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Hey there Product Rebels! We've had a lot of conversations with product leaders lately, and one thing that keeps coming up is how much financial guesswork is involved in incorporating AI into their product orgs.

From forecasting costs to proving ROI, it's a challenge that really comes down to something more fundamental — do PMs actually understand the economics of the products they're building?

That's exactly what Nat Kunes digs into in this episode. While the conversation isn't specifically about AI, the financial fluency he talks about is the exact muscle product leaders need right now. Enjoy the re-listen.

In this episode, Heather Samarin and Vidya Dinamani sit down with Nat Kunes, Chief Product Officer at Ontra. He shares his insights on redefining pricing strategies, replacing assumptions with validated hypotheses, and the impactful strategy he uses to empower his team to balance goals with true user value.

Nat digs into financial fluency for PMs, market validation practices, and shifting org culture to view product as an asset, not a liability.