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How do you ensure your team's projects deliver real business value instead of just wasting time and resources? In this episode, we welcome back the brilliant Gojko Adzic to discuss Impact Mapping – a powerful strategic planning technique he helped develop.

Originally created to prevent common pitfalls in IT projects, Impact Mapping has become a vital tool for any team focused on making a tangible impact. Gojko shares practical examples and explains how this method helps align efforts with business goals by focusing on measurable changes in user behavior.

In this episode, you will learn:

The origins and core idea behind Impact Mapping.
A step-by-step guide on how the technique works.
Common mistakes teams make and how to avoid them.
Practical, real-world examples of Impact Mapping in action.
How to apply these principles in fields beyond software development.
What to do when you can't figure out how to influence user behavior.
Techniques that perfectly complement Impact Mapping for even better results.

Tune in to discover how to make better decisions, eliminate waste, and ensure your team's hard work truly matters.