Podcast Summary

Podcast: Private Practice Startup
Episode: 142 – 3 Things You Need TO Do To Start A YouTube Channel From Scratch
Release Date: June 29, 2019
Hosts: Dr. Kate Campbell & Katie Lemieux
Guest: Trina Little, YouTube Strategist

Episode Overview

This episode features YouTube strategist Trina Little, who breaks down the essential steps mental health professionals and private practice owners need to take to build a YouTube channel from scratch. The discussion is particularly geared towards therapists, coaches, and small business owners, offering practical and actionable YouTube strategies to attract clients, build authority, and foster business growth through video content.

Key Discussion Points & Insights

Trina’s Background & Path to YouTube

• Personal Story: Trina shares her professional journey from a government job to founding her YouTube strategy business, prompted by personal video projects and connections she made as a new mom.

  • "What I realized was I was connecting to these people that I hadn't ever known before and I was ready and willing to buy anything that they recommended." (05:57, Trina Little)

• Business Structure:

  • Service-based: Done-for-you YouTube strategy, video editing, optimization, and management for clients.
  • Course-based: Teaches business owners to DIY their YouTube channel with time-efficient, stepwise strategies. (03:51-04:53)

The Benefits of YouTube for Private Practice

• Authority & Trust: YouTube is the second-largest search engine and is owned by Google, offering SEO benefits and a platform to connect deeply with potential clients.
  • "You can connect with people so much quicker on video... [they] get to see who you are, your style." (08:12, Trina Little)
• Lead Qualification: Clients pre-qualify themselves by watching your videos, ensuring a better fit when they reach out. (09:26-10:28)

The Three Types of YouTube Videos

1. Discoverable Videos:

   • Solve pain points or answer common questions searched by your target audience.
   • Key for new channels to get found.

2. Community Videos:

   • Build rapport and deeper connections with those already in your audience.

3. Sales Videos:

   • Direct viewers toward your services or offerings.

(10:37-12:14, Trina Little)

"Perfect is Not Done"

• Don’t Wait for Perfection:
  • Stress on starting rather than obsessing over perfect equipment or on-screen presence.
  • "Perfect is not done." (12:14, Katie Lemieux reading Trina's background sign)

Actionable Steps to Get Started

1. Just Start & Use Analytics

• Start Filming and Uploading:
  • Get your first videos out to gather feedback from YouTube’s analytics.
  • "YouTube gives you such amazing data... to really, really help you structure your content." (12:55, Trina Little)
• Iterate Based on Data:
  • Don’t ignore analytics; they reveal what works and help you optimize.
  • "My biggest mistake... was I ignored analytics... now I can see the value and the benefits." (13:40-14:26, Trina Little)

2. Make a Plan & Batch Your Content

• Develop a Consistent Schedule:
  • Consistency builds audience and authority. Even 1 video a week or every other week works.
  • Use batching: film multiple videos on one day when you’re camera-ready and have no distractions.
  • Content repurposing: upload to YouTube, Facebook, IGTV or use as newsletter/blog content.
  • "Fail to plan, plan to fail." (17:30, Trina Little)
  • "I really like to utilize the time I have my hair and makeup done and no children in the house..." (17:52, Trina Little)
  • (17:30-21:24)

3. Enhance Viewer Journey with Smart Strategy

• End Screens & Playlists:
  • Design videos so viewers are guided to watch more (Netflix-binge style), which YouTube rewards by promoting your channel.
  • Structure standalone but logically connected videos that anticipate next questions.
  • Avoid overly segmented “part 1, part 2” styles; instead, let each video stand alone but link naturally to the next.
  • "If you can prove to YouTube… they're 20% likely to watch another video... your content's gonna get out to more of the right people." (19:41, Trina Little)

Dealing with Video Anxiety

• Getting Comfortable On Camera:
  • “Rip the Band-Aid Off.” Your early videos will be awkward, but everyone starts there.
  • Techniques: film alone if self-conscious, or with a supportive friend in the room; envision speaking to a specific person you want to help.
  • "The camera will suck out some of your energy... find that healthy medium of being just a little bit more than you normally would." (26:16, Trina Little)
  • Compare your first videos to pros’ early content for perspective.
  • (23:52-27:29)

Notable Quotes & Memorable Moments

• On Connecting via YouTube:

  • "I started following some other... mom vloggers actually at the time. And what I realized was I was connecting to these people that I hadn't ever known before..." (05:36, Trina Little)

• On Analytics:

  • "That is my biggest mistake. My first probably one or two years on YouTube is I ignored analytics and I kicked myself in the butt for ignoring it..." (13:40, Trina Little)

• On Perfectionism:

  • "Perfect is not done." (12:14, Katie Lemieux referencing Trina’s sign)

• On Strategy:

  • "If you can prove to YouTube… they're 20% likely to watch another video... your content's gonna get out to more of the right people." (19:41, Trina Little)

• On Just Doing It:

  • "Just rip the band aid off... everybody's first videos are gonna be a little crappy." (27:35, Trina Little)

Timestamps for Important Segments

• [03:51] – Trina’s business and two-pronged approach (services & courses)
• [05:11] – Trina’s personal journey into YouTube
• [08:12] – Benefits of YouTube for professional practice
• [10:37] – Three types of YouTube content: discoverable, community, sales
• [12:14] – “Perfect is not done”
• [12:55] – The value of starting before having it all figured out; YouTube analytics
• [17:30] – Importance of planning, batching, and content repurposing
• [19:41] – End screen strategy and “bingeable” content
• [23:52] – Getting comfortable on camera; advice for video anxiety
• [27:35] – Final thoughts: rip the band aid off and just get started

Final Takeaways

• Start before you’re “ready”—action and iteration beat perfect planning.
• Plan and batch content to maximize efficiency and consistency.
• Leverage YouTube’s built-in analytics for insight and improvement.
• Structure videos for discoverability and viewer retention.
• Overcome video anxiety by focusing on helping your audience rather than looking perfect.
• Repurpose your videos across multiple platforms for maximum reach.
• "Your audience is going to connect with you and the value you have... it doesn't matter whether you're shooting on your phone or... a DSLR camera." (27:35, Trina Little)

Trina’s Resource

• Free Roadmap: “10 Steps to Get Started on YouTube”
  Visit: trinalittle.com/roadmap (30:37, Trina Little)

This episode is packed with energy, encouragement, and actionable steps for mental health professionals looking to leverage YouTube for business growth—no perfection required, just a willingness to get on camera, serve your audience, and improve as you go.