Are you speaking to the right client, or the one you thought you had when you first started? In this episode, Samantha Brown sits down with business process expert Joe Bockerstette to break down how to refine your value proposition and design a customer experience that truly sets you apart.Check out Joe's resources:https://www.businessmapping.com/What you’ll learn:• How to clearly define who you’re meant to serve• The 4 parts of a powerful value proposition• How to design a customer experience clients rave about If you’ve ever felt stuck attracting the “wrong” clients or overwhelmed by trying to serve everyone, this episode will help you finally get clear and confident in your niche.

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