Nik Sharma, CEO of Sharma Brands and one of Forbes’ 30 under 30 has a lot to say about visibility. In this episode he joins host, Surbhi Gupta, to discuss how the playbook he has developed for building visibility for big brands can also work for regular people.

While Nik isn’t shy he also isn’t hung up on being perfect or creating the perfect content. What he is hung up on is delivering value. He is constantly thinking about how to provide value in the content he posts. Something many product leaders are familiar with!

He also believes in putting in the work. Visibility doesn’t happen overnight, it takes effort and commitment but it can pay big dividends.

🎧 Episode Highlights:

00:00 Introduction to Visibility

02:29 Nick's Background and Expertise

03:08 Defining Visibility

04:51 Nick's Career Journey

06:00 Building Personal Visibility

11:42 Overcoming Hesitations and Myths

15:58 Celebrating Wins and Company Culture

17:58 Leveraging Social Media for Visibility

22:40 Persistence and Authenticity in Content Creation

24:26 Insights on Podcasting

27:03 Professional Setup Tips for Content Creation

27:49 Balancing Short-term and Long-term Visibility

28:19 Building a Community and Setting Goals

30:27 Impact of Small Tweaks on Visibility

31:56 Lessons from the Director of Performance Marketing

32:35 Visibility Strategies for Tech Professionals

34:53 Overcoming Shyness and Building Confidence

37:15 The Importance of Showing Up

45:26 Crafting and Sharing Your Story

48:00 Handling Negative Feedback and Staying Authentic

49:16 Conclusion and Final Thoughts

📚Resources:

Ship 30 for 30 Digital Writing Course - https://www.ship30for30.com
Write of Passage - https://writeofpassage.com

🌟 Where to find Surbhi

On LinkedIn https://www.linkedin.com/in/surbhi7/

💫 Where to find Nik

On LinkedIn https://www.linkedin.com/in/mrniksharma/
Website https://www.nik.co
On X @mrsharma
Sharma Brands - https://sharmabrands.com
Newsletter - https://sharmabrands.com/blogs/newsletter

🙋‍♀️ Where to find Women in Product:

On LinkedIn https://www.linkedin.com/company/women-in-product/posts/
Website https://womenpm.org/
Join the Community https://womenpm.org/wip-community/