Transcript
A (0:01)
Welcome to State Scoop's Priorities podcast. I'm Keely Quindlen, a reporter with StateScoop. For this week's episode, I interviewed Sarah hall, the new executive director of the Commonwealth Office of Digital Experience, or Code PA in Pennsylvania, about her prior experiences working for the city of Philadelphia, what the transition to leadership has been like for her, and what her priorities are for the coming year and beyond. We also talk about the challenges centralized digital teams like Code PA often face as they have to work across agencies that are pretty siloed. And she tells us how to build trust and get buy in to actually change how work gets done. But first, here's what's happening in state and local government technology news this week, a majority of Americans want stronger oversight of the data practices of all levels of government, according to a report published Tuesday by the nonprofit advocacy group the center for Democracy and Technology. The group's report was based on a survey which also found that nearly 8 in 10 support holding government agencies accountable for privacy violations. Nevada's Technology Agency on Monday announced the hire of Bertram Carroll, a retired army lieutenant colonel, as the state's new chief information security officer. Carroll most recently spent eight and a half years at the workers compensation insurance firm Employers, where he was a CISO and a vice president. Technologists with the New Jersey Innovation Authority last week announced major upgrades to the state's in House Generative AI Assistant. The assistant, which launched in 2024, now includes more transparent responses and conversation control and built in trainings. When Bri Pardo, the former executive director of Code pa, was tapped by governor Josh Shapiro late last year to step into the chief information officer role, Sarah hall, the then head of product management at Code pa, was named acting director in February. She was made the office's permanent leader and has since led the charge in wanting to understand more about where Code PA is headed. I talked with her about a number of things, but first we kick off our conversation by discussing her previous digital services role with the City of Philadelphia and how that has impacted her leadership style and vision for the future of state digital services.
B (2:18)
So I started with the City of Philadelphia back in 2017 and I started actually as a product manager for Phila.gov, which is the city's website and we had a small team of a designer and developer. We also really partnered closely with the content team that was doing migration work. So we were building the product side and they were doing the migration, so moving basically all of the departments over to the platform. It was a lot of work. It was a Very small team and we were moving really quickly. So it started as this kind of parallel workstream. It was my first exposure to working with folks in the content space and it was really exciting for me because the work, I've learned so much from everyone who is a content strategist, content designer, content writer. It's been really exciting to learn and see that and really how that's informed my digital services approach moving forward. So it started as one product and as we were building, we're building out the different portions of the site and really learning about what departments needed. It started with small components that were scalable across the platform. That way we were just building something that could grow with what we needed in the Future. And around 2019 is when we started wrapping up some of that product focus work. So we still were doing the content migration, but with the product focused work we were able to kind of pivot to more of what agencies needed. So as we were migrating their content, we were finding, oh, we need a map based application for this, or we need a little bit more robust functionality for this page. And that's where we started branching off and building some applications or some frameworks for applications and partnering closer with their software engineering team. So that kind of grew into a user experience team outside of not just a product team, really focusing on digital services as a whole and how we could start to not just build the website, but scale. So this was probably around 2019, 2020, and when 2020 hit, we had the pandemic and that really refocused our work back to the website. So thankfully we had built that scalable system I mentioned and we were able to stand up a lot of the COVID 19 response work back really quickly with a small team and some of the frameworks we built, so we call them a finder framework, allowed us to create food finders, testing site finders, and has scaled really well since then. And this was right as a lot of digital services teams were coming up. So since 2020, 2021, 2022, we were pushing for a little bit more presence in our IT organization and saw the value in having multidisciplinary teams with content, product engineering, design, really focusing on the whole picture when it comes to building out sustainable digital spaces. So that's when we really pushed. We worked with the CIO and we established the digital services team in 2022 and from there we kind of continued to grow and really solidified what that looks like at this. At the city.
