Practice Growth Machine Podcast

18 - The Art of Attracting Attention in Marketing and Sales

Show Notes:Episode Summary:You've heard it before: "Human attention spans are shorter than a goldfish's." But if that's true, why is Netflix putting out 10-episode series with hour-long episodes instead of 3-minute shorts? In this episode, we break down the two ways to handle shrinking attention spans—and why one of them is completely wrong. Spoiler: the answer isn't to make everything shorter.In This Episode:Why the "goldfish attention span" stat misses the pointThe two ways people try to address shrinking attention spans (only one works)Why Netflix bets on 10-hour series instead of short clipsThe difference between attention span as a "hard limit" vs. something you can captureHow to use hooks, energy, and storytelling to keep people engagedWhy a 45-minute conference talk can fly by when it's interestingThe tactical approach: don't be boringKey Takeaway:Attention is a scarce resource, but that doesn't mean you can't capture it. Stop shortening your content and start making it more interesting. Use hooks, unique angles, energy, and stories to hold attention—whether it's a self-test, a video, a sales message, or a 45-minute presentation.Real-World Example:Troy shares his experience speaking for 45 minutes at the Outliers Ophthalmology meeting—the longest slot of the program, first thing in the morning. Dozens of people told him it "flew by" because of the energy, stories, and structure. That's proof: it's not about length, it's about engagement.Resources Mentioned:Outliers Ophthalmology conferenceConnect with Troy:Want help making your marketing and messaging more engaging? Reach out and let's talk about how to capture attention in your practice.

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17 - Car Dealerships, Pool Builders and You: Solving the Universal "Follow-Up" Problem

Mar 1100:09:46Tap to summarize

A conversation with my buddy who manages car dealerships revealed something interesting: his biggest sales challenge is the exact same one you're facing in your practice. His salespeople aren't following up with leads. Sound familiar? In this episode, we dive into why the follow-up problem is universal across industries, why it's costing you conversions, and four practical ways to fix it starting today.In This Episode:Why generating leads is easy but connecting with them is hardThe universal follow-up challenge across industries (spoiler: you're not special)How to get visibility on your team's follow-up process with CRM systemsThe right way to automate follow-up without losing the personal touchWhen to bring in external help for lead follow-upHow coaching and specific plays make follow-up easier for your teamWhy prospects who reach out to you have already raised their hands for helpKey Takeaway:You're not bugging people when you follow up. They asked for your help. Your job is to be the last one standing for your patients and help them get the care they need.Resources Mentioned:CRM recommendations (reach out to Troy)External lead follow-up partnersE3 Conversion System coaching programsConnect with Troy:Have questions about improving your follow-up process? Reach out and let's chat about what would work best for your practice.Instagram: https://www.instagram.com/tcoletx LinkedIn: https://www.linkedin.com/in/troy-cole-18ab515/Facebook: https://www.facebook.com/tcoletx

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