Adobe’s Head of Product-Led Growth shares the joys, challenges and opportunities that come with managing growth efforts at an iconic company. She talks about the power of leveraging a unique customer community and being ready to embrace constant evolution. She lets us in on what she sees as the 3 most valuable skills for product growth managers - and her list may surprise you.Chapters:4:05 Adobe’s proprietary onboarding layer

5:40 Aligning with organizational goals

7:13 Wrangling data across a vast ecosystem

9:48 Critical partnerships: leadership and data science

12:10 How to apply correlation analysis

13:40 Identifying user habits that signal success

15:15 A broad set of funnels

21:30 Deepti’s path to PLG

24:15 Her number-one skill for growth product managers

26:44 AI helps us get to the “so what” faster

31:00 Thinking through the ways your customers want to consume AI

32:40 How product management itself is evolving

Where to find Deepti:

LinkedIn: https://www.linkedin.com/in/deeptipradeep/

Resources:

Adobe https://www.adobe.com/

Box https://www.box.com/home

Litmus https://litmus.io/

Deloitte https://www.deloitte.com/in/en.html

AppCues https://www.appcues.com/

Product-Led Growth to the Max: Adobe’s Deepti Pradeep

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