← Problems to Profit
Problems to Profit
How Carlos Reyes is Empowering Mexican American Entrepreneurs & Why Trades Are the Future of Wealth
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- [00:00]
Preston Brown
Are you tired of complicated business advice that rarely delivers any real results? I'm Preston Brown and I've built a nine figure portfolio by following simple business formulas that anyone can use. In my new book, you, first million made Easy, I reveal the exact system that I've used to generate hundreds of millions in revenue. And it's frankly a system that works in any industry, with any business and yes, in any market. The good news, it's not about hustle. It's not about running or working or struggling. And what it is about creating money instead of just earning it. Because earning money is slavery while creating is freedom. It's about stopping the cycle of managing by crisis and building a business that doesn't depend on you. Transforming your business from a high paying job to an asset that generates money even when you're not there. Whether you're a startup or an established company, this formula will transform your business into a profit driven machine that gives you the time and freedom to to focus on what truly matters. Grab your first million made easy now and let's start the journey of financial freedom together. I look forward to being a part of your story. Welcome back to Problems to Profit. Guys, I am so excited. Today we have a special guest. We have a man I admire. We have somebody who fun story. All right. I've been coaching, I've been advising, I've been teaching leaders how to grow and I taught a gentleman how to grow his business. Little Simple Home Flipper was having some struggles and I taught him so well that he actually became a brand. He actually became one of the larger guys in his market and he started tying into different markets and this whole Home Flipper community. Unfortunately, I didn't teach him some of the things around character that were important because he did go off in a different direction. But everything in life is a gift because one thing he did was grab me and say, hey boss mentor, come to this event. I want you to meet this guy. I want you to meet this dude that's, that's larger than life but still humble. And you always talk about humility. And I was like, oh no, another influencer. Another, another guy with a big fancy car that's like wanting to compare sizes. And he was like, dude, you gotta build a brand, you gotta do this. And he was kind of advising me on building brand. Even though we've gone sideways, I show up, I meet this guy Carlos who is running an event and I've done that a few times. So I wanted to be respectful, didn't want to pull his time. But he made time for everyone there. He's got millions of followers, or maybe more than that. Like, I'm not all over social media, like, paying attention to that, but, like, lots of followers, lots of people wanting from him. Everybody making asks and he's giving time. But more importantly, I'm watching him do something that is absolutely magical, that gave me an unending respect that I cannot express enough appreciation for, for any entrepreneur. He's sitting there and coaching his kid on how to run a business. His kid is selling beaded bracelets. And when I see a man who is not just a businessman, who is not just a leader, who is not just an influencer, but is proudly demonstrating fatherhood not from stage, but from character and purpose and intentionality, I see a guy who is living a walk that I would follow, and he's become a friend. We text back and forth on economic stuff. I'm down here in Scottsdale, Arizona, doing a resort, speaking for some folks, and I messaged him. I was like, carlos, the podcast is blown up. You gotta come on. I gotta share you. Please, give me an hour, hour and a half to like, just open your brain and dump some genius on all the guys that need you. He's a real estate guy. He's a Jesus freak. Like, he's a businessman, entrepreneur. He's a guy where I don't have one lane with him. We can go in any direction. It is going to be a fun show because I have no idea where this is going. And without further ado, let me introduce Carlos Reyes. Brother, thank you so much for coming on the show. I'm so honored to have you here.
- [04:06]
Carlos Reyes
It's going to be a great time.
- [04:08]
Preston Brown
You know, problems to profit is. It's a different kind of show. We like to bring people in and not just get the tactics, not just get the strategies, but more get who you are and what made you. I mean, profitability, the ability to make a profit, comes from the pain that you've led in life that you had to not just go around, but go through that turned you into something more. How did you go from a problem child to a profit in your own space to where you could generate the results you're generating. Would you mind sharing some of your story?
- [04:44]
Carlos Reyes
You know, brother, so my mom, this is perfect timing, by the way. God works in beautiful ways, right? I don't even like to say mysterious ways. I just like to say beautiful ways. Right. That's something that I've been very conscious of. Also is every single word that comes out of my mouth. You Know, because words have power as you know. And for anybody that would like to more, to like to look more into that, read a book called Hidden Messages in water by Dr. I believe it's Emoto Japanese Dr. Ran a water experience. And to prove quantum leads and physically that words have power. Right. And how words affect water and how our bodies are, you know, they, they're, they're made out of 70% plus water. So if words have power in the exterior world, you know, what does that mean for us as human beings that retain over 70% right. Of our composite is water. And, and your thoughts, emotions and your words, they all have an influence over your physical state and emotional state. Right. So I've been watching my words now for quite some time, but perfect timing. My mom came over yesterday. My mom is a 67 year old Mexican woman who still ha. Who still struggles with English. She is an immigrant that, you know, came over here, worked the fields in the 80s, received amnesty through Ronald Reagan and then, you know, went back, started a family in Mexico. I was, I'm born in Mexico. I was born at Museo Sonora. Raised in Guaymas, Sonora, about an hour and a half south of El Mocio. That's, that's the capital of Sonora, a northern state in Mexico. Right. And she came over to the house yesterday for the first time in three weeks because she, she, she was a little sick. She was battling some kind of flu or something, right. So it took her a while to, to come over and she's never, she comes over like three times a week. And you know, for the, out of respect for my family, she's like, you know, I just don't want to get anybody sick. I get it. Comes over yesterday. I ordered her favorite food, which is, it's Mariscos. It's like seafood, you know, a lot of Mexican out there. If there's any Mexican listeners or, or viewers. Right. They'll understand. We order, we're having, you know, we're, we're having some grub. We go out in the backyard. I light up a Cuban, right. Yesterday I lit up a Monte Cristo number two. Actually it's called a petite Robusto Monte Cristo number two, right. So I light up a little cumin cigar in my backyard. We're sitting there talking for over an hour, my mom and I, and she's reminding me in my own backyard of when we were children in Mexico and how sometimes for dinner she would have to feel her way to put together a meal for us if, if we didn't have the money that Day to buy petroleum for the petroleum lamps that we used inside the house. So that was just yesterday. Think about that, right? You, like. You want to talk about turning problems or challenges and adversity into profit, right? Well, that's where I come from. I come from dirt floors and dirt roads in Mexico where, you know, you don't have running electricity, you don't have running water. You wash your clothes in the backyard on a washing board, and then you hang it. You have a back house to use the restroom. You know, if you're gonna go use the restroom, you're showering with buckets of water. You know, you get water whenever the guy in the truck with the big old container in the back comes up to that part of neighborhood once a week, maybe. You know, like, those are the kind of problems that I grew up with. And, you know, my mom wanted better for us, and she. This was one of the biggest challenges I've ever had, right? I think I was in. Yeah, I was around the second grade. My mom talks. My mom had already left my father, right? Because in Hermosillo, which is a capital. My mother literally left them when I was, like, in the first grade because he was abusive, you know, like, he would come home coked out drunk, you know, looking for a man underneath the bed when my mom was just sitting there trying to raise two boys, right? And then, you know, being the. Out of her very consistently, my mom finally said enough, right? Moved us, relocated us an hour and a half south with my grandparents, and then we were struggling so bad that there was days where, you know, we wouldn't eat food unless we figured out how to get it. You know, that was a. That was very, very difficult to grow up in. Yeah, man. Like, you know, that. That. That wasn't. It was very hard. It was very, very, very hard. And I wouldn't wish that upon anybody. So. But this was the most difficult time in my life where my mom tells. Or she has this talk with my grandfather and my grandmother and says, hey, we're not going to make it down here. Remember? Now, my mom had already worked as a younger woman in California on the fields and received amnesty, right? Received paperwork. And so she had already had that seed in the back of her mind that, you know, there's a better life over there in the other side, which is the United States of America, right? On the other side of that border, there's a better life, and this is not it. My children have very, very. The success rate of my children here is little to none. So she has this Chat with my grandma and my grandpa and says, hey, can you watch my kids while I try, while I go over to the other side and try to try to make it happen, try to make something happen for my children? Can you watch them? And then my grandpa and my grandma were, you know, as, as great grandparents that they were. They say, yeah, we can do that. That's no problem, we can do that. You know, when, when do you plan on coming back? Right? And her answer was, I don't know. That. That was actually very hard for me, right? I don't know. And, you know, I'm gonna call. We didn't have a phone, so she was gonna call. She would have to call like my aunt down in the city and relay messages and, you know, send letters and things like that. You know, this was the 90s, early 90s, you know, there was no social media, you know, things like that. So that right there, being without my mother, you know. How old are you?
- [11:23]
Preston Brown
How old were you?
- [11:24]
Carlos Reyes
Second grade, whatever that is. Maybe five or six. Yeah, so.
- [11:28]
Preston Brown
So old enough to realize.
- [11:29]
Carlos Reyes
Old enough to realize, you know, it's like, why is my mom leaving? What did I do, right? Like, why does she not like me? Does she not love me? You know, and then your grandma's sitting there trying to explain that, no, no, she's doing this for you because she loves you. You, you know, a child, you know, how do children spell love, right? T Or. The only thing we know is time. We don't know. We don't know all the other sacrifices that our parents have to make on a day to day basis to provide and protect us, right? So the fact that she took her time away from me was sending me a message, man, my mom doesn't love me. You know, that was a very difficult time for me. That was, that was some of the most difficult times eventually, praise God, you know, my mom being the, the woman that she is, the warrior that she is, you know, she figured it out, brought us over the first time to California. It didn't work out very well. By the way, the first time we crossed over to California, through San Ysidro, next to TJ Tijuana was through a sewer canal. And then we, like all that sacrifices and all that waiting, and we only lasted about a year in, in a small town called Escondido, California, in San Diego county, before we financially were just bankrupt and had to go back to Mexico. Then we went back to Mexico. Here goes another, you know, two years, a year and a half. And then here goes my mom again. Saying, hey, I'm gonna try this again. But in another city, which is Phoenix, Arizona, right? So here we. Here we're running the same play again. And then my mom comes over to Phoenix. She works the fields here, picking strawberries in 120 degree weather. And then, you know, it's like, actually, no, it wasn't strawberries. It was Rosales, which is like roses from the rose bush with the thorns. It wasn't strawberry. Strawberries was over in Cali. So roses. She was. She was. She was getting roses and putting them together, you know, out here in. In 120 degree weather. So fast forward a year and a half. She comes back. She comes back for me. First, she pays a. A. A human smuggler, 25, in Nogales, Sonora, to get me through a hole in the fence in Nogales. I cross over to Nogales, Arizona. She. She's waiting for me at McDonald's. Boom, we come up to. To Phoenix. And then she starts my paperwork process in 1996, immigration, right? In the early 2000s, I get a work permit. And then a year later, I get my residency. And then in 2012, boom, I get my citizenship. And then I. I started my business officially in 2013, right after my. I got my citizenship because I felt, you know, less fearful, more secured, you know.
- [14:06]
Preston Brown
Thank you so much for sharing. You know, I've had several guests on here now, and the best stories are the ones where people actually take you through what you can feel. And, like, I can feel your story, bro. And I know anyone listening can feel that It's. It's easy to judge a story when you see the ending. When a guy sees a guy standing in lights, he's on a stage, you're like, oh, yeah, that guy's lucky. He's lucky. Sperm club, whatever, right? Like, we make up stories for it. When we hear the story from the beginning and then we hear about the ending, judgment is replaced by inspiration. Could we talk a little bit about what you're doing now? Because I want people to hear from you what I got to see. And by the way, your story, which I've heard once before sitting in an audience, but now hearing it again and thinking about watching you with your kid, watching you with those beads and the beaming look on your kid's face about making a living, earning some money, like, and the entrepreneur journey, like, your mom, not stopping, believing, like, it all clicks. It makes sense. Like, I get what makes you you. I get the software that creates Carlos. Like, but let's talk a little bit about, like, where are we now? Like, where is Carlos now? Like the name of Lights, the brand.
- [15:25]
Carlos Reyes
Here's my biggest accomplishments in life. Retiring my wife October of 2016, and then retiring my mother in March of 2017. So those are my two biggest accomplishments in life. Being able to retire my wife so that she can take care of my children or our children, and being able to retire my mother as a thank you for your years and years and your decades of hard work and sacrifice, Right? And for anybody out there that's watching, listening, right? I know. Are you guys Latino? Mexican?
- [15:52]
Preston Brown
Yeah.
- [15:53]
Carlos Reyes
That's probably why you guys understand, right? Look at. They know what this means, right?
- [15:56]
Preston Brown
And by the way, Carlos is talking to my camera crew in the background and my camera crew in the background sitting back here crying, listening to the story because like, you can feel it, it's palpable in the room.
- [16:05]
Carlos Reyes
They understand, you know, because are you guys first generation? Yeah.
- [16:10]
Preston Brown
Hey, by the way, Carlos, I'm Latino too, bro. I live in El Paso. I'm so. Yeah, my last name's even brown, bro.
- [16:15]
Carlos Reyes
Yeah, I know, right? So here, here's, here's my, my story in the business world. You know, I've been grinding, man, since I was a little boy, you know. My first job was selling bread in Mexico, door to door in the neighborhood, you know. Then my second job was bagging groceries at a retail, one of, a big, one of the biggest retail chains in Mexico called La Ley, right? I was a grocery bagger, you know, with my little hat and my apron, and I would, you know, I would buy groceries, take it out to the trunk, boom, ask for a tip. And that's how I would make, you know, money as a 10 year old, 9 and 10 year old, right? So I've been grinding most of my life. I'm not one thing about us Mexicans, man, we're just, we, we don't run from work, you know? You know what I mean? We don't run from work. We work. We run to work, right? We run towards the work, right? So I've never been afraid of hard work, especially watching my mom work two, three jobs at the same time. For me, that's just like. Yeah, it's just second nature, you know, it's natural. So, you know, I tried a couple different things. You know, I tried merchandise for a very famous singer back in, like, I don't know, whenever he came out, out of Tucson, a guy named Luis Coronel. Young guy, right? So I was doing all his merch early on. I was doing his merch Right. And then something happened where I was in a business. My business acumen wasn't where it needs to be. And, you know, I came up with this idea of doing merch, and we did that for a little while, but I had no documentation. So eventually those individuals were like, hey, we'll take it from here. Right? So it's like, documentation beats conversation. So get everything in writing no matter what you do, right? Even if it's a friend or a family member. Get it in writing. Get it in writing no matter what. What the agreement is, what the proposal is, whatever. Get everything in writing. That. I learned that really early.
- [18:15]
Preston Brown
The power of the spoken word is only challenged by the power of the written word.
- [18:21]
Carlos Reyes
I love that. I love that. It's not even a handshake anymore, right? So anyway, I was like. So I was gonna make it big there, and then I didn't, you know, that I didn't know what to do. So then I started. Excuse me. Then I started flipping cars. You know, I met Sal.
- [18:38]
Preston Brown
Is that where you got the big muscles from? You just like, turning them over?
- [18:40]
Carlos Reyes
The cars? No, no, no. At the. At the auction. Right? So started flipping cars, and that went extremely well. Next thing you know, I'm like, man, what else can I flip? Then I started flipping houses. 2013, started flipping houses, started to learn what wholesaling was, and I started doing a lot of deals. And then in 2016, I started national deals. I started to wholesale nationally in Vegas, California, Texas. Right? So I started wholesaling nationally, and then I started to physically fix and flip houses in my own backyard in Vegas and California around 2016 also. So everything just started coming together very well. And then in 2018, we started to launch other businesses with all of the profits that we were making in real estate. We launched software as service. We launched a solar company, we launched a medical company. We launched a virtual assistant company that is still running to today. Right? Very good. And we. We own that from the ground up. So we launched all these other businesses, and then we started to get into the blue collar industry. Around 2021, we started to get into the blue collar space.
- [19:58]
Preston Brown
When you say blue collar, what does that mean?
- [20:00]
Carlos Reyes
Plumbing, roofing, H vac, painters, landscapers, demo companies, pool companies, Right? So we started to get into that space because we had learned how to run, you know, how to structure and operate, you know, how to architect business with all these other businesses that we had launch that. Now we started to, you know, get some equity or consult for equity or just consult, period. And we started to, you Know, just help out all these other companies in the blue collar space, right? Like, I know that if you want to. If you want to make, you know, hey, here, let me reverse engineer a roofing company right now in front of you. If someone wants to make $3 million in gross revenue in the roofing space, right? I know that they have to sell 193.5 roofs this year to get to $3 million. See the. @ 15. 5. A roof or a unit. You know what I mean?
- [20:57]
Preston Brown
You want me to reinvert reverse engineer a pool company? A pool servicing company for you? I built one, yeah. Because all of the ones in my town sucked. Like, we couldn't get them to show up on time. You couldn't pay enough. Like, you know about blue collar, too.
- [21:11]
Carlos Reyes
You're in the blue collar space.
- [21:12]
Preston Brown
Absolutely.
- [21:13]
Carlos Reyes
Well, we're in the blue collar space.
- [21:14]
Preston Brown
I did it on accident. And then I opened a pool servicing company by hiring the other pool servicing companies that didn't do a good job as guys. Because I figured, I'm gonna go and manage these guys better than anybody else can. I'm gonna go and pay them a little better than anybody else can. Because I understand inflation changes markets. I mean, a salary is literally just a link to the lifestyle that that job should give to the person. So I really looked at salaries a little faster than my competitors. And then I put it together, and.
- [21:37]
Carlos Reyes
I was like, no, my pool is.
- [21:39]
Preston Brown
Not gonna pay for this. So you know what I did? And this is for anyone that wants to open a pool servicing company. Cause, you know, I don't care. Go see all my secrets. It's fun. I went on the mls, like, go get a realtor friend. Go on the mls. Look for every poor son of a bitch that's bought a home with a pool in the last 30 days, you know what? They are in a level of confusion that they have never been in, because that is what moving brings them. And go offer them free service for 30 days on a contract. Cancel any time in the first 30 days. And after that payment comes, it is a gold mine. You're gonna get 8 to 9 out of 10 of those customers that are gonna stay with you. So we just, like, gangstered it up to like, a couple hundred accounts, and now my pool is. So it pays me 20 grand a month.
- [22:21]
Carlos Reyes
Month, mrr.
- [22:21]
Preston Brown
Yeah.
- [22:22]
Carlos Reyes
Monthly recurring revenue.
- [22:23]
Preston Brown
Amen.
- [22:24]
Carlos Reyes
Right? That's that. See, but you're leading with value, which is the way that you should. Right? That's what's going to separate you from everybody else.
- [22:31]
Preston Brown
And I don't need the 20 grand. I needed my pool serviced, bro. Like my pool couldn't get service. Now it is service three times a week.
- [22:37]
Carlos Reyes
I love it. Good job. Hopefully by a Mexican. No, I'm just joking, right? We service everybody. No, maybe.
- [22:45]
Preston Brown
You know what I like to say that nobody's perfect, Jesus is not involved, but Jesus is.
- [22:51]
Carlos Reyes
Okay, there you go. See, we dominate. You know, God works, like I said, in beautiful ways. Like here I am helping first generation Mexican American business owners that are taking over the family business in the trades right now. So that's what I really wanted to tell you since the last time we met. Watch this. As you know, Praise God. From 2017, April 2017, all the way to 2024, I've been speaking throughout the country, right? In Atlanta, New York, right, L.A. we're all over the place. Vegas, all over the place, Right. So my, I would say my network of beautiful, amazing human being white folks got to see me first. Mexicans didn't even know who I was until recently, by the way.
- [23:47]
Preston Brown
Really?
- [23:48]
Carlos Reyes
I promise, think about it, right? I will speak. I've ed my la, good friend of mine, Annie, Priscilla, a good friend of mine, Bradley, good friend of mine. The way I became friends with those folks was I was speaking on the same stage before or after? Before or after? Before or after? The last time that I spoke before Ed Mylett was in Atlanta, Georgia. A guy named Ken Jocelyn was throwing an event out there and I spoke right before Ed. So I was always here. Another time I spoke before Ed, Ken Clothier was throwing a Mastermind event in La Jolla. Spoke right before Ed. Spoke. Spoke right before Ed. And spoke right before. Right, like literally like slot, like two slots before, right before Jesse Itzler.
- [24:35]
Preston Brown
Wow.
- [24:36]
Carlos Reyes
Yeah. So I made my name in the speaking circuit, not even in the social media world.
- [24:43]
Preston Brown
You're blowing my mind a little bit that like you started with the gringos.
- [24:46]
Carlos Reyes
I started with the gringos, bro. But because it was never my intention to do, you know, it was just like, hey, I'm just gonna be the best version of myself, give it to the world and see what happens, right?
- [24:55]
Preston Brown
No, and I love that. But like, you know, it's funny because like one thing that I have found and, and you know, I'm from El Paso, Texas, so like we're 80, we're 79 to 82% Hispanic every day of the week, depending on what you guys are handy down is doing that week. And you know what I found about being a white guy in El Paso? Like growing up, I Didn't know I was white. Like, honestly, until the race came out a few elections ago. Yeah, I didn't. I didn't, like, identify as a color at all.
- [25:20]
Carlos Reyes
Like, there is no race.
- [25:21]
Preston Brown
Exactly.
- [25:22]
Carlos Reyes
There is no. Like, you live in that world, in that mindset.
- [25:25]
Preston Brown
There was no.
- [25:25]
Carlos Reyes
There is. Yeah.
- [25:26]
Preston Brown
There was no thought about it. But, you know, one of the things I love about the Hispanic culture, which is why you're surprising me right now with. You resonated with the white guys first, probably just because they saw you first. Because your story's beautiful. It inspires anyone. But in El Paso, I am not a minority. I realize this very quickly. Like, it's 82% Hispanic, and then everybody else in that, like, 18% is what? Black, white, Asian.
- [25:49]
Carlos Reyes
So you're a minority?
- [25:50]
Preston Brown
No, I'm not a minority. You have the Hispanics, and then the rest of us are treated like the exotics. There's no minorities in El Paso. You're. Nope.
- [25:58]
Carlos Reyes
And exotics, you technically are the minority in El Paso.
- [26:01]
Preston Brown
Absolutely. I'm the minority. I'm just not treated like a minority. I thought being a minority was a good thing.
- [26:06]
Carlos Reyes
You're treated like family.
- [26:07]
Preston Brown
I'm exotic. They're like, hey, we got the white Mexican. Bring him, too. There was no minority. It was like, oh, bring the white guy. He's funny.
- [26:16]
Carlos Reyes
We love all people. Mexicans love all people. We love all people. You know what I mean?
- [26:20]
Preston Brown
It is the most accepting, heart centered, family oriented culture.
- [26:24]
Carlos Reyes
Thank you.
- [26:24]
Preston Brown
And when somebody that's like you blows up, which you have.
- [26:30]
Carlos Reyes
Thank you, bro.
- [26:31]
Preston Brown
I would expect that. I mean, they have to be now gravitating. Maybe the white guy saw you first. But, I mean, if I'm a Hispanic guy looking at Carlos Reyes, I'm gonna be like, holy. I can do it, too. Like, if that guy can crawl through the sewer and now he's out, like, crushing it, building businesses, like, buying properties, I can do it too.
- [26:50]
Carlos Reyes
Absolutely.
- [26:50]
Preston Brown
Yeah.
- [26:51]
Carlos Reyes
Well, that's. Here. Watch this. We're gonna get to the good part of the. So here at my lad. The last time he messaged me was December 27th. What do you say?
- [26:58]
Preston Brown
What do we got here? What do we got here? You came up in my morning prayers. Just want to remind you I love you. Wow. I don't know, Ed, but, like, I want to know that guy. That's.
- [27:07]
Carlos Reyes
That's cool. He's a phenomenal human being. Right?
- [27:11]
Preston Brown
I've seen him speak once, but, like, yeah.
- [27:13]
Carlos Reyes
What here? I'm telling you, the gueros, the gringos knew me first right before the Mexicans. What's this? Last thing Andy Frisella said to me was, what? On January 25th.
- [27:23]
Preston Brown
And I apologize. I don't even know who Andy Frisella is, but I'm sure the list.
- [27:26]
Carlos Reyes
First Form. He has a company called First Form.
- [27:28]
Preston Brown
Is this you or love, brother?
- [27:29]
Carlos Reyes
Oh, he is right there.
- [27:32]
Preston Brown
Oh, okay. Smoked it last night.
- [27:35]
Carlos Reyes
Nope. On top of that. Thank you.
- [27:36]
Preston Brown
Thank you. Monte Cristo, bro.
- [27:38]
Carlos Reyes
Yeah, Yeah.
- [27:40]
Preston Brown
I probably should have read those in order.
- [27:43]
Carlos Reyes
So, yeah, he was. I sent him a. A Cuban little, you know, tree. I love it.
- [27:48]
Preston Brown
I mean, that could have gone a lot of different directions.
- [27:50]
Carlos Reyes
Yeah, for sure, for sure, for sure. So what I'm saying, right, is I made a name for myself in the speaker circuit, which was predominantly white, you know, the, you know, thrives of the world, you know, with Cole Hatter, who's a brother of mine, you know, through Clever Summit, through Cody Sperber, who's a brother of mine, and these guys. I've learned so much. First of all, I want to let you know, I've learned so much from Cole Hatter. I've learned so much from Cody. I was talking to Cody when I got here, right?
- [28:16]
Preston Brown
Yeah.
- [28:17]
Carlos Reyes
Because those guys have poured into me, like these white people have poured them their love and their knowledge and their experiences into me. Right? And then my wife and my. My mother specifically was like, when are you going to help our people? When are you going to concentrate on teaching our people? They kept saying that, right? And as you know, I was already helping people build multiple seven figure companies.
- [28:47]
Preston Brown
Yeah.
- [28:47]
Carlos Reyes
From 2018 all the way to 2024. You know, you got people out there that you even. Even in the real estate world alone, like, you know, Tiffany and Josh High and Eric Klein and a lot of these, you know, these individuals that I've helped, you know, throughout the years, right. Build multiple seven figure companies. Right. My mom and my wife were just like, when are you gonna concentrate on doing that for Mexican Americans?
- [29:09]
Preston Brown
Yeah. Well. And, you know, one. One thing, like living in a Hispanic town, it is interesting. Like the relationship to money. Like, I have. I travel a lot now, so I have. I didn't. And now, like in El Paso, if I saw like 20 white people in a parking lot, I'd be like, ooh, is there a meeting or something? What the is going on? Like, I would have been a little nervous about that as a white guy. Okay. Now I have lots of friends all over the place. And I think just as a culture, like kind of the American Western gringo, if you Want. We're more mind centric. We're more logic driven. We're more like.
- [29:43]
Carlos Reyes
For sure, for sure.
- [29:44]
Preston Brown
Financial, transactional, whatever. We're thinkers.
- [29:46]
Carlos Reyes
Right, I get it.
- [29:47]
Preston Brown
And one thing I love about the Hispanic culture is it's more heart centered. It's more community centered, which if you can bring those two things together and you can bring the logic and the mind and the financial and you can add to the heart and the character.
- [30:04]
Carlos Reyes
And the community and the work ethic of that culture.
- [30:07]
Preston Brown
The power's infinite when combined. Either one is like, you know, well.
- [30:12]
Carlos Reyes
I want to bridge the gap. That's what I'm doing. So I finally, you know, a year into, it's like, it's God's timing, you know, we launched a movement. I can't, I'm not even calling a brand or there's just a movement. It's called empresarios. You know what that means?
- [30:33]
Preston Brown
Emperor?
- [30:34]
Carlos Reyes
No, entrepreneurs.
- [30:35]
Preston Brown
Oh, really? Okay.
- [30:37]
Carlos Reyes
In Spanish is, you know, it means like business people. People that operate businesses.
- [30:43]
Preston Brown
Cool. My tribe.
- [30:44]
Carlos Reyes
That's right.
- [30:44]
Preston Brown
I'm learning every.
- [30:46]
Carlos Reyes
Yeah, yeah. So what I wanted to do, right, I want to help Mexican Americans specifically. Now I'm, I'm always going to help everyone. And I have like all in nation for everyone. Right? That's where you saw the event. All the events that I filmed from all the nations.
- [31:03]
Preston Brown
Let's plug it, let's plug it. By the way, like, are you still doing events?
- [31:06]
Carlos Reyes
Yeah, yeah, yeah.
- [31:08]
Preston Brown
All in nation. And we should plug that because you've been to. Yeah, I went to one of the events and it was very good. Like if, if you're in real estate. Yeah, yeah, it is, it is a great place to go network, to go meet people and, and you guys do a really good job. You put on like there. Sometimes you go to an event, you're like, oh God, why did I waste the time? Why did I leave my kids?
- [31:29]
Carlos Reyes
High energy.
- [31:30]
Preston Brown
Yeah, you leave there and you feel good.
- [31:31]
Carlos Reyes
High frequency. Yeah. Right, yeah. And the people that we attract, for the most part, I would say 80 to 90% of them are also operating that way or they're looking to become that way. Right? So. So I got all the nation, which has been a blessing, Right. And then now we launch empresarios. We launched empresarios. Literally our first event was three weeks ago and we had Mexican American business owners that have been operating painting companies and landscaping companies and all roofing companies and every company, plumbing company, every company you can think of. Because guess what? Mexican Americans, right. We run the Trades. We. That's where we are. We're not in real estate. We're not in finance. In. In finance, you know, in major finance, financial institutions. We're in the trades. We're. We're in the pool companies and the, you know, those. The demo companies. Right. So guess what? I'm like, you know what? My mom and my wife.
- [32:30]
Preston Brown
Can we dive into that for a second? Because I want to swerve a little bit, like. And people need to understand this. Like, I do a lot of economic updates. I like to try to put out their stuff. And.
- [32:42]
Carlos Reyes
You'Re a brilliant financial mind.
- [32:46]
Preston Brown
Thank you.
- [32:47]
Carlos Reyes
You really are.
- [32:47]
Preston Brown
Thank you. I see. That's what I'm passionate about.
- [32:49]
Carlos Reyes
I got to spend more time with you so that I can become more financially brilliant.
- [32:55]
Preston Brown
I'll make it simple. I have some simple formulas. I mean, we can spend more time together. But let's do that surfing and I'll show you, like, five or six hacks that make it easy.
- [33:03]
Carlos Reyes
Let's do it.
- [33:04]
Preston Brown
But on something that I think people need to know, because you said something that's true. You said Hispanics dominate the trades. And especially in the south, they do. Like, maybe you go up southwest region, for sure. Maybe you go up to, like, I don't know, Maine. And you got some white guys from.
- [33:21]
Carlos Reyes
Texas, Texas all the way to California. Like, we dominate, dominate, dominate.
- [33:25]
Preston Brown
And everybody has heard on the news in the last few years these words. Structural inflation. Structural inflation. People don't know what it means. People are like, well, what does that mean, structural inflation? Does that mean my houses, the walls are gonna get wider? No, it doesn't mean that. What it means is there's inflation built into the system. And the reason that is happening is because we have, over generations told every human being to become a tech entrepreneur, a doctor, a lawyer. We've told them to be everything but the unsexy job of plumber, painter, sheetrocker, electrician, h VAC person. And so, like, I love that you're saying, like, Hispanics dominate the trade. Because one of the things that I think the Hispanic population needs. And we'll clip this for you, because I'd love for you to share it to your tribe, is they need to know that as dominant players in that space, it's their time. It's not gonna stay just Hispanic because we need it. We have not kept up with housing supply since 08, not even by birth rate. We're half a million units short since'08. That's factoring out an open border. That's Factoring out migration from high tax state to low tax state, which means the next generation of leaders in the most significant areas that we need growth is who? It's Hispanic people. Guys, it is your time. It is time to, yes, follow Carlos, learn from him, but also grab a few of his gringos and be like, all right, how do I get mind centric and dominate this? Because it's my time.
- [34:55]
Carlos Reyes
Yeah, Seriously.
- [34:57]
Preston Brown
Yeah. So one other thing that is also going to make it their time. Their careers are less subject to the risks of AI, quantum computing and robotics than any secretary, doctor, lawyer or anything else. So you guys are kind of leading the charge. How much can you generate in wealth and income by understanding this right now?
- [35:25]
Carlos Reyes
You know what, let's do that again just for anybody that missed that right there. Hey, if you're a Mexican American business owner out there, especially in the trades, listen to a. Preston just said go and repeat that.
- [35:36]
Preston Brown
If you are running a trade where you are hands on, where you are doing labor, you are less subject to the risks that AI presents in the next two to 10 years, that quantum computing presents in the next two to 10 Years, and that robotics presents in the next two to 10years. That is a triple threat that is going to decimate employees across the gambit and you are at less risk. You are also way too rare and dynamically sought after due to the structural inflation we just mentioned, because there is not enough of you, which means you need to learn to be communicators, creators and teachers so that you can share what you've learned. Hopefully while doing that, hiring more people, expanding your brands, franchising, your companies, growing so you can solve one of society's single greatest problems, which is housing today. What's really cool about what Carlos is saying is you are also disproportionately Hispanic. You are more Hispanic than anything else. Yes, there's a few white guys out there. Yes, there's a few Asians out there. Good for you. You're included. Yes, there's a few black guys. I'm proud of you too. But most of you guys are Hispanic.
- [36:38]
Carlos Reyes
In the trades.
- [36:39]
Preston Brown
In the trades. Most of you all are Hispanic. It is your time.
- [36:44]
Carlos Reyes
I keep saying it. I keep saying, I say, esme, estro turno, it's our turn, right? And this is why I keep saying that. Let me just. This is my biggest purpose right now that has me on fire, right? Because it's God's timing, man. It's like everything, the way that it's all coming together, I had to go learn Personal development, business scaling. Right. Fall on my face, gain the necessary experience and wisdom to be able to bring it back to the tribe. A hero's journey, right? And then this other side, what God was having me go through the problems, or I call them challenges, right? He had me, yeah, he had me. Learn the lessons, gain the experience and wisdom and you know what God was doing on the other side. First generation Mexican American business owners are now taking over the family business. So it's the perfect storm.
- [37:44]
Preston Brown
So, so that can. Let's stay there. 80, 85% of businesses that stay in business that the owner's able to survive with. Like we know that 96% of businesses fail in the first 10 years that they're open.
- [37:58]
Carlos Reyes
97%, oh shit, it's gone up.
- [38:00]
Preston Brown
Great. Okay, so 85% of businesses shut down with the original owner. So when the owner retires, the business closes. That is a much, much lower percentage in a heart centered, family oriented, Hispanic cultured businesses. It is your time.
- [38:18]
Carlos Reyes
We take over the business. Yeah, we take over the business. Right? I just read a stat the other day. Watch this, look at this. Now you're talking my language. Right? There it is. Throughout history, the answer used to be to hand the business over to the kids, right? Those times are changing. These days only about 30% of business businesses transition from one family generation to the next. 30%. The K kids don't want. That's plumbing business. They want to dance on TikTok. Even if plumbing makes millions.
- [38:54]
Preston Brown
Let me point something out because I truly believe that what we're saying is factual, it's accurate, it's true, and look into it. But if you don't take advantage of your time, somebody else will. Go look at all of the advertisement that Grant Cardone, who has turned himself into a fund, he's now old white money. A, he's old, B, he's white. I don't think he's a bad guy. I think he's a great guy. I think he's teaching a lot of good. I'm not knocking Grant here, but old white money is running around wanting to buy Hispanic trade based businesses en masse. So if you don't recognize that it's your time, some old white money is gonna take it away and make it their time. And I'm not saying that to trigger you. I'm saying that to say wake the faith up. Why do you think there's funds out there acquiring H vac companies, acquiring plumbing companies? Because they see the economic need. And yeah, you may sell, you may make A few bucks. But if you sell right now, instead of learning to automate, learning to scale, following the leaders out there, that can actually help you grow that business and turn it into something that can be generational for your family, you're giving it all to somebody else. That will make it their time. It is 100% the time for those industries, the trade based industries, to win. Currently you have control. That doesn't mean you will keep it if you do not recognize this.
- [40:14]
Carlos Reyes
Here's the other stat that should be staggering to some people, right? Mexican Americans. We don't own much in this country. We don't own much in this country. What do I mean by that? Well, we own about 1.2 to 1.6% of all active small to mid sized businesses in America. And that stat or that ratio is even lower with assets such as real estate and other passive wealth generating vehicles. You get what I'm saying?
- [40:55]
Preston Brown
I do.
- [40:55]
Carlos Reyes
So we don't own, we don't know how to own businesses. We don't know how to run businesses, we don't know how to scale businesses, we don't know how to exit businesses and we don't own how to, we don't know how to own assets. So that's another thing that I am going to do for the rest of my life is I am going to bridge that gap between where we are and where we need to be. Because by 2030 we will. We might no longer be considered a minority and by 2050 we might even be going head to head for the majority.
- [41:29]
Preston Brown
It's highly likely.
- [41:31]
Carlos Reyes
Is that firing you guys up in here by the way? You guys are all getting fired up, right? It's true.
- [41:35]
Preston Brown
It's what's happening as an economist. I mean, look, if we go to like 2200 or 2300, there won't be whites and there won't be Mexicans and there won't be blacks and there won't be Asians. Because at some point we're all going to look very similar. Like we are so interconnected in the world that you're going to see kind of everybody's going to be kind of like tan brown or something.
- [41:53]
Carlos Reyes
Look at you and I, bro. We're, we're like gorgeous.
- [41:56]
Preston Brown
Like we have everything in common. Smoke shows here, you know, like.
- [42:00]
Carlos Reyes
No, seriously, you and I, why do I, why do we connect to the level? You and I connected and we've stayed connected.
- [42:08]
Preston Brown
Yeah.
- [42:08]
Carlos Reyes
Why? It's the ideology. Who we are has nothing to do with our color, our background. We probably come from Completely two different opposites of the world, you know, And I'm not talking about geographically. Yeah. You know, I'm just talking about from everything, you know, economically, you know, everything. Upbringing. Right. So at the end of the day, here, here's what I want everybody out there to know. Our movement, empresarios, it's not an anti white movement. You know what?
- [42:34]
Preston Brown
It is, and I wasn't implying.
- [42:36]
Carlos Reyes
No, no, I know that. No, no, I know that, I know that. But watch this. It's an anti ignorance movement.
- [42:42]
Preston Brown
Amen.
- [42:43]
Carlos Reyes
So the key ignorance is productivity. Ignorance has been our biggest oppressor for centuries in this country. Financial literacy, credit building, business scaling. Right. Personal development. We Mexican Americans have never had access to those resources. Well, actually we probably have had access to those resources, but we were never even aware that we needed to go look for those resources.
- [43:18]
Preston Brown
Well, and history repeats itself because that's what's happening again right now. Right now, especially in the southwest of the United States and with the onshoring of manufacturing throughout Central and South America, which is huge geopolitically, the Hispanic population, regardless of country, okay, has an amazing, incredible dynamic power threshold. Like as an economist, I don't really see race, I see productivity. But if we are going to look at it from like a race standpoint or like, I don't even like that word. But if we're going to look at it from like a Hispanic standpoint, the opportunity is now yours, but it is also now yours to lose.
- [43:54]
Carlos Reyes
Okay?
- [43:55]
Preston Brown
And if we're not looking at things on how can we go learn and earn the skills to maintain the thing we were blessed with. You were in the thing that nobody wanted to do and now everybody wants to take it away from you because it just became the thing everybody wants the solution to. High prices, guys, economically, historically has always been one thing. It's always been high prices. Why? High prices become high margins. High margins attract wealthy people who like to make money. They don't care who's got what they want. They go get it and they're gonna get a piece of it. You get to choose how much.
- [44:41]
Carlos Reyes
And that's why we need to continue to develop as human beings and business owners, right? So that we are very strategic with whatever moves we're making, not only for ourselves and our businesses, but for our families. You get what I'm saying?
- [44:59]
Preston Brown
Well, yeah. You and I get along because we're both. I mean, we're leaders, we're entrepreneurs, we're thinkers. But more importantly, I think we're both teachers. I love teaching and we don't teach from a framework where we know it all. We teach from a framework where we are learning, constantly learning and discussing new things, and we're using what works. So we're allowing the data to drive forward results for the people that we care about. And so we've gotten along on that level and texted back and forth multiple times, just as things are changing in the economy or whatever since I met you. But I think both of us have a similar mission. We hate ignorance. Like, if there is one thing I hate, and I will use the word hate for that, it is ignorance. Because, like, stupidity I don't have a problem with. If you're stupid, you're going to take care of yourself. You're going to knock yourself out of the race. Like, you know the difference between ignorance and stupidity.
- [45:51]
Carlos Reyes
Knowing and not, doing and not.
- [45:53]
Preston Brown
They're the only two sources of pain. So if you're ignorant and you do something dumb and it hurts you, don't do it again, okay? If you're stupid and you do something dumb, you're dumb enough to do it again. Now, the problem now with remaining ignorant is this has happened before, just not in your generation. So you need to learn from the previous generations that have lost it before. Right now is the time. Like, it was the same for the Chinese 30, 40 years ago. It was their time to step up and take it, and they took it. Right now, China is not a dominant player on the map because they're the cheapest anymore. They're now the dominant player on the map because they have the best manufacturers on Earth. They have the most technically skilled. They are doing 33% of the manufacturing. And once you have it, it's hard to take away. It's cheaper to do it everywhere. The problem is you can't get the experts and the professionals. Guess who the next chapter is. The next chapter is the Hispanic population. The next chapter is the people in the trades in Central and South America. The next chapter is the manufacturers throughout Mexico, Central America, South America that are selling, producing and creating. But it's yours to lose. You don't have to keep the companies. You'll still work there. You can sell them to old white money.
- [47:02]
Carlos Reyes
Yeah, well, and here, here's the other thing, right? By us doing what we're doing with this movement which is developing Mexican Americans, citizens that are in this country, right? Making them smarter, right? Making them smarter. Making them better human beings. Top tier, right? Personal development, business scouting, you know, well, guess what? What does that do for this country in the future? It's going to make us better.
- [47:29]
Preston Brown
Yeah.
- [47:30]
Carlos Reyes
It's going to make us more competitive.
- [47:31]
Preston Brown
Well, that's the beauty of this country, is this. This country is not looking at it. It's like, are you this way? Are you this way? Are you fat, thin, white, black, red, blue, male? We don't care. Like, we care about productivity, and we care about character.
- [47:42]
Carlos Reyes
We care about, you know, mindset. Right. We. That's what we care about. I mean, you know, the single thing.
- [47:48]
Preston Brown
That our country has that makes us dominant on Earth.
- [47:52]
Carlos Reyes
No.
- [47:52]
Preston Brown
I mean, yes, that too. But it's actually, economically, the top 3% of our population is so innovative that China, while it manufactures close to. I think it's 33% of the manufacturing on Earth, beats the next three leading countries combined.
- [48:06]
Carlos Reyes
We're the creators.
- [48:07]
Preston Brown
We created it, so they have to manufacture what we made. The problem is the bottom 97%. If we could turn the top 3% into the top 6%, it would literally change the innovation state on Earth. And the way you do that is by doing this, is by talking, is by triggering other people and getting them to think. That's why I'm so excited to have you on the show, man.
- [48:31]
Carlos Reyes
For sure. I told you it was gonna be a good one.
- [48:34]
Preston Brown
I'm already. I'm jazzed.
- [48:35]
Carlos Reyes
We're fired up.
- [48:36]
Preston Brown
Look, what have we gotten into? We've gotten into struggling your way to success. We've touched on race. I mean, that's a trigger word, too. Like, we've hit on race. We've gotten into business. We've gotten into money. We've gotten into opportunity. We've gotten into opportunity being stolen. I mean, we're hitting some buttons, bro. Like, I hope you guys are hearing what you could lose, but might make.
- [48:57]
Carlos Reyes
That's amazing, brother. And, you know, I feel like, again, whether you're, you know, whether you vote red or blue. Right. You have to be excited for what, you know, what's going on with the economy. I feel like the economy is finally kind of moving again. You know, I feel like we were stuck for about a year and a half to two years. So you have to be excited for what? You know, the opportunities that this economy right now is creating for many people.
- [49:25]
Preston Brown
Yeah, I'm very bullish on the next three to five years.
- [49:28]
Carlos Reyes
There you go. That should tell everybody something.
- [49:30]
Preston Brown
I'm very concerned on the next six.
- [49:34]
Carlos Reyes
To 10 years, depending on how that goes down.
- [49:37]
Preston Brown
Quantum computing, all of that. I mean, and not even politically. Yeah, politically, the pendulum can swing. Like, look, I mean, we could have elected Kamala we could have had more crazy, deep state. Like, I mean, however you saw, like, people don't vote for who they like or don't like. They vote against who they don't like, but they vote themselves out of pain like that. That's what they do.
- [49:55]
Carlos Reyes
The economy was probably the number one emotional pain.
- [49:57]
Preston Brown
Like, they had too much emotional pain under Trump because he talked like a business guy, not a politician. And they didn't understand. Well, they got financial pain under Biden. We could have elected Kamala. You'd have got more financial pain because they didn't know what they were doing. But America had it to lose. I mean, look at Canada. They've lost 20% of their GDP. What I worry about for Americans is they are gonna. This is the seven years of feast. We're in. Biblically.
- [50:21]
Carlos Reyes
Seven years of feast.
- [50:23]
Preston Brown
We're in seven years of feasting right now. Because we're about to come back. We are gonna come back. Okay? Things are happening right now.
- [50:30]
Carlos Reyes
America's back.
- [50:32]
Preston Brown
So let me. Let me explain how they're saying it, because they're saying it a little bit wrong. America had a car accident. Economically, we are no longer in the car accident. We've been driven to the hospital. We're walking around with our little thing and our IV bag, like we're moving again, but we're not back to the sprinter, runner, badass that we were. So this is a recovery year. I see. I'm more bullish on the economy 2026 than 2025. I think we're to see incremental gains. I think we're going to see fantastic things in 26. This is, of course, barring an actual stock market recession, which would cause the Fed to.
- [51:09]
Carlos Reyes
Black Swan event.
- [51:10]
Preston Brown
Yeah, Black Swan event. Which. Which could happen. I mean, the labor data was lied about for years under the Biden.
- [51:15]
Carlos Reyes
A lot of things apparently have been lied about.
- [51:17]
Preston Brown
Yeah, there's been. There's been some misdirection, but, like. Like, we're in the seven years of feasting. So, like, for all of you, like kings and queens out there, all of you pharaohs, you know what happened after the seven years of feasting, Right. If you didn't hoard your grain, you starved. Okay. Because the seven years of famine is coming.
- [51:34]
Carlos Reyes
Wow.
- [51:34]
Preston Brown
And the seven years of famine is coming to everybody that doesn't understand, at least conceptually, to make a lesson on how to pivot entrepreneurship when our people get disrupted. And AI will disrupt us. AI will disrupt us. Because, like, let me. Can I dive a few things into you and Then I want to get your perspective.
- [51:56]
Carlos Reyes
Yeah.
- [51:56]
Preston Brown
AI Quantum Computing. I'm just going to call all of it AI to keep it short. Right. It's going to disrupt. Anybody with a simplified job description, it is going to take those jobs away.
- [52:04]
Carlos Reyes
Like the order taker at McDonald's.
- [52:06]
Preston Brown
He's gone.
- [52:07]
Carlos Reyes
Got it.
- [52:07]
Preston Brown
Okay. The secretary, they're gone. The clerical worker, they're gone. The property manager, they're gone. Loan officers, 90% of them, gone. Translators, people answering phones, gone.
- [52:18]
Carlos Reyes
Translators, gone.
- [52:20]
Preston Brown
Not necessary. Gone, gone, gone. So you're gonna see a significant percentage of the population of Earth over a decade going away. And it's going to hit in the industrialized countries first. Because we have the most tech. That's right. So anyone who does not understand entrepreneurship is gonna live your story backwards. They're going to go instead of from struggle and sewer pipes and selling bread and everything else to abundance, from the American abundance to struggle and sewer pipes, to poverty.
- [52:53]
Carlos Reyes
Yeah.
- [52:54]
Preston Brown
Because you're not going to be ready for what comes in the famine years. Now you're going to have five, six, seven years. I mean, maybe more that are good. And here's why. Do you know what Elon Musk and Trump are really doing?
- [53:05]
Carlos Reyes
Well. Yeah. Well.
- [53:06]
Preston Brown
And I'm going to give you something you might not have heard.
- [53:07]
Carlos Reyes
Here's what I believe is going on. He's running the same play he ran when he took over Twitter or X. He went in there and he saw.
- [53:16]
Preston Brown
Overlaps bigger than that.
- [53:18]
Carlos Reyes
Really?
- [53:18]
Preston Brown
Bigger than the efficiency.
- [53:20]
Carlos Reyes
Okay.
- [53:20]
Preston Brown
Okay. We are in a global world. The efficiency thing is huge. It needed to be done for sure. It's probably the biggest thing that's gonna make the news. But Musk is doing something so much bigger than that for Trump. Musk. Trump, in an inflation rich environment would never play the tariff game because tariffs are inflationary for sure. And we haven't seen significant tariffs actually hit, have we? Unless it's either to save an industry or unless it's to make other countries competitive. Negotiate.
- [53:53]
Carlos Reyes
Yeah.
- [53:54]
Preston Brown
Make a deal.
- [53:54]
Carlos Reyes
Yeah.
- [53:54]
Preston Brown
And. Or penalize a competitor power like China, which has not been significantly inflationary. Okay. Lowering energy costs and everything else will support us. More than that hurts. You know what they're doing? Musk and Trump are bringing back American manufacturing. They're taking a lot of it from China, Mexico. They're taking a lot of it from. No, they're taking from China. They're taking from Mexico. They're taking from Canada. They're taking everywhere. They're making people come back here and work so that America is Less significantly impacted. Everybody's gonna get the impact. When AI does take over, we'll have more people actually working.
- [54:30]
Carlos Reyes
That's right.
- [54:31]
Preston Brown
They're preparing for the famine stage. Nobody's talking about it because they don't understand how big this is.
- [54:40]
Carlos Reyes
Makes a lot of sense.
- [54:42]
Preston Brown
Think about it. The guy that's putting chips in people's brains, the guy that's got robotics actually working, the guy that's landing rockets and made electric cars driving themselves, might have a little bit of an idea of what that's gonna look like.
- [54:54]
Carlos Reyes
Yeah, well, he's a walking. He's a walking algorithm.
- [54:57]
Preston Brown
Yeah.
- [54:58]
Carlos Reyes
So he already knows, like, the way he thinks that he actually. He thinks like a computer, you know, so he already sees 10 years ahead. Yeah, yeah.
- [55:08]
Preston Brown
How do we. And this is just kind of a question like, how do we pull people? How do we pull your tribe? How do we pull my tribe? How do we pull them into an area where we can. We can show them enough of what's true to let them have healthy fear so that they wake up and realize you can turn your problems to profit before they hit you. How do we hit them like that?
- [55:29]
Carlos Reyes
Well, there's only a couple ways to acquire, I would say knowledge. Right. I'm not a big fan of information because information's everywhere. Right?
- [55:39]
Preston Brown
Amen.
- [55:41]
Carlos Reyes
But I'm a big fan of knowledge when there's inspiration involved. See, inspiration is different than motivation. Inspiration is in spirit. Something emotionally or spiritually hits you and makes an imprint on you and how you think and your perspective over life. Right. And the way that you're going to operate and the way you're going to make decisions. So, you know, again, everything we've been seeing today, there's gonna be. Like you said, there's an emotional trigger that's happening to anybody watching or listening to this watch, which will inspire them to start making the necessary. Right. Chess moves. Right. So.
- [56:26]
Preston Brown
And I'd like to throw that question not just to you because you're answering it beautifully, but also to the audience. What do you think is needed? Post it in the comments. Give us some feedback from you on what needs to happen. I mean, look, we'll take your ideas. Many hands make light work Work. Many thoughts make us smarter. Keep going.
- [56:44]
Carlos Reyes
Sorry. Yeah, no, that's, you know, that's. That's what we. We have to continue to. To educate and to pour into people as much as possible. Because again, there's only a couple different ways that people acquire the. The experience or the. Or the. The knowledge that they're Lacking. And that's either through. Right. The learning tax, which is painful pain. Right. You, you know, you, your, those losses become lessons. And then, you know, you learn the hard way, or you learn it through a mentor, a coach, a community, a podcast. A podcast. Yeah, exactly. And then, you know, it's like, wow, dude, that just what, what Preston just said makes a lot of sense. And I'm going to do my absolute best to avoid that speed bump that's up ahead of me, you know, Amen.
- [57:40]
Preston Brown
And you know, you touched on something a few times and I want to really kind of frame it back. Right. And if you don't mind, I want to, like, I want to take a little faith based too. Because you're a Christian. I'm a Christian. I'm not the most churchy Christian. And I cuss and sputter, but hey, I want to take as much forgiveness as Jesus offered. Right. And he offered all of it. Right. But you talked about the power of language. It was literally the first thing you said before you even went into your story. You went, power of language. And I was like, yes. And then you said, I favor inspiration over information. And it makes me think of, you know, it was a meditation that I had and I was journaling and some of this came out and it was so. It was powerful. Right. Do you know why we call spelling spelling? Because the formation of words is casting spells into our lives. And it was powerful. And then there's a. There's a good book that you and I both read. It's a popular book. I mean, I think it's probably the best seller on earth.
- [58:34]
Carlos Reyes
Is it Power versus Force?
- [58:36]
Preston Brown
No, the Bible.
- [58:37]
Carlos Reyes
Oh.
- [58:41]
Preston Brown
But I love that because that was the original. That was the original power versus Force.
- [58:46]
Carlos Reyes
Absolutely. Well, a lot of, a lot of personal development comes. It's almost biblical.
- [58:52]
Preston Brown
But let me savage information and what's the information age kind of, Right. Like, I want to savage information for people really quickly. There's a good part of that book, the Bible, where Jesus is just a story. Like if you're Christian or not, you can relate to the story. He's sitting there on a fast, it's a 40 day fast, and Satan comes, the devil comes to tempt him. It's like, why not turn this stone into bread? And you know what Satan says? He says, or not Satan. You know what Jesus says? He says, get behind me, Satan. So I was journaling about that and I love coincidences because a mentor comes to me and he's like, oh, yeah, well, you know, what do you know What Satan means. I was like, no, isn't it the devil? And he pulled up like an ancient dictionary. The dictionary wasn't ancient, but it was ancient Aramaic. Do you know what Satan means? Crazy thought. Get behind me. Crazy thought. Your thoughts, the information that you've allowed to be fed into you are the demons that will influence your life, are the ones that will control your identity. I mean, the information coming at you to create nothing but fear. Like inspiration is fear and love and excitement and action. Information is the way to propel a demon through your mind and cripple you. And I think it's what has basically hypnotized society.
- [60:16]
Carlos Reyes
That's a really good point. And if you think about our programming, right? Society. I don't care if you're black, white, you know, I mean, the white kids listen to rap music, right? You see what I'm saying? Like, and you know, there's a whole. There's a whole spiritual, emotional, energetic formula that goes into making that type of music to gain or to get a specific outcome.
- [60:42]
Preston Brown
It's true, bro. Cuz as one of the white kids that just found the gym, I feel like I need it to work out like that rap music really helps me putting up weights, but it brings some anger. It brings the anger to the weights if I listen to it. I like my church music when I'm driving. It keeps the road rage down. It keeps all that. But the rap music gets me angry. And there's two flavors of pain, right? There's anger and then there's sadness, depression.
- [61:07]
Carlos Reyes
Well, just take a look at the hurts that they're bringing these or the. This music into and forget the hurts that is having a biological impact on you at that moment. They follow that by what? Right? They follow that by words. They follow that, right? Like. Like what's a rap verse out there that, you know, the. The quavo. Like what's it. What were those guys called? Migos, right? This used to be a. A big song. It was like get right with you. You. Hey, get right with you. Get right with you. F, A bad B word. Then I leave him. Like he. You see what I'm saying? Like, look at the words that these artists are saying to so much.
- [61:51]
Preston Brown
To society, power and so much negativity. And that's kind of what I was saying. I probably didn't frame it well, but like, I'm fairly new to rap. It does help because of the beats and because of the, like. Anger and passion are a similar emotion. And so it helps me lift. But like. And put this in the comments, too, if you got some good energy, like rap songs. Like, I kind of need that.
- [62:09]
Carlos Reyes
There's a lot of stuff out there.
- [62:10]
Preston Brown
Like, I had my bebop and country.
- [62:12]
Carlos Reyes
And, like, what were you listening to? What rap song or artist?
- [62:16]
Preston Brown
Oh, man. I mean, Eminem, it's, like, so dark. And I mean, like. But I love the beats. I love the beats, dude. The beats help me, but, like, I need. You know. And so to your point, like, I listen to that stuff. Not working out.
- [62:27]
Carlos Reyes
Yeah.
- [62:28]
Preston Brown
I get dark, bro. I get negative.
- [62:29]
Carlos Reyes
That's disgusting. I couldn't even imagine myself. First of all, I don't know if you've seen the type of human being that Eminem has become over the years.
- [62:38]
Preston Brown
I have not.
- [62:39]
Carlos Reyes
He's a woke human being. You know what I mean? Like, you know, that's why I'm like, dude, on principle alone, I won't even. I won't even listen to your music. Just because of the human being that you've become, the spirit. Because at the end of the day, if you think about it personal, and you know this to be true, right? Everybody will think, like, oh, we're human beings. We're human being. Human beings. I get it. We are human beings. But actually, more important than that, right? If you take it a level higher, we're spiritual beings having a human experience.
- [63:04]
Preston Brown
I agree with that.
- [63:05]
Carlos Reyes
So it's like the human being that you are, right? It's like, I'm good. I'm gonna stay away from that. Well.
- [63:13]
Preston Brown
And your proximity can affect you. And while it has helped me in the gym, like, if I get hooked on it and I listen to it too much, I haven't had road rage for years, and it starts coming back, and all of a sudden I'm like, cutting a guy off. Listen, you know.
- [63:28]
Carlos Reyes
Well, look what you said. Get behind me, Satan.
- [63:31]
Preston Brown
Get behind me.
- [63:32]
Carlos Reyes
See what I'm saying?
- [63:33]
Preston Brown
Yeah.
- [63:33]
Carlos Reyes
It's there. It's in the music. It's in the movies. It's in the Coco melon. It's in the programming. It all has an effect. And what do we talk about? How do we start the show? Right? Everything has influence over us on a biological level. Hidden messages and water. See, it's full circle.
- [63:51]
Preston Brown
You're gonna. You're gonna mess up my workouts. I'm gonna have to go find some new rap. I might challenge you for some good.
- [63:57]
Carlos Reyes
Say, bro, listen to. Listen to. There is. But I don't even listen to Christian rap. I listen to, like, you know, revolution.
- [64:08]
Preston Brown
Okay, right. You know what? After the show.
- [64:09]
Carlos Reyes
We're going to give you my playlist. I listen to high frequency good words. Right? It all matters to me. It all matters to me. I love that level of consciousness.
- [64:21]
Preston Brown
I wouldn't even call it consciousness. I'd call it diligence. I mean, it's consciousness, too, but it's also like, dedication and diligence, which I appreciate that about you. Cause that's, you know, one thing I really remember. I called you to vet somebody. Like, that was kind of frustrating me in my life. And I just said, hey, man, you know this guy? I know this guy. Like, I don't want to gossip or talk, but I'm concerned about something like this. I want to know your opinion. And you went, you could feel my frustration. And like, you know, we both have beautiful gifts in business and everything else, but you immediately went like, hey, bro, you're probably right in where you're going, but you're wrong in how you're going there. And you, like, you watched my walk and I appreciate that. And even, like right now on the rap music, you're like, you're checking my walk. That's a beautiful thing that you do, bro. And it's something that everyone should do for one another.
- [65:15]
Carlos Reyes
Well, now you know why some of these guys are my friends. Because I get to serve them at a. At a level where maybe others can. They don't need money from me. They need spiritual intuition. You know what I mean?
- [65:31]
Preston Brown
We went into the Hispanic Heart center, so I'm gonna steal some of your heart centered, bro. Like, I love that. Like, no, I'm not gonna steal. We're gonna change that one.
- [65:37]
Carlos Reyes
I got enough.
- [65:38]
Preston Brown
I'm just gonna. I'm just gonna share.
- [65:40]
Carlos Reyes
My cup overflows. My cup definitely. Praise God, overflows. You know, I love it.
- [65:45]
Preston Brown
That's why I wanted you on this podcast. Like, I wanted people to, like, feel you. And this has been a fun conversation.
- [65:53]
Carlos Reyes
It's been easy.
- [65:54]
Preston Brown
I've enjoyed, like, just the back and forth. What can I ask you? Just kind of, before we. Before we kind of start closing up, I want to go, like, future pace. What are your initiatives right now? Where are you going? What are you doing over the next chapter? You have had, like, a hero's journey through. Walk through your life. Like, the way you're a husband, the way you're a father, the way you've retired your mom and your wife. I mean, I mean, I like that. My greatest accomplishments. You didn't go to business. No, I mean, that would probably be my greatest accomplishment. If I really thought about it, but I might not set it that way. I love that. But where are you going next?
- [66:32]
Carlos Reyes
Well, I have this new big purpose for the rest of my life. And I'm just allowing. If you truly believe that you're living in a state of flow, then you got to let go and let God and just flow, you know, wherever he takes me. That's what I do. I don't, I don't, I don't try to control just about anything anymore, you know, I really do try to just go wherever God takes me, you know, and right now it's like I got this new found purpose and, and we'll see whatever he wants to do and, and I hope that, you know, there's these principles are in there. It's like, man, how can I, I, you know, provide the most amount of value to the world? How can I serve the most amount of people? You know, how can I continue to build generational wealth for my family and help others obviously build generational wealth for their families? But it's like, and then how can, but how can I, you know, how can I guard my time doing all of that, you know, how can I be very efficient with my time doing all of that, you know, because the two things balance. Yeah, yeah.
- [67:32]
Preston Brown
It's almost a paradox. But you need paradoxes for truth. Truth.
- [67:35]
Carlos Reyes
That's right. That's right. I tell people this all the time. It's like, hey, you know, guard your time, guard your reputation. Guard your time, guard your reputation. Always, you know, always. So that's what I'm focusing on right now. It's like, how can I serve the most amount of people? How can I help, you know, people, you know, just bridge the gap and financial freedom and personal development and consciousness and enlightenment and, you know, being good husbands and being good fathers and living the absolute best life that we can live while we're here, you know, I.
- [68:09]
Preston Brown
Love that so much. So I want to make sure I'm adding value because I can tell you're adding value to my listeners and I can tell you you're a blessing.
- [68:20]
Carlos Reyes
Thank you.
- [68:20]
Preston Brown
We're going to be pushing this through all my social medias now. The podcasts hit, but it's kind of hit everywhere. I don't know where that's going to land. And I want. They're on to see you, they're going to follow you. But I also share this on all my social media, and my social media is fairly large in El Paso. We've got a large Hispanic community. I want people to hear this from you because I really think your story is going to resonate. I think your truth is going to resonate. Where can they go as we're sharing the short clips to follow you?
- [68:45]
Carlos Reyes
Yeah. Carlos Reyes. C A R L O S R E Y E S on Instagram, you know, Carlos Reyes. Or you can watch a lot of my content even on YouTube. Like official Carlos Reyes. You know what's funny about YouTube? I never cared about YouTube. Right. And then my TikTok got taken down with like a quarter million followers earlier this. Earlier last year. But now that's already ramping up again. It's like at 11 point something organically. And YouTube's already at 40 something, you know, organically. Right. Instagram's @431. Things are moving again, you know, so it's a blessing. You can follow me on any of those.
- [69:18]
Preston Brown
They stop censoring you, probably.
- [69:21]
Carlos Reyes
I just learned how to. I just learned how to say the truth. I learned how to say the truth. Truth from a neutral perspective. That way they can't be like, you're two over here, you're two over there. I like to ask questions now. Right. Because as you know. Right. Our mind focuses on questions.
- [69:42]
Preston Brown
I like that. That. That could be a whole nother episode.
- [69:45]
Carlos Reyes
Yeah.
- [69:46]
Preston Brown
Of fun. I'd love to have you back on. Thank you so much for being on the show and everyone. Thank you for listening, guys. We had a gift today. We had a blessing. Please go follow Carlos. Go follow his story. But more important than just following his story. Last chapter, next chapter. Duplicate his results. Become the problem today, that becomes the solution and profit tomorrow yourself. You all have an amazing day. On purpose. Thanks for watching.