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Is Google Search dying? In this episode, Ash Roy explores the decline of Google Search and the explosive rise of AI platforms like ChatGPT. Discover why traditional marketing tactics like cold outreach are losing effectiveness, and learn how to adapt your strategy to thrive on new digital "main streets" like YouTube, ChatGPT, and Substack.

Timestamp:
00:00 - Introduction: The decline of Google Search and rise of AI platforms
00:27 - The end of cold outreach and digital Main Street moving
01:13 - Ads and snippets taking over search results
01:35 - The decline of the blue link economy
02:20 - The rise of YouTube as a search engine
03:53 - Why ChatGPT is more valuable as a search engine
04:15 - ChatGPT’s detailed responses vs. Google
04:39 - The shift from Google Main Street to ChatGPT
04:57 - The increase in cold outreach and spam
05:18 - Coping with spam and the paradox of more outreach
05:56 - The new Main Streets: YouTube and ChatGPT
06:41 - Substack as a new creator platform
06:58 - YouTube’s power for engagement and sales
07:15 - The difference between cold outreach and new platforms
07:34 - Advice: Build on new Main Streets, not old tactics
07:56 - Be present when your audience is searching
08:19 - Focus on value, not interruption
08:39 - Consistency builds assets and trust
09:26 - Is cold outreach dead? Join the conversation

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WHO AM I?

If we haven’t met before - Hi, I'm Ash Roy I Help High-Achieving Professionals to Turn their Ideas into secondary income streams, in weeks, not months.

Embracing the journey of diversifying income streams entails prioritizing independence, flexibility, and fulfillment alongside established careers.

Through my videos here on this channel, my podcast Productive Insights Podcast and via my blog, I share strategies and tools to help you find financial freedom and build a life you love.

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274. The Death of Google Search and the Rise of ChatGPT

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