting process. This panel covers: • What do clients and managers want from a perfect PPC report? • Tools and tricks for moving data between systems • How to find competitive analysis insights more quickly? Our expert guests: • Steve Hammer, RankHammer • Andrew Goodman, Page Zero Media ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing
Transcribe →Predictions and expectations for PPC in 2021 | PPC Town Hall 31
Jan 13, 2021Tap to summarizeNo one has a crystal ball that tells the future, but we've got the next best thing: geniuses. Hear what some of the brightest minds in PPC have to say about what PPC will look like in 2021, including where Google will go and how quickly they'll move. This panel covers: • What will Google automate next • How our experts use automation and what they still do manually • Launches from 2020 that will have the biggest impact on how we do PPC in 2021 • Expanded Text Ads vs. Responsive Search Ads Our expert guests: • Brad Geddes, Adalysis • Ginny Marvin, Independent Consultant • Matt Van Wagner, Find Me Faster ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing
Transcribe →Planning for the future of PPC automation | PPC Town Hall 26
Oct 21, 2020Tap to summarizeEvery day, Google puts more roadblocks in front of PPC marketers. You need to be ready to jump these hurdles from the most influential entity in search advertising. We speak to two clever and shrewd PPC experts on what the next phase of search marketing and automation could look like. This panel covers: • Managing accounts with less access to search terms data • Finding the geo data that Google removed from its system in September 2020 • Optimizing ads now that Google has de-prioritized Expanded Text Ads • Other data-limiting changes to be expected from Google in 2021 • How to keep your PPC career alive when Google seems to be automating it all Our expert guests: • Martin Röttgerding, Bloofusion • Brady Cramm, Directive Consulting ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing
Transcribe →Using data to activate PPC strategies | PPC Town Hall 22
Sep 23, 2020Tap to summarizePPC and data go together like wine and cheese, peanut butter and jelly, and Laurel and Hardy. This episode features some of the most experienced names in search analytics and PPC data. Dive into what the numbers and information actually have to say, and get ideas for your next campaign. This panel covers: • Managing search terms now that Google has reduced how much data they share • Setting up measurement so you can correctly track your PPC success • Automation tools and tips to scale up best practices in agencies or for large accounts • Which account structure is best for search and shopping campaigns ahead of Q4 • The biggest account management mistake to avoid Our expert guests: • Kirk Williams, ZATO • Aaron Levy, Tinuiti ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing
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Running a PPC Agency during COVID | PPC Town Hall 15
Jul 8, 2020Tap to summarizeOur panelists this week are: Brittni Swenson, CMO at Tandem Interactive Matt Umbro, Director of Key Accounts at Brainlabs Digital and Founder of PPCChat Topics we discussed: How digital agencies can help clients hurt by COVID-19 How to quickly adapt services to a changed landscape When to test a new Google feature and when to go all in How agency pricing has evolved and what works today What matters most to PPC agency clients Does free automation from Google help or hurt agencies who sell services Join us every week at https://www.optmyzr.com/information/ppctownhall/live
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Getting started with PPC | PPC Town hall 14
Jun 30, 2020Tap to summarizeOur panelists this week are: Julie Bacchini, Founder of Neptune Moon and #25 on the 2020 list of most influential PPC experts Susan Wenograd, CMO at Aimclear and #8 on the 2020 list of most influential PPC experts Topics we discussed: Consumers are afraid to visit your brick-and-mortar stores. How do you drive buyers to your online store Tips for getting started with your first PPC campaign When should you use a Smart Campaign vs a regular campaign What common issues plague PPC accounts Watch the full video episode here: https://www.youtube.com/watch?v=bzPLsBseqP8
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YouTube and Video Ads | PPC Town Hall 12
Jun 16, 2020Tap to summarizeOur panelists this week are: Cory Henke, Founder of Variable Media Joe Martinez, Director of Client Strategy for Clix Marketing The main topic this week is YouTube and video ads. We discuss: Is YouTube really cheap? What can we expect Ad formats on YouTube YouTube Video Builder Beta How to use YouTube Video Builder Location, Call-to-action and Sitelink extensions for YouTube ads Customer targeting tricks for YouTube ads TrueView Shopping ads How YouTube can help your non-video campaigns in Google Ads YouTube Lead Form Ads YouTube Select: Target views on television screens Shopping Ads on YouTube Watch the full video episode here: https://www.youtube.com/watch?v=fzFCMDXoAD0
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PPC for Ecommerce | PPC Town Hall 11
Jun 9, 2020Tap to summarizePanelists this week are: Andrew Lolk, Founder of Savvy Revenue Duane Brown, Founder of Take Some Risk The main topic this week is PPC for Ecommerce. We're talking about: Free Google shopping ads Snap Ads Guide TikTok Shopping with Levi's Tips for retailers who need to get ecommerce up and running quickly Turning your feed into search ads automatically What should be your most important metric? ROAS or profit? Watch the full video episode here: https://www.youtube.com/watch?v=Xt-KXkZDr3I
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Google Ads Updates | PPC Town Hall 10
Jun 2, 2020Tap to summarizeWe discuss new Google Ads features launched in the past 3 months. Watch the full video here: https://www.youtube.com/watch?v=wnj65NCB8Qc
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