Podcast
PPC Unleashed
Hosted by Xavier Mantica · EN
Welcome to the PPC Unleashed Podcast, where I talk about some the most important topics in pay-per-click advertising and Google Ads. This show is my attempt to document my PPC journey as a Google Ads expert by sharing all the learnings, best practices, strategies, tips and hacks I’ve picked up over my first 6 years working as a paid search marketing professional, and managing millions of dollars in Google Ad spend across hundreds of accounts and dozens of industries.
9episodes
Episodes
Newest firstAll episodes
Ranking PPC Lead Generation Industries
Sep 4, 202400:30:40Tap to summarizeIn this episode, I rank some of the most popular or common PPC Industries that you might find yourself managing as a PPC Google Ads specialist. I rank them based on difficulty, time consumption, offline conversion tracking capabilities (including conversion lag), growth potential and fun factor.
Transcribe →6 Tips To Get Better At Google Ads - PPC UNLEASHED (EP 7)
Aug 17, 202400:32:45Tap to summarizeWelcome to our episode 7! In this episode, we’re 6 going over 6 of my favorite tips to get better at Google Ads. Here’s a sneak peek at the tasks we cover:1. Use the Google Ads Mobile App2. Find historical trends and search volume using the Keyword Planner3. Stop focusing so much on Cost per conversion and ROAS - consider focusing on conversion rate4. Quality score is a waste of time5. Use Microsoft Clarity to find GCLIDS and upload offline conversions6. Learn more about business + marketing to get better at PPCLet's get started on your Google Ads journey to success!
Transcribe →How To Onboard Google Ads Clients: PPC Unleashed (EP 6)
Aug 2, 202400:27:19Tap to summarizeWelcome to our episode 6! In this episode, we’re diving deep into our onboarding process for new Google Ads clients. I’ll be sharing our comprehensive Asana project and walking you through all 12 tasks my agency follows to ensure no mistakes are made, nothing falls through the cracks, and we reduce friction every step of the way.We believe that a seamless onboarding experience sets our clients up for success, makes a great first impression, and strengthens our long-term relationships. Here’s a sneak peek at the tasks we cover:Obtain Access: We start by securing all necessary account permissions.Research & Strategy (PPC): Detailed research and strategic planning tailored to each client.Strategy QA: A thorough quality assurance check of our strategy.PPC Landing Page Creation: Designing high-converting landing pages for PPC campaigns.PPC Campaign Build: Building effective, targeted PPC campaigns.Conversion Tracking: Setting up robust conversion tracking mechanisms.Call Tracking: Implementing call tracking to capture valuable phone leads.Campaign QA: Ensuring every aspect of the campaign is optimized and error-free.Assign Optimization Cadence: Establishing a schedule for regular campaign optimizations.Campaign Launch: The exciting moment when we launch the campaign.Bid Reviews/Health Check: Regular reviews and health checks to ensure optimal performance.Dashboard/Reports Setup: Creating intuitive dashboards and reports for transparent performance tracking.Join us as we explore each step in detail and demonstrate how our meticulous process helps clients achieve their marketing goals efficiently and effectively.Don't forget to like, subscribe, and hit the bell icon to stay updated with our latest videos! If you have any questions or need further assistance, drop them in the comments below. Let's get started on your Google Ads journey to success!
Transcribe →How I Broke Google Ads to 3x My Traffic: The John Moran Strategy (PPC UNLEASHED: EP 5)
Jul 26, 202400:23:57Tap to summarizeIn this episode of PPC Unleashed, I dive deep into replicating John Moran's insane strategy of intentionally breaking conversion tracking to manipulate Google's ad algorithm. Following John's method, I saw a 3x increase in clicks and a significant drop in average CPC, resulting in a massive boost in search impression share and top position rates. However, the influx of colder traffic led to a decrease in conversion rates, a challenge I aim to tackle with further optimizations.Key Highlights:Impressions: +186%Clicks: +291%CTR: +36%Avg. CPC: -17.53%Cost: +222%Search Impr. Share: +49%Search Top IS: +75%Search Abs. Top IS: +59%Discover how this strategy unlocked the potential for scaling my campaign like never before. Despite some pushback from the PPC community, my hands-on experience confirms the method's effectiveness. Join me as I share the step-by-step process I followed and the surprising results that challenge conventional Google Ads wisdom.Whether you're watching or listening, this episode is packed with actionable insights and practical steps to help you maximize your ad performance. Tune in to learn how you can leverage this strategy to boost your traffic and potentially skyrocket your campaigns.
Transcribe →How To Audit a Google Ads Account (Real-Life Example!): PPC UNLEASHED (EP. 4)
Jul 5, 202400:39:21Tap to summarizeWelcome back to PPC Unleashed! In Episode 4, we're diving deep into a real-life Google Ads audit. Join us as we walk you through the step-by-step process of auditing an account, highlighting the key findings and actionable recommendations to optimize ad performance.Tune in now to get expert insights and practical tips for auditing and optimizing your Google Ads account.
Transcribe →Is Google Ads Ripping Us Off? Reacting to John Moran: PPC UNLEASHED EP 3
Jun 28, 202400:17:02Tap to summarizeToday, we're diving deep into a shocking revelation about Google Ads. Last week, the Perpetual Traffic YouTube channel released a mindblowing video in which Google Ads expert John Moran exposed how Google Ads inflates CPCs, and the incredible strategy he devised to combat this.In this episode, we cover:-An in-depth reaction to John Moran's discovery about Google price fixing CPCs.-How Google Ads CPCs are being manipulated and the impact on advertisers.-Google losing even more trust from advertisers.-The mindblowing strategy to identify and mitigate inflated CPCs.If you're an advertiser struggling with increasing Google Ads costs or just curious about the latest in PPC strategies, this episode is a must-watch!🔗 Watch Perpetual Traffic's Video: https://www.youtube.com/watch?v=_IbYl0zdmMQ
Transcribe →The #1 Skill To Get Better at PPC (Conversion Tracking): PPC UNLEASHED Ep. 2
Jun 21, 202400:25:04Tap to summarizeIn this episode of PPC Unleashed, we dive deep into the essential skill of conversion tracking and attribution—the cornerstone of successful pay-per-click marketing. Whether you're a beginner or a seasoned pro, enhancing your ability to track and attribute conversions will significantly boost your overall marketing and business success.Here's what you can expect in this episode:The Critical Role of Conversion Tracking: Learn why conversion tracking is often the most mishandled aspect of Google Ads accounts and how mastering it sets you apart as a top-tier PPC expert.The Game of Attribution: Discover how advanced conversion tracking goes beyond basic form submissions. Think of it as playing detective to unravel the complex puzzle of where your conversions come from, akin to the board game CLUE.Challenges and Solutions: Understand the modern challenges in conversion tracking—like ad blockers, browser restrictions, and evolving privacy laws—and learn how to navigate these obstacles effectively.Key Skills for PPC Experts: We outline the crucial skills every PPC professional should possess, from setting up accurate conversion tracking with Google Tag Manager to leveraging first-party data and offline conversions.Practical Learning Roadmap: Get a structured guide on where to start and how to progress your skills, including recommended free resources and advanced training courses.Real-World Impact: Hear about the tangible benefits of mastering conversion tracking, such as optimizing campaigns more efficiently, explaining fluctuating performance to clients, and scaling accounts effectively.Whether you're aiming to become indispensable at an agency, succeed as a freelancer, or simply improve your PPC game, this episode is packed with actionable insights and expert advice. Tune in and start your journey to becoming a conversion tracking and attribution master!
Transcribe →Breaking Down the Levels of a Google Ads Expertise: PPC UNLEASHED (Ep. 1)
Jun 14, 202400:28:06Tap to summarizeWelcome to the first episode of PPC Unleashed! In this episode, we dive into the different levels of Google Ads expertise, from Beginner to Master. Are you just starting out or are you a seasoned pro? Understanding where you stand can help you identify the skills you need to develop to advance in your career.0:00Intro0:29Google Ads Levels Breakdown4:35Beginner Level10:21Intermediate Level15:45Break16:18Advanced Level21:35Master Level27:09RecapWe’ll cover:-The four levels of expertise: Beginner, Intermediate, Advanced, and Master-Key skills and competencies for each stage-How different work environments can impact your progression-Tips for continuous learning and growth in the PPC industryJoin us on this journey and find out where you fit in the Google Ads landscape. Don't forget to participate in our LinkedIn poll to share your experience and help us tailor future content to your needs.Key takeaway: Never stop learning. Invest time each week to read blogs, follow PPC experts, watch tutorials, or take courses to stay ahead in the game.
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What Is PPC UNLEASHED? Podcast Introduction (Ep. 0)
Jun 13, 202400:05:25Tap to summarizeWelcome to the PPC Unleashed podcast, where I talk about some the most important topics in pay-per-click advertising and Google Ads. This show is my attempt to document my PPC journey as a Google Ads expert by sharing all the learnings, best practices, strategies, tips and hacks I’ve picked up over my first 6 years working as a paid search marketing professional, and managing millions of dollars in Google Ad spend across hundreds of accounts and dozens of industries.If you manage Google Ads accounts, then this podcast will teach you how to get better results, faster. If you are someone who currently manages Google Ads campaigns, whether you are a business owner managing your own account, someone who works at a marketing agency, or a freelancer, my hope is that you will find value in this podcast, no matter your skill level.I will post two episodes per week, and every new episode will be about a particular topic in the world of PPC, Google Ads or marketing in general. I will talk about overlooked PPC metrics, my favorite strategies and when to use them, the best PPC tools, and I’ll even discuss specific industries such as home services, healthcare, eCommerce, & others, and how to achieve the best results for your business. And while the show will focus primarily on Google Ads, my hope is that you will be able to apply a lot of the concepts that I’ll be covering in the podcast, to other platforms and channels (such as Meta), and even marketing or business situations outside of pay-per-click advertising.
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