In this episode, well-known product growth advisor and strategist Leah Tharin talks with host Shannon Peavey about the importance of trust in growth team relationships. Leah defines product led growth, discusses metrics for measuring success, and shares her view on the impact of artificial intelligence on roles and career development.

Chapters:

1:08: Leah defines “growth product” and “product-led growth”

5:22 Where growth teams generally fit into an organization

11:18 What is “product-led sales?”

16:42 The right metrics

20:28 Differences between growth approaches in B2B versus B2C companies

24:16 Growth loops for the win

28:31 Leah’s path into product growth

33:33 What everybody needs to know

35:39 Leah’s “controversial” view on AI

42:00 Where to learn more

44:00 Personal reflections

Where to find Leah Tharin:

Leah Tharin’s Substack https://www.leahtharin.com/

Podcast: ProducTea with Leah

Spotify: https://open.spotify.com/show/383QGHr8zIk3K04l3ijk9q?si=de5b7a8f8c474c6b&nd=1&dlsi=4c4a8f84cad7478d

Apple Podcasts:

https://podcasts.apple.com/gb/podcast/productea-with-leah-growth-senior-leadership/id1679153573

Maven Course:

https://maven.com/leah-tharin/productledgrowth

LinkedIn: https://www.linkedin.com/in/leahtharin/?originalSubdomain=ch

Resources:

Elena Verna’s Substack: https://www.elenaverna.com/

Ben Williams’ PLGeek website:https://www.plgeek.com/

Leah’s favorite conditioner:https://functionofbeauty.com/

SmallPDF https://smallpdf.com/

Jua Jua.ai

Notion Capital https://www.notion.vc/