
Kate & Katie
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Welcome to the Private Practice Startup podcast where we help mental health professionals grow their dream practices and live a life they love. We chat with successful private practitioners, business coaches and marketing experts, bringing you tons of practice building tips. We invite you to take advantage of our private practice paperwork and our signature marketing E course. And we have a gift for you. This is the exact methodology we use to create our six figure private pay practices and have helped many other therapists do the same. Go to private practicestartup.com and on the homepage click the button to download a free copy of your dream private practice playbook. Now on to today's episode.
Katie Lemieux
Hey everybody. Welcome back to another episode of hopefully one of your favorite podcasts over the last eight years. It is Katie Lemieux, one of the co podcast hosts for the Private Practice Startup and today I'm joined by. It's just me and Kate today.
Dr. Kate Campbell
Yes. Hi everybody, it's Dr. Kate Campbell and we're excited to be here for this special episode with just Katie and I. Yeah.
Katie Lemieux
So. But before we tell you the episode and you'll definitely want to stay tuned for this one, for sure, we hope. We joined us last week as we had Jessica Tapana from Simplified SEO Consulting back on the podcast talking about, well, it's a newer strategy to me, but it's been around for a little bit and just kind of a brief overview of it. They had turned me onto a book called Pillar Based Marketing. I literally read it in less than two weeks, contacted Jessica to learn more about it, went on their free software that the book offers, and we are currently working with them to optimize this strategy for SEO. So we're super excited about it. So we dive into the nuts and bolts of it. You definitely don't want to miss that, especially if you are interested in SEO and how that can organically help your business. So check out that podcast with Jessica. But today we have a very special episode and the title is behind the Mic, Reflecting on eight years of Podcasting. That is crazy.
Dr. Kate Campbell
It is. It's so surreal that we've, I mean, we've been in business together, Katie and I, with the Private practice startup for 10 years. And here it is. We're coming to the close of 2024, going into 2025, and you may be listening to this later on in the future, which is awesome. That's the cool thing about podcasts, they're just evergreen. They keep running and people can listen to them for years and years. And Katie and I were thinking about, gosh, what would be a special episode of something that we haven't done. And this is just an opportunity to reflect about life and podcasting over almost a decade together and how things evolve and change and challenges and what we've learned and areas that we've grown in and like thinking about things that were funny and entertaining and, you know, all sorts of different aspects. So we thought it would be cool to just kind of show up and reflect with you all here today and think about all of those good things.
Katie Lemieux
Yeah. So. But before we dive in, our podcast would not be a podcast without our sponsor. So let's take a quick moment for our sponsor.
Unknown Sponsor
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Dr. Kate Campbell
So let's start back In, I think, 2015, when my oldest son, Landon, who is turning 10 on his next birthday, was just a baby and I would push him around the neighborhood in the stroller and I would listen to podcasts. At that point in time, I, I listened to a lot of business building podcasts and one of my favorites was Entrepreneur on Fire. So I listened to John Lee Dumas's podcast and I really got into it and inspired by it. And then I just had this light bulb moment as I'm walking land and around the neighborhood and I contacted Katie and I'm like, we have got to create a podcast. This is going to be the greatest way we can our audience, we can call them Startup Nation. John Lee Dumas called his audience Fire Nation. And so this is really how the podcast was born, as a way to just get the word out to the masses and create some sort of free content to be able to help clinicians all over the globe who are really struggling with the business and marketing side of things, which is the area that Katie and I excel in so much. And we were already doing so much private practice coaching for people locally. And then also, you know, we expanded that aspect of our business to go nationally. And so this just made sense for us to be able to create a podcast. And, you know, we had to do a lot of thinking about what that was going to look like, the frequency, what type of episodes we were going to have. And I tend to be more of an introvert. I know sometimes people are like, wait a minute. Why you're not an introvert? Because I can show up as this extroverted self, and there's something about podcasting where it's not live. I feel like people aren't looking at me. I can talk into the mic and just kind of like. It's not as anxiety provoking about as, you know, being in front of an audience that you can see, like, up on stage and everybody's in the same room with you or you're on video and it's all being recorded. So it felt like this safer way to really just get our message out to the masses. And I can remember when we first started podcasting that I was so rigid still. And, you know, our podcast episodes, in the beginning, if you go back and listen to those first episodes, they were much more. Much more structured, and I would still get anxious before every episode. And here we are, like, 360some episodes in, and it's just fun. There's no anxiety anymore. There hasn't been for a long time, and we can just show up and be ourselves. But I'm so grateful that Katie accepted my influence there and, you know, also was open to the idea of creating the podcast because it's been an amazing journey. And I just want to say we're so grateful to our loyal listeners and to our sponsors who have, you know, stayed with us, and we've stayed loyal.
Unknown Sponsor
To them over the years.
Dr. Kate Campbell
It's just been a really amazing journey and kind of feels like a little bit of a legacy that we get to leave behind as we, you know, impart our message onto the world from week to week. Katie, what do you want to add?
Katie Lemieux
No, I just thought it would Be fun to kind of give a picture, because this is a podcast, so there's not a lot of video, even though we have saved video of, like, what it looked like when we first started. So, you know, ever since the pandemic, Kate and I, we don't, unfortunately, don't get to see each other physically. We do see each other for our weekly meeting. And back in the day, eight years ago, we were working really hard in this business. We spent a lot of time. And we scheduled podcasts on Friday after afternoon. Do you remember that, Kate? Like, and people who could come in person, we would have them in person. And our first mic. So we really were podcasting on a shoestring budget. So our first mic was called the Snowball.
Dr. Kate Campbell
Mic was Snowball.
Katie Lemieux
That's what we called it.
Dr. Kate Campbell
Yes. That was the brand. It was called a snowball. It was a. It was like a white round ball with this little stick, and we would hold the stick and both hunch over the mic so that we could both be heard. And Katie's voice sounded different than my voice. And so it was always kind of a challenge to make sure that our sound quality. Quality was the best for our audience. Yeah. And we. We. I stupidly would literally sit so close together. Yeah.
Katie Lemieux
Go ahead with the mic. And it was. It only came up, like, three inches off the table. And like you said, my voice doesn't carry for whatever reason. So, like, I would have a neck ache after sitting so close to you hunched over the mic for, like, four hours. Because we would batch our PODC podcast, and we would do four hours to get our podcast in for the month. And I'm sure we were exhausted by the end being Friday afternoon running our other businesses and then podcasting. And then we were podcasting on Garage Band.
Dr. Kate Campbell
I'll tell you what was exhausting. What was exhausting was me having the stupid idea to edit the actual podcast.
Unknown Sponsor
Terrible idea.
Dr. Kate Campbell
Terrible idea. Don't ever edit a podcast yourself. Outsource that there are many people who can edit, and it's super affordable, and it will take you way, way, way, way longer. So I can remember editing a few podcasts, and then I was like, this is not sustainable.
Unknown Sponsor
This is absolutely ridiculous.
Dr. Kate Campbell
What am I doing? And so then we got the idea of being able to focus more on outsourcing areas of the podcast, because when we actually sat down to systemize the podcast, it's about 30 steps. It took us hours to systemize all of the steps just to produce one episode there a ton of steps that you guys don't realize that happen behind the scenes. And so once we got things structured and outsourced and systemized, then we could just show up and have fun and do what we actually love to do with the podcast. But it's interesting as you kind of if you listen to earlier episodes, you can see the evolution of how we used to be very structured. We had the authenticity cowbell and every time somebody mentioned authenticity on the episode, we'd ring the cowbell. You probably have like your ears pl like ah, don't ring the cowbell. Not again. And then you know, it just kind of became more free flowing and conversational and not as structured with specific questions each week and just kind of showing up and seeing where the episode takes us. And yeah, so it's interesting how it's kind of evolved over time.
Katie Lemieux
Yeah. So before we talk about kind of keeping podcasts fresh and engaging the audience, let's just take a quick moment for our sponsor.
Unknown Sponsor
If you're looking for an awesome full service ehr definitely check out TherapyNotes. They're the number one electronic health records system on the market and they even have a telehealth platform. Working with TherapyNotes will help you streamline your onboarding systems for new clients, save time when it comes to documentation each day, stay organized with your scheduling, and takes the headache out of compiling the data for your practice. As a group practice owner myself, being able to save time while tracking and measuring the data for my practice is a huge resource. I love being able to look at the numbers to know what's working so I can track the growth of our business without having to actually crunch the numbers myself. TherapyNotes makes it super easy to contact them with phone support seven days a week. For any questions you might have regarding notes, billing forms, telehealth, etc. Visit therapynotes.com and use code PPS as in Private Practice Startup for your first two months for free.
If you've decided to accept insurance as part of your private practice business model, you likely have some questions ranging from.
Katie Lemieux
How do I know what to bill?
Unknown Sponsor
To why is this claim not processing? Practice Solutions is here to help you answer those questions. You can find a ton of resources on their blog or join hundreds of mental health providers and hiring Practice Solutions expert billing team to manage your insurance billing. They've assembled some of the best billers in the US to manage your eligibility checks, claim submissions, follow up on denial management and to maximize your insurance reimbursement and improve your cash flow, they now also offer solutions for private pay billing, including management of digital and physical statements, payment collections and posting and client aging reporting. You can spend less time billing and more time caring for your clients and growing your practice. With Practice Solutions, they're offering private practice startup listeners a free consultation as well as 15% off the first three months of billing. Visit practices.com startup nation and schedule an appointment. That's practicesol.com startup nation.
Katie Lemieux
So, interestingly enough, as we were thinking about creating this episode, before we thought about it, we were trying to think of some ideas because it just felt like, oh my gosh, how many more podcasts can we have on branding or business or we've talked about finances, we've talked about the clinical class aspect. We've done this, we've done that. So I was just kind of like searching some stuff online and it was really cool to see the recommendations for podcasts and we've done actually a lot of them without searching Google. We actually came up with it from our own brains, which was cool. So we've done contests, which was really cool. We've done success stories. So a lot of our amazing coaches who have worked with us through our private practice marketing E course and coaching programs, we've tapped into them just to catch up and see where they are now. So they've talked about where they were taking the course and where they are now. And really so many of them are really just living extraordinary lives and doing big things. So that's always been great. You know, we've used our podcast to share and promote products, softwares, things like that. We've also done what was really cool. We've done miniseries. Those were fun. We've done trials and tribulations. So really tapping into clinician stories, like things that they've had to overcome to where they are today, or possibly things that challenge them, that, you know, they made their difficulties their mission and how they serve people. So those were. That miniseries was. Was really great. And we got so many requests and stories. It was definitely hard to choose just a few for that miniseries. But I know that I was very touched by what folks had shared. And then we did the up close and personal. That was fun. So Star Nation got to vote on their favor. Practice builders and who they wanted to hear. And we asked them a whole bunch of personal questions. And interestingly enough, I don't know if we did that. I feel like we did that three times, three different series. And someone had reached out to us and said, can we flip the script and do up close and personal with you? So Kate and I did an up close and personal Episode where we were in the hot seat.
Dr. Kate Campbell
Yeah, those. Those are always fun.
Unknown Sponsor
It's.
Dr. Kate Campbell
It's amazing being able to hear people's stories and just how everyone has such a unique story and how their pain turns into their purpose, and, you know, that's their way of inspiring others and helping others. And then just getting to know other practice builders and entrepreneurs on a more personal level is always helpful. So we've had panel discussions on all sorts of different topics. We've talked about the good, the bad, the ugly of many different topics. We've had Mother's Day and Father's Day special episodes for mompreneurs and papreneurs. I just made up that word, you know, and we've. Yeah, so we've had a lot of different ideas. We always try and engage the audience with you guys to figure out how to create content that really meets your needs, along the practice startup phase, to the growth phase, to the scaling phase and beyond. And it's always so amazing to be able to get spontaneous feedback. When we first started the podcast, we would, like, crack a joke, and then nobody laughs because there's no immediate feedback. But then randomly, we get feedback from you all or we get reviews online. And it's amazing to hear that as we're here talking with each other, having other experts come in, we're all. We're sharing this information and imparting it, and then it kind of goes out into space, and it's kind of like this vast. I don't know, this vast experience. And then all of a sudden, the feedback loop closes, and we're like, oh, wow. That episode really hit home for so many people. And it's great to hear how our podcast is really helping you all along the journey and really creating a dream practice that you absolutely love and living a life that you love as well. There's so many, and I would.
Katie Lemieux
I would also add Kate. Not only that, but recently I hosted a master class, and one of the attendees on the masterclass, she had said, oh, my gosh, I listened to your podcast on AI with Kim Tolson, and I signed up for her class. So it's just really cool also to be able to support practice builders that way, as well as our sponsors getting their name and information out there. So so many of you have connected with other people because you have listened to their message or what they offer, and you have been able to take advantage of their services and programs as well. So it's just kind of this communal support, really, of our whole kind of industry. So that's pretty awesome.
Dr. Kate Campbell
Yeah. You know, when we created our podcast, it was so long ago and there weren't many podcast creation resources out there. So Katie and I have had to do things the hard way and learn things the hard way oftentimes. So we kind of like bootstrapped this whole thing and learned it without having a lot of support. But now there's a lot of different trainings that you can take. There's communities like Melvin's Healthcasters. So if you're a clinician who is thinking about creating a podcast, you know, there's so many resources to be able to help you to do that. And it's such a wonderful way of getting the, getting your message out to the masses. You know, going from that one on one, counseling one to many and really building an audience and creating value. And, you know, some of the benefits that we've experienced on the podcast are creating these long lasting friendships with people who live all over the country, all over the globe. And it's amazing that we've created these collaborative relationships and friendships with so many other practice builders. You know, we really don't believe in the sense of competition. There's so many therapists to go around.
Unknown Sponsor
There'S so many clients to go around. And we're all different.
Dr. Kate Campbell
We all have a different style and a different service and a different way of helping people. And so it's, it's been so fun to meet other practice builders in person and hang out and, you know, support each other online and have all these conversations. So the long lasting friendships and connections that you make with your guests, with your audience, with, you know, other people in, in your space is. It's a pretty powerful experience. What are some of the other benefits that stand out in your mind, Katie?
Katie Lemieux
Yeah, I mean, obviously like you're kind of mentioning really scaling your impact, you know, podcasts, if you do your podcast well, it can be an additional revenue stream. And it has been for us and really us to be able to continue to produce the podcast really wouldn't be possible without our sponsors. So we thank you for our sponsors from all of the last eight years. We really appreciate you guys especially. Therapy Notes has been a really long standing sponsor of ours. So to be able to get this content out really takes, it takes a village. There is a big system behind this and it's, there's a cost, it's not only a time cost, but it is a money cost. So, you know, they have graciously sponsored us as well as many of our other sponsors and also too I can't tell you how many times we've been on the podcast, and I'm like, oh, my God, this message is for me today. We are on this podcast with this guest, because the messages for me, I definitely have teared up on podcasts, just like, feeling touched by, you know, what has been shared. So that's been stuff. And then I know recently Kate had a fun story, so I'll let her share that.
Dr. Kate Campbell
Yeah, you know, it's.
Unknown Sponsor
It's amazing just having these connections with.
Dr. Kate Campbell
People that you meet online that you wouldn't really meet normally because they don't live in your area and that sort of a thing. And then, you know, it's surreal when people are like, you know, they call it fangirling or, you know, they're like, you know, fanning out because they're like, oh, my gosh, you. You're the private practice startup and Katie and are. We're always humble. We're just like. We're just like normal people, just like you guys, you know, and some people will come up to us and be like, oh, my gosh, I can't believe we're meeting. And the most interesting place that that happened to me recently. A couple months ago, I was on this hike in North Carolina with our family. We were hiking up in the Appalachians, and it was a strenuous hike. And our youngest son is four and a half. He was on the hike with us. We were hiking up the mountain for, like, two hours, and it was just like, very treacherous. It was not an easy hike, to say the least. And we're halfway up, and I'm like, geez, are my parents going to be able to make it up this hike? Are my kids going to be able to make it up? Are we all going to get through it without getting hurt? And are we going to be able to make it back down? Because these. These hikes, some of them are like, really steep and potentially dangerous. And we make it to the top, you know, we're all sweaty and hot and we're like, yes, we've made it to the top of the mountain. We're enjoying these beautiful views. And I'm chasing after our youngest son to make sure he doesn't fall off the mountain, right? It's like, first and foremost, I'm chasing after Jax and, you know, he. He's like, over. Off to the side in. In the bushes. And my mom is chit chatting with. With this woman on the top of the mountain, and she yells to me. She's like, kate, Kate, you've got to come here. You've got to meet this woman. And we call my mom Chatty Kathy, because she just talks to everybody who she could talk to a brick wall for hours. She's, like the most social butterfly person you'll ever meet. So she's talking to this woman, and somehow she. They had realized that she's a therapist, and she's a huge fan of the private practice startup. Her name was Michelle. I can't remember her last name. And so I came over and she was like, hey, you've got to meet Kate. You've got to meet Michell. And so she connected us, and Michelle was like, I'm fangirling right now. I can't believe that I'm running into you on the top of the mountain. And it's just one of those interesting experiences. You know, it just feels so surreal that people kind of look at us in that way because we're just other. You know, we're just humans, just like everybody else, you know, on our own journeys and whatnot. But it was really cool to be able to have that moment on the top of the mountain, to connect with somebody that we've been able to impact on their journey in private practice and how helpful it's been for her as she's been building and growing her practice. So that was just really cool to hear. And, yeah, that was an interesting story, for sure.
Katie Lemieux
Yeah. Yeah. And obviously, with benefits of podcasting, there are definitely challenges, too. You know, I know that we talked about in the beginning, the sound quality of my voice, not caring. We eventually upgraded our mics. Pretty soon, so we have the at2020, which has been a great micro. And when we went into the pandemic and we were just online all the time, I know I was seeing clients online, doing chiropractor syrup online, you know, anything else online, you know, one of my main challenges, I have chronic degenerative disc disease in my back, my low back. But during the pandemic, it was discovered I also have issues in my neck. And I was literally in chronic pain for six months. And it was. She was miserable.
Dr. Kate Campbell
I was.
Katie Lemieux
If my clients were willing to do a phone session over a video, I would take it, and I would literally, like, be laying down on a yoga mat doing the phone session. I was. I was in so much pain. I had an epidural injection that didn't work. I had a diagnostic ablation that didn't work. I was doing physical therapy every day. It was really, really bad. So that was a huge challenge. And you know, just kind of throughout our time together, even in business, we've had life challenges, you know, and I don't know that we've ever rescheduled the podcast. I don't think we have. So no matter what's going on, we'd show up or. I know sometimes I would take some on if stuff was going on. But, you know, it's interesting. I. Knowing Kate for so many years, I can definitely read her. Or if we're talking about a topic that has numbers, Kate just kind of. She gets this, like, blank glare. She's like, I just glaze over. Take the wheel, Kate.
Dr. Kate Campbell
Like, yeah, Katie and I know each other so well, and we both have our strengths in areas that, you know, aren't so strong. So it's just great to be able to support each other through life when life stuff happens and, you know, we're showing up anyways and wanting to be providing value for Startup Nation, and we're in a leadership position being, you know, on the podcast. And when you're going through hardship, whether it's in your personal life or it's health issues like Katie's neck, or you have a death in the family or a family member in hospice, and you're still having to show up and, you know, follow through with your commitments or going through postpartum struggles. And I went through postpartum depression and anxiety pretty badly, and I've talked about that on previous episodes, and that was really difficult to show up anyways when, you know, you're feeling so some sort of way, the pandemic, struggles, you know, we all were navigating that communal trauma together. I was in my postpartum phase when my youngest was three months, when we went on lockdown. And so I was still up in the middle of the night, and here I am thinking we're all going to die, and, you know, just filled with anxiety. And we're showing up and we're podcasting, and in the midst of it all, trying to be helpful for Startup Nation and impart encouragement and resources and support to everyone who's also going through the same thing that we're going through. And nobody has answers. Right. So that was especially challenging. But we showed up, right? We showed up.
Katie Lemieux
Yeah. And it's funny, as you start talking about the pandemic, remember that you guys, like, went and lived in Michigan at your family home for a while, and, like, the technology was awful. You would have to drive into town. Like, what you guys? Or something like that.
Dr. Kate Campbell
Let me tell you this quick story. Yes. So during the pandemic, we fled South Florida and had an opportunity to jump on a plane with my family. My parents had a chartered a private plane to fly up to our family lake house, and they were going to stay up there. Just they felt safer. It's, you know, a beautiful place to be if you have to be isolated and staying at home and so. And, you know, just kind of in quarantine mode. So they said, hey, we've got extra seats on the plane if you want to come up. And I'm like, well, I can do my business from anywhere. And, you know, everything was virtual. School was virtual. And so we went up to Michigan for three months. But the only thing was, it was challenging with a podcast. So I would be trying to record a podcast and my dad would be walking by, blowing leaves with the leaf blower. The kids are running around, the dogs are barking, and I'm like, I can't do this from the house. So I would have to go into. And then we started having all these Internet issues. And so I went into town to the Internet provider in this really small town, and the town was Brutus, and it was a Lance in Michigan, which is like super, super small, right? So the Internet provider at the time was like, oh, you can just come do your podcast from here. We've got good enough Internet. You'll be able to have good connectivity. Well, it was in the basement filled with boxes in, like, this dark, cobwebby, like, unfinished basement. So I'm podcasting in this, like, sketchy place so I could have good service. So, yeah, we have showed up episode after episode for Startup Nation, regardless of all of our struggles and challenges. And, yeah, we've. I mean, in eight years, we've really navigated a lot, so there's a lot that's happened behind the scenes. And, you know, we do our best to show up authentically, but sometimes when life stuff happens, you're going through a difficult time and you're in the, like, the messy middle, right? You don't have it all figured out and you're still trying to show up, follow through with commitments. Anyways, so it's been. There's been a lot of ups and downs, and it's been. It's just kind of fun to take an opportunity to reflect on the past eight years together and all that we've been through. And, you know, we really care about our audience and care about therapists being able to be visible and have good marketing so that their clients could find them, you know, because we really want to Be able to help people, help more people. And that's just kind of the impact that's important to Katie and I that we wanted to be able to make in this world. And it's been a wild ride along this journey.
Katie Lemieux
Yeah, I'll say one of the challenges that we didn't cover, which really was a huge, big challenge, and it's something that's very unexpected and a lot of times shocking. We've had several, not just one, but all the time that we podcasting. Yeah. Very unethical guests and not unethical on the podcast, but you find out, like, years later that they have done some of them, like illegal behavior, extreme unethical behavior to the community or their clients. And we really had to think through, like, the decision, do we remove the podcast, do we. Not really thinking through the brand, the messaging? So that was definitely a challenge. Very unexpected. Obviously, it's not something we deal with often, but it's happened several times, so that was, you know, definitely something very, very difficult.
Dr. Kate Campbell
Yeah, that's. That's very challenging. Very, very challenging to go through and to figure out what is the right thing to do. And some of. And. And it is very few and far between, like, a very small percentage of our guests that. That happened with, and some of them we took down and some of them we didn't. And it's, you know, there's reasons why you do and why you don't, and you have to kind of like, weigh the pros and cons and think about the bigger picture. But, yeah, I mean, those are unexpected challenges, for sure, that. Because, you know, we. We know we're showing up, we're ethical, and we're going to show up and do the best possible job. We don't like to be in a gray area. Katie and I are black and white when it comes to ethical st. Right or wrong, you know, and some people just have a different standard, you know. So, yeah, overall, it's been quite the journey. And I just have to say, I am beyond grateful to my bp, my business partner, for her always being there for. For me with what's going on in life and being able to bob and weave, you know, as our needs change, our stages of life change, our, you know, goals for life and business change.
Unknown Sponsor
And evolve and shift.
Dr. Kate Campbell
And we've always been able to have such good communication and such a good working relationship, to be able to work out everything and just be on the same page as we, you know, continue to navigate. So I'm looking forward to seeing what the future holds for us. And so we just want to say thanks to Startup Nation and all of our sponsors. Anything else you want to add, Katie?
Katie Lemieux
No, and really just cheers to eight years of podcasting and the journey. And, you know, I hope that if you're thinking about podcasting or you're new to podcasting, that this kind of inspires you and gives you kind of look behind the mic of what it's truly like. And it's, it's been a fun, interesting journey. I know that recently I had a friend who started podcasting and he posted on Facebook or whatever. I was like, oh, I've actually had a podcast for eight years. We've had revenue from it, you know, blah, blah, blah. And he's like, oh. I'm like, really? And it's, it's weird now, I think, because it's that same thing that Kate was saying when you have like the fangirl person, it's like, yeah, we've systemized it, it just operates smoothly. But obviously I remember when we were starting it seemed very hard and like this big thing to tackle and whatever, and now it's just almost common day, common practice. It's easy. So, you know, I hope that this really inspires you if you are podcasting or thinking about it or, you know, any, anything of the like. But we wanted to just appreciate you and hope it was just fun to hear a little bit about behind the scenes.
Dr. Kate Campbell
Yeah. Thanks, Startup Nation. We always want to encourage you to subscribe, rate and review the show, share with your friends and fellow colleagues, and we always love hearing feedback from you. So feel free to shoot us an email or send us a review and we will look forward to seeing you on the next episode. In the meantime, stay inspired.
Katie Lemieux
And in the next episode, we have a big announcement. Oh, yes, definitely tune into that big, big, big announcement. So check us out.
Dr. Kate Campbell
See you next time, everybody. Thanks for joining us on the Private practice startup. Visit theprivatepracticestartup.com for awesome resources, free trainings, attorney approved private practice paperwork, and so much more.
Katie Lemieux
SA.
Title: Behind the Mic: Reflecting on 8 Years of Podcasting
Hosts: Dr. Kate Campbell & Katie Lemieux
Release Date: November 30, 2024
In this special 366th episode of the Private Practice Startup Podcast, co-hosts Dr. Kate Campbell and Katie Lemieux take listeners on a heartfelt journey through their eight-year podcasting experience. Celebrating nearly a decade of providing valuable insights to mental health professionals, Kate and Katie share stories, challenges, and the evolution of their beloved show.
Dr. Kate Campbell reminisces about the inception of the podcast, inspired by John Lee Dumas’s "Entrepreneur on Fire."
Dr. Kate Campbell [04:33]: "As I'm walking Landon around the neighborhood, I had this light bulb moment... we have got to create a podcast. This is going to be the greatest way we can reach our audience."
The idea was to offer free, accessible content to clinicians struggling with the business and marketing aspects of private practice, leveraging Kate and Katie's expertise in these areas.
The hosts candidly discuss the technical and personal hurdles they faced in the early days. Starting with a rudimentary "Snowball" microphone, they navigated issues like poor sound quality and the complexities of self-editing.
Dr. Kate Campbell [09:25]: "I stupidly would literally sit so close together... it was exhausting."
Katie adds her struggles with physical pain during the pandemic, highlighting their commitment to maintaining the podcast despite personal hardships.
Katie Lemieux [24:21]: "I was literally laying down on a yoga mat doing the phone session. I was in so much pain."
Over time, they transitioned from a rigid, structured format to a more conversational and authentic style, enhancing the podcast's appeal and ease of production.
Realizing the unsustainability of their initial approach, Kate and Katie revamped their production by outsourcing tasks and systemizing their workflow. This shift allowed them to focus on content creation without being bogged down by technical details.
Dr. Kate Campbell [10:40]: "Once we got things structured and outsourced and systemized, then we could just show up and have fun and do what we actually love to do with the podcast."
The podcast has featured a wide array of content, from contests and success stories to miniseries and personal episodes. Audience participation has been a cornerstone, with listeners voting on topics and engaging through feedback.
Katie Lemieux [15:30]: "So many of you have connected with other people because you have listened to their message... it's just kind of this communal support."
They highlight successful segments like the “Up Close and Personal” series, where listeners gained deeper insights into the lives of practice builders.
A significant benefit of podcasting has been the ability to forge meaningful connections. Kate shares a memorable encounter where she met a dedicated listener during a family hike.
Dr. Kate Campbell [22:00]: "We met Michelle on the top of the mountain... she was fangirling right now. I can't believe that I'm running into you."
These interactions underscore the podcast’s impact, fostering a supportive community among mental health professionals worldwide.
The pandemic posed unique challenges, including relocating to a family lake house in Michigan with unreliable internet. Despite these obstacles, Kate and Katie persevered, illustrating their dedication.
Dr. Kate Campbell [27:12]: "Podcasting in this sketchy place so I could have good service... we've shown up episode after episode for Startup Nation, regardless of all of our struggles and challenges."
Personal hardships, such as Katie's chronic pain and Kate's postpartum depression, tested their resilience. However, their unwavering commitment ensured the podcast's continuity.
An unexpected challenge was discovering unethical behavior by some past guests. This situation required careful consideration regarding whether to remove certain episodes to maintain the podcast's integrity.
Katie Lemieux [29:55]: "We really had to think through the decision, do we remove the podcast... it was definitely something very, very difficult."
Kate emphasizes the importance of ethical standards, highlighting their proactive approach to handling such sensitive issues.
Podcasting has not only amplified their impact but also created additional revenue streams through sponsorships. Long-standing partners like TherapyNotes have been instrumental in sustaining the podcast.
Katie Lemieux [20:49]: "Being able to support practice builders... it's just kind of this communal support, really, of our whole kind of industry."
The podcast has also served as a legacy project, allowing Kate and Katie to leave a lasting mark on the mental health professional community.
As the episode wraps up, Kate and Katie express immense gratitude towards their listeners, sponsors, and collaborators. They hint at exciting announcements in upcoming episodes, continuing their mission to empower mental health professionals.
Katie Lemieux [32:25]: "Cheers to eight years of podcasting and the journey. I hope that this really inspires you if you are podcasting or thinking about it."
In their concluding remarks, Kate and Katie encourage listeners to stay connected by subscribing, rating, and reviewing the podcast. They emphasize the importance of community and shared growth, promising more valuable content in the future.
Dr. Kate Campbell [33:32]: "Stay inspired."
This comprehensive reflection by Dr. Kate Campbell and Katie Lemieux not only celebrates their remarkable journey but also serves as an inspiring blueprint for mental health professionals and aspiring podcasters alike. Their story exemplifies the power of dedication, adaptability, and community in creating a lasting and impactful platform.