Episode 362: Amplifying the Healing Process - Document Your Signature Framework in a Book

Summary

Private Practice Startup Podcast - Episode 362 Summary

Title: Amplifying the Healing Process - Document Your Signature Framework in a Book
Hosts: Dr. Kate Campbell & Katie Lemieux
Release Date: October 5, 2024

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Introduction

In Episode 362 of the Private Practice Startup Podcast, hosts Dr. Kate Campbell and Katie Lemieux welcome back a returning guest, Katie K. May, LPC. The episode, titled "Amplifying the Healing Process - Document Your Signature Framework in a Book," delves into Katie K. May's journey in authoring her book, "You're on Fire. It's Fine: Effective Strategies for Parenting Teens with Self-Destructive Behavior." This discussion offers valuable insights for mental health professionals looking to document and share their unique therapeutic frameworks through writing.

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Guest Introduction

Katie K. May is introduced as a seasoned professional in the field of adolescent mental health. She is the Owner and Executive Director of Creator Creative Healing, a national speaker, and trainer specializing in therapy for teens dealing with depression, self-harm, and suicidal ideation. Notably, Katie is one of only 11 licensed board-certified dialectical behavioral therapy (DBT) clinicians in Pennsylvania, underscoring her expertise in this critical treatment modality.

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Inspiration and Motivation to Write

Katie shares the genesis of her passion for writing, tracing it back to her childhood:

“I always knew that I wanted to be a writer. Even when I was really young. I was writing poetry, I was documenting my experiences and it's just been the way that I've been able to process my life.” [04:00]

This intrinsic motivation to write became a tool for both personal healing and professional expression. Katie emphasizes the importance of vulnerability in her writing, stating that it not only aids her healing process but also provides a practical framework to assist parents navigating their teenagers' self-destructive behaviors.

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Developing the Signature Framework

Katie recounts the evolution of her parent program over eight years:

“We were working with teens and we didn't want to be working with parents because that was hard, different, frustrating...we started realizing that we were working against ourselves.” [06:03]

This realization led to the development of a comprehensive parent program aimed at improving outcomes for both parents and teens. Katie highlights the necessity of manualizing this framework to reach a broader audience beyond Pennsylvania, transforming it into a book that serves as a scalable resource.

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Challenges in Writing and Editing

Transitioning from therapy practice to authoring a book presented its own set of challenges. Katie candidly discusses the hurdles she faced during the editing process:

“The editing process... was something that I didn't anticipate was that, you know, I'm a writer, I write all the time... but to get all this feedback was at first really stressful and frustrating.” [12:46]

Despite initial frustrations, Katie credits the rigorous editing process with enhancing the quality of her work, ensuring that her personal stories seamlessly integrate with self-help content to resonate deeply with readers.

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Publishing and Marketing Strategies

Katie shares her dual approach to publishing, having utilized both guided author programs and traditional publishing avenues:

“My first book, I went through a program. It was a guided author program through a company called Scribe... My second book I did submit to a traditional publisher and so I'm awaiting feedback on that and next steps on that.” [15:30]

Her marketing strategy leverages her established audience across therapist and parent communities, utilizing social media and email lists to build anticipation. Additionally, Katie benefited from platforms like Pod Match, which facilitated her visibility by connecting her with other podcasts seeking expert guests.

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Authenticity and Storytelling

A pivotal aspect of Katie's success is her commitment to authenticity. She recounts a defining moment that propelled her to share her personal stories more openly:

“I had this story in my mind that I wanted to share... it was really vulnerable and it talks about some of the trauma in my history... I had over 50 comments after several hours of just support outpouring.” [18:11]

Katie emphasizes the power of sharing one's story, even when it feels vulnerable, as it fosters connection and relatability among readers and listeners.

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Advice for Therapists to Author Their Frameworks

When asked about turning a therapeutic method into a book, Katie offers practical advice:

“Think of it like you are on one side of the river... each of those stepping stones can be a milestone or a chapter in your book.” [10:47]

She recommends breaking down the desired outcomes into manageable chapters and diligently documenting the iterative processes and feedback gathered over years of practice. This structured approach ensures that the book effectively guides readers across the metaphorical river of understanding and application.

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Overcoming Fear and Embracing Vulnerability

Katie candidly discusses the fear associated with sharing personal narratives:

“I felt like I was going to throw up. I hit post on Facebook and then I went to this holiday party where I just wasn't on my phone for several hours... it was so reinforcing... it just became natural for me after that.” [18:11]

Her experience underscores the transformative impact of embracing vulnerability, transforming initial fear into a powerful tool for connection and healing.

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Key Takeaways and Final Thoughts

Katie leaves the audience with a profound message:

“Share your story, even if it's scary or it makes you want to throw up because someone else needs to hear it.” [24:20]

She encourages therapists and mental health professionals to document and share their unique frameworks, emphasizing that what may seem commonplace to them can be incredibly impactful for others.

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Conclusion

Episode 362 of the Private Practice Startup Podcast offers a compelling exploration of the intersection between therapeutic practice and authorship. Through Katie K. May's insightful journey, listeners gain valuable strategies for documenting their unique therapeutic frameworks and amplifying their impact through writing. The episode serves as an inspiration for mental health professionals aspiring to extend their reach and facilitate healing on a broader scale.

For more resources, visit www.PrivatePracticeStartup.com.

Transcript

[Unknown Host]

Welcome to the Private Practice Startup Podcast where we help mental health professionals grow their dream practices and live a life they love. We chat with successful private practitioners, business coaches and marketing experts bringing you tons of practice building tips. We invite you to take advantage of our Private practice paperwork and our signature marketing E course and we have a gift for you. This is the exact methodology we use to create our six figure private pay practices and have helped many other therapists do the same. Go to private practicestartup.com and on the homepage click the button to download a free copy of your dream private Practice playbook. Now on to today's episode.

Hey everybody. Welcome back to another episode of the Private Practice Startup. We are glad to have you here and we have a return guest. But before I introduce our return guest in this exciting podcast topic, I hope that you joined us last week as we were talking with Austin Kirkland from Brighter Vision about the ever changing impact of AI AI on our industry as well as our lives. So we talked to Austin about harnessing the power of AI and I'm sure that this area is just going to continue to unfold and more AI opportunities will come our way in the therapy world. So check out that podcast. He gave some great resources, tips also, things to consider, ethical things, things that we need to be mindful of, stuff like that. So check out that episode. But today I want to welcome back the one and only Katie K. May. She is amazing and we're super to have her. She recently released her new book so we'll be talking about that but also the framework. Today's podcast titles Amplifying the Healing Process, Document your signature framework in a book and her book is you're on Fire. It's Fine. Effective Strategies for Parenting Teens with Self Destructive Behavior. So if you're new to Katie K. May, let me give her the proper introduction. Katie K. May, LPC Owner and Executive Director of Creator Creative Healing, is a national speaker and trainer specializing in therapy for teens with depression, self harm and suicidal thoughts. As one of only 11 line board certified dialectical behavioral therapy clinicians in Pennsylvania, she's an expert in this gold standard treatment for the life threatening behaviors. Katie is committed to helping teens feel accepted for who they are while teaching them skills to build a life they love. Welcome back.

[Katie K. May]

Thank you. I'm so glad to be here and.

[Unknown Guest]

See you both again.

Yeah, always great to see you. I wish, yeah, I wish you were around. Back in the day when I was a teenager, my parents could have used your help for sure.

[Katie K. May]

I wrote the book that I wish.

[Unknown Guest]

That my dad had when I was a teenager. So I think I hear that a lot.

[Katie K. May]

For sure.

[Unknown Guest]

Yeah, I can imagine.

[Unknown Host]

Well, before we dive in, let's just take a quick moment for our sponsor.

[Unknown Sponsor]

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[Unknown Host]

Katie I'm just excited to hear about everything you have to share about the process of the book writing, how it's impacted others, your own story. Where would you like to start?

[Unknown Guest]

I think the starting point for the book is when I was six years old. We're not going to tell that whole story. I know it's a 20 minute podcast, but I always knew that I wanted to be a writer. Even when I was really young. I was writing poetry, I was documenting my experiences and it's just been the way that I've been able to process my life. And so I knew that I wanted to take my experiences to shorten the struggle for others around me and combining it with what we do at my therapy center became this really powerful way to share my own vulnerability, which I think is healing for me and others and also give this practical, concrete framework that others can use and follow to find positive outcomes when they're parenting teams with self destructive behaviors.

[Unknown Host]

I'm curious what Inspired you at 6 to want to be a writer? That's I love it. I love when young children just have these dreams that become fulfilled at such a young age.

[Katie K. May]

I don't know if it was inspiration as much as a calling and maybe some of you other neurodivergent therapists out there can relate to this idea of like you just have this, this, you have things to share that kind of like they spill out of my mouth, they spill out of the pen and onto the paper and it's almost like I can't hold them back. And so the idea of writing a book was something that I just always knew needed to happen. It was a part of who I am and what I wanted to and needed to share with the world in a way that, that is innate to me, which is writing.

[Unknown Guest]

I've read so much of your writing and it's so cool to hear how it just flows out of you because when you read it, it's just beautiful and so eloquent and just very impactful. I haven't read your book yet and I am looking forward to reading your book. I've got two boys myself and someday they'll be not too far from now in the teenage years and definitely look forward to having that as a resource. So tell us a little bit about, you know, like what prompted you to actually start the book process and what that experience was like for you.

[Katie K. May]

Yeah. So the part of the process that I think I was like, this is the time, now is the time to write the book is when I opened my teen support center, which at this point was eight years ago. I'm celebrating eight years as a group practice owner and 12 years as a licensed professional counselor. But when I first opened as a group practice, we were teen therapists. So we were working with teens and we didn't want to be working with parents because that was hard, different, frustrating, or all the other things that someone who works with kids and teens might initially think before they had the skills to work with parents. And so after the first three, four years of just working with teenagers, we started realizing that we were working against ourselves. We were getting these paragraphs, long emails from parents who wanted to be engaged in the process. We were experiencing some parents that were accidentally making the process harder for themselves and their teens because they were in their own emotions and disrupting treatment rather than supporting treatment. And so for those three, four years we had been building and iterating a parent program in house. And it got to the point where I felt like this is really good. It's getting really good outcomes for our parents. It's helping teens get better outcomes. And I think we've for the most part perfected this and created something that really is a signature framework for, for helping teens, for helping parents of teens who self harm. And I think I need to manualize this in some way. I think I need to create it so that I can help more people outside of the state of Pennsylvania. When my now 16 year old was really young, I was in these online parent forums with Other moms from across the country, across the world. And so I'm still connected with a lot of them on social media, and they would always be saying, wow, I wish that you were able to help people in Minnesota or Oklahoma. And so this is my way of being able to scale what we do and help people everywhere, because now it's a book that they can just grab online and start learning on their own.

[Unknown Host]

That's awesome. And it's so cool to listen to you talk about that impact and being able to reach people across the way that you normally couldn't touch because they can't come to your center. So that's amazing.

[Katie K. May]

Yeah. It's been cool to see.

[Unknown Host]

And I know that you are in the process. We talked about this before we hit record that you're going to be actually writing another book as well.

[Katie K. May]

I'm jokingly saying I'm begrudgingly writing another book. I mean, I did just tell you that word spring out of me.

[Unknown Guest]

So, yes, I am writing another book.

[Katie K. May]

And it's a little bit of a.

[Unknown Guest]

Different twist because the book that I have now. You're on fire. It's fine. Is for parents. It's my story as a teen, as a parent, as a professional and supporting teens and parents. And so the next one will be a different flavor of that, but for professionals, so that they're able to take the teen program that we run and bring it into their practice in a very plug and play and templated way. I wanted to make it so easy to take a lot of complicated things, and I do think that DBT as a treatment, is complex. And so I was able to boil it down and teach it to my team in a more simplified way because of all the template scripts and everything that we have. And that will be the next step, is getting that out there so that therapists can run this program and all those places where parents now have the first book that they're reading and seeking support for their teen alongside that.

That's amazing.

[Unknown Host]

Yeah. It's interesting as you talk. You know, having worked with couples, I would always give the Gottman Method. Right. And so it's. It's thinking of you, someone I know, and then the impact of seeing your book referred to parents, teens, like, I just love that concept for you and what you're creating there.

[Unknown Guest]

Thank you. One of the things that's been really.

[Katie K. May]

Oh, sorry.

[Unknown Sponsor]

Oh, no, that's okay.

[Unknown Guest]

Go ahead, Katie.

I was just going to say, one of the things that's been really cool is first seeing it show up on treatment plans. So some of my therapists and I have a team of about 18 right now. Some of my therapists who know that parents need these skills will put it into the teen treatment plan. Like parents read this book or when I was training my interns a few weeks ago and one of my leadership members was trying to find like the right words to teach how to assess for risk. And I was like, page 24, obviously. Turn to page 24, it's right there. So we have these really nicely laid out things that are facilitating ease in the way that we work and the way that we communicate, because it's all just there on the page.

Such a great resource. What tips do you have for therapists who are in private practice? And they have a method that they've created that they've been using and, you know, testing with clients over time. Like, what tips do you have for them for how to turn that into a book to be able to help share that with the masses?

[Katie K. May]

Yeah. So I would say think of it like you are on one side of the river with all of your people that you want to be teaching something to, and you need to get them to the other side of the river. It's a really big river. So you need all of these stepping stones along the way. Each of those stepping stones can be a milestone or a chapter in your book. So really thinking about what is the outcome that you want to get for your clients or readers, getting them to the other side of the river. And then each stepping stone is a chapter. For example, do they need to learn self awareness? Do they need to learn how to validate? Do they need to learn how to use coping skills to regulate themselves? But really breaking down each each teaching point into a different chapter and thinking about what are all the things that my reader needs to learn to be successful with this. And I would also say just really documenting along the way. This, like I had said, it was not a very fast A to B process. It was several years of putting something into practice, getting feedback, iterating it, and doing a lot of documenting of what we were doing. So that by the time I was writing it as a book, I had a lot of the answers to the questions that had been asked over the years.

[Unknown Guest]

That makes sense. What was the hardest part about the process for you?

The editing process, without a doubt. So I'm a big picture thinker. I can easily. And one tip I have is that one of my chapters was a webinar.

[Katie K. May]

About validation that I got transcribed and.

[Unknown Guest]

I was able to just edit that into an actual chapter. So my next book, I think I will do more webinars and transcribe them into chapters.

Smart.

But that ability to impart information and be more more like big picture and interactive is very natural to me. But being very tedious. This line goes here this word instead of this word or you know, some of these really nitty gritty things were.

[Katie K. May]

Not hard but stressful for the way.

[Unknown Guest]

That my brain works. And I think that was something that I didn't anticipate was that, you know, I'm. I'm a writer, I write all the time. But then to get all this feedback was at first really stressful and frustrating. Although now looking back, I'm grateful because I definitely walked away with a better book than when I started.

[Unknown Host]

Yeah, let's just take a quick moment for our sponsor.

[Unknown Sponsor]

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[Unknown Host]

Kate, you're going to say something?

[Unknown Guest]

Yeah, I was just going to say tell us a little bit about the, like, how you find a publisher and the publishing experience and then also the marketing side of things now that you have the book in print and it's able to go out. So tell us a little bit about how you're getting it to the masses.

[Katie K. May]

Yeah, so my first book and my second book look different in terms of publisher. My first book, I went through a program. It was a guided author program through a company called Scribe and had a really wonderful experience because we did a book workshop. I learned a lot about how to position a book, the framework of a book, you know, how to write and fill in the gaps. And that was an invaluable experience that I can now use and replicate. And then they walked me through the whole editing process, the publishing process, the COVID art. So all of those pieces were really laid out nicely for me and it taught me a lot about what the process looked like. My second book I did submit to a traditional publisher and so I'm awaiting feedback on that and next steps on that. So that looks a little bit different, but the process after that looks very much the same in terms of marketing. I consider myself fortunate because I had an audience coming into this process and so I had a therapist audience and I have a parent audience. And so in both places, having social media followings and having email lists. And so I was able to communicate early in all of those places that a book was coming out. I would share snippets of the book which would get people excited. I do daily videos once, twice a day on all of my social media channels. So I really ramped up excitement to the point that by the time the book came out, people were ready to buy and they did. And that was great to see. Getting that bestseller status in the first week because of all of the sales and getting a lot of good reviews in that first week. That was really helpful for me in terms of the success of the book. Another tip that I have is that there is a. It's like an online directory called Pod Match. And so I signed up for that. And by doing so, I was able to give myself a profile where other people who were looking for authors or mental health experts to come on their podcast could enlist me to do so. And it was just an easy way to get more visibility without having to go apply in a bunch of places, like a centralized place to get more podcast invites.

[Unknown Guest]

That's a good resource. I haven't heard of that yet.

[Katie K. May]

Yeah, it's been really helpful.

[Unknown Host]

Yeah. And I mean, you know, just watching you over the years, like you said, you've been a group practice for eight years. I feel like we've known. Kate and I have been together for 10 years, so it's like we must have known you for at least eight years, which is crazy. But yeah, you're just authentic way. And I don't even want to call it marketing. It's just like you're sharing authentically that really draws people. Was that something that you had to develop over time or does that also just like writing kind of flow out of you?

[Katie K. May]

I want to say that I had what I will call like my throw up moment when I decided to start putting myself out there in a more authentic way. And I still remember it was a holiday party for my child. I was like one of their friends and I had this story in my mind that I wanted to share. I wrote it the way that I write all my stories, which is like a note in my phone. And then I was like, I'm going to put this out there. It's one of the stories that's now in my book. I was like, I'm going to put this out there, but it's really vulnerable and it talks about some of the trauma in my history. And I've never shared in this kind of way in this online forum before. I had been sharing about filling groups and, you know, successes in my practice, but never on this personal kind of level. And so I felt like I was going to throw up. I hit post on Facebook and then I went to this holiday party where I just wasn't on my phone for several hours. And then when I got back in my car, I had like over 50 comments after several hours of just support outpouring and people in my private messages saying, like, I've had experiences like that too. And so it was just so reinforcing, maybe a little intoxicating to the point that it just became natural for me after that. But that first time was so scary to just put Myself out there in a new way.

[Unknown Host]

Yeah, I've always loved watching what you post and Patrick Cassell, you're just both very authentic and you're sharing very real. So you know, it's just kind of this, it's interesting. Right. And as I watch kind of our evolution here at the private practice startup in teaching marketing, but also watching the two of you especially just really how the authenticity and the stories and the connection and so like you said with your book and launching that you were kind of just already doing this authentic sharing and this is just part of your story and the writing of the book is part of your story. The book is part of your story. So it just really seemed natural to be able to do that. And I'm sure it was like you said, you know, number one on Amazon and things like that. And it's, it's quite the buzz and it's, you know, people, it's interesting as I do watch people and what they share, knowing about their story deeply connects, you know, people to them. So it's just this easy natural. I gotta have the book. Like I want to know more. Yeah, yeah.

[Katie K. May]

Little pieces that come together. Oh, sorry.

[Unknown Host]

Yeah. No, when Patrick was writing his book, he had sent me a draft and I was like, I literally read the whole thing in one sitting on my phone. I don't read anything on my phone because it's so small now that I have progressive lenses. It's hard to read. But it's just, it's wanting to know more about that person and their story. So, you know, I love what you've done and watching you over the years and it's just been very exciting getting to know you over this time.

[Katie K. May]

Thank you. One of the things that I think is interesting is that when I was going through the editing process, they wanted to edit out more of my personal stories and I held firm to that. That was a really important part to me about why I was writing this book was to tell my story not for me, but for other people like me who had been through things like that or who may be going through things like that. And so I'm really glad that I stuck to my choice to keep those parts in because I think that's what makes it relatable to other people and helps to keep those self help pieces going between the personal stories.

[Unknown Host]

Yeah, and that's an interesting point you make. So with your experience, what would you advise others on that? Like if the editor is saying this, you're really feeling this or you know, the editor, what, what is the editor's perspective. Like, how did they approach you about that?

[Katie K. May]

At first they told me that it sounded like two different stories, that it was part memoir and that it was part self help. And I was like, yeah, that was the intention. But to them, that was not something that was as familiar. Right. Like, they wanted it to be more self help, maybe more case study or vignette style, but I really wanted to keep myself within. Within the story because it made sense to do so. So I would say for anyone who's listening, if you have a vision, obviously take technical feedback from the experts. And I did. I aligned the language a little bit more because the way that I write on Facebook is more poetic and the way that you write a self help book is not. And so I had to align some of the language, but I. I kept the essence and I kept the stories. And so I would say keep your vision, but take feedback to improve upon that vision so that the finished result is the best that it can be.

[Unknown Host]

Yeah. Awesome.

[Unknown Guest]

Beautiful.

[Unknown Sponsor]

Well, anything else, Katie, that you think.

[Unknown Guest]

Would be important for us to touch on before we start to wrap things up?

[Katie K. May]

I think that if you have something to share, share it. One thing that was hard for me in the writing process was that writing the practical steps felt really boring, because it's something that I talk about every single day in my work. And so I was like, is this boring? Is this going to be, you know, boring to other people? And it's not, and it wasn't. And so I. I think that's important to share. Is that, like, what's familiar to you, what seems common to you is not to the person who needs to hear what you have to say.

[Unknown Host]

So true. I appreciate that feedback. It's funny, as when I was, you know, working with couples, it was. And Susan Block was in the room next to me, and I'm like, maybe I'll just steal some of her stories under her examples. Because I'm so sick and tired of hearing myself say the same thing over and over. But you're right. Like, couples would just really, like, take that on and. Very true. It's like, commonplace. You know, it's like brushing our teeth. Like, I do this all day, every day. You know, it's kind of boring, but it's really not. So I do appreciate that feedback for sure. Cool. So tell us. I know you have a giveaway for the audience. What is that?

[Katie K. May]

It's a free chapter download of my book. So if you're interested in getting a taste of how I combine things or even Just want to hear more of the story. You can download the first chapter and get a sense of everything that's inside.

[Unknown Host]

Yeah. And we'll put that on our Show Notes page. But they can grab it where, Katie, if they want to just go right.

[Katie K. May]

There, they can go to. You're on fire. It's fine.com, forward slash download.

[Unknown Host]

Awesome. Very good. And what do you most want our audience to take away from your message today?

[Katie K. May]

Share your story, even if it's scary or it makes you want to throw up because someone else needs to hear it.

[Unknown Host]

Awesome. I think that's beautifully said. Well, it was so great to see you again. See you as always. And thank you for being here and really just, you know, the impact that you make on the world and the community.

[Katie K. May]

Thank you.

[Unknown Sponsor]

Yeah, always great to see you.

[Unknown Guest]

I just find your work to be so inspiring and the fact that you're so courageous to be vulnerable and open and authentic, it's not easy to do. It's something that a lot of us struggle with. I know I do. And I'm sure that Startup Nation is really enjoying your message here today, and I look forward to reading your book soon. So good luck on the next one and we look forward to seeing you again in the future.

[Katie K. May]

Startup Nation.

[Unknown Guest]

We hope you enjoyed today's episode and of course, we always want to encourage you to subscribe, rate and review the show, share it with your friends and fellow colleagues who could really be inspired by this message. And if there's a topic that we haven't had in our eight years of podcasting, please let us know. And we always want to inspire you from Startup to mastery. So take care, everybody. We'll see you next time. Thanks for joining us on the Private practice startup. Visit theprivatepracticestartup.com for awesome resources, free trainings, attorney approved private practice paperwork, and so much more.