Podcast
Productized Podcast
Hosted by Productized · EN
The Productized Podcast is produced by Productized. A series of interviews with product innovators, successful makers, and entrepreneurs. Our main focus is on products at the intersection of digital and physical, on software, web and mobile, created by startups as well as big companies. We hope those who listen to the ideas on this show are inspired to action!
19episodes
Episodes
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Pricing in the Age of SaaSpocalypse | Emanuel Martonca
Yesterday00:23:35Tap to summarizeThe software market is in turmoil. SaaS growth is decelerating, stock prices are tanking, and everyone's blaming AI. But the real story is more complicated. Most SaaS companies built pricing models that only worked during a specific economic moment: cheap capital, aggressive expansion, customers who renewed automatically. In this talk, Emanuel Martonca, Pricing Engineer & Founder of Soft Fight, dives into the debate of, with all these changes, what to do now.Key topicsThe impact of AI on SaaS business modelsThe limitations of traditional pricing strategiesHow to develop adaptive pricing modelsThe influence of competition and positioning in pricingThe importance of value metrics and usage-based pricing---JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Follow us:Website: https://productized.co/LinkedIn: https://www.linkedin.com/school/productized/Instagram: https://www.instagram.com/productized.co/?hl=enMeetup: https://www.meetup.com/pt-BR/Productized/
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Uncertainty Is the Strategy: Stop Waiting for Clarity | Tania Nemes
3d ago00:17:56Tap to summarizeIn this talk, Tania Nemes reflects on what changes when uncertainty becomes part of the strategy itself. She explores how product leaders can navigate decisions, align teams, and sustain progress while conditions keep shifting, moving from reacting to uncertainty toward making it a source of momentum.Key topicsProximity to reality for better decision-makingHypothesis-driven product work as a mindsetEmpowering teams to learn and adaptBuilding strong leadership teams in uncertaintyThe strengths continuum: optimizing vs overplayingCreating a culture of continuous learning and experimentationChapters00:00 Introduction to Tanja Nemesh00:49 The Journey of a Product Leader01:15 Understanding User Behavior05:09 Hypothesis-Driven Product Development08:04 Empowering Teams Through Uncertainty12:06 The Strength Continuum and Personal Growth16:10 Reflections and Closing Thoughts---JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Follow us:Website: https://productized.co/LinkedIn: / productized Instagram: / productized.co Meetup: https://www.meetup.com/pt-BR/Producti...
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Building Out Loud: AI native Startup Journey | Faith Forster and Randy Silver
6d ago00:23:59Tap to summarizeIn this talk, Faith Forster and Randy Silver made a live podcast following their own experience and exploring the challenges, the progress, and what comes next on the process of building an AI-native startup.Key topicsAI-enabled discovery platformsIterative product developmentChallenges of building AI productsThe Makers Manifesto for AICross-disciplinary collaboration in AI projectsAgent-based systems and automationProduct strategy evolution in AILessons from product failures and successesChapters00:00 Introduction to Discovery and Its Journey05:55 Challenges and Lessons Learned10:49 The Role of AI and Team Dynamics13:04 Retrospective on Product Development15:48 The Maker's Manifesto21:56 Audience Questions and Insights---JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Follow us:Website: https://productized.co/LinkedIn: / productized Instagram: / productized.co Meetup: https://www.meetup.com/pt-BR/Producti...
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The End of Velocity: Product Strategy When Speed is a Commodity | Krasi Bozhinkova
1w ago00:24:21Tap to summarizeIn this talk, Krasi Bozhinkova shares her views on how product strategy can improve in this era of Infinite Capacity. In 2026, when anyone can ship in a weekend and the marginal cost is collapsing to zero, velocity is no longer a competitive advantage; it’s the baseline. The new scarcity is judgment: choosing what’s worth building before you commit attention, reputation, and resources.Key topicsThe impact of AI on product speed and decision-makingWhy speed is an amplifier, not a strategyThe importance of judgment and trust in product successCase studies: Humane, Duolingo, Miro, LavablePractical approaches to deliberate speed and learning---JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Follow us:Website: https://productized.co/Conference Website: http://conference.productized.co/LinkedIn: https://www.linkedin.com/school/productized/Meetup: https://www.meetup.com/pt-BR/Productized/
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The Future Is Here. Now What? | Joe Futty
1w ago00:22:49Tap to summarizeIn this talk Joe Futty, CPTO at Pipedrive, gives his perspective of how your team, your product, and your customers are all changing at once. The future didn't wait for anyone's roadmap. It's already here — and if you're a product leader trying to figure out what your world looks like now, you're asking exactly the right question.Key topicsThe impact of AI on product management and customer expectationsThe three interconnected pillars: customers, product, teamPatterns of technological shifts and how to respondThe importance of rethinking problems over solutionsUsing frameworks like the futures cone for strategic planningThe role of taste and judgment in AI-enabled product developmentJOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Follow us:Website: https://productized.co/LinkedIn: https://www.linkedin.com/school/productized/Instagram: https://www.instagram.com/productized.co/ Meetup: https://www.meetup.com/pt-BR/Productized/
Transcribe →199. Leading with a Product Mindset in the Age of AI with Dave Ross, from Miro
May 1900:42:14Tap to summarizeIn this insightful interview, Dave Ross, from Miro, shares his expertise on how AI is transforming product management, team collaboration, and leadership in the tech industry. Discover practical strategies for adapting to rapid change, fostering innovation, and leading with a product mindset in the age of AI. TakeawaysAI's impact on product management and team collaborationStrategies for adapting to rapid technological disruptionLeadership and culture in AI-enabled organizationsMastering AI in Product Management: Strategies for the FutureLeading with a Product Mindset in the Age of AI Chapters00:00 Introduction to Product Leadership and AI01:50 The Impact of AI on Product Management04:09 Collaboration in the Age of AI07:09 Evolving Product Leadership08:03 Leading from the Front10:54 Customer-Centricity in Product Development13:27 Vibe Coding and Agile Principles16:44 Transforming AI Usage in Teams18:53 Overcoming Bottlenecks in Collaboration22:25 Transformational Journey at Miro23:10 Embracing Failure: Internal Rituals at Miro25:04 Simplifying Complex Ideas27:07 Cultural Differences in Feedback28:40 Shaping Company Culture Through Feedback31:07 The Future Vision of Miro35:49 The Importance of Continuous LearningConnect with Artur - https://www.linkedin.com/in/arturpoluektov/Connect with Dave Ross - https://www.linkedin.com/in/davidmross/ Follow Productized - https://www.linkedin.com/school/productized/Join us at Productized Conference 2026 - https://productized.coExplore Miro - https://miro.com
Transcribe →198. Rethinking Conferences with Productized Curators Radhika Dutt and Ricardo Luiz
May 1201:07:47Tap to summarizeThis episode features a deep conversation with conference curators Radhika Dutt and Ricardo Luiz about the art of conference curation, product thinking, and building communities. They share insights on vision-driven events, the importance of reflection, and the future of product conferences.conference curation, product thinking, community building, vision-driven events, product management, reflection, conference planning, community of practiceConference curation as a reflection of product visionThe importance of community and genuine conversationsChallenges in curating diverse and impactful lineupsThe role of reflection and sharing learnings post-conferenceFuture of product conferences in a fast-changing worldRadhika Dutt and Ricardo LuizBeyond the Build: Rethinking Product Conferences and Community - The Art of Conference Curation: Insights from Radhika Dutt and Ricardo Luiz"Conference cliches that waste time""A cohesive theme moves the industry""LLMs focus on knowns, not unknowns"Chapters00:00 Introduction to Beyond the Build01:49 The Importance of Learning at Conferences05:00 Curating a Conference: The Challenges06:14 The Role of Thoughtful Talks09:33 Rethinking Product Management17:04 The Shift in Product Development20:33 Creating a Cohesive Conference Lineup24:28 Curatorial Decisions and Challenges28:48 The Community Aspect of Conferences31:11 Exploring AI in Product Management35:47 The Importance of Understanding Before Building39:00 Innovative Workshop Approaches39:48 The Human Element in Collaboration46:11 The Relevance of Conferences in a Fast-Paced World54:48 Creating Lasting Impact at Productized 2026ResourcesRadical Product Thinking Book by Radhika Dutt - https://www.amazon.com/dp/B0B8V4V4X4Produtize Conference - https://produtized.comImpact First Product Teams by Matt LeMay - https://www.amazon.com/dp/B09V4V4X4Radical Product Thinking (book and movement) by Radhika Dutt - https://www.amazon.com/dp/B0B8V4V4X4GuestsLinkedIn - https://www.linkedin.com/in/radhika-dutt/LinkedIn - https://www.linkedin.com/in/uxluiz/
Transcribe →197. The PM Scale Paradox: Rodolfo Cristovão Product Director and Mike Yeardley, VP at Feedzai
Apr 2301:01:43Tap to summarizeThe conversation delves into the evolution of product scaling, the pivot to financial institutions, and the transformation of Feedzai. It also explores the learning curve for product managers, the evolution of PMs at Feedzai, the art of saying no, and the core value of Feedzai. The conversation covers topics such as value detection, AI and machine learning in fraud detection, limitations and future of AI in fraud detection, sustainability and evolution of the business model, product as an intelligence engine, data-led product development, agentive AI, cloud infrastructure, transition to cloud infrastructure, transaction risk assessment, emerging risks and challenges in fraud detection, and the role of product managers in fraud detection.TakeawaysProduct scaling through industry pivotEvolution of product management from startup to scale Value DetectionAI and Machine LearningCloud InfrastructureFraud DetectionProduct ManagementData IntelligenceChapters00:00 Introduction to Product Scaling07:14 Evolution of Feedzai13:03 The Evolution of PMs at Feedzai26:39 Saying No and Decision Framework36:30 Core Value of Feedzai44:29 Cloud Infrastructure and Data Residency50:26 Transition to Cloud Infrastructure56:08 Emerging Risks and Challenges in Fraud Detection
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Recode the Core: Product-Led Transformation Panel with Cláudio Pimentel and Bruce McCarty
Nov 2500:16:55Tap to summarizeDiscover how organisations can reinvent themselves with product thinking. Moderator André Marquet sits down with Cláudio Pimentel and Bruce McCarty to explore aligning strategy, culture, and execution for lasting, internal transformation.JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2 Follow us:Website: https://productized.co/LinkedIn: https://www.linkedin.com/school/productized/Meetup: https://www.meetup.com/pt-BR/Productized/
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195. From Cost Center to Growth Engine: UserCentrics’ VP of Product on Leading Change with Courage and Clarity
Oct 700:41:40Tap to summarizeWhat if your product team could become the true growth engine of your company?In this episode of the Productized Podcast, host André Marquet talks with Blagoja Golubovski, VP of Product at UserCentrics, about what it really means to lead product with clarity, courage, and alignment.Blagoja shares insights from 25+ years in tech—helping B2B SaaS companies scale from Seed to IPO—and unpacks how great product leadership turns strategy into measurable impact.You’ll learn:➡️ How to shift from delivery mindset to growth mindset➡️ Why alignment between Product, Tech & Business is the real superpower➡️ What AI is teaching us about better decision-making➡️ How to measure product’s real impact (beyond features and OKRs)➡️ The leadership habits that build trust across teamsWhether you’re a founder, CPO, or product lead, this conversation will help you rethink your product’s role in driving growth and organizational change.⏱ Chapters04:15 – The evolving role of Product Leadership08:40 – From Cost Center to Growth Driver14:10 – Building Alignment Between Product, Tech & Business19:35 – What AI Is Teaching Us About Leadership25:22 – Measuring Product’s Real Impact31:00 – Courage and Clarity in Decision-Making37:50 – Advice for Product Leaders in Uncertain Times42:15 – Closing Reflections🔗 Connect with Blagoja: https://www.linkedin.com/in/golubovski/ 🔗 Connect with André: https://www.linkedin.com/in/marquet/ 🔗 Follow Productized: https://www.linkedin.com/company/productized/🎟 Join us at Productized Conference 2025: https://www.productized.co#ProductizedPodcast #ProductLeadership #ProductStrategy #UserCentrics #AIinProduct #GrowthMindset #Innovation #CreateChangeTogether #LeadershipDevelopment #B2BProduct
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