The Business Advice You Need (and What to Ignore) - Problems to Profit

Summary

Problems to Profit Podcast: Episode Summary

Episode Title: The Business Advice You Need (and What to Ignore)
Host: Preston Brown
Release Date: April 3, 2025

Preston Brown, the host of the "Problems to Profit" podcast, delves into the overwhelming influx of business advice circulating on social media. In this episode, titled "The Business Advice You Need (and What to Ignore)," Brown provides listeners with critical insights on discerning valuable business guidance from mere clickbait. He emphasizes the importance of filtering information to focus on strategies that genuinely contribute to business growth and profitability.

1. The Overabundance of Social Media Business Advice

From the outset, Brown critiques the saturation of business advice on platforms like YouTube, Instagram, Facebook, TikTok, and Twitter. He states:

"90% of business advice on Social Media... is out there to engage you, get your attention and more importantly get your money." [00:00]

Brown argues that much of this content is designed primarily to capture attention and monetize, rather than to provide substantive value to entrepreneurs.

2. Differentiating Valuable Content from Clickbait

Brown acknowledges that while there is quality advice available, it is often obscured by content aimed solely at selling products or views. He advises listeners to critically assess the content creators' intentions by asking:

What is the brand’s agenda?
Is the content designed to educate or just to entertain?

He elaborates:

"A sales process by design from any business... is to educate you if it's authentic, real and valuable." [00:03]

Brown contrasts genuine educational content with superficial marketing, emphasizing that the latter lacks the depth needed for real business growth.

3. Identifying Content That Adds Value

To ensure the content consumed is beneficial, Brown suggests looking for:

Relevance: Does the advice directly apply to your business?
Actionability: Are there simple, implementable tips that can yield measurable results?

He cautions against being lured by flashy lifestyles showcased by some content creators, asserting:

"Just because you see some hype, a fancy car, a fancy airplane, a multi million dollar home, none of that really tells you that they're going to benefit you." [00:05]

4. Preston Brown’s Brand Agenda

Towards the end of the transcript, Brown reveals the agenda behind his own brand:

"One, I want to help you. Two, I want to grow my brand." [00:09]

He clarifies that while his brand aims for growth, it is equally committed to adding genuine value to his audience. Brown's mission is to empower entrepreneurs to transition from traditional employment towards small business ownership, especially in light of technological advancements like AI and quantum computing.

5. The Future of Employment and Entrepreneurship

Brown presents a foresight into the evolving economic landscape:

"Being an employee is going to be an obsolete idea in the next 10 years, 15 years." [00:08]

He contends that automation and artificial intelligence will render many traditional jobs redundant, making entrepreneurship and small business ventures the viable path forward. Brown emphasizes that small businesses are pivotal in democratizing technology and fostering innovation.

6. Offering Practical Solutions: The 15-Video Segment

Responding to recurring questions from entrepreneurs, Brown has developed a comprehensive 15-video series addressing the most common challenges faced by business owners. He shares:

"I started logging it and I realized, oh, wow, everybody's asking these same 15 questions when we get down to business." [00:06]

This series aims to provide straightforward, actionable advice to help entrepreneurs navigate their business journeys effectively.

7. Accessing the Free Content

In an effort to make his resources accessible, Brown offers the 15-video segment for free under specific conditions. He outlines the following options:

Purchase Option: For those willing and able to invest, Brown offers the series at an affordable price, ensuring lifetime access.
Free Access Through Sharing: For listeners unable to afford the courses, Brown proposes a barter system:

"I want you to share any content of mine with someone... screenshot it and message it to me on any of my social medias and say, hey, bro, please give me one of your courses and I will give you a course." [00:07]

He encourages listeners to share his content multiple times to earn free access, facilitating a community-driven approach to spreading valuable business knowledge.

8. Conclusion: Commitment to Value and Freedom

Brown concludes the episode by reflecting on his own success and freedom achieved through automated businesses:

"My businesses, thank God, I'm blessed, they're automated. I'm successful, I'm free. I get to hang out, record these things, do this, and help you." [00:10]

He reiterates his dedication to adding value to his audience, emphasizing that his primary goal is to support entrepreneurs in building sustainable and profitable businesses.

Key Takeaways:

Critically Evaluate Business Advice: Not all advice found on social media is valuable; focus on content that educates and provides actionable insights.
Understand Content Creators’ Agendas: Be aware of the motivations behind the content you consume to better assess its credibility and usefulness.
Embrace Entrepreneurship: With the anticipated decline in traditional employment due to technological advancements, entrepreneurship is positioned as a sustainable path forward.
Leverage Accessible Resources: Utilize free educational materials offered by trusted sources like Preston Brown to enhance your business acumen without financial strain.

By dissecting the overwhelming landscape of online business advice, Preston Brown empowers listeners to navigate their entrepreneurial journeys with discernment and purpose. This episode serves as a crucial guide for aspiring business owners seeking authentic and impactful strategies to transform their problems into profits.

Transcript

A (0:00)

Foreign 90 of business advice on Social Media hey guys, welcome back to Problems to Profit. My name is Preston Brown, I'm your host and today we're gonna have a fun show on why you should ignore 90% of the you hear on social media. I don't care if it's YouTube, Instagram, Facebook, tick tock, Twitter, Clickbait of all different types are on all different mediums and 90% of it, probably more than 90% of it, is out there to engage you, get your attention and more importantly get your money. Money follows attention. Now is there good advice out there? Yeah, there's lots of good advice out there. I like to think that I provide good advice and there's a lot of people that I follow that also provide good advice. Before you are going in and being subject to the sabotage that Clickbait puts in your life, you need to review several things you need to know what is the brand about? What's the agenda of that brand? Why is that brand producing content? Is that brand producing content because they want you to go some buy some 30, 40, $50,000 mastermind? If so, that's great. As long as you know it and you're getting value from the content, then go consume it. But you need to make sure that the content is not just tailored to sell their product, but rather tailored to add value and help you. A sales process by design from any business anywhere, which is what every branded content piece, including this is, is to educate you if it's authentic, real and valuable. The sales process is education. The marketing process is entertainment. Well, the clickbait that you see on 90% of social media misses the education piece. So if you're getting just the marketing and not the education, you're wasting your time. Who cares if some guy's standing on the tallest building or has two or three planes or all of that bullshit. It doesn't matter. What matters is the relevant value you can get within your life. Don't get suckered into somebody else's business profit for profit scheme by following their content and paying attention to their Just because you see some hype, a fancy car, a fancy airplane, a multi million dollar home, none of that really tells you that they're going to benefit you. What you can look at to make sure you're receiving benefit is are you generating value? And when I say generating value, simple hacks, simple tips, simple ideas that you can take out in bite sized chunks, implement into your business and generate results that are measurable. The only time I will look at someone's content continually and by that I mean more than once is if I know the agenda of the brand, like a lot of you guys might actually be thinking, well, what's the agenda? Your brand? Well, at the end of this video, guys, I'm going to tell you the agenda of my brand. One, I want to help you. Two, I want to grow my brand. And there's nothing wrong if a brand has an agenda of growing. Okay, if a brand's trying to grow, but they're also adding value. Support that brand, consume that content, enjoy it, as long as they're adding value and providing you something of value through the whole time. So this is a short podcast. I've been watching all the clickbait videos that are coming out, all the fear mongering around economic data, all the fear mongering around tariffs and this, that and the other, all the business tips that 90% of them are bullshit by some fucking 20 year old business coach that's never done anything but he's, you know, maybe buffed or guts biceps or something and wants you to go click on his crap. And I just had to make a video of why you should ignore 90% because you don't know the agenda behind the brand. That's the single big answer. So anyway, as promised, what's my agenda? I want to grow my brand. I want people to become entrepreneurs. I want, I want you guys to realize that with AI, quantum computing and just the economic system of innovation that we have been in for the last couple hundred years, being an employee is going to be an obsolete idea in the next 10 years, 15 years. I mean, you're not going to see these giant corporations that make up 50% of the employment in America continuing to employ people. If they've got robotics driven artificial intelligence that can do the same thing faster, better and cheaper than a human. Why would they hire you? Why would they keep you? Why would they retain you? So what I think is the solution to that is small business. I think heart to heart business is the answer to the democratization of technology which is improving the market and the world around us at a speed that we've never seen before. So I want you guys to have advice. I do have a course set, a whole bunch of videos that help you with what is, I think the 15 most common questions entrepreneurs ask. I did coaching, I opened a mastermind, I had a group like we had, you know, great destination trips, all this fun stuff. No, I don't sell any of that anymore. No, I don't do that anymore. I mean, I still travel with Some groups, but I don't have one anymore. But when I was doing the coaching, I noticed the same 15 questions got asked. And I'm a nerd, guys. Like, look at my giant head. Look at my tiny shoulders. I started logging it and I realized, oh, wow, everybody's asking these same 15 questions when we get down to business. And so what I've done to make this real simple is I've made a 15 video segment to help you guys. And yes, there is a cost, but I have a special deal for you. I'll make it free for you guys. I actually don't care about the money. I do believe there needs to be some level of exchange if you're going to get a product. My actual goal is for you guys to become successful in business. Okay, so what do I want from you? Well, if you want to not engage any any further in anything else, like, then just go pay. I think it's, you know, a couple hundred bucks or 100 bucks or something like that. It's very cheap. I made it so cheap that anyone could afford it. You get all 15 videos. You get lifetime access. Use it, grow your business, be successful. But hey, if you're one of those people, those few people that like, can't afford it and you're like, hey, you know, I don't want to spend money on this, that's okay. You know what I want you to do? I want you to go on and I want you to share any content of mine with someone that any content of mine that's helped you with someone that you think needs the help. When you do that, I want you to screenshot it and message it to me on any of my social medias and say, hey, bro, please give me one of your courses and I will give you a course. Every time you do that, do it 15 times. Get all 15 courses for free. All I want to do is get my content out there so that people can benefit their lives. My businesses, thank God, I'm blessed, they're automated. I'm successful, I'm free. I get to hang out, record these things, do this, and help you. And so all I'm asking from you, not for your money. Even though if you want to spend the money you want to, that's the exchange you want to do, then do that and go buy the courses. I think it's very cheap and the value you'll get is enormous. If you don't want to spend the money, take anything that I've given you that's helped you share it, send it out. You can find the link in the show notes. Guys, I hope this adds value. I hope this helps. I hope you have an amazing day on purpose and enjoy the courses.