How Jennifer Hudye Uses “Vivid Vision” to Help Leaders Like Tony Robbins & Joe Polish Create the Future

Summary

Podcast Title: Problems to Profit
Host: Preston Brown
Episode: How Jennifer Hudye Uses “Vivid Vision” to Help Leaders Like Tony Robbins & Joe Polish Create the Future
Release Date: July 24, 2025

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Introduction

In this compelling episode of the Problems to Profit podcast, host Preston Brown welcomes guest Jennifer Hudye, a renowned expert in vision-driven business strategies. With a background in copywriting and a passion for empowering entrepreneurs, Jennifer shares her transformative approach using the “Vivid Vision” framework to help leaders like Tony Robbins and Joe Polish shape their business futures.

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Guest Background and Journey

Jennifer Hudye opens up about her entrepreneurial roots and the journey that led her to become a thought leader in vision-driven business practices.

• Early Life and Influences:
  Jennifer hails from a small farming town in Saskatchewan, Canada, where she was immersed in the entrepreneurial spirit from a young age. Recalling a pivotal childhood moment, she shares, “My dad took me out of school at eight to help with the farm because his employees didn’t show up” (10:56).

• Transition to Entrepreneurship:
  At 18, Jennifer moved to Phoenix, Arizona, to pursue college education while nurturing her desire to build her own business. Struggling academically, a professor recognized her potential and connected her with influential entrepreneurs, including Cameron Herold, who introduced her to the concept of “Vivid Vision” (14:50).

• Building Conscious Copy:
  In 2015, Jennifer founded Conscious Copy, a top-tier copywriting agency serving prominent clients such as Dan Sullivan, Joe Polish, Tony Robbins, and Brendan Burchard. Her focus was always on helping personal development leaders, aligning her business endeavors with her personal heroes (02:48; 03:14).

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Understanding Vivid Vision

Jennifer delves into the essence of the “Vivid Vision” methodology, a strategic tool she developed to help entrepreneurs clarify and articulate their business and personal visions.

• Origin of Vivid Vision:
  The concept was inspired by Cameron Herold’s advice to visualize the future of her business. She describes how she crafted a detailed three-year plan despite initial uncertainty, leading to rapid growth of Conscious Copy within 18 months (03:46; 08:17).

• Defining Vivid Vision:
  Unlike traditional vision boards or statements, a Vivid Vision is a comprehensive, multi-page blueprint that narrates the desired future as if it has already been achieved. Jennifer emphasizes, “It’s the story of your future” (26:00).

• Implementation and Success:
  Through Vision Driven, Jennifer has guided over 700 entrepreneurs and CEOs, along with 4,000 individuals through retreats and workshops, helping them crystallize their visions and reverse-engineer actionable steps to realize them (24:20).

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The Entrepreneurial Spirit

A substantial portion of the discussion centers on the intrinsic qualities that define entrepreneurs and how these traits align with creating and executing a Vivid Vision.

• Defining Entrepreneurial Spirit:
  Jennifer describes entrepreneurs as individuals who are willing to take risks and embrace challenges to build a better future. She echoes her upbringing, stating, “We were hypomaniacs, which means the good kind of crazy” (19:06).

• Values of Entrepreneurs:
  Freedom is a paramount value for entrepreneurs, often outweighing security or safety. Jennifer notes, “Every entrepreneur I talk to has a very, very high value of freedom” (20:49).

• Balancing Risk and Vision:
  The conversation highlights the importance of balancing visionary thinking with practical action. Jennifer advises entrepreneurs to clearly articulate their visions to ensure team alignment and effective execution (49:59).

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Addressing Fear and Uncertainty

Preston introduces a poignant challenge related to fear of technological disruption, prompting a deep dive into how businesses can navigate and mitigate such anxieties.

• Listener’s Challenge:
  A listener expresses fear of AI and robotics disrupting industries, leading to mass unemployment. He seeks guidance on how to communicate and address this vision within his own business and broader society (28:38; 31:46).

• Jennifer’s Response:
  Jennifer advises acknowledging the fear, assessing actionable steps to mitigate it, and anchoring oneself to a positive future. She emphasizes the role of Vivid Vision in transforming fear into proactive strategies, stating, “There is this kind of grand overall design that we're all operating from” (57:56).

• Reframing Problems into Opportunities:
  She underscores that disruptions often coincide with opportunities for innovation and growth. By educating and empowering individuals, businesses can help them transition smoothly into new roles and ventures (58:15).

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The Power of Vision in Leadership and Politics

The conversation shifts to the role of compelling visions in leadership, drawing parallels between entrepreneurial success and political campaigns.

• Visionary Leadership:
  Jennifer cites historical examples like John F. Kennedy’s moon landing promise and Steve Jobs’ vision for personal computing, illustrating how clear, compelling visions rally people towards a common goal (44:25).

• Political Analogies:
  Preston and Jennifer discuss how political victories often hinge on the ability to paint a persuasive future, rather than solely on policies. Jennifer clarifies that effective visions don’t necessarily need an explicit “bad guy,” but can focus on improving existing systems (43:02; 52:51).

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Practical Steps to Create a Vivid Vision

In the latter part of the episode, Jennifer provides actionable steps for listeners to develop their own Vivid Vision, reinforcing the methodology’s practicality and effectiveness.

• Three-Year Vision Setting:
  Jennifer recommends setting a three-year timeline for visions, striking a balance between ambition and specificity. This timeframe allows for detailed planning and reverse engineering without getting lost in future uncertainties (40:57).

• Articulating the Vision:
  She emphasizes the importance of clearly communicating the vision to ensure team alignment. A well-articulated vision acts as a roadmap, reducing confusion and enhancing collective efforts (47:51; 55:38).

• Engaging and Enrolling the Team:
  Jennifer advises that leaders must make their visions emotionally resonant to inspire and enroll their teams. This collective buy-in is crucial for executing the vision effectively (33:54).

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Conclusion and Call to Action

As the episode wraps up, Jennifer shares how listeners can connect with her and benefit from her expertise.

• Contact Information:
  Listeners are encouraged to visit visiondrivenglobal.com and follow Jennifer on Instagram at @enhudy Hudye to access her services and resources (58:56).

• Final Thoughts:
  Preston Brown thanks Jennifer for her invaluable insights, highlighting the importance of vision and faith in overcoming adversity and achieving entrepreneurial success. He underscores the transformative potential of Jennifer’s Vivid Vision approach in turning problems into profit (59:12).

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Notable Quotes:

• “It’s not about hustle, it’s about creating money instead of just earning it. Because earning money is slavery while creating is freedom.” — Preston Brown (00:00)

• “Goals are in service of the vision. So the vision is a snapshot sometime in the future and you actually step inside as if you stepped into a time machine.” — Jennifer Hudye (28:35)

• “Having the peace in your mind of being like, okay, and even if I need to face whatever is in front of me that may be really challenging on the other side of it, what is something that I can anchor to in the future.” — Jennifer Hudye (57:56)

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Key Takeaways:

1. Vivid Vision Framework: A detailed, narrative blueprint that outlines the desired future of a business or personal life, serving as a guiding light for strategic decisions and team alignment.

2. Entrepreneurial Spirit: Emphasizes risk-taking, freedom, and a unique blend of passion and resilience as core traits of successful entrepreneurs.

3. Transforming Fear into Opportunity: Encourages entrepreneurs to acknowledge societal fears, particularly those arising from technological disruptions, and proactively seek solutions through education and empowerment.

4. Visionary Leadership: Demonstrates the power of a compelling future vision in rallying teams and influencing broader societal or political movements.

5. Actionable Steps: Provides practical guidance on setting a three-year vision, articulating it clearly, and engaging the team to work cohesively towards common goals.

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This episode serves as an inspiring guide for entrepreneurs seeking to transform challenges into profitable ventures through the strategic power of vision. Jennifer Hudye’s insights offer a roadmap for building resilient, future-focused businesses that thrive beyond the constraints of day-to-day operations.

Transcript

[A]

Are you tired of complicated business advice that rarely delivers any real results? I'm Preston Brown and I've built a nine figure portfolio by following simple business formulas that anyone can use. In my new book, you, First Million made Easy, I reveal the exact system that I've used to generate hundreds of millions in revenue. And it's frankly a system that works in any industry, with any business and yes, in any market. The good news, it's not about hustle, it's about. It's not about running or working or struggling. And what it is about creating money instead of just earning it. Because earning money is slavery while creating is freedom. It's about stopping the cycle of managing by crisis and building a business that doesn't depend on you. Transforming your business from a high paying job to an asset that generates money even when you're not there. Whether you're a startup or an established company, this formula will transform your business into a profit driven machine that gives you the time and freedom to focus on what truly matters. Grab your first million Made easy now and let's start the journey of financial freedom together. I look forward to being a part of your story. Hello and welcome back to Problems to Profit. Guys, this is gonna be fun. I've got another badass to offer up to you all to educate, teach, share and I think she's gonna have some stuff that is going to be absolutely transformational. And I actually am just kind of like the little feminist in me that is just happy and super excited that I've got a she. Like, I mean we have had so many men on this show and we've only had a few women. And you know, all my companies are run by women. I am just very pro women in business and somehow so many of my guests have been men. So like I'm already your fan just by nature of that. And I cannot wait to jump into this. Guys, I have Jennifer Hoodie. She is absolutely amazing. She's got a crazy backstory where she has done in her business, she's had clients that everyone knows their names and we'll get into some of the brags here, but she's gonna blow your mind. I mean I watched a few clips on social media and of course our mutual friends bragged about you and told me how amazing you are. But one thing I like to do just for my own surprise is not do too much research into the guest. Cause then sometimes I get my mind blown and the guests get to watch me. Like, is this a coaching moment? Like holy cool. So thank you so much for coming on the show. I'm so grateful to have you here.

[B]

I'm grateful to be here. Pres.

[A]

You know, you started your business in copywriting, and I know you're doing something a little different today. Maybe you're still involved there as well. But the client list names that you had, the people you have served, like the world changers and leaders. Can we name drop? Is that cool?

[B]

Yeah, please. I mean, yeah. So I. For seven years, I built a company called Conscious Copy and Co. It was the top copywriting agency in the online business space. So we work with clients like Dan Sullivan, Joe Polish, Tony Robbins, Brendan Bouchard, Dean Graziosi.

[A]

So a bunch of really small brands then, right?

[B]

Yeah. Bulletproof Coffee, Dave Asprey, Chalene Johnson. Yeah. It was really all the people that were my heroes on my personal development journey. I was like, those are the people that I want to help in the world. And so it. And yeah, so that was the first business.

[A]

I love the name too. Conscious copywriting. There's a lot of meaning in that. Did you have an intention when you started it just to go after those who. To hit a niche?

[B]

Yeah, there was. Well, I looked at who are the people that I really want to help in the world, and those were the people that came to mind. And I actually wasn't even a very good copywriter, per se, in. In the sense that I wasn't. I wasn't this, like, raving fan of, oh, I want to be a copywriter the rest of my life. I was more so, like, what is a business that I could start that is skill with a skill set that is very useful to help the people that I really want to help.

[A]

Some of our listeners may not understand copywriter, like, can frame that a little bit for them.

[B]

Totally. So copywriting in the digital marketing space is simply words that sell. So it is the words that cover your websites or promo emails or sales pages. And it is a way. It's leveraged marketing. So how do you communicate what it is that you do, who it is that you serve, and how in a way that inspires people to take action?

[A]

I mean, I started as a brick and mortar entrepreneur, and I look at all of the people in the click and order space where words like copywriting, words like SEO, ppc, funnel, all these words to me were just a language that I could not understand. And getting into it, I'm meeting all these folks, I'm like, oh, man, you're the geniuses. It's so easy to manufacture a widget and sell it. But then you guys can go out and build massive networks by understanding the fundamentals of what moves a person in here and how to communicate.

[B]

Yeah. I think that's why I liked it so much is because it was applied human psychology. And I took psychology classes in college and I liked to them, but I was like, what can I do with this? That is actually gonna make me a lot of money copywriting.

[A]

And you're not copywriting now, or at least not in the same way.

[B]

No. Yeah. So. Really? Well, a little bit of a backstory is right when I was starting Conscious Copy, it was only a few months into that business, and I went to a dinner with some other entrepreneurs, and one of the people who happened to be there was a guy named Cameron Herald. And he wrote the book Vivid vision. He built $200 million businesses. He was the co of a company called 1-800-got- junk. And at that dinner, I was a young up and coming entrepreneur. And he was like, tell me about your business. And so I told him about Conscious Copy. But I also had this other little side hustle in the health and wellness space. And he's like, you gotta choose one. You gotta focus, decide on which business you're gonna build. And it was in that moment I was like, okay, Conscious Copy. Like, he was. He grilled me and was like, you gotta choose, like right now. And then the next question he asked me was actually the seed that was first planted for the business that I run now. He said, now I want you to imagine what do you want that company to look like in three years? And that was so confusing to me because I could barely focus on the next month, you know, and I was just like hustling to build this little business. And I was like, I don't know, I literally can't even think past a couple months. And he's like, well, spend some time really getting crystal clear of what you want this company to look like. And then reverse engineer back. And he said, create a vivid vision. And so I went home, mapped out what I wanted. This little tiny business where I was unknown in the space, a team member of one, no connections or contacts. And I mapped out exactly what I wanted that business to look like, which was the top copywriting agency in the personal development and business space. And I listed out all of the clients that I wanted to work with and building the team and building the multimillion dollar business. And then I got to work on building it. And it was through a lot of hard work and a series of some serious luck too, of Meeting the right people at the right time, that I built that three year vivid vision in less than 18 months. And so that planted the seed for the work that I do now at Vision Driven.

[A]

You know, I. I love that. And I think there's profound truths that, I mean, if we got nowhere else on this podcast, that right there is something everybody could leverage in their lives. I did a course one time and it was a really cool course called Vibravision. And you go and you do this energetic woo woo stuff and then they blindfold you and they put a bean bag in front of you. You have to find it blindfolded, but you can, like, with the energy and their whole theme of life, which became this wow moment for me, is they said, seeing is not believing. Believing is seeing. And eventually, it wasn't just me, it was everyone in the room. There was probably 50 of us in the room. They could blindfold us after doing this meditation, and we'd start finding the beanbag. And then they said, okay, now how can you apply this to life? And I hear so many entrepreneurs say, I visioned like this thing. I saw it in my future. And it's never a direct path. I mean, we all see the little graphs and, oh, go up, down, side, and then somehow you magically got there. But you took every other wrong turn on the way to make it a really cool story and a journey. But they all seem to be clairvoyant and psychic about what it was going to be, and they wind up exactly there. And every stop on the path that maybe they didn't intend was the lesson they needed to get to the next stop to get them to there. Thank you for sharing that piece. I mean, I love the client list. I love the entering in and not knowing anyone. I love the mentor that literally forced you into a decision. What a gift. Yeah, so we've heard some of the ending. I want to hear more about Vision Driven because I know you help lots of folks, but I think that we're going to kind of get into that in the second part of the show because you're still helping a lot of the big names, you're still doing a lot of the amazing work, but now you're doing it in a more intentional way that serves some of the world changers, as I understand it, and at the highest level, helps them go out and serve those that they serve. But before we get into that and how you're an epic badass and how you're changing the world and all that stuff, because everybody knows that already we've heard that part. I want to hear a little bit of the story of where you started. Because you didn't just come out of the womb and be like, okay, hey, Tony Robbins, I'm gonna help you out. Brendan Burchard, let me take care of you, buddy. That wasn't the start. It started somewhere else. Had lots of problems on the way. Something triggered you, something put the entrepreneurial bug, something got you there. And that's a lot of times the gold that I think the listeners love hearing and seeing. Where did you begin, if you don't mind me asking, Jennifer?

[B]

So I grew up in a little town of 500 people in a place called Saskatchewan, Canada, which the little town. 500 people and it was a farming town.

[A]

So is that a state in the United States? I'm just joking.

[B]

Depending on this recording, it may be. We'll see. Oh, man. Yeah. And so I grew up in this little town, 500 people as a farming community. And my father, my grandfather, my uncle, all were farmers and business partners. And so growing up, I was around the entrepreneurial spirit. Like, I remember a distinct moment where I was eight years old, my dad took me out of school because some of his employees didn't show up to combine, which is like cutting the grain in the fields. So that. And so he was like, I need some employees. I'm going to go grab my 8 year old from school. Like, I'm going to teach you how to drive the green card today. So around the entrepreneurial spirit, which was such a gift and all three of my older siblings were part of the family business. But there was something inside of me that knew that if I continued to stay in this little community, when I looked at my future, it was so predictable of exactly what it was going to look like because that was so much of the culture and the community there, of people were born there, they were raised there, they found someone within the 50 mile radiance to marry and they had kids there. And it was this very predictable future.

[A]

It's a small town curse. I mean, it's a small town blessing in a lot of ways too. But a lot of people don't get out of the small town.

[B]

Yeah, yeah. And so I had, you know, saw this. But at the same time, I did have the gift of being around, you know, the entrepreneurial energy. And there was something in me, though, that was like, I gotta pave my own path. And so I went to. Moved to Phoenix, Arizona when I was 18 to go to college. And I was committed to building a business while I was in college and I started to notice a college wasn't enough. No. Well, I was already thinking about, like, what am I going to do? You know, what I'm going to, what am I going to do after that? And you know, for me, so much of when I look in the rear view mirror now, what the fuel that was driving me is, I had like this deep desire, hunger, but really underneath of it was a lot of fear of I needed to prove to my family that I could pave my own path in my own way and I could do entrepreneurship. Entrepreneurship in my own way. And so I built. I was taking different business classes in college, but nothing was really teaching me what I needed to learn in order to bootstrap a business. And so in the process of that, I ended up meeting a mentor. I was actually almost failing one of my classes and one of my professors pulled me aside and he knew that I wasn't doing well in the class, but he knew, he was like, hey, you're not designed for school. Like, you have a different brain than academics that succeed. And he's like, so I want to introduce you to an entrepreneur in the valley that I think could be a great mentor for you.

[A]

So you're telling me that somebody came out and gave you something that might have been in many ways to most people, an insult, and then you took that in a different way, in a. Sounds like a beautiful way. You added a perspective to it that was like, okay, well let me hear what you're saying and let me hear you out. Let me go check this out. And you didn't start with getting offended.

[B]

No, because I knew it was true. I mean, I had barely a C in the class, so I mean, facts are facts, you know, and so. And I was just willing to, you know, whatever I needed to learn in order to get to whatever the next step was. And so he ended up introducing me to two entrepreneurs. One was the name of Harvey McKay, who was a very well known thought leader. And then the other one is this guy named Greg Haig, who is also a serial entrepreneur. And it was one of the greatest gifts of being able to study with other entrepreneurs. Kind of like boots on the ground training. That was so different from school. But here in the background though too, I was just like, okay, I gotta figure out what is the business I'm going to build. Because if I don't figure this out in the next, really 18 months before I graduate, I'm going to have to go back to Saskatchewan. And in my mind, that would be a Failure for me, because I was then going to have to tell my family, hey, I don't have what it takes to be an entrepreneur to make this thing work. And I can go back to the small town.

[A]

That is such an interesting perspective. You had a time limit on it in your mind?

[B]

Yeah.

[A]

I don't know why I'm linking it to this, but that reminds me of my wife having a time limit of when we could have kids. Like, the business was the baby. I have to bring this to life. She had a time limit, and it was a hard time. I think if I did not honor her timeline, I don't know if she'd have kept me. But that's really interesting. We might dive into some of the masculine and feminine on this podcast, because I've not heard a man place a time limit on needing to get it done before. And that's a fascinating perspective. How did it go, meeting the time limit?

[B]

Well, I mean, too. I mean, time limit was also just reality of, you know, kind of cash flow. It was like, okay, in college, there was certain things that I was getting support around, but it's like after that, I was on my own. And so it was either I'm gonna get a job or I starting a business ahead of time that can fully pay my bills. And if I don't, then I'm gonna have to go back to Saskatchewan. Right. And I remember distinctly thinking about the idea of, you know, if I don't make this thing work, I'm gonna have to get a job. And just the idea of that made me cry. I was like, there's no way I cannot get a job. That wasn't even an option. And it wasn't an option to go back to Saskatchewan. So I was reverse engineering, Okay, I gotta figure out, find an idea, build a business, make this thing work, because in 18 months, I'm on my own.

[A]

That's a beautiful approach, but that's also a really nice way of framing something that I think fits with the entrepreneurial spirit. I don't want to interrupt the story, but I'm going to interrupt the story because I want to hit on. We've mentioned it several times. The spirit of an entrepreneur. The entrepreneurial spirit. I have my own beliefs around what that means, but I'd love to hear your framework of what you feel is, I guess, this identity, this spirit of an entrepreneur. If you want to kind of put it in a box. I mean, you work with a lot of them. What's the entrepreneurial spirit? If we can define it for the Audience?

[B]

Well, I think of the name of your podcast, which is Turning Problems into a prophet. I think that's so much of the identity. And then also someone who is willing to take. Take risks in order to create a bigger, better future.

[A]

There's less aversion to risk. There's an acceptance of problems. I like that. Anything else?

[B]

Well, I'll tell you, just growing up, being in an entrepreneurial family, my dad used to say that we were hypomaniacs, which means the good kind of crazy. And he's like, that's an entrepreneur. Which I think that that is also, you know, a definition that's accurate as well, because you gotta be a little bit crazy in a sense, to create something out of nothing and be willing to go all in and create, be okay with certain amount of risk that a lot of people aren't willing to.

[A]

I love it and I resonate with it. I think it's 100% accurate. I would also throw maybe my own little frame that it's human nature, but it's a human nature that a lot of people deny in themselves. They think, oh, no, I need to conform with the system. I need to go and get the job. I need to do this. I need to live for other people. I need to keep them happy. And you know what? They wind up going crazy in their own way. We'll see them on the street corner protesting because they're not making enough money. We see them doing this, we see them doing that. I mean, it's like, like, well, you're crazy, too. You're just crazy different. I mean, either way, you're going to get the bug of crazy. Like, why not be crazy productive, right? Like, why not go out and, like, build something up? But I. I believe the entrepreneurial spirit is something in human nature, and I think you framed it beautifully. Thank you. Sorry. Yeah, I totally interrupted your story. But I think that's a good piece because I think a lot of people ask, they think, they hear this, like, oh, well, are you born an entrepreneur or can you become one? And I don't think I've ever met someone that didn't have the bug. They just weren't using it. There might have been a lack of inspiration, but never was there a lack of capability.

[B]

Interesting. Yeah, I can see that. Yeah. And I also. I think it is a value piece. Every entrepreneur I talk to has a very, very high value of freedom over other values, say, like security or safety. And I think at the end of the day, it's like, which values bow down to which ones and which ones do we live by?

[A]

I think there's also a value in learning that I would say entrepreneurs tend to be very gifted at and they dive into. Wherever there's a paradox, there's truth. Right. So can God create a rock so big that God can't lift the rock? Uh huh, uh huh. And that's where you find in the intersection this thing called faith. And you need that to, you know, with the faith of mustard seeds, you can move a mountain. Right? So like this paradox, like there's the paradox of freedom. You're chasing it, but can you ever have it? No. Like I'm married. That means I'm less free than I was because I chose it. I have to pay taxes. Well, that doesn't imply freedom if I have to pay taxes. So there's no such thing as freedom, but we chase it. Like where the paradox meets, meets is like that intersection that creates faith and truth. Like the other one's control. I want to control my own destiny. Good job. Go hire 20 people and tell me how in control you are of their behaviors. At 100% of the times that they're working for you, you're not. I mean, it's like, oh, and you have to be a little crazy. And if you're not yet become an entrepreneur, you'll get there. I love it. Okay, so continue with the story. Like how?

[B]

Yeah, so I mean, I got a time limit. I'm interning with some of these really smart entrepreneurs. And it was through one of those entrepreneurs actually was speaking at a live event. And I went to the live event with him. There was 2,000 people in the room. And the person on stage was talking about this concept of digital marketing and funnels and all of these things. And I remember in, I remember exactly where I was sitting, where I was like, oh, I'm going to start a business in this space. Because I saw how it didn't require having to raise capital and a lot of money up front to be able to start a business online. And so I got to work on starting to build Conscious Copy. And that was kind of like where the intersection of the beginning of the story came. And even throughout that process, though, with Conscious Copy, I was still like, there was this fuel though, of just needing, needing to prove to myself and to my family that I could live my life in my own way, on my own terms. And so that kind of led me into a lot of personal development. And then with Conscious Copy in starting vision driven, while I was building that agency for Conscious Copy, how Long ago.

[A]

Was it that you started Conscious copy?

[B]

Just in 2015. Okay, yeah, yeah, yeah.

[A]

So relatively recent. Like in.

[B]

Yeah, so 10. 10 years. Yeah, yeah. And so in that process, I ended up starting Vision Driven. And the whole idea was kind of similar to taking some of the tools that. Or the. Yeah. Tools that I already had in the messaging space. But one of my clients, who Cameron Herold, who is the mentor that I had a conversation with, who told me to choose a business, he asked me if I wanted to kind of collabor with him and help entrepreneurs with this process of vivid vision. And so back in 2016, that was something that we started to help entrepreneurs with in conscious copy. And fast forward, over the last eight years, we've helped over 700 entrepreneurs and CEOs one on one through our process and then about 4,000 others through our retreats, workshops and events. But the whole idea is we take them through this really deep dive process of really clarifying their vision and then being able to articulate it both for their company vision and their personal vision. And so that almost like that business was birthed out of building Conscious Copy.

[A]

Which is, in a way, if I'm framing this right, and please correct me if I'm not, it's what the gentleman did for you when he was like, make a decision. See it. I mean, and it sounds like you took maybe a small piece of advice from him and you expounded upon it and maybe even developed like a mental technology that could create this outcome.

[B]

Exactly. So it was that advice that I got that completely changed my life, changed my business, changed the trajectory. And so I was bought in on this idea of a vivid vision. And so what the vivid vision actually is, it's like a five to six, seven page blueprint that paints an exact picture of what you want your life or what you want your business to look like as if it's already happened. It's not a vision board, it's not a vision statement. It's like the story of your future. And so I saw it work before my eyes. And so I was bought all in. And so when he reached out to me and he's like, do you want to collaborate on this? I'm like, yes, this is like my dream. I would love to help more people with this because I know it's true, I know it works. And so fast forward to today and yeah, it continues to unfold. I get to travel all over the world, speak to groups like eo, ypo, spoke on Richard Branson's island last year. All on vision, which were all things that I continued to put in my vivid visions.

[A]

So this is something, and I think I have a contextual understanding of it.

[B]

It.

[A]

I think some people that have just maybe this big idea, visionary aspect of their life, it's almost like goal setting on steroids. But you can't put goals too far out into the future because the market changes, things shift. So I mean, I'm a big believer in one year goals, but people come and tell me, oh, this is my 10 year goal. And I'm like, that's not a goal, dude. You can't qualify and calculate metrics that are unmeasurable. Like what you can measure, you can manage. And you can measure the next 12 months, but you cannot measure the next 12, 60 months, 120 months. That's not realistic. Is that more the vision piece?

[B]

Yeah, I said goals are in service of the vision. So the vision is a snapshot sometime in the future and you actually step inside as if you stepped into a time machine. And you look around. What do you see in your life? What do you see in your business? And it's. Most entrepreneurs default to metrics. They're like, oh, I see a $10 million company. And that's actually a metric. That's not a vision. So with that metric, ten million, a hundred million, what do you see as a result of that? And what is the difference that you've made as a result of that?

[A]

Okay, I have a fun challenge that I think might be fun for our listeners.

[B]

Let's do it.

[A]

Maybe fun for you. And I'm going to totally put you on the spot. You cool with this?

[B]

Yeah.

[A]

All right. Okay. So I have a fear, which I think life, the meaning of life is love and problems, right? And problems create fear. But the leading cause of death for women over 40,000 years was childbirth. So you probably just shouldn't have any because that's the biggest problem for women over 40,000 years of human history. Best moments in life for overcoming adversity, which is another word for problems. And the only way to get to God, if you believe in God. I do, Is to go through this doorway called death, which is a, a problem. And meanwhile, as you're dealing with all this adversity, through life, through aging, through stress, through challenges, you got to find a way to be loving the whole time. And it's stressful and it's painful and it's like, how do we measure love? There's this thing called suffering. And that's the only way to measure love. And that's why we call it unconditional love. Because when you break my conditions and I still love you, that's what it is. So I'm going to challenge you on my vision and I want to see how you help me on my vision here on the show with them watching and like, just, just beat my ass, coach me, like, kick my butt. So I'm going to paint my fear and what I want to do about it, and then I'm going to let you guide me. I have not really a fear for me, and I have a belief that the only way to become immortal is to become an idea. I think we're actually getting great mentors and some of the leaders in society today that they're following into an idea which creates inspiration, which leads other people. Now, people may agree with them or disagree with them, but you can't argue that Elon Musk or Donald Trump or the opposition for that matter, they have an idea and they're living it and acting on it. And their names will be recorded in history as a result. And so my idea, based on my fear that quantum computing, AI robotics, is going to disrupt humanity, especially people who have been driven out of what I feel is human nature and entrepreneurship, heart to heart communication, heart to heart sales. People are going to be driven out of their jobs and into poverty radically, quickly in the next two to 20 years for certain, and probably two to 10 years based on the technology is already there to disrupt them. They have no idea it's coming. And I've become successful. I've gotten rich. Yay. I'm happy. But now what can I do? Well, I have to go for my own ego. So there's a selfish component which I'm not ashamed of. I'm fine with it. I have to become immortal and become a dea. And I need to go out and democratize this information and make it easy and available to everyone so that they can see this problem as it comes to them. Because it's coming to them whether they like it or not. It's going to hit them whether they like it or not. And I need to make sure that whether they hear it now, whether they hear it in a year, whether they hear it in 10, at whatever stage of pain they're in, because it's hit them that the information is available. And even if I'm hit by a bus tomorrow, it's there and it's available for them to get on social media or this, that or the other, so they can grab that, leverage that, and benefit their family. Where do I start. What do I do?

[B]

So let me reflect back what I hear is the problem that you're here to solve is to help the people who may not be aware at the fact of how quick technology is coming and is going to remove their jobs, therefore completely disrupt their lives and livelihood. And you want to make sure that they have the entrepreneurial education that makes sure that they are. That they have a better future for themselves as a result.

[A]

Absolutely. I want to participate and assist in what I think will be a required behavior, behavioral change to society. Moving more back to entrepreneurship. I mean, if you look at the nature of companies, companies are fascinating. What do the big companies do? Every goal has. Every company has the same goal. Efficiency.

[B]

Right.

[A]

So as companies become more tech driven and become more efficient, what do they do to their staff? Do they grow them or shrink them? Most of the time they actually shrink them. And they work on increasing productivity with processes and technologies and systems. And, you know, you don't have people assembling cars, you have robots assembling cars now. I mean, that's the beginning that's coming to every industry. I'm flying out to Chicago to look at and potentially invest in and potentially acquire a bunch of robots that I can sit on slabs that will frame houses, Sheetrock houses, paint houses, texture houses. I mean, all this stuff, how many people will that replace? People have no idea this is coming. And while as a business, my job is to increase efficiency, I also know that this is gonna come at such a rate of speed that it's going to disrupt society. And so while I love productivity and while I love success, there's this paradox that I also love people. And by becoming more efficient and doing the thing that's in the nature of the thing, I'm going to hurt people. And there's no way not to unless I take some of the revenue from my business and invest it in putting together a podcast and getting information out on social media and doing what I can to help people not get hit by the freight train or at least be able to see it coming? Where do I start?

[B]

Go where do you. And just to clarify, where do you start when it comes to how to communicate this vision or how to bring this vision to life or how to rally those around you when it comes to this vision? Because it sounds like there's clarity there, but then it's like, I think it's important. So you're really good at addressing the problem now. It's like, what is the possibility? What can the future look like as a result of People having access to this information.

[A]

Okay. So, yeah, my normal process with everything in life, with marriage, with parenting, with business, is jump in the deep end. Like, I didn't take swimming lessons.

[B]

Yeah.

[A]

Like, this is a brand new podcast. I'm like, like, deep end. And then sometimes God gives you, like, little, like, indicators. He's like, hey, your podcast hit number four. Okay, I should probably double down. Let's do more. But I'm just jumping in the deep end. I know a little bit about visioning because, like, I've had mentors, but here I have the visioning expert that the stars are going to, and so I'm selfish. You're on my show. I want to leverage you. What are steps that I look at if you could give me, like, three or four steps that others can. Can copy as they see you drilling me. What are some hacks?

[B]

So you already intuitively went into the piece, which is perfect around, okay, what is the problem that needs to be solved? Right. And then it's addressing that up front because then it brings people together. Yeah, this is a problem. Right. And then the next step is paint the picture of a future that people want to visit. So what is the future? And you can even just start to riff here that you see. So let's imagine we jump into a time machine, and it's actually 2028. So three and a half years, December 2028. And as a result of the business education that you're sharing and the idea, what kind of world has that created and what's different?

[A]

And I'll hypothesize success in the podcast, success in getting out there, success in communicating the message. In three years, we've begun to start a movement around the idea that money is not the root of all evil, that success is not something that should be shameful or shunned or that you should feel sad about. In three years, there will be a large and growing group of people that are out there, like, hey, I can strive for this. I can chase this. And more than that, maybe there's an awareness of what is coming and how do we each one reach one, help one another to say, hey, here's what you need. Here's a framework of steps to figure out where you are today and what you need to do so that you can get into this. I mean, humans are transactional beings. Like, if in my simpleton's ideology, a transaction is just a transfer of action. So if I transfer action from me to you, I've gone a line. There's a beginning and there's an ending. If I do that unconditionally to 10 different people, well, guess what? One of them runs up and says, oh, thank you, and gives me a hug. That person has now created a loop. A loop is a circle. There's no ending to this. And. And so I would like to think that by putting out this content, getting stages, shows, amazing guests like you, building relationships and all of that, we create some level of movement where this is being talked about. All of the sales teams that I've built, what I teach them is you need to authentically and in a caring manner talk about the problem, because your sale is nothing more than a solution to that problem. And I want people to talk about the problem, not just from a position of fear, not that you shouldn't be be scared if somebody comes and says, hey, you have cancer. It is what it is. It's okay, you have cancer. Now what the do we do about it? Take your moment, have your fear, but let's talk about it. Let's talk about the options. What can we do? What our role's going to look like. I want people to start diving into their own minds and saying, where do I fit? If I'm not going to be the guy that has the job with a five or ten bullet point job description, or the gal that has a five or ten bullet point job description, because those are, are the things replaced overnight, then where do I fit? What am I passionate about? You know, all this hustle and grind bullshit that we see in the entrepreneur world, it's bullshit. You know, you want to be exhausted, Try hustling. Like it's, it's terrible. Like, if you're passionate, you never stop. Like, you go, like, I'm passionate about my wife. So you know what, when she walks into the room, if I'm tired, I'm like, hey, babe. Hey, what's up? Like, like energy comes. Does that make sense?

[B]

Yeah. So what? But what I hear just kind of reflecting back is like say it's 20, 28 reflecting back. And I think it's choosing. How many people have you deeply impacted and what are the stories that they're telling as a result of receiving this education? Like they're maybe it's 100,000 people have gone from, you know, employed to entrepreneur and are clear of what their purpose is here, what they're passionate about, how they can be incredibly, you know, useful in this world based on their unique gifts. And as a result, they're producing a lot of value in the world and that you're receiving the Emails or the messages or like the. You're never going to believe it, but here's what happened. And as a result they're also then sharing that with other people. So it's like what is those moments in time to where you know this, yeah, this, this is being carried out. Can I give you an example?

[A]

I love it. Yes. Now this is gold. So I've got kind of just to make sure I'm building this in the right order. What is the problem? And can you clearly communicate it? And two, paint the picture of what success looks like at a point in time in the future, three to 10 years later.

[B]

Yeah, yeah. And I specifically believe three years is a sweet spot. You can totally do 10 years, but especially right now, 10 years, I don't even, I don't think any of us will really grasp what the world is going to look like in 10 years based on the rate of technology right now. It's so mind bendy to get very specific and vivid with it. You can definitely have a bhag goal of like 10 years kind of this idea. But as far as getting specific with the vision, painting what the world looks like, three years is that sweet spot where it's far enough in the future where you can dream big, but close enough where you can get specific and start to reverse engineer it. And so, so I mean I get a little. I know you said no topic off the table.

[A]

No topic off the table.

[B]

Let's look at the past election, for example.

[A]

Okay, Politics guys going into politics trigger words.

[B]

And so whatever side that you voted for or like or don't like, there's some fundamental principles around vision that were so obvious to me. Whereas, you know, on the left side there was no painting a picture of a brighter future. But notice on the right it was mega. You gotta make America great again, make America healthy again. And they painted a very specific picture of what the future of America was going to look like that had people hook themselves in that. The hope and the faith of yes, I want to be part of that future and the person that can communicate that future. The best, the clearest, the most compelling and then be able to back it up with their action. That's the person that wins. And so look at other.

[A]

Wait, I want to stop there because that was a brilliant wow. Like if your name was Mike, I would have to drop you. You're making a statement that I actually think is so profound and true. You're saying that the election was won not on the issues, but on the story of a compelling future. And I think that's something that if you're looking at leaders, there's lots of leaders, there's good leaders, there's bad leaders, there's the leaders that lead at the front of the line with you, there's the leaders that yell at you from the back. But we looked at political leaders on different sides of the aisle and arguably, like I think the word poly means multiple and the words ticks are blood sucking arachnids. So politics is a root word.

[B]

Yeah.

[A]

But one team, you know, and I don't necessarily like either team. Parties are supposed to be fun.

[B]

Yeah. And to be clear. Yeah. Like I'm, you know, it's just, just from that lens of looking at it from that perspective, there was clear, compelling messaging and marketing that was put into place.

[A]

But success leaves clues. And what was in politics in this circumstance, which is great because love Trump or hate Trump, we can look at his successes, we can look at his failures. And to say anyone is 100% failure, you're wrong. Hitler, as horrible as he was, had successes and got to power as a result. He did horrible things there, but he had successes and if we do not recognize them. He told a compelling story, he was very articulate, he was a great speaker. If you ever dissect his speeches, he's terrifying. But he was painting a better future for people and they overwhelmingly voted for him. Now people make comparisons to that today. I don't think and hope that that is not the case of truth. But if politicians can do that to win elections whether they succeed or fail, and that remains to be seen, at least in the most recent election as to whether it's going to work or not. But they painted a picture of a future paced story and thus they won't. And you're the expert in helping entrepreneurs learn how to paint a picture of their future paced story and win. Maybe by painting a picture of their customers future based stories and telling it so that people can see that journey.

[B]

Yeah. And ultimately for them to be able to bring that vision to life because it's a. I say there's little V visions, big V visions. Little V visions don't really require many people. Big V visions do. And when you have a big bold vision is going to require enrolling people into it. And so even think about John F. Kennedy back when he stood and said his very memorable speech of, you know, we're going to put a man on the moon by the end of this decade. He did not say we are going to be number one in space travel or we are going to win the space race. He painted a very specific moment that everyone from the janitors to the astronauts were bought in on of. Yeah, we are part of this team of this country that is going to put a man on the moon. Now, again, whether you're a conspiracy theorist and you're like, did that really happen or not? I mean, that's a separate story. But you look at some of the top leaders in the world, you know, we're going to put a person, we're going to have, have a personal computer on the desk of every household. A thousand songs in your pocket. Right. We're gonna colonize Mars.

[A]

Steve Jobs, Kennedy, Donald Trump, like, I mean, you are dropping bombs right now. This is so good.

[B]

It's being able to paint that picture in your mind. So for your vision, I think you did a phenomenal point of paint, you know, highlighting the problem. But what is that vision on that that everybody can get on the same page with, that they can get emotionally connected to, and therefore you can help them have faith in that future and then ultimately shape it and which is doing so in obviously a very, you know, an ethical way, which I know that you would. But it does have a lot of responsibility that comes along with it because there's a lot of power to it.

[A]

It, you know, kind of talking about becoming immortal is becoming an idea. Right. And anything that, you know, ownership doesn't get you riches, Ownership doesn't get you stuff. Ownership doesn't get you lifestyle. Ownership doesn't get you freedom. Ownership gets you a responsibility of living up to whatever you committed to. And it's, it's, it's critical. I, I, I, I want to redrop a bomb you dropped because I've never heard that. And I'm going to so steal it for the people that I mentor. Still, goals are in service of the vision and facts tell stories sell. And you are giving real life and historical examples of where this has been true. I mean, not just in our lifetimes, but over the last hundred years that we have watched. And you can, like, this is in every history book. Like, it's not hard to get this knowledge. I mean, you can go verify every single thing you've said. Bad. So running back, what is the problem? Paint the picture. And we're going to go three years specifically. But then you kind of said you need to get the people hooked or that's what I heard. You have to build a team almost. If you're building a business, it's not a spectator sport.

[B]

Yeah. So when it comes to the vision, first you got to be clear of it. You know, being able to see it in your own mind. And this is where a lot of entrepreneurs will get tripped up, is because they can see this brilliant 3, 4, 5 dimensional vision in their mind so clearly. And yet then when it comes to translating that vision to those around them, it's like this. The idea that gets lost in translation. And so that the next step is being able to powerfully articulate that vision so that others can see it with the same level of clarity as you do. And what oftentimes happens is these visionaries, entrepreneurs, if you imagine a puzzle box and you just throw a thousand puzzle pieces on the ground, for most employees and team members, they are picking up the puzzle pieces and they're in a meeting with the CEO and they hear a bit of the vision here and a bit of the vision here, and they're trying to put these puzzle pieces together to try and make sense of the overarching vision. And then as a result, they gotta keep going to the leader and asking, how do I do this? How do I do this? And then the leader feels the burden of responsibility, of feeling like, man, I have all these super smart people on my team, but they're not executing. But the reason why they're probably not executing and taking more responsibility is because they're not clear of what. What they're building because you didn't powerfully articulate it to them. And so each entrepreneur CEO has a responsibility to really paint the full, like, handing the puzzle box. And that's really what a vivid vision is. It's like handing. Here's exactly what the vision is of what we're building in all domains so we can all see the same thing. And we're all now rowing towards the same direction.

[A]

You know, I'm gonna go in a different direction right now. I love where you're going.

[B]

Yeah.

[A]

But I'm gonna tell you where I have an issue with this. And I know you're gonna have an answer because of how you walked in. Like, when you walked into the room, like, we were snagging a quick lunch. I'm shoving food in my mouth. And it was probably the perfect point to judge somebody, like. And you walked in with this. You actually reminded me of my CEO. This peaceful presence, but also power and just a genuine, hey, guys. And I normally don't go into women I don't know and give them a hug. But something. Let me give you a hug. You're like, oh, hug. But it was. It's because you Reminded me of this lady I worked with named Viviana who is just like very much, you guys share a vibe in kind of this peace and power. And I love that in the feminine entrepreneur. The reason I'm having problem with the visioning thing and the reason I think that kind of peace and power will help you answer this question, that for me, as a psychology guy, I have trouble with is let's use the MAGA movement for an example. I find that when painting a vision, I don't want an enemy. I find that most people, if they are immature, they need there to be a bad guy. They always have to, like, posture and, and ooh, you know, like. But based on what you're saying, the problem, there has to be a bad guy. It doesn't necessarily have to be an individual, but there has to be a bad thing that is coming. At least you have to paint the problem. But like, when you start, like, anyone who gets successful, they start like chasing the spirituality and they start like working towards, like being a better human. And then you start like looking at all the people that live with that bad guy, good guy mentality. And you think, well, you know, I don't want to be around that. How do you do you understand kind of what I'm asking here?

[B]

I think so. And let's round back to your example of your vision, which is there isn't necessarily a bad guy, but there's systems that are broken that aren't working, and there is aspects of like, you know, robotics that are coming that aren't necessarily the bad guy, but they are the force that is going to require innovation. And so I do believe that, you know, with every vision there does need to kind of be that. What is the resistance that we're pushing away from in order to evolve and expand into a greater future. So, yeah, you don't have to say, oh, these people are the bad guy. It's like, no, these systems are broken and we need to create better systems because we're evolving.

[A]

Now if we go with like the maga movement, there's a bad guy.

[B]

There is.

[A]

The bad guy is the party that put everybody in economic pain. Or at least that is blamed for putting everybody in economic pain. Although I would say that that's both parties since the 1970s.

[B]

And I'm not. Yeah, definitely not saying that there needs to be a bad guy guy.

[A]

Okay, so you can still like, maintain, if you're working on that, that spiritual course and try to maintain that. I mean, I would call it, you walked in today with like a Grace, which is what power and presence, but still bringing like an essence of peace has. But you're giving a very powerful message, and it infers that there's always an enemy, there's always a struggle. There's always something you are fighting against or for. And while there may not be a bad guy, there are operators that don't realize that they're in the system that is bad or broken. And maybe they're not bad, but they're operating, doing the best with what they got to try to create something that they think is good or have been sold on. How do you work on selling that message? Because when you're painting the picture, for me to go paint a picture for me and what I need to do, fine, but then I have to paint a picture for what my team needs to, does, needs to do. I need to paint a picture for what it's going to look like in, say, the customer's eyes. I've got to paint a picture for what their life looks like or doesn't. I've got to show them the two roads, and I've got to show them what they're doing wrong, that is making them have a bad circumstance without making them wrong wrong.

[B]

Great distinction. And I think I could have been much more clear with, you're not necessarily needing to paint the problem for every single piece with, with your team members, with your customers, but rather, hey, here's the, the issue at large, or here's the problem at large that we are committed to creating a better, brighter future for. And so whether that is a specific system or an ailment, you know, in, in our business, it's the, the problem that we're looking to solve is that there are so many people that fear the future, and they, they look to their future and it feels fuzzy, dull, vague, or right now, there's genuine fear and anxiety. Why? They think that anxiety is one of the highest mental illnesses right now. It's like that just came on well because there's so much fear that's been planted. And so we want to make sure that people aren't fearful when they're looking at the future. There's a brighter future.

[A]

Are you seeing this with the clients you're working with? Like, are you seeing a level of fear and anxiety around the change going on?

[B]

Yeah, there's a lot of uncertainty. It feels like almost like a box being shooken up, where people are a little bit disoriented in figuring out which way they're gonna go, and there's pivots required but there's definitely some fear right now that I'm noticing.

[A]

How do you reframe that fear for your clients? Say, I mean, I'm in manufacturing, the airplane we flew in on is a tbm, right. And the manufacturer for the TBM is out of France. So I just got word that we're going to need an engine in a year. And I was expecting a half million dollar engine. Now it's a million because it's a French engine. And so, you know, fear, like not a small additional cost. When you start looking at it doubling. And maybe that happens, maybe it doesn't, we don't know. But that's a real situation that I think a lot of people would be in fear of as a manufacturer. Like, what if my homes cost a hundred grand more in a month or three, and you can use me as an example, or any other example, how do you reframe this fear with somebody that is living in the reality that their reality might not be the same next month, let alone in a year?

[B]

Yeah, yeah. First off, I want to. I want to be like sensitive to it because whatever situation is at hand, it's. I mean, first just looking at the facts, okay, with what's happening, do I want this to happen? If it's a no, then what can I immediately do to fix it? Is there anything that I can do to fix it? And that's where we gotta get really nimble. And then having that peace in your mind of being like, okay, and even if I need to face whatever is in front of me that may be really challenging on the other side of it, what is something that I can anchor to in the future? Recognizing that this is simply the raw materials required for me to build a better future. And I may not know exactly how it all pans out, but having that little bit, like you were mentioning, a little bit of faith to believe that it is working. You know, there is this kind of grand overall design that we're all operating from that is always seeking to express greater versions of itself.

[A]

This is so good. This is so good. And it's, you know, the faith of a mustard seeds. You can move mountains, but where do you find the faith? And it's always within you. And sometimes the most disrupted marketplaces are the ones where the most opportunity is about to arise. And if you're the one being disrupted, it's about to arise, rise for you.

[B]

Here's just a quick stat. There was more millionaires built in the Great Depression than any other time in history.

[A]

And we may no longer be in the industrial revolution. Now we're in the tech revolution. But it's the same revolution and there's going to be a major transfer of wealth that anyone can be a part of if they have the right coaches, the right guides, the right mentors and the right mindset, the right vision driven approach. How do people like, if they want a dose of Jennifer, if they want to get more from you, how do people get a hold of you? How do they tap into some of this brilliance? How do they reach you?

[B]

Yeah, you can check out our website, visiondrivenglobal.com visiondrivenglobal.com and then I'm lightly on Instagram, which is just enhudy H u D Y e so check me out.

[A]

There and we will post those in the show notes. Guys, thank you so much for tuning in to problems to profit Again, another brilliant entrepreneur, another gift and maybe one of the most important because you're talking faith, you're talking vision, you're talking dreams. And there are more dreams unfortunately present in graveyards than anywhere else on this planet. Unless someone out there realizes that they can make a vision, make a goal, and maybe with your your help, make the goal a reality. Thank you for coming on. Y' all have an amazing day on purpose.