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Private Practice Startup Podcast
Episode 365: Pillar Based Marketing: How Therapists Can Harness the Power of Blogging
00:36:26
Jessica Tappana
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- [00:02]
Kate
Welcome to the Private Practice Startup Podcast where we help mental health professionals grow their dream practices and live a life they love. We chat with successful private practitioners, business coaches and marketing experts, bringing you tons of practice building tips. We invite you to take advantage of our private practice paperwork and our signature marketing E course. And we have a gift for you. This is the exact methodology we use to create our six figure private pay practices have helped many other therapists do the same. Go to private practicestartup.com and on the homepage click the button to download a free copy of your dream private practice playbook. Now, on to today's episode. Hey everybody. Welcome back to another episode of the Private Practice Startup Podcast. Hope you all are doing well today. So my folks who really love blogging and SEO and all that geeky stuff, we're about to geek out on this topic, but it would definitely be very valuable and I can add in my own experience and why we're actually talking about this today. So before I introduce our guest who is not a first timer here, she's been here before. I hope that you joined us last week as we had the fun and amazing Jane Carter from Asheville. Join us last week on how to how. Let me, let me, let me back up on why having fun is the secret to private practice success. So we talked about that and it's, it is an important topic because as business owners, we often kind of dive in and make that default of really, you know, making our life around our business when it really should be the other way around. So Jane's always fun, so check that out. And if you need a little inspiration and a reminder of how to have fun and why fun is important, definitely join us for that podcast. So today we welcome back Jessica Tapana. You probably know Jessica. She's a licensed clinical social social worker, a group practice owner, and the founder of Simplified SEO Consulting, a mom, a world traveler, and totally she could put that on her passport. If you haven't been following Jessica, she really has just taken a world cruise from January to May of 2024 if I remember correctly. And she is passionate about supporting others. She is constantly trying to find ways to improve the services offered by her business and believes that as human beings, we are constantly a work in progress. So true. Welcome back.
- [02:24]
Jessica Tapana
Thank you. I'm happy to be back and I'm super excited about the topic today. I couldn't be more thrilled to be here and about to geek out a bit.
- [02:34]
Kate
Awesome. Well, before we dive in, let's just take a quick moment for our Sponsor. Trying to navigate all the things as a therapist is hard, especially when you're trying to stay focused on the most important thing, your clients. Of course, that's why Therapy Notes makes billing, scheduling, note taking and telehealth incredibly easy. Also, for all you prescribers out there, Therapy Notes is proudly offering E prescribed services. One of the things that I love about Therapy Notes is that they really have the clinician in mind. Working with a company like Therapy Notes helps streamline the back end of your business. If you're a busy therapist, good quality support is essential. That's why Therapy Notes has telephone support seven days a week. No wonder why they're the number one top rated EHR and why more than 100,000 therapists trust them. Therapy Notes is offering two months of their EHR absolutely free, no strings attached. So go to therapynotes.com and enter the code PPS. That's therapynotes.com and enter the Code PPS. So usually I ask our guests to share the story, but I feel like I should share the story about why we're even having this conversation today. Go for it. So, interestingly enough, I was, you know, being in this private practice builders world, you know a lot of private practice builders and you forget you've never met them in person until you meet them in person. Then you're like, that's right, we haven't met in person because we've seen each other online on social, we've done business together. And then you meet them in person. You're like, oh my God, there you are. So I had the awesome pleasure of meeting Jessica and Danica in London back in 2023, and it was just very interesting. Danica and I were just chatting and I don't even know how we got on the topic. I don't even remember the context before. It was just the one thing stuck out to me was, hey, this is really interesting book on this SEO strategy. And she explained it briefly to me. I was like, oh, that was interesting. And literally, I think almost 10 months later, I texted her. I was like, hey, by the way, what was the name of that book? So she told me, I bought the book, which is called Pillar Based Marketing. I literally read it front, front to back in less than two weeks, got onto the software and talked about it with Kate and explained it to her and just kind of dove in and reached out to Jessica and Danica because they really are utilizing this strategy and do it very well. If you know anything about Jessica or I've ever worked with her, she's very geeky about SEO. And I say that with all due respect and love, but she's really amazing. So we've actually worked with their company before and have great results. So we're going to dive a little bit more into this topic. But how did you find out about it and what made you want to implement it?
- [05:25]
Jessica Tapana
One of my really awesome employees who has always been great about bringing us, bringing us information about trying new things, said, hey, I'm signed up for this webinar if anybody else wants to. And I happen to have that hour available. And so I signed up for it and it was pillar based marketing. I was like, yeah, this doesn't sound that different from what we do. And then because we've always talked about having server pages, having Cornerstone blog posts, having shorter blog posts, so it didn't sound that different. And then I got on and I listened to him talk. I'm like, okay, there's some differences here, but he kind of is making this sound a little magic. So what's it look like? So then I think at that point I may have made Danika watch that webinar too. Or maybe we got on another webinar about it because somehow the three of us ended up again on one. And then we talked about it. And then, and then I read the book and then Danica's like, now you've drink the kool aid, haven't you? And I'm like, yeah, I kind of a little bit. But in our typical simplified SEO consulting style, we said, how do we take this though, this thing that they're talking about and make it work for therapists? And so we met with actual Demand Jump representatives and talked to them about it. And man, I, he, it was funny. First of all, he asked me therapist budget and then they never followed up with us. And then second of all, he, I don't think he liked that I asked a lot of really challenging questions. We were like, totally had all the questions. And we're like, okay, tell me how this works. Does it really work? Does it really last? What happens? Like, is this, you know, what about optimizing? You're not talking about optimizing things. We think that to some extent needs to be optimized. And so then we spent the next year with me geeking out over, not just reading about it, but taking and doing a lot of like, AB tests. And so we asked for volunteers, first from our alumni, people that we'd already worked with, and then from, and then from people we hadn't worked on their websites before. And we would test different versions like, okay, well what happens when we do these content exactly like it's laid out in the book with no optimizing. And then what? And then if we're going to do some optimizing, how much optimizing is necessary? Anyway, so we totally nerded out again for about a year before we started really doing this with our clients. Because we wanted to make sure that we figured out not just this cool idea of pillar based marketing, which made on the surface a lot of sense to us, but we wanted to figure out, like, what does it look like for therapists specifically? Because generally when it comes to SEO, what I found is all the SEO principles work, but sometimes there are tweaks or ways to make it the most productive for us in our businesses and we want to find, find what those are and so, and find the approach that's going to kind of maximize the value of that particular strategy for our field. So yeah, so I, I've, I've kind of like, I feel like the last two years have like eight breathed and slept these.
- [08:25]
Danica
Yeah, you have to figure out you have immersed. Oh, sorry. You have immersed yourself in this whole world. And I love that you've been able to really do so much testing and refining of how you implement this specifically for therapists in private practice. Because therapists in private practice, you know, we have, we have budgets and we have to work in. You know, a lot of therapists don't even set aside money for a marketing budget. So to look at what other industries might pay to do something like this, you know, can be really intimidating for therapists. So for you guys to take that information, refine it, perfect it, and then to be offer offering it specifically for therapists is just amazing. And I love that that is your niche and you're able to serve our community in that way. So we can do what we do best as therapists and help more clients and be able to reach more clients so they can find us. So let's start from the top though, and have you explain what pillar based marketing is, what that looks like specifically for therapists so that they can really understand what you're talking about here.
- [09:29]
Jessica Tapana
So pillar based marketing is the technical term for it. That is the accurate term. There is a book by that name. It's a great book. If you really get excited about this podcast episode and you really want to try a DIY it, I highly recommend reading that book. I read it. Katie's read it. It's fantastic. Several members of my staff Reddit And a lot of times I just call it content network for my team, a net. Because that's what it is to me is it's a network of related content on your website. Okay. So it's this idea that we start with what is the most important page that you actually want to drive people to on a particular topic? I think of it as being for each of our services. So if I'm a therapist, let's say that I have a practice that only worked in anxiety. I was a solo practitioner and I just did, let's say social, social anxiety, panic disorder and phobias. And those were my three things. I might do one of these networks of content, this pillar based marketing strategy for each of those. And so if I started with let's say panic disorder, panic attacks, I'm going to have a whole service page on how I treat panic attacks. Panic disorder that's going to be kind of at the top of almost like a pyramid, not like an icky pyramid scheme. I promise this is a little bit more ethical, but you're going to start with that service page and it's going to be really robust. Everything that we do for this whole pillar based marketing strategy, this whole network of content is to point people to that particular service page. So that page, hold on to your seats here it is going to be. You guys know what it's coming, right? I'm going to tell you. I know the bad news. Should I tell them? Should I say it?
- [11:06]
Danica
Lay it out for us.
- [11:08]
Jessica Tapana
Okay, that page should be. The recommendation is 3,000 words. I say as I say it because people do not like it when I say that. What I will say is there could be some exceptions. If you live in rural Missouri, rural Illinois, maybe you can get by with less than 3,000 words. I'm telling you, that's the, that is in what's laid out in pillar based marketing book. That's what Demand Jump is going to recommend. Now this is where I go and how do we make it work for therapists? So my, my tweak on this is that a lot of times how we're getting that content is I say make a pretty, make a pretty service page like you normally would and add frequently asked second questions section to the bottom because they're really big on using lots of questions. And so to get that, a lot of times I do recommend that people use questions because people are searching for questions online and that's going to help people. I like to use kind of an accordion style drop down menu on questions as well. So that they don't have to be overwhelmed by 3,000 words of content on that page, but they can drop down. So anyway, so back to the big picture though. So we have this one page with a. A ton of words. A ton of words. Everything is going to support that. From there, you're going to have three subtopics that you're going to write about. And so those each will have really long good blog posts as well, called cornerstone blog posts is what we call them, or sub pillars. And so these pillars are going. These blog posts are going to be about 2,000 words and are going to answer about. Are going to answer a bunch of questions. I like to have questions as my subheadings. All three of these Cornerstone blog posts are going to point back to. They're going to internally link to that service page. And then for each of these long blog posts you wrote, you're going to have three short blog posts that support it. And so those short blog posts are going to point back to it. So let me break this down a bit again. Back up a bit. So you have a service page on panic disorders. Maybe. Then one of my cornerstone blog posts is going to be what is the best treatment for panic disorder? And so then from that, I might have three different supporting blog posts that describe that are like, what is exposure therapy? And so that might talk about exposure therapy and might point back to the treatments for might internally link to the treatments for panic disorder blog post. And then I might have another one that is, can cognitive behavior therapy treat panic disorder? And it's going to link back to the cornerstone blog post about treating panic disorder. And then the third one might be, is mindfulness useful for panic disorder or for panic attacks? And it might also point back to that treatments for. And then every piece of content, all of the pieces of content that you write, they're all going to also point back to that service page because ultimately you want people to land on your service page, not on all these blog posts. So these blog posts don't have to be perfect, but that's the high level. Then we have these kind of three additional pieces of content that can either be what we've, we've kind of turned into like location blog posts. Like if a therapist is in Fort Lauderdale, Florida, they might write three blog posts related that mention Fort Lauderdale, Florida. Or you can just have, for each of your cornerstone blog posts, each of your big blog posts, you might have four supporting blog posts for them. You're gonna have three to four supporting blog posts for each of your big ones. So that's kind of the high level, that's kind of the overview. I love geeking out over creating strategy for people I know. You know, last week I was sitting down kind of just with a couple different people and just the strategy piece and then they're going to go write the blog posts because it's just, just getting that strategy and having a very specific. So you're writing your blog post. So you're not just writing blog post after blog post after blog post and feeling like it's doing no good, but you're actually writing blog posts with a strategy in mind that's going to get you a really good return on investment, is the idea.
- [15:19]
Danica
Yeah, I mean it, the, the strategy makes a lot of sense. I mean, it seems like it's a no brainer and it's, you know, strategizing and thinking about what needs to be in those blog posts. It's a pretty clear process. But to actually write all the blog posts can be really intimidating and overwhelming for therapists, especially if you're not someone who loves to write or maybe your writing style is more academically focused and that sort of a thing. So what resources do you have or recommendations for therapists for how they might dive into this and get through it without getting completely overwhelmed and just throwing in the towel?
- [15:55]
Jessica Tapana
I think that there are a lot of different options out there. But yes, first of all, start small. There are different ways to do it. Some people, and even within my own team, we have different ways that we like to do it. Some people, like I always say, start with your, with writing your service page and getting that well written. Some people then like to write all three cornerstone blog posts at once and then write the supporting. I personally like to write one cornerstone blog post and then write my three supporting blog posts. So I write kind of one little section of the, of the pyramid, so to speak, at a time. Danica likes to do the opposite where she writes the supporting blog posts and then uses those to combine them to write the cornerstone blog posts. So there are different ways to do it, but finding which of those is the least overwhelming for you. For me, I'm just like, I'm going to look at the cornerstone blog post and after I write a 2000 word blog post, I almost always can be like, what section from this super long post can be expanded into its own supporting blog posts that can easily link back to it. And so that tends to be my strategy as far as resources. It is okay to use AI. You need to use it intel. You need to be smart about how you use it, which we've spoken about before, you need to be using it in a way that's, that's not just saying, hey, Chat GPT, write me a blog post on, on symptoms of a panic attack. But it's more like feeding Chat GPT your own, your own style, your own tone of voice, samples of your own writing, talking about your ideal audience. And then paragraph by paragraph is how I like to do it. Or section by section asking Chat GPT, hey, write this section for me. Giving it like, here's the question that, because we use a lot of questions in filler based marketing as our subheadings, here's the question that you're going to answer and here's like a snapshot of how I'd answer it. And then let ChatGPT, like help you write a little bit faster to come up with the response and then you can edit it from there as well. So you can use any of those AI resources. It's just a matter of making sure it's still being infused with you and still sounding like yourself and not just sounding like blah. As far as resources to come up with a strategy, the best one I think is Demand Jump, which is what is recommended in the book. The found the writers of the book, that is they are the ones that are part of Demand Jump. It is a big investment, as we've discussed. And so figuring that out, they do have a free version as well, which I think Katie might be able to talk a little bit about her experience with that because I think she's made really good use of that. And I was very excited about when we've talked to Dan because like, okay, she's done all the research. You guys are going to like totally geek out about this. And then we totally did.
- [18:52]
Kate
Yeah, no problem. I'm going to talk a little bit about that. Let's just take a quick moment for our sponsor. If you've decided to accept insurance as part of your private practice business model, you likely have some questions ranging from how do I know what to build? To why is this claim not processing? Practice Solutions is here to help you answer those questions. You can find a ton of resources on their blog or join hundreds of mental health providers and hiring Practice Solutions expert billing team to manage your insurance billing. They've assembled some of the best billers in the US to manage your eligibility checks, claim submissions, follow up on denial management and to maximize your insurance reimbursements and improve your cash flow, they now also offer solutions for private pay billing including management of digital and physical statements, payment collections and posting, and client aging reporting. You can spend less time billing and more time caring for your clients and growing your practice. With Practice Solutions, they're offering private practice startup listeners a free consultation as well as 15% off the first three months of billing. Visit practicesol sol.com startup nation and schedule an appointment. That's practicesol.s o l.com.
- [20:14]
Danica
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- [21:26]
Kate
So I'll definitely share about that and then we can kind of go back because I'm sure there's therapists listening that are like, either this is like created a blank space in their brain and it's just kind of gone over and they're exhausted. Exhausted, right? Or they're like, this is interesting, but what results are people getting? So I want to go back to the results after we talk about Demand Jump. So yeah, so I read the book front to back, less than two weeks, got on the software, played around with it, started listening to all of the videos, how I learn as I take notes. So I structured everything. So that was really helpful. And then obviously, you know, it just Kandanika's guidance, it really solidified everything. And they have great, great tips and tools and little tricks and tweaks. So we added that in. I'll just talk about my process. So we're writing all of the content when we're doing it for the private practice startup, our paperwork specifically. So I kind of do what you do. Jessica, is we actually, luckily we already had a great services page. Kate and I just cleaned that up last week using specific keywords, changing words and questions. I think we had already had the 3,000 words, which was amazing. So that was easy. But yeah, I like to do, you know, the, the Cornerstone blog, Cornerstone blog page and then the supporting blogs, because I'm, I'm already writing content in that idea, right. And so how I do it is I definitely utilize AI. I give it a question, I say, please answer within the first 100 words. Here are the, the subheadings, here are the keywords. I tell it how many words to write, I give it links. And then I usually just kind of, if I like it enough, great, I'll copy and paste into a Google Doc and then I start going through it and putting my voice and tweaking. It was very interesting what we had come across. Right. Because sometimes what people search online is not what we call it. Right. And that, I think that's always been a conversation. Right. So, you know, people are. Kate and I have talked about this many times. Right. Like, you can't say, oh, I do individual counseling. Right? That's. People aren't searching for individual counseling. Right. Individual counseling for what? Right. Or teen counseling. Those are the things that people are searching for. So one of the interesting things that we came across that I was like, wait, is there paperwork wrong? What's happened here? Is there something I don't know? Right. And that's usually my panic reaction was that I guess people search HIPAA Authorization to Release Form. And I'm like, oh my God, was this something that we didn't have? No, it's just something that therapists call release of information. Right. So just really understanding the keywords and what people search and being able to use them in a way that both puts them into content in a blog that makes sense for what people are searching, yet simultaneously what therapists understand that was just a little interesting intricacy as we all been going through this process.
- [24:16]
Jessica Tapana
So, and some of the questions that come up either. So my favorite ways to use demand jump. The other way that I'll sometimes come up with them is to like put a question I think somebody's going to ask in Google and let. And see what Google suggests is like the questions people also ask. Both of those methods. I'm always surprised how, how awkward the wording is on some of the questions. I'm like, people seriously put that. And you're now recommending I write a blog post with that as a title. And Demand Jump does say, like, if the. You can add things to the end of that question that's suggested, but. But you pretty much want to use like the wording that they say people are actually searching for. And so I think honestly, that's part of why I get. Get so excited about this strategy is I get excited to take kind of an awkward question that is not at all how I would phrase it and try to come up with how I'm going to answer it in my voice that actually is genuine to me. And so for me, it's like this fun puzzle, but I definitely see where it gives a lot of people headaches because you are taking often kind of awkwardly worded questions and it is like, that's not actually a thing or that sort of, you know, in that these things come up where you're like, yeah, no. Why did you even ask the question that way? Well, because a lot of people do, because that's how they think of it in their head. They associate, you know, the release of information with hipaa. And so they just put that into the, into the question. But that's not how you and I, you know, it's not the technical term for it. And so we see that all the time. And that's where I think us having resources, whether it's just using Google or whether it's using something like Demand Jump to come up with, with these titles is really, really helpful. But then the challenge for us is taking it and figuring out how to actually put it into a good enough blog post. I'll never say a great blog post because honestly, that's where my perfectionist kicks in. And I think a lot of us have that. And so I've really, really had to embrace the idea of a good enough blog post.
- [26:19]
Kate
Well, interesting. One of the things that kept coming up was the, well, I'll say misspelling in the US of the word counselor. So a lot of people search double L. I know, like in England and stuff like that, they do use that word, but not here.
- [26:34]
Jessica Tapana
Right.
- [26:34]
Kate
So Kate and I had discussions on, on that, but it kept coming up and up and up. So that was very interesting. You know, so as a key word, if someone puts that in, that's great. But then we were thinking like on a blog post that just like stand, like if we keep repeating the misspelling of the word counselor and that, that's what we do. Like that would not probably go over very well.
- [26:58]
Jessica Tapana
You'd be surprised how often I've seen that. When I've done keyword research for practices that we've worked with, we've had that problem too. And so yeah, we've talked, we've seen that a number of times where the keyword and counselor is one. I've seen that too. And I'm like, but I specifically put in this keyword research tool that I wanted the results in the United States. Like, what did I do wrong? But apparently there are a number of people in the United States too that either are typing fast or that are for whatever reason spelling counselor with double L. So it's actually a thing.
- [27:31]
Kate
I don't know who these people are.
- [27:32]
Jessica Tapana
But there's a bunch of them.
- [27:33]
Kate
So Jessica, having done this strategy and adding your own flair and for therapists, like what's different than regular blogging? And what can therapists expect if they did this strategy?
- [27:47]
Jessica Tapana
It's like regular blogging to the next level, right? I've been blogging for years and I've for years said that blogging is an important part of an SEO strategy. But the results that we got from SEO six years ago are we don't get those results as quick anymore. Now what we say though, what we've seen though, is that with this strategy, when we follow this, this strategy for writing content and we optimize, we are now getting the results in three months that we used to get in three months, but that now take us six to nine months to get from SEO. And so it's really, really incredible. When I moved my office, when I added a second location for my office last January, that was the first thing I did is I said to my SEO team, I go, okay, who wants to work on my website? Which is always a little bit intimidating when you're asked to work on the bosses other businesses website. But a couple brave souls volunteered or were voluntold, I don't remember exactly which, but did a fantastic job. And we, and we created a content network related to and now we've created two different content networks related to my second office. Because I was like, I don't have time to sit around waiting for new clients there I am hiring like I need clients yesterday. So we created one content network. Then I hired two therapists but they worked with a different but they both worked with teens and we hadn't really targeted teens. I'm like, okay, I yesterday I need to rank again. So let's do another three month content network. And you know, we still aren't at the point where we gain as many calls as the office that I've spent seven years building the SEO for. But we get a pretty consistent stream of calls. And that's really amazing that we were able to start getting our first calls within about three to four months, given that we had no SEO presence whatsoever initially. And we're seeing that generally, we're aiming still for that people getting ranking within a month or so, a month or two after we publish. And then we're getting. Usually it takes a little while to get calls after that because people have to do enough searches. But we are seeing the kind of results here that are more like what we saw before, before our field caught on to the idea of SEO, before amazing people like you guys started talking about SEO and more therapists are doing it. And so right now, this is by far the most competitive, the most effective way we've found for somebody to be competitive in the world of SEO especially quickly, is to get that content out there quickly. In a related fashion, it's pushing therapists a little bit because they're having to focus all their energy on like one section on one on one topic. But it's that, that's what it's taking right now because we know more therapists are doing SEO than five years ago, and so we know that it's more competitive. But if you can focus like the one that we did was teen therapy, specifically in my local area. And it was so effective. And now we get calls for plenty of teens in that area, whereas we had zero before. And so that's how specific that we needed to get. And, and yeah, we're. What I'm finding is therapists are very doubtful at first. They're struggling because it's good enough blog posts, not perfect blog posts. They're struggling because I'm proposing blog post topics that are not worded the way that they would want them worded. And it's intense. A lot of writing that either they're doing or we're doing. And then, and then it, it, we publish it all and then we have to wait a bit. But then, you know, we're getting people coming back for second or third content networks after a few months, and they're like, I'm getting calls now. I want, I want to do this again for the next population I want to work with. And so it's pretty amazing.
- [31:45]
Kate
Awesome. Jessica, what do you want the audience to take most from your message today? I know we talked about a lot.
- [31:53]
Jessica Tapana
Blogging is important. Blogging has Always been important. What I want them to take most from it is this idea that you can develop a very, very specific blogging strategy, especially if you hate blogging to begin with. If you're going to put your time into it, don't just, you know, throw things, throw spaghetti at the wall and hope it sticks. You can be strategic about it. You can build strategically blog posts that point to cornerstone, that point to your, like, best blogs, your longest blogs, your meatiest blogs. And then those can point to a service page so that you're really making use of your time or if you're outsourcing blog writing, your finances. So you're really. So you're really making your blogs work for you and do. And do as much as they can to get you a good return on the investment of your time or your money or both.
- [32:41]
Kate
Nice. Yeah. I definitely say if you. This kind of piques your interest or if you've been blogging, you're looking for a specific strategy, definitely pick up the book. It's very interesting. And one of the things I don't think that we talked about specifically, and it might be a little bit different for therapists, but the whole idea and Jessica's talking about like the content network, it isn't like a linear style fashion of what people are looking for. Right. So I know the book I think talks about. I don't know, I'm like, paraphrasing, but something like, you know, great Father's Day gifts or top Father's Day gifts. Oh, boat shoes. Oh, my husband, you know, he likes to boat. Oh, well, safest boat shoes. So it's like how the brain kind of thinks and that's what Jessica's talking about, like the network. So it's definitely very interesting. I mean, we are at the, the, the tail end before we hand everything over to Jessica and her team. So I'm excited about that because it's been a lot of content writing, even with the help of chat GPT. But we're very excited to see how this works out. And I know, Jessica, you have something for our audience. What is that?
- [33:41]
Jessica Tapana
Yes. So we have a number of DIY courses. After you have written your blogs, if you want to optimize them, which we think takes it to the next level, you can head on over to our website@simplified seoconsulting.com and get 20% off of our, of any of our courses, including our biggest course for with the code startup. So head on over and grab any of those courses and get to get to writing and then that will help you optimize them, which we do think we, you know, we, like I said, we've done the test and we think that that adding some of those optimization pieces does help take that get you the best return on investment of your time for doing all that writing.
- [34:26]
Kate
Yeah, for sure. Awesome. And the book again is Pillar Based Marketing. You can find both that in the show notes as well as Jessica's offer. We'll put that in the show notes and you can find that@private practicestartup.com under the podcast episodes. You can check them out whether they're in chronological order or by podcast topic. So we hope you join us next time. Kate and I have a very exciting podcast where we reflect on eight years of behind the Mic and talk about our podcasting journey. It's been eight years and 360 topics, so we thought we might have something to share on that process for people who are interested in podcasting. So check that out next time. Kate.
- [35:06]
Danica
Yeah, it's so surreal. It's been. We've been podcasting for so long.
- [35:10]
Kate
Yeah.
- [35:10]
Danica
Yeah. Wow. Mindboggling. So we look forward to coming back on that episode, sharing our journey and the highs and the lows and the twists and the turns and how it's going to unfold and all that good stuff. Jessica, it's been great having you here again. Thanks so much for coming and talking to Startup Nation today about the pillar based marketing strategy for therapists. It's really, really helpful and we hope that you guys took a lot away from this message. Of course. We always want to encourage you to subscribe, rate and review our show, share it with your friends and fellow colleagues, and we will look forward to seeing you on the next episode. So in the meantime, stay inspired.
- [35:43]
Kate
Take care, everybody.
- [35:48]
Danica
Thanks for joining us on the Private practice startup. Visit theprivatepracticestartup.com for awesome resources, free trainings, attorney approved private practice paperwork, and so much more.