
Luna Medina-Wolf
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Welcome to the Private Practice Startup podcast where we help ambitious private practitioners across the globe to brand themselves and grow their dream practices. We chat with successful private practitioners, business coaches and marketing experts, bringing you tons of practice building Ninja tips. Visit privatepracticestartup.com for awesome resources, attorney approved private practice paperwork and our signature marketing E course. Here are your co hosts, Dr. Kate Campbell and Katie Lemieux.
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Hey there startuplic. Hello everyone and welcome back to another episode of the Private Practice Startup podcast. Actually episode 173. That's crazy. Like we are close to 200. I remember when we were celebrating our 100th episode. So wow. We'll have to do something really fun in the next quick math 27 episodes. So you guys will want to stay tuned for that. I have no idea what 200 episodes is going to be like, but stay tuned for that. So we hope that you guys joined us last week. Last week was a really special episode. Kate and I have started doing a podcast since series kind of, you know, piped into the rest of the podcast called Success Stories. Where are they now? We got to talk to Tara. I'm going to mess up your name.
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Sorry, Tara.
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Our Jacos Hakos. One of those anyways, our Hakos. Maybe one day I'll get that correct. So we actually got to talk to her about where she is now and the awesomeness that she's doing. And really, you know, when Kate and I created our marketing E course in coaching and the thing that we're most passionate about helping therapist with, you know, we talk about the ability to live your dream life, work with the clients that you love and she's really doing that. So you know, it was a story of inspiration, motivation and encouragement. So if you need some of that, you definitely want to check out that episode. Today's episode we are inviting our friend, our colleague, another South Florida loco. Loco.
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Loco.
C
That was an interesting slip.
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Yeah, maybe she's a little like a.
C
Little loco on Friday, right?
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Exactly. Local Luna Medina Wolf and I've actually had the pleasure of knowing Luna since she was a registered intern. We actually met she came to a solution focused brief therapy presentation training I should say I was doing. And our paths have crossed in and out since then and she's actually one of my top go to's when I need to refer to a group practice now for trauma and that's what we're going to be talking about. We're going to talking about from solopreneur to group practice owner and how to balance it all. So welcome Luna.
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Hi.
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Hi. Hi. Hi. Hi. It's great to have you here. But before we dive into your topic today, I just wanted to say if you're brand new and listening to us, we wanted to say welcome and thank you so much for choosing to spend your valuable time with us. And we really hope that you guys enjoy this podcast and not just listen one time, but you come back each week. And you can also check out our podcast reference guide, which has all of our podcasts in topic format. So if you want to learn about Money, Mindset or AdWords, you can actually search them that way. And that's right on our website, we.
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Have a gift for you.
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That's our private. That's our A to Z cheat sheet. The essentials for building and growing your dream practice. Head over to privatepracticestartup.com head over to the resources tab and there you will see it there. And that also comes with five days of practice building emails to really support you on your private practice journey. Let me share with you guys a little bit about Luna. So Luna is the owner. She's been a private practice owner for four years. She grew into a group practice in the past year. Last year, she received the member of the year award for professional organizations that she's members in. And she's also also the president of a nonprofit organization, a very important one actually called Professionals United for Parkland, which came out of the Parkland shooting, which is literally in our backyard here in South Florida, Broward County. So she's the president of that. She loves dancing. She's even backpacked for seven months in South America. Maybe that's where I got the loco from in her 20s.
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There you go.
B
And she actually completed, and this was an interesting fact, when I learned this about her, I already knew about this. She completed the Israeli army service as a second lieutenant. So welcome, Luna.
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Hi. I'm so excited to be here. Thank you for having me.
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Yeah, it's a pleasure.
C
Great to have you here. Tell us a little bit about your journey into becoming a therapist and getting into private practice.
D
Yeah. So basically I grew up in Israel and like Katie mentioned, I served in the Israeli army. And growing through basically living in a war state zone all your life. You're surrounded by trauma all the time. And I had my personal also household that was loco a little bit.
B
Thanks for bringing that in there. I appreciate it.
D
So, you know, there was a lot of trauma surrounding me. I went to the foster care system at some point in my life. So I always knew I wanted to be a Therapist. I always wanted to know. I wanted to work with trauma, but I just didn't know how it's going to take me there. And after backpacking inside America for some time, I decided to come to the U.S. i came here as an international student and went through my program for bachelor's and master's here, actually really planning to take that back to my country and practice there with all the trauma there, but ended up, you know, life happens, and I ended up ending here with my husband and now my kids and my practice. So that's kind of like how it all started.
B
That's a crazy story.
D
That's a lot.
C
It's a loco story.
B
It's a loco story. Or shall we say loca, because you are female.
C
Let's meet the rest of our lives. Yeah. I didn't know that about you. It's so interesting to hear that that was the journey that you took.
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Yeah. That is a long journey and interesting and fun and crazy at the same time.
B
Yeah. Did you plan on spending seven months in South America or just kind of turned out that way?
D
Yeah, that's a very popular thing that. You know, we go straight. Unlike the kids here. They go from high school to career. Through education, we go. It's mandatory for females to go for two years and for males to go for three years to service. So right after high school, you're, you know, you're going to the service. So, you know, you're in such intensity, environment, time management. So so much to handle that you kind of need a free zone mentality for a little bit. So a lot, like, high percentage of Israelis, after they finish the Israeli army, they end up backpacking. Either they're in South America or Thailand, India, like around the world for some months. It's very popular. So I always knew I wanted to do South America because I have, like, Spanish heritage. My parents are both from Spain. I spoke a little Spanish and wanted to make sure that I get it even better. So I said South America it is. And that was amazing.
B
Wow. What was it like being in the Israeli army for two years?
D
It teaches you a lot about what you're capable of doing. I have to say that in addition to the time management, of course, which I feel like that's why I mentioned it, because it really relates to a lot of what I have to do now. I felt like it was a good preparation for everything that I have to do now in terms of time management, in terms of organization skills, and really pushing yourself beyond what you think you're capable. When I Think about some of the things that I did in the Israeli army. I look back at it and I'm like, I did that. That's pretty cool.
B
And when you went backpacking, did you go by yourself or did you go with a group?
D
I went by myself in the beginning, but met with a friend after a little bit. And then some of the time I was alone. But really, you're never alone with your backpacking. I actually met way more people when I was alone. When you're with somebody, so people are more intimidated to approach you. So I met way more when I was alone. It was always with people because I, you know, I stayed at hostels and everybody's kind of like, together planning the next trip, the next adventure. What are you gonna do? You kind of, like, wake up in the morning, okay, what am I gonna do today? And what, you know, what mountain am I gonna climb? What lagoon am I gonna visit? It's incredible.
B
What did you learn about yourself? Backpack, Backpacking through South America?
D
I learned of how fortunate I am despite everything what I've been through. You know, you tend to underestimate the things that you have in life when you have the basics and when you travel in indigenous places where they don't have water and their bed is basically a house made of mud, and that's their bed too, that the kids are building with the parents. And their roof is made of a plant that is not waterproof, that's for sure. And they don't have water. And you just get to see the life that they live and how happy they are with it. It's a life changing experience because we do, we take for granted a lot of the time what we have. So I went through a difficult upbringing and I had a rough life, but I looked at them and I was like, look how happy they are with the little they have. Like, be grateful, man.
C
It's all about perspective, and what a great way to be able to put things in perspective, to have that experience. And before we dive into your entrepreneurial journey and how you're balancing it all a little bit further, let's take a quick break to hear from our sponsor.
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Pps there are so many ways to keep your practice organized, but TherapyNotes is by far the best. Their easy to use secure platform lets you not only do billing, scheduling and progress notes, but also create a client portal to share documents and request signatures. Plus they offer amazing unlimited phone support so when you have a question, they're there so you can get help fast. Get started with TherapyNotes today, trusted by over 60,000 professionals. Go to therapynotes.com and enter promo code PPS as in Private Practice Startup and you'll get two months for free. Also, you can listen to episode 54 where we interviewed Brad Pliner and took an in depth view into their ehr.
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So share with us some of the mistakes, challenges, difficulties going from an individual solopreneur into a group practice owner.
D
So when I started this I really didn't know too much, especially as an insurance provider. It includes a lot of things that you have to do that I really didn't think about. Between the process for application for the insurance companies and how long it takes and the amount of calls that you may be getting pretty quickly once you are in network and making sure that you have the coverage for it. The insurance part of it was really difficult to do to make sure that you have all the resources that you need in place to build for everybody else in their practice as well. There was one thing that was challenging in the beginning and it really required me to take some time off from seeing patients. I saw a little bit less patience just for a little bit because I had to dedicate time to learn this a little bit better. It appeared easier than it was like in most situations in life. So I really had to take time to learn it a little bit better, make sure I'm doing everything because I'm, you know, I'm all about ethics and making sure to do the things the right way. So I thought that I'm doing something the right way. Then I learned, I learned it from somebody the wrong way and I had to Kind of like make sure to pause on everything. Even if it meant that I'm going to make less money and struggle for a little bit, it's worth it because I wanted to do things the right way. So that was definitely one thing that was overwhelming and made me even question, like, do you really want to do this? Not. But I went through it, and it was okay.
B
I think in life, whenever we have, like, that transition or that growing moment or we take on something new, there's always that thought along the journey at some point. I know when I started private practice and I finally, like, left my job and went full time, I think I wanted to quit, like, one to two times a day sometimes. Right. Because it was, like, really scary. And then, like, in the throes of my, like, I can't do this. I don't know. I'm just gonna go back. Then I take a deep breath and I relax for a second. Then I get a call.
D
Right? Exactly.
B
Yeah. Going through that is for sure. Definitely part of the human experience. So I know, because I know you personally, I know this about you, but I would really love for you to share, like, your family makeup. Right. So you and your husband, so you do the work, right? And what is. What does he do and how is he a support to what you do?
D
Right. So it's like you read my mind, because I was going to say this right after I finished. So the reason we decided to go into group practice, the decision behind it partially, was, of course, to grow because I got, you know, I have an insurance provider, and I saw the need for it. But the second part of it is the fact that my husband does have back issues that are pretty, at this point, are a little bit dangerous, to the point that he is due for a third back surgery. And we decided that to keep him as safe as possible, as if he can stay at home as much as possible, that would be the safe as that. And we just decided to do this thing that he always had a dream of doing because he had a very traumatic child doing himself. So he always kind of, like, said, I want to stay at home with the kids. And I was like, it's not as easy as you think it is. And then this accident that he went through happened, and we were like, okay, like, let's do this. This is, you know, it's gonna be difficult, but we're gonna do this and make it happen. So, yeah. My husband is my biggest supporter. We work together basically on the group. He does a lot of the billing for the company. He Handles some of the responsibilities that I have to faxing, inputting for insurance, all those things that are a little bit tedious and not fun to do anyway. And I mean, it takes care of the household, which is amazing. Like, he's raising our kids. I'm in awe. From his, you know, really, I thought he's gonna give up. I was like, just let him do it. So, you know, he'll probably change his mind after two days and he's not. He's like such a dedicated pet father and he's so amazing with them. So it's like it took our love too and like totally increased it, multiplied it in so many ways. So that's awesome.
C
How many kids do you have and how old are they? Luna?
D
Two, four and a half year old and a three year old. So, yeah, he has his.
C
Yes, he has his hands full for sure.
D
Yeah, yeah, he does.
B
And I think it's such a cool dynamic because, you know, I hadn't known that about you initially. Right. And I was like, how, like, how do you do all of this? Because you are like everywhere, you're doing everything, you're a huge support to the community. Like, you are just passionate about this work. And, you know, like I said, I've known you as an intern and I think maybe you had just got married then or you're gonna get married. So I've known you for quite a while, so I've seen your journey.
C
Right.
B
From interns, professional, all of it. So it's just been really cool to watch that and just really know about your dynamic and how your husband's at home and how you're just the workforce and it's just really, really cool. So share with us some of the. I know that you were talking about some of the challenges you face. What are some of either the systems or the technology systems or supports that you use to really support your practice.
D
So it's probably a moment of advertising for simple practice because it has made my work simple. If you know how to use it well and you set it up correctly, as far as the insurance fees, it really makes life so easy. And I love using it. All my providers have it. They can handle everything on their own. As far as the documentation, I have a way of checking and making sure everything is done the correct way. There's such a good monitoring system to it. So using that has been amazing. As well as doing the brighter vision, you know, monitoring for my website, I was doing it all before I created my website. I monitored everything on it. I did everything like I'm a learner. You know, I wanted to do a website. I did it and it was working. But then I was like, okay, you have to. And I think, you know, I've been listening to your podcast for a really long time and I've been learning from both of you for a really long time from being an intern. And I have picked up on a lot of the tips and the things that you have taught through your podcast and through your workshops and things that I've read online. Not just you, you know, many different podcasts that I listen to as well. And just really learning and listening to the tips that were out there to maximize what I want to do. And, you know, I'm still growing. That's the beauty of this industry, that if you're passionate about it, there is the potential to grow as much as you want. Really. I keep on saying like, okay, I'm only going to have this amount of people in my group. But then it's like, okay, everybody is full now. What do I do when I get like today I got like 15 calls. I'm probably on top of Psychology Today, which is the other place I'm on. And it's like, okay, what do I do now? Okay, start referring. And thankfully I do have a good referral network and I used Facebook. As far as, seriously, half of the people that are referring to me now as far as professionals, I met on the Facebook groups because I network with people and I'm there to help if somebody needs help. And I always give referrals to people if I'm not available. And that's so important. Today I actually was a panel speaker at Barry University about trauma. And I said to them, I said, if you're not a trauma specialist, refer out. If you're not a couples specialist, refer out. The moment you're going to pick up the phone and refer that person, you're going to get another call from another person that is going to be even like a higher paying fee or you know, a full pay client. Like, it's always, it's like the karma of it that you do the right thing for your client and putting them first, you're going to continue working and you're going to continue growing. And it's just, you know, so nice. So using the community resources and the podcast online, if you want to do things, do them the right way and learn from those who are doing it before you in such an amazing way. Like you guys.
C
Yeah, it's amazing to hear. I mean, it's amazing to see how many resources there are out there now and then also I can hear that you did a really good job of being able to look at what are your strengths, what are the areas that you actually enjoy being involved in in the business and where can you outsource the things that are time consuming. Like with your husband, it was the perfect win win for him to help out with some of the billing and the more data input and that time consuming stuff. And it's useful for him, it's useful for you. You've been able to systemize your pract using an EHR like Simple Practice or like therapynotes as you guys heard earlier. Who's sponsoring our message, our episode here today and also using Brighter Vision to do your website because when you're bootstrapping and you're doing it all yourself, it is so much work. It's life consuming. It can be a 24 7, 365 job and can completely your business can take over your life. So you've been able to really like outsource and streamline some of those. Which sounds like has made a huge difference.
B
And one of the cool things Luna about your group practice is before we hit the record button is right now your group practice is really a trauma based group practice. And it's a lot of help and support to me and my clients because I work a lot with clients through the affair recovery process. So you know, I'm always referring to you. And I have two clients right now I think that are working with your therapist. And so it's just really cool to be able to know that. And it's also kind of cool like having a group practice like this is what they do. I know that there's a group practice, I don't remember the exact name of it but in Miami and they split specifically specialize in DBT and so it's cool to see group practices doing that as well. And you know, I really appreciate and I was like feeling a soapbox moment coming on. You know, I know that like in business coaching and things like that, we're constantly talking about ideal client and niche or work with the clients you love. And you know, I think you're really hitting on something is that it's actually unethical to work with clients that we don't specialize in. It's absolutely unethical. Like a podiatrist should not be saying like, oh you have cancer, I'll treat you. No, that would be like incredibly wrong. And you know, unfortunately I think sometimes school teaches us like, oh well we can Work with anybody. That's not necessarily the reality. And we really should be working with the clients that we specialize in because it is the best care for them. And you're right. When you build relationships in the community, it is this nice, reciprocal relationship. You've referred clients my way because I love working with couples and vice versa. And you build that network rather than having that scarcity mentality of being the generalist and taking on everybody and not doing your best work. So, you know, I really appreciate that you're talking to even students about this and getting that message out there. And it's just so important.
D
It is so important. You know, I have to touch for a second about, you know, the Professionals United for Parkland, where you. Where we taught. You mentioned earlier, as far as our nonprofit, that's what we learned through the vetting process there, that too many people were saying, oh, I'm a trauma specialist. And when I call them to interview them. What is your training? I'm an lcsw. I'm an lmhc. Okay. What's your specialized trauma training? Oh, I have an M. Master. Okay, what's your traumas training? Oh, I went to a CU about trauma care. How can you say what. That's a false advertisement.
B
Yeah, yeah, exactly. And it is so important. It's funny, I remember, you know, when the whole tragedy had happened and things like that, like, you know, a lot of our community obviously kind of jumped in. And I remember someone just kind of asking me, like, well, why don't you see. See the clients? And I'm like, I don't specialize in trauma, but I'm happy to help. And I did a lot of, like, the marketing support and things like that. And that's my niche, right? Like, that's where I do well, and so let me help in that way. And so there's obviously ways that we can help, whether it's the community or our clients and things like that. So thanks for sharing that. So let's just switch back gears and kind of keep talking about the group practice transition and, you know, what are some other things that you've had to learn along the way in becoming a group practice owner?
D
So hiring. Hiring was an interesting journey because, I don't know, I went in with the assumption that if they're licensed professionals, they should know what they're doing. And, you know, I shouldn't prepare them too much as to my expectations. A little naive probably going into it. So I went through some really crazy experiences with that.
B
I can imagine.
D
Like, listen, some of the therapists out there. I'm concerned, unfortunately. And, you know, partially exactly because of that. You know, practicing outside of your scope of practice and so forth. But some more than that, just boundaries, being on time. Like, I didn't think that mentioning that it's important to be on time or let your client know you're late if you're late, is an important thing of mentioning. But literally, I have it on my contract, added it to my paperwork. So I probably. My initial paperwork is, you know, some things that I got as far as the group practice paperwork for clients, I got from you guys when I opened, and then I got a lawyer to get my paperwork for group practice for the contractors. Did that based on recommendation from something either on you guys or somebody else's podcast. They were like, do it with a lawyer. Don't save on that. That's an important thing. I did that, hired some people. And then I just. Basically, I'm continuing. Every time I hire somebody, I add something new. I find myself just adding something new to the paperwork because I run into. Oh, okay, didn't think about that. Like, I edit the time. I added response time for clients. I've added, you know, documentation, a little bit more details into that. And just some things that I just learned to speak about. It's not necessarily out of the contract, but just talking about what I want, the whole group, the message, because it's. You guys always talk about branding, right? So if I very much am a believer in a holistic way, then if I have somebody here, that's the first session they're gonna refer to a psychiatrist. It doesn't really go well with unless, you know, it's really a necessity for that client. But it doesn't really go with my style and what I. That's the message I want to have out there as far as a group. So I started listening to those cues as well. What is the person? What is their message beyond just the therapeutic skills that they have? What is the brand that they would have liked for themselves to be part of? And I literally tell people when they come here for an interview, I say, look, this is my work, baby. This is my family. This is part of my family. This is a family business. And I want you to feel good here. I want you to feel like you can talk to people here. You can. Even if you have personal things, you can come to me, anything, like, I'm here for you. But that's why I want my clients. Anybody who comes to this group, I want them to feel the same way. I Want them to feel that they're at home. And I love it when my clients say, you know, I feel like I'm sitting in your living room. It's such a good feeling. And I love that because that's the message I want to make clients feel. And that's the therapist I want to attract. But initially, I really didn't think about it. I said, well, they're individual contractors. You know, they should be able to do basically, you know, their way of counseling, which is their own practice in terms of the client care. But the message, I wanted that to be more incorporated and united as a brand. So I started to pay attention to that, and I definitely learned that the highway.
B
Well, and I love that you say that. And, you know, thank you for talking about this because, you know, one of the things that Kate and I talk about, and, you know, there's like, kind of two ways to do business, right? It's like all this coaching, preparation beforehand and doing it that way. And then there's the part about business that we're in the trenches and we're like, crap, this is not working. Like, back out, try something new, and then we make modifications. But one of the things that we constantly talk about is that if you don't have a brand, your clients, right, if you're a solopreneur, create it for you or your staff, your employees and team will create your brand. And that is not what you want to do. And one of the most important things.
D
Is, you know, if you know that.
B
You want a group practice or whatever it is, a holistic center, whatever your dream is, is that brand is so important initially in creating the vision, the mission, and the culture. Because Kate and I constantly talk about, like, that's part of your hiring process. And Kate and I have totally done that with both the private practice startup Kate does it with, her group practice is really having people, like, read and engage and ask them about that. Well, what do you think about this? How do you fit into this? And that becomes the guiding principle of part of how you hire. So, yeah, I love that you say that.
D
So.
B
And again, it's like, well, wherever you are, you can. Can create your brand at any time. But it's really important to know that if you're not creating your brand, people will be creating it for you and all that.
C
And not only is it a guiding principle for who you hire or who you decide to bring on in terms of your team, but also who you work with, who you partner with, who you refer to, who you collaborate with, and if they're not in sync with your core values, it just makes it so easy to make that decision. Okay, this is just not a good fit. This is not in sync. This is not in alignment. And it makes that makes those decisions so much easier.
D
For sure.
B
Yeah. Awesome. Well, I've definitely, like, enjoyed listening to your journey. And so I'm just curious as to, like, what's next for you guys in the group practice?
D
What's next? Basically, right now I feel like I've completed my team. I mean, there's only one more person that I'm possibly hiring, so that would be probably completing my team, at least for now. And what we're working on moving forward is doing some groups. Right now. We've been doing just individual and family and couples a little bit, but mainly the individual work of all ages. But I really wanted to branch out to doing some groups. There's interest from the therapist to do that. After working in substance abuse for many years, I was done doing groups. It's not what I want to do. But, you know, several of them asked me, like, do you want us to do groups? And I said, sure, if that's something you want to would like to do and you enjoy doing, I'll help you in any way I can in terms of remarketing, in terms of reaching out to other practitioners and so forth. And we'll try to get it going. So that's something that I definitely need to get some guidance online about on how to get that. I have some saved podcasts on my computer that I need to listen to because I want to start doing that as far as the group work and just growing that. And I want to start working on a little bit more of a cash pay flow as well and learning how to incorporate some of that a little bit better into the group too. So we still take insurance because I want to provide services for anybody who needs it. We're literally finalizing the Medicaid insurance route as well right now. So we're going to do insurance still. But I want to be able to also give them at least some cash paying clients. It's going to balance it out and it's going to help them work less hours. Because I've been basically working now I probably dropped to like 30, but I've been doing 40 to 45 for three years.
C
Wow.
B
Clients.
D
Yeah. Wow.
C
I know.
B
You're a machine, Luna. You amaze me.
C
And then for the group stuff, we have to give our friend and colleague Katie Keats May a shout out. She is the be A group guru, and she's the owner of that. She does amazing coaching and has a great E course and all sorts of free content out there. So she would be a great resource for you or anybody else, really build their practice with those groups or grow into that next step.
B
Kate, you always read my mind. I wrote that down to say, and then, like.
C
We'Re in sync as usual.
B
We are, as usual. So, Luna, what do you want the listeners to take away from your message today?
D
I think, you know, by chance, just because we started talking about South America and everything there, I think that's the message I also give clients. Just if you have a goal and you're passionate about something, you know, I really didn't think I'll be able to do all this that we're doing right now. Between the volunteering with the nonprofit organization, raising a family, having a group practice. This was a dream that I had. Like the setup that I have right now with my offices and the way they look and the way everything is, is like a dream that I had for the long run. Like in few years, I didn't think I'm going to be here now. And literally the day that we finished, set up the office, my husband and I, with the kids here for a whole weekend, basically, like, doing things. They were sleeping kind of like on the floor. You know, it was like crazy weekend to set it up all up. And we sat here and we just looked at the view and we're like, oh, my God, we're here. Like, this is so cool.
C
Chill factor.
D
I know. It's like we have a little thing between the two of us. We say we did it. We just say to each other at the house sometimes, you know, it's just funny between us. And that's what I want. That's the message. I want people to have, like, do things the right way, both for your clients and for yourself. Find the time for yourself, even when it's crazy, like, busy. And that's what I do, you know, I dance with my kids in the living room. If I had a really, really rough day, that's what we do. We dance with loud music and make it fun. So reach for your dreams. I know it's a cliche, but it's true. Like, it's been amazing. It's been an amazing journey.
B
Nice. It's totally possible. And I look forward to watching your continued journey. And, you know, you shared. And we shared a lot of resources today, so we'll definitely put that in the links in the show. Notes from Katie Keats made it become a guru to brighter visions. I know Luna loves simple practice.
C
We love therapy notes.
D
We'll put those in there too.
B
Another thing that we offer is an independent contractor agreement. So that is a business paperwork that we do offer. So I'll put that link in there as well.
D
So I'll get it from you guys.
B
You might. You might have actually, Luna, if you. I would love for you to share the name of your group practice and where you guys are located. Just so people know.
D
Helping Moon Counseling. We're located in Boca Raton and Florida. Florida. Yes, Bocarton, Florida. And there's another location also in Boca. We have two locations in central Boca or Southern Florida.
B
Amazing. Awesome. So Kate, take it away.
C
Yes, Startup Nation. Hope you enjoyed this episode. As always, we love to hear your feedback. Let us know if there's another topic that you would love to hear. You can send us an email or you can also subscribe, rate and review our show. Share with your fellow friends and colleagues. We always love getting that feedback from you guys just to make sure that we're really providing content that's on track with your needs so we can inspire you. From Startup to nation Start From Startup to Mastery. Startup Nation.
B
Hey, whatever.
D
It's all good. It's a loco. It's a loco podcast.
B
That's right. I love how we started and ended on that. That was good job, girls.
C
Yes, Startup Nation.
B
We hope you guys join us next time for another awesome success story as we talk to Fernando Campos. From registered intern to LMFT to owner of Avant Garde Therapy and a full fee private pay practice. So you'll really enjoy his journey. It was really a quick journey so he shares some inspiration, some hopes and just his story.
D
So join us next week and as.
B
Kate said, we always look forward to inspiring you from Startup to Mastery. Take care Startup Nation.
C
Thanks for joining us on the Private Practice Startup. Visit the private practices startup.com for awesome resources, free trainings, attorney approved private practice paperwork and so much more. It.
Episode 173: The Trials and Tribulations from Solopreneur to Group Practice Owner
Hosts: Dr. Kate Campbell & Katie Lemieux
Guest: Luna Medina Wolf
Date: February 15, 2020
This episode features Luna Medina Wolf, founder of Helping Moon Counseling in Boca Raton, Florida. Luna shares her inspiring journey from her complex background in Israel—including military service and overcoming personal trauma—to becoming a solopreneur therapist and then a successful group practice owner specializing in trauma. The conversation covers her unique path, challenges in scaling up, building a team, ethics of referral and specialization, creating systems, and balancing family with business.
On Growth Through Adversity:
"I learned how fortunate I am despite everything what I've been through... Be grateful, man." —Luna (08:11)
On Ethical Growth:
“Even if it meant that I'm going to make less money and struggle for a little bit, it's worth it because I wanted to do things the right way.” —Luna (11:42)
On Specialization & Ethical Referrals:
"If you’re not a trauma specialist, refer out... Do the right thing for your client and you're going to continue working and you're going to continue growing." —Luna (18:59)
On Group Practice Culture:
"This is my work, baby. This is my family... and I want you to feel good here... I want them to feel that they're at home." —Luna (25:50)
On Reaching Your Dreams:
"If you have a goal and you're passionate about something... Find the time for yourself, even when it's crazy, like, busy... Reach for your dreams. I know it's a cliche, but it's true." —Luna (31:37)
| Timestamp | Segment | |-----------|-------------------------------------------------------------------------| | 04:10 | Luna’s personal journey & trauma-informed perspective | | 06:51 | Lessons from Israeli army service, time management | | 08:11 | Perspective gained from backpacking South America | | 11:18 | Challenges of insurance & scaling group practice | | 13:35 | Family support: husband as home and practice administrator | | 16:21 | Systems and tech: Simple Practice, Brighter Vision, referrals | | 18:59 | Referral ethics, community reciprocity | | 21:53 | Vetting trauma specialists for Professionals United for Parkland | | 22:54 | Lessons from hiring, refining policies and contracts | | 25:50 | Building practice culture and communicating brand to team | | 28:11 | What’s next: adding groups, balancing insurance/private pay | | 31:37 | Takeaway message: passion, ethics, self-care, and reaching your dreams | | 32:47 | Clinic info: Helping Moon Counseling, Boca Raton, FL |
“If you have a goal and you're passionate about something... Find the time for yourself, even when it's crazy, like, busy... Reach for your dreams. I know it's a cliche, but it's true. Like, it's been amazing. It's been an amazing journey.” —Luna
Contact / More Info:
Helping Moon Counseling, Boca Raton, FL
HelpingMoon.com