Podcast
Practice Builder
Hosted by Engine Research · EN
Are you looking for the tools necessary to navigate the ever-expanding world of healthcare, marketing, and patient acquisition? Look no further than Practice Builder. With knowledgeable guests, spontaneous hosts, and loads of experience you’re sure to find a welcoming place to visit every week!
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10episodes
Episodes
Newest firstAll episodes
SEO Site Structure for Healthcare Websites w/ Steve Wiideman
Oct 26, 202100:35:50Tap to summarizeAnother wonderful, educational, and down-right sensational podcast episode is upon us! Steve Wiideman joins Kamaar and Michelle to discuss search engine optimization once again! Last time SEO Steve graced us with his presence, we felt there was still too much to say. Welcome him back as we discuss how to balance geo-targeting with practice areas, how to avoid keyword cannibalization between similar pages targeting different geographies, and how to use words in URLs and web copy that users search versus internal language healthcare professionals use. Enjoy the episode!Specializing in strategic planning for multi-location and franchise SEO campaigns, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. He is the author of SEO Strategy & Skills, a college textbook through Stukent. Wiideman has played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, and others, with emphasis on strategy, planning, and campaign oversight. In 2018, Wiideman won Industry MVP at a popular SEO conference (C3 Searchies) and helped Meineke earn the NatLo Top 30 in Local Marketing by Placeable. Wiideman and his team have worked with Fortune 500 companies and small start-ups alike for over 22 years. His personal experience ranges from having managed or assisted with large sponsored ads budgets, to turning brick and mortar businesses into Internet profit machines using SEO best practices learned while studying under the world’s best organic and paid search optimization specialists. Wiideman conducts online video and in-person presentations at various conferences and tradeshows throughout America on such topics as the history of SEO, link-earning, multi-location ranking factors, pay-per-click advertising, responding to search engine updates, and much more. He also is a frequent panelist at online marketing events and speaks at many California meet-up groups and networking events. Wiideman designed and teaches the Website Optimization and Strategic Search Engine Marketing online course for California State University Fullerton, the SEO Tools and Analytics course at University of California San Diego, and was recently commissioned to write a textbook for a popular online learning service for colleges.Wiideman's information products of the 2000s have been adopted by thousands of small- and mid-sized businesses as a model for building websites on a platform optimized for higher placement in search results and social media destinations.As a consultant, Wiideman has developed creative strategies that garner organic links and citations to web properties, in addition to strategizing website migrations, upgrades, and social media integration. Wiideman has been mentioned and featured in a number of popular publications including:CNN MoneyEntrepreneur MagazineMarketing SherpaNational JournalResponse MagazineVice MagazineVisibility MagazineCNBCVice / MotherboardFortune MagazineLocal Search AssociationAmerican Express Wiideman is currently working on a project to provide his knowledge in the SEO industry in the form of a 6-week online training program. Steve’s current projects include a transparency service for small businesses, along with experiments his team is running to better understand the impacts of voice search, featured snippets, and structured data.How to reach Steve Wiideman:By Phone: (562) 732-4417By Email: info@wiideman.comBy Social: @seosteve | linkedin.com/in/seoexperthttps://www.stukent.com/higher-ed/seo-strategy-skills/https://www.academyofsearch.com/https://www.wiideman.com/location-pages-for-seo
Transcribe →Speed is Critical w/ Dr. Chris Scott
Oct 12, 202100:50:51Tap to summarizeHere's to another republish! Every so often, we like to go back and re-highlight some of our favorite guests. Enjoy!Join George and Dr. Chris Scott as they navigate the ins and outs of running a sports rehabilitation clinic. They talk patients, money, physical therapy, and so much more!"Experienced Physical Therapist and Director of Rehabilitation at Repair Sports Institute - a premier Sports Orthopedic Physical Therapy clinic serving Orange County's athletes and active patients of all ages. As a multidisciplinary clinic we serve our clients as a one stop wellness shop, enabling and empowering them to getting back to a limitation and pain free lifestyle. Certified in/with FMS, SFMA, Cupping, IASTM, BFR and Exos Performance Specialist. "https://www.linkedin.com/in/christopher-scott-dpt/
Transcribe →A Look Into Medical Leadership w/ Dr. Richard Ferguson
Sep 28, 202100:37:50Tap to summarizeThis is a republished episode of our podcast! We liked this episode so much, we thought you should hear it again. Please enjoy!In this episode of Practice Builder, join George and Kamaar as they speak with Dr. Richard Ferguson about what it means to be a chief medical officer of a state-wide health plan. With over 30,000 members under Health Choice Utah, Dr. Ferguson describes how he handles the incorporation of the plan with individual practices and so much more. Listen now!
Transcribe →SEO Steve w/ The One and Only Steve Wiideman
Sep 21, 202100:33:08Tap to summarizeKamaar and Michelle Berndt sit down with the famed King of search engine optimization, Steve Wiideman. Listen along as they discuss all things SEO!Writer, scientist, professor, and practitioner of search optimization, SteveWiideman lives, breathes, and eats SEO, SEM, and inbound marketing. He is theauthor of SEO Strategy & Skills, a college textbook through Stukent. When he'snot leading his team of SEO consultants for franchise, multi-location, ande-commerce brands, he's a cheeseball romantic, entertaining dad, and worldtraveler with a passion for life; embracing culture and diversity.While serving as an adjunct professor at UCSD and CSUF, Steve’s also buildingthe Academy of Search, while volunteering time to help improve transparencyand industry standards as an agency trainer.How to reach Steve Wiideman:By Phone: (562) 732-4417By Email: info@wiideman.comBy Social: @seosteve | linkedin.com/in/seoexpert
Transcribe →Call Center Success: Above and Beyond w/ Michelle Berndt
Aug 31, 202100:21:19Tap to summarizeJoin Kamaar and Michelle Berndt as they discuss methods and steps to increase your success in a call center!1. Make every customer feel special and valued the moment the call starts.2. Be EMPATHETIC not sympathetic.3. LISTEN. 4. CONFIRM.5. THANK THEM.Michelle Berndt is the VP of Strategic Development at OneShare Health which is an affordable alternative to traditional insurance. Her role is to partner with nonprofits, associations and ministries to spread awareness. She has been in the healthcare industryfor over 10 years and has a Bachelors in Healthcare Administration. Michelle has been an employee and a member with OneShare Health since it opened. She resides in Midlothian, Texas with her husband and two kids.
Transcribe →SEO and Me w/ Jarod Spiewak
Jun 15, 202100:30:10Tap to summarizeIn this episode, George and Kamaar sit down with the founder of Comet Fuel, a boutique digital marketing agency, Jarod Spiewak. Listen in as they talk about all things marketing. “You don't want to read some long [sloppy] sales content that can be summed up as ‘Pay me, I'm the best in the world!’What I do is simple.90% of consumers use a search engine before contacting a business. So, I help make sure that those consumers can find your business.‘As an attorney, you need great SEO to be competitive. Sadly, in my experience, most SEO consultants are charlatans who will take your money and deliver zero results. Jarod Spiewak is different. He is expert in his SEO knowledge and abilities, and he provides great ROI on your investment with him. Highly recommended!’ - Rick ConsoleI work with businesses to study their marketplace, unique advantages & disadvantages, and their competitors in order to create a custom strategy that's designed to generate an ROI and meet your goals.The next step is to execute that plan and for you to generate more traffic, more leads, and most importantly, more money.We don't do BS.➤ You'll have a shared folder where you can view all of our work.➤ You'll have a data-driven marketing strategy, not some prebuilt package that may or may not get results.➤ You get what you want, an ROI.”Jarod@teambluedog.com https://www.linkedin.com/in/jarodspiewakhttps://jarodspiewak.com
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Why Healthcare Needs a Change and Who's Acting w/ Grady Gibbs
Jun 8, 202100:41:09Tap to summarizeJoin Kamaar and Join as they speak with Grady Gibbs on topics like: Direct-to-employer contracting in healthcare, what it means to allow doctors to act as “sherpas,” and more. Grady discusses patient engagement and education. Why isn’t there enough time for doctors to properly engage and educate their patients? Find out here.https://www.linkedin.com/in/grady-gibbs-3011581/
Transcribe →Covid Economics: Where's the Money?
Jun 1, 202100:15:54Tap to summarizeListen in as George and Kamaar talk about the economic situation currently unfolding and how it affects healthcare and beyond.
Transcribe →Addiction Centers and the Ways to Fix Them w/ Amanda Newton
May 25, 202100:35:51Tap to summarizeIn this episode of Practice Builder, Kamaar and George sit down with Amanda Newton and discuss the issues with addiction treatment centers.This is one of our earliest episodes from way back in March of 2020. We felt it needed to gain the attention it deserved with a new audience. One that hasn't had the opportunity to check out all of our older episodes. Enjoy!"As the Chief Operating Officer and Chief Marketing Officer of Renew Recovery, Amanda Newton provides leadership to ensure growth, operational excellence and care that changes people’s lives. In 2019, Ms. Newton designed and implemented the first ever In-Home Addiction treatment program. This innovative treatment approach has been nationally recognized as a game changer in the addiction space. She serves at a local and state level to design quality metrics for addiction treatment and advocate for treatment provider alignment."https://renewrecovery.com/about-us/meet-the-team/
Transcribe →Permanent Changes Post COVID-19 w/ Char Musillo
May 18, 202100:31:56Tap to summarizeThis is one of our earliest episodes from way back in March of 2020. We felt it needed to gain the attention it deserved with a new audience. One that hasn't had the opportunity to check out all of our older episodes. Enjoy!In this episode George and Kamaar have a discussion with Char Musillo. Char Musillo is an pioneer in the Behavioral Health Space. Char helped turn Treatment Solutions Network into American Addition Centers. Char was also the VP at Sovereign Health Group. Most recently, Char's current company Rogers Behavioral Health in Wisconsin was recognized in the New York times for utilizing tele-health as a method of PHP.
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