In this episode, product growth leader Sandhya Ganesh talks with host Shannon Peavey about the way Tinder builds product-led growth into its culture and its business strategy. She defines common acronyms for measuring success and shares details of her unique path from engineer to product manager. Sandhya offers advice on developing the right mindset to cultivate explosive success.

Chapters:

1:08: Sandy defines “growth product” and “product-led growth”

5:22 Acronym soup

10:08 Stickiness metrics

11:02 The marketing-product growth partnership

14:14 Sandy’s journey from engineer to growth product manager

19:06 Critical skills and mindset for product growth

21:54 How approaches differ in B2B vs. B2C

26:00 Strengthening relationships with your teammates

28:33 How Tinder tested rewards programs

30:45 The importance of secondary and counter-metrics

33:00 Why to hypothesize when experimenting

34:15 Why failure needs to be part of the culture

Where to find Sandhya:

LinkedIn: https://www.linkedin.com/in/sandhya-ganesh/

Resources:

Deloitte Consulting https://www.deloitte.com/

Tinder https://tinder.com/

Lending Club https://www.lendingclub.com/

Sandhya Ganesh Talks Product Growth at Tinder: Don’t Be Afraid to Fail