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In this video, I interview a 7-figure coach Olly Richards about how coaches and consultants can adapt and thrive in the AI era. Discover the impact of AI on Google search, content marketing, and email strategies, and learn why building a strong personal brand is more important than ever. Perfect for anyone looking to future-proof their business in a rapidly changing digital landscape.

Timestamp:
00:00 - Introduction: Adapting to AI as a Coach or Consultant
00:21 - Meet Olly Richards: Business Model Shifts
00:42 - How AI is Changing Google Search & Content Marketing
01:04 - The Impact of ChatGPT on Online Courses
01:16 - Is Google Search Dead?
02:34 - The New Google: AI Summaries and Fewer Results
02:54 - What’s Next for SEO-Driven Businesses?
03:16 - Diversifying Beyond SEO: YouTube & Paid Ads
03:33 - The Power of Personal Brand in the AI Era
04:18 - The Growing Importance of Personal Brand
04:23 - Debating the Future of Google Search
04:41 - Pivoting to YouTube: Results & Membership Launch
05:20 - Learning from Ali Abdaal & Email Marketing
05:36 - The State of Email: Spam, Open Rates, and Clicks
05:55 - How Niche Businesses Can Still Thrive
06:14 - The Changing Landscape of Email Marketing
06:33 - Why Factory Email Marketing is Failing
08:00 - Creating a Red Carpet Experience for Email Subscribers
08:31 - Treating Email as Personal Brand Real Estate
08:56 - Earning Your Place in the Inbox
09:16 - Writing Emails Without AI
09:21 - The Process of Writing Effective Emails
10:15 - How Long Does It Take to Write an Email?
10:51 - Writing Like You Talk: Adding Personality

🍿 WATCH NEXT:
- Neil Patel Story from $5 an hour to $100m a year in business - https://youtu.be/tZHLwgm6TsY
- Google Search Is Broken. What AI Recommends Instead: https://www.youtube.com/watch?v=LsPb7gkRTWc&t=13s
- Seth Godin Conversation: https://www.youtube.com/watch?v=yKPYFcdQNnI

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MY FAVOURITE TOOLS & GEAR
⏰ Thrivecart- Grow income from your existing traffic https://thrivecart.com/private-pilotprogram/?affiliate=productiveinsights
⚙️ Automation Agency - A virtual marketing tasks team https://affiliate.automationagency.com/idevaffiliate.php?id=pinsights
✍️ Shortform - My favourite place for book summaries - https://www.shortform.com/app/signup?utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-8FmFGcVNrjtTAiEtPFjyhIVlIVVhoJ9S74Ssr_K8G6Q63dYi3FAfFoeCSxz_tJahH2WLhb
⏰Rescue Time - Track your time and increase effectiveness https://www.rescuetime.com/rp/timesave/plans
💬TextExpander- Speed through your emails https://shareasale-analytics.com/r.cfm?b=1512519&u=1911347&m=81274&urllink=&afftrack=&shrsl_analytics_sscid=b1k4%5Fsdaur&shrsl_analytics_sstid=b1k4%5Fsdaur

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WHO AM I?

If we haven’t met before - Hi, I'm Ash Roy I Help High-Achieving Professionals to Turn their Ideas into secondary income streams, in weeks, not months.

Embracing the journey of diversifying income streams entails prioritizing independence, flexibility, and fulfillment alongside established careers.

Through my videos here on this channel, my podcast Productive Insights Podcast and via my blog, I share strategies and tools to help you find financial freedom and build a life you love.

PS: Some of the links in this description are affiliate links that I may get a kickback from at no additional cost to you 😜