James Hopkins is a Co-founder of the Atlas App Store, an early stage Google Play alternative. He studied economics at CU Boulder, and worked at two startups - a health tablet company, and energy retrofit company - before deciding to start his own venture. Show notes at http://hellotechpros.com/james-hopkins/ What You Will Learn From This Episode App Search engines can't find products via their underlying functions. Only apps with the largest budget get top results, but what you can do about that. Why it's easy to develop apps, but not to get exposure. Why you should be focusing on developing localized apps. The basics of app store submission forms. Non-SEO tactics for app adoption.   Resources Mentioned HTP-216: How to Overcome to Cycle of Meh — Patrick Vlaskovits Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb