Season 2 of the Productea, product-led growth! Yuriy the advising legend. The man that crashes your browser memory because he has so many companies listed. He helped bring Grammarly to its legendary status and is an advisor to lots of prestigious companies like Airtable, Canva, Oyster, Whimsical, Flo, and many more.

Timestamps:

0:00 Yuriys Introduction

12:10 Leah’s garbage CV

16:18 How does Yuriy position himself?

21:00 Interesting advising clients…. Airtable

24:00 Canva and how Yuriy landed it as an advising gig

27:35 Talking about what we do expands our knowledge

30:00 Machine learning in Tech, what’s the deal?

34:33 Warping the message and reality of the market by oversimplifying the message.

36:48 Looking from the outside looking in vs. being inside a company

42:50 What Traction is a success metric for Yuriy in advisory?

47:00 Discovery conversation and their structuring

49:10 Trends that Yuriy bets on