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- [00:01]
Scott Galloway
Support for this show comes from Indeed. When the pressure's on and you need to hire the right person for the job, Indeed Sponsored Jobs has your back. Sponsored Jobs posted directly on indeed are 95% more likely to report a hire than Non Sponsored jobs. Join the 3.3 million employers worldwide that use Indeed to connect with quality talent that fits their needs. Spend less time searching and more time actually interviewing candidates who check all your boxes. Less stress, less time, more results when you need the right person to cut through the chaos. This is a job for Indeed Sponsored Jobs and listeners of this show will get a $75 sponsored job credit to help your job get the premium status it deserves@ Indeed.com podcast. Just go to Indeed.com podcast right now and support the show by saying you heard about Indeed on this podcast. That's indeed.com podcast. Terms and conditions apply. Need to hire? This is a job for Indeed Sponsored Jobs. Support for this show comes from Odoo. Running a business is hard enough, so why make it harder? With a dozen different apps that don't talk to each other? Introducing Odoo. It's the only business software you'll ever need. It's an all in one fully integrated platform that makes your work easier. CRM, accounting, inventory, E commerce, and more. And the best part? Odoo replaces multiple expensive platforms for a fraction of the cost. That's why over thousands of businesses have made the switch. So why not you try Odoo for free@odoo.com that's o d o o.com recommendations can be great. Maybe someone recommended this podcast and here you are. But home projects are a little different. If the podcast isn't your thing, you
- [01:50]
Ed Elson
might lose a few minutes from your day.
- [01:52]
Scott Galloway
But if you h your cousin's neighbor to mount your tv, you might end up with a lopsided screen and wall damage. I know a guy isn't a good
- [02:00]
Ed Elson
strategy for your home.
- [02:02]
Scott Galloway
That's why thumbtack works so well. It matches you with top rated local pros with photos, reviews and credentials all in one convenient place. For your next home project, try Thumbtack.
- [02:15]
Ed Elson
Hire the right pro today.
- [02:20]
Scott Galloway
Today's number 15. That's the percentage of Americans who say they'd be willing to have a job where their direct supervisor was an AI program. Ed True story. My first boss died an untimely death and I went to his funeral with an open casket and I leaned over and said, who's thinking outside the box now? Randy.
- [02:50]
Ed Elson
How are you? Ed I'm doing well, doing well. Very excited for Our show happening in two days. We're heading to San Francisco to kick off the Property markets tour with a fully sold out show. I can't wait to go live for the first time. Tickets are still available for LA this Thursday night, by the way. Netflix's co CEO Ted Sarandos is joining us there to break down the future of media. He's gonna tell us whether Hollywood is dying or if it isn't dying or how it isn't dying. I'm sure that'll be an interesting and spicy conversation. And then we've also got Miami, which tickets are still available for on Saturday night. And then On Chicago on June 1st, we are speaking with Governor J.B. pritzker. It's happening. It's finally here. I can't wait. This is our big moment.
- [03:38]
Scott Galloway
The moment's arrived and I just found out that literally, I'm not exaggerating when people ask me who my role model and hero is. I mentioned this person and I found out literally 30 minutes ago that this person is a fan of the show and is going to come to one of the shows and be an onstage guest. And I'm not allowed to say for security reasons, but this person is going to show up to one of our shows. So I'm just super. And be an onstage guest. So I'm just super excited.
- [04:10]
Ed Elson
We're not gonna reveal who it is and we're also not gonna reveal which city that individual is going to arrive at. But all you do need to know is the thing that Scott said, which is that if we were to reveal it, it would be a problem for security reasons. I mean, boom, you got to buy a ticket.
- [04:26]
Scott Galloway
There you go. Which city are you most excited about, Ed?
- [04:28]
Ed Elson
You know, I was la, but I'm increasingly excited to end the tour in New York with the Mooch and just sort of celebrate in our hometown. By the way, the Knicks are going to be playing as well. Knicks are in the conference finals. There's just a very. There's a very positive, exciting New York City energy going on right now. And we're going to ring that bell live in New York at Town Hall. So I was kind of excited about LA because LA feels sexy and cool in Hollywood. I still am, but I'm. I'm slowly kind of getting more excited about New York City. What about you?
- [05:03]
Scott Galloway
I would say la, because a lot of my friends from college are coming and that's nice for me.
- [05:07]
Ed Elson
So that will be nice.
- [05:08]
Scott Galloway
Probably. Yeah, probably la.
- [05:10]
Ed Elson
Very exciting. Well, if you want to get the Tickets, head to profitmarketstore.com we can't wait to see you there. We'll see you very soon. Shall we get into the show? Scott?
- [05:18]
Scott Galloway
Let's get into it. Now is the time to buy. I hope you have plenty of the werewolf.
- [05:27]
Ed Elson
All inflation fears drove the yield on 30 year treasuries to its highest level since 2007. Last week and surge in yields weren't just an American story. 30 year bond yields in Canada, Germany, France, Spain, Portugal, the Netherlands and Switzerland also hit 12 month highs. A big part of the spike is owed to war driven inflation and the resulting probability that the Federal Reserve may need to hike interest rates sooner rather than later. On Calce, the odds of a Fed rate hike before year end have climbed from around 15% a month ago to above 40% last week. So it appears, Scott, that the bond market is finally reacting to inflation in a serious way. The 10 year yield hit almost 4.7%, its highest point since January of last year. As I said, 30 year yield hit almost 5.2% on Tuesday, its highest level since July 2007. This is what HSBC is calling the quote danger zone, meaning that yields have risen to levels where they will actually start to cause some stress in other parts of the market. This is why it's important for investors to be aware of what's happening in the bond markets. Meanwhile, bank of America just published a survey. They found that 62% of fund manager respondents expect that 30 year treasury yields will hit 6% this year. If we hit 6%, that would be the highest level since 1999. In other words, despite the relative calm that we've been kind of analyzing in the stock market and trying to understand, what we're now seeing is that bond investments, investors are looking at inflation, they're looking at our prospects in the Middle east and Iran, what gas prices and oil prices will do to overall inflation in the rest of the economy. And they are, as a result, freaking out. That is what we're seeing with yields. Lots to get into here. What are your initial reactions?
- [07:28]
Scott Galloway
Well, the term we used when this tariff nonsense went crazy and he backed away was that it ends up that the bond market is the adult in the room and was last April with tariffs. And now it appears that the bond market is sort of unfortunately not unfortunately, unfortunately putting pressure on Trump's decisions. What that results in though is that every time I hear President Trump threatening the IRGC in Iran, it's so obvious he has no cards to play because he desperately wants out. But he can't get the terms he wants unless there's a credible threat that he's gonna stay. It's literally the definition of a quagmire. Cause right now the IRGC is supposedly rebuilding, they've survived. So their attitude is this guy's telling his party in the nation that this was supposed to be over four weeks ago. His popularity is plummeting, he desperately wants out. But he quote unquote is threatening to do more. So the bond market has stepped in and said, okay, with energy going up, we have greater inflation, which is pushing bond yields up and increases the odds that the Fed will raise rates. Typically when the bond market goes up, it draws market out money out of the equity market because people can get a better yield with what they feel is a safer investment. And also fewer deals get done because it gets more expensive to buy things. It gets more expensive. Everything in the economy, your auto loan, your mortgage, your credit card goes up. And the yield on the ten year treasury kind of sets the bar for interest rates across the economy. Right. And higher yields also increase the cost of servicing our debt. In 2026, the US will spend a trillion dollars on interest payments. That's 88 billion a month, roughly what we spend on defense and education combined. And Neil Ferguson has named this Ferguson's law. Any great power that spends more on debt service than defense starts to. And then the question is, could this trickle down to software and AI who've taken out private credit loans? Private credit loans are typically floating rate. So what happens when the AI shell companies that are built on debt, what happens when their debt service costs go up and then they hit a bump in the road where their capex continues to go up, but the revenues don't scale in line with their capex, which according to the FT and every other analysis I've read, says it'll be nearly impossible for revenues to keep up with CapEx at AI Company so you could have shavings of shit on a shit salad here, Right? You could have costs go up so consumers take their spending down. And then the companies that are most levered or who have been tapping the credit markets see their costs explode while maybe registering a decline in revenue growth that can't, you know, there's no way they can live up to their expectations. So, you know, we keep saying the deficit doesn't matter until it matters. It feels like that mattering may be maybe starting.
- [10:36]
Ed Elson
Yeah. And it all goes back. I mean, I'm glad that you lay out some of the downstream effects, or maybe we'd call it sort of the chain reaction that happens as a result of inflation, because this relates to our conversation last week, which is that rising inflation has generally been almost ignored by equity investors. Investors don't seem to be that worried about the inflation. And there are all these reasons and these arguments as to why inflation doesn't really matter, and some of them are quite compelling. But when you kind of model this out over the long term and you think about what rising prices actually means for all of the other parts of the economy, we had inflation which rose to 3.8% last month. The PPI rose to 6%. Gas prices are up more than 50% year over year. Airline fares are up more than 20%. Et cetera, et cetera, et cetera. One of the main implications of these rising prices is that it probably means that we will have a rate hike from the Federal Reserve this year. And in fact, if we look at the odds on Kalshi, the chances of a rate hike have risen to 40%. At the beginning of the year, those odds were less than 10%. You'll remember, heading into the year, we thought we were going to have a rate cut. In fact, the odds of a rate cut on Kalshi, again at the beginning of the year were 96%. We just assumed that this was going to happen. And so what happens when you do hike rates, which it increasingly seems that that's potentially going to happen here, or at least it's a very real possibility, getting closer to a probability. It means that you just have higher interest rates across the board. It means that consumers are spending more on their interest payments, on their mortgage payments, on their auto loan payments. And then, as you've mentioned, the cost of debt rises for companies, too. Everyone has to pay higher borrowing costs. What might that do to earnings? What might that do to earnings expectations? What might that do to the AI buildout, which, to your point, is increasingly dependent on debt? We look back to October of last year. AI related debt ballooned to more than a trillion dollars. As you point out, a lot of the private credit in there is floating rate debt, which means that if the interest rates rise, that it's going to cause real problems for the servicing costs of the AI buildout. And so we can see how this all kind of funnels down through the economy and results in the thing that investors are very worried about and don't want to happen, which is stock prices go down. I just think that this is becoming more and more a possibility, closer to a probability. And it seems to me that investors are kind of downplaying the negative impacts of inflation, specifically on stocks. And I've been wondering about why that is. Like, why aren't investors as worried as you might think that we're seeing historically very, very high inflation that doesn't appear to be set to come down anytime soon? Again, we've had no indication that this war is gonna end because every time Trump says it's about to end, two days later he reverses course. And that's happened probably like seven or eight times in the past few weeks. So I've been thinking like, why aren't they worried? One idea that I have in my head is maybe they're just optimistic by nature. Maybe that's just what it means to be an investor. Your default setting is things will work out. It's a better bet to just bet on the outcome being a good one. Because as we know, you don't make that much money shorting the market. You certainly don't make much money not being invested in the market. That's one reason. The other reason though is I wonder if inflation has just become inherently politicized and the politics are skewing investors perspective. Where to believe that inflation is an actual problem is to believe and to admit that Trump made a mistake, that he one, shouldn't have raised tariffs as an example, but two, that he shouldn't have attacked Iran, that he shouldn't have invaded the Middle east, or at the very least that his strategy in doing so was a fumble. But I wonder if investors just don't want to admit that. And we should be clear. We see this from investors on the left and from investors on the right, but it seems it's happened to such a degree where to admit that we're seeing structural issues in the economy is to admit that the President, who has become this sort of larger than life personality in the minds of many investors, is wrong about something, that his strategy was flawed. And I wonder if that's inherently pushing investors to try to downplay or ignore or put their blinders on and think, no, it's not a problem, everything's fine. Yeah, we'll just leave in a couple weeks. Yeah, it's going to be okay. And that might be a real problem over the long term. It seems that the bond investors have decided, no, this is a problem. But over in the stock market, you're not really seeing that.
- [15:40]
Scott Galloway
So despite the fact that I worked in fixed income, I always have a difficult time other than saying your auto loans are going to go up, trying to explain why interest rates are so important for the economy. And so the first thing that happens when interest rates go up is that the first casualty is speculation. And so growth companies, which have been driving the market, right, 94% of the S&P gains have been from AI companies or AI related companies. And it's all about growth. And essentially these companies aren't making a lot of money right now, but their potential, because they're growing so fast is that in five, 10 years they might be generating more top line revenue than Microsoft, but revenue five years out with higher interest rates means that that revenue isn't worth as much now. So growth stocks get hammered because they're all about projecting huge cash flows in the future, which when reverse engineered or valued back to a dollar in 10 years, when interest rates are 2% is worth 90 cents. Now, a dollar at interest rates of 6% in 10 years is worth 45 cents or 55 cents, right? So it just, the speculative stocks get crushed, right? So translation, the economy, the fantasy economy goes into recession. First housing gets hit. Next, monthly mortgage payments explode, affordability collapses. And this really, as most economic shocks, takes a toll on the people who can't afford to pay cash for their house. So first time buyers, young people get especially hard hit. It also hits leverage. So private equity, commercial real estate, regional banks, anything dependent on rolling over cheap debt starts sweating, right? And then consumers finally pull back because of credit card debt. Auto loans and financing costs suddenly become real instead of background noise and businesses cut hiring, layoffs follow and you kind of enter into this little bit of a doom loop. But the reality is, and this is why capitalism is just such a gorgeous organism, rate spikes are painful because they're supposed to be. They're kind of the economy's way of destroying excess, repricing risk and reminding everyone that capital actually has a cost. It's basically the ruler rapping on the knuckles of the Trump administration's reckless economic policy and waking people up from this fever dream that AI is going to create 10 different Microsofts in the next 24 months. It's the alarm clock going off saying, no, your dreams are over, my friend. It's the cold shower that we, you know, we've all been needing to take
- [18:44]
Ed Elson
for a while, which would be just devastating to the markets if that were to actually transpire. And I think, I mean, you made the point about how the bond markets going back a year ago to Liberation Day and the tariffs, the bond market was the adult in the room. Trump issued these tariffs. He came out with his stupid billboard in the, in the garden and everyone freaked out. Stock market investors freaked out. Bond investors particularly freaked out. Where you saw the 10 year yield jumping more than 50 basis points in three days. It was the biggest three day jump in more than two decades. It was huge. And Trump admits, oh, the bond market's freaking out here. And then he tacos and he puts the tariffs on pause. And the learning from that was okay. The bond investors, the bond vigilantes, as they call them, they're the ones who are going to sort of steer Trump's sort of wacko policy in the right direction. If he starts to do things, they're going to have real serious consequences in the markets. So the question then becomes, is the same going to happen in the current situation? Will bond yields today change Trump's economic policy like he did with the tariffs? The trouble is, the new policy is a war in Iran, which is a lot more difficult to just turn off. I mean, we've already spent, I mean, according to Pete hegseth, more than $25 billion on the war. That was a month ago that he said that. So it's probably a lot larger. Trump's already requested 1/2 trillion dollars for the defense budget for next year. We've already lost 13 lives, nearly 400 wounded. Many other lives have been lost. I mean, the costs here, a lot more significant and a lot more personal, a lot more sensitive. And so the idea that the bond yields are going to go up and then Trump is just going to be like, okay, I'm going to turn off this war and we're going to open the straight back up and just concede defeat to Iran. That's just not going to happen. So the difference between today and last year is that you don't have that same rapping on the knuckles mechanism, as you just put it, because there's so much more to lose here. It's so much harder to get out of this one. As you say, it's a quagmire. That wasn't the case with the tariffs. So I just, I wonder if we're actually in potentially a more difficult situation than we were last year, where it was kind of easy to steer him in a certain direction. But with this, when it's a hot war, when you're firing weapons, firing missiles, when you're sending ships over, physical ships over to attack a nation, and now we're in the midst of this thing, I'm just not sure that the bond markets have the power that they used to have, which to me suggests that yields will only continue to rise, which increases the likelihood that all of those dominoes will fall in the way that we just laid out. So this is something to certainly keep an eye on. I don't think we should ring the bell right now and call it okay, now the bear market's going to happen. I don't think that's the right takeaway, but certainly what we should be doing is keeping a very close eye on those bond yields, keeping a very close eye on inflation and understanding I'm being realistic about how long will we stay in Iran, how long will the strait continue to be blockaded? Because that is the thing that is driving all of the inflation that we're seeing, not just America, but around the globe. And why you're seeing those bond yields rise in other nations as well.
- [22:31]
Scott Galloway
Low rates not only create the illusion of prosperity, they create the illusion of genius. And that is okay. My economy is doing great. I can spend $7 trillion and 5 trillion in receipts and juice the economy and keep stock prices high. And then all of a sudden what you find out is, do you have a real economy? Do you have sensible economic policies? And do you have a real business? And I hate to say. And unfortunately, again, it hits earners more than it hits owners. Because if you own real estate, the wealthiest people in Argentina really haven't changed much because despite massive inflation, the people, the wealthy families there bought land and they bought hard assets. So inflation hits earners. It hits people because typically during inflationary periods, wages don't keep pace with the cost of goods. So everyone's prosperity goes down, whereas owners, if inflation goes up, then asset values go up. Typically, not always. Sometimes if you have stocks, they get hit hard. But inflation is. It really attacks the society because one of the things or one of the myths about society is that everyone talks about unemployment, that when people aren't working, they get antsy and angry. And that's true. But where they get violent or chaotic is when they're working and they're still hungry. And that's what inflation does. It attacks your prosperity, where you feel like, okay, I'm working two jobs and I can't afford to buy diapers.
- [24:01]
Ed Elson
And that's exactly what we saw last month, where wages, real wages fell because inflation outpaced wage growth. And it's likely that that's going to continue. We'll be right back after the break. And by the way, we will be taking a break from the feed while we travel for the tour, but tune in on Friday for our show Live from San Francisco.
- [24:29]
Scott Galloway
Support for the show comes from Deleteme. Have you ever thought I should really be doing something to protect myself from stalkers, scammers and hackers. But you're not sure what. Here's what you can do. Go to joindeleteme.com profg and enter code Prof. G. You'll get 20% off delete me Deleteme removes your personal information that's being sold online. You can get an individual plan for a little over $8 per month. Discounts get even better with a two year plan or when you enroll with your partner or family. Our producer Jennifer Sanchez tried Delete Me and here's what she thought. Jennifer I've really enjoyed Delete Me. I think what stood out is the ongoing support. I still get regular reports showing where my data is showing up and they handle everything. I don't even have to think about it. Take control of your data and keep your private life private by signing up for Deleteme now at a special discount for our listeners. Get 20% off your DeleteMe plan when you go to JoinDeleteMe.com profg and use promo code Prof. G at checkout. The only way to get 20% off is to go to JoinDeleteMe.com profg and enter code profg at checkout. That's JoinDeleteMe.com profg code Prop. G support for the show comes from Framer. First impressions matter and if you're a business owner then having a messy website is basically the same as not showering before that in person job interview. Thankfully, Framer helps show off the best parts of your business. Framer is an enterprise grade no code website builder used by teams at companies including Perplexity and Miro. To move faster with real time collaboration, a robust CMS with everything you need for great SEO, not to mention advanced analytics that include integrated A B testing, your designers and marketers are empowered to build and maximize your.com from day one. So whether you want to launch a new site, test a few landing pages or migrate your full.com, framer has programs for startups, scale ups and large enterprises to make going from idea to life site as easy and as fast as possible. Learn how you can get more out of your.com frame a framer specialist or get started building for free today@Famer.com markets for 30% off a Framer Pro annual plan. That's Framer.com markets for 30% off Framer.com markets, rules and restrictions may apply. Support for the show comes from SoFi. Let's face it, student loans are slowing down your financial goals it's time for a smarter strategy. That's where SoFi comes in. SoFi is helping you tackle student debt. And by refinancing your loans with flexible term options, we're talking about potentially saving thousands of dollars over the life of your loan. Or you could lower your monthly payments so you can put that money towards things like saving for a home or building an investment portfolio. Right now you can get fixed rates starting as low as 4.24% APR with SoFi's discounts. And the best part, there are no penalties or fees required. It takes just two minutes to check your rate with SoFi. And checking your rate won't affect your credit score at all. All They've already helped over 580,000 members refinance more than 50 billion in student loans. Visit sofi.com markets to see how much you could save. That's sofi.com markets and start making smarter money moves with SoFi. SoFi student loans are originated by SoFi Bank NA member FDIC. Additional terms and conditions apply. NMLS 696891 Foreign.
- [27:53]
Ed Elson
We're back with Prof. G Markets. One of the most anticipated IPOs in years is finally happening. SpaceX officially filed to go public last week, giving investors their first detailed look at the company's financials ahead of the company's planned debut on June 12. The company is reportedly looking to raise at least $80 billion, which would make it the largest IPO in history. And it could be just the beginning of a major wave of blockbuster offerings, with OpenAI also reportedly preparing to file in the coming weeks. So, Scott, the SpaceX numbers are finally out. I cannot wait to dig into this with you. Let's just look at 2025 Revenue $19 billion Q1 Revenue $5 billion Q1 Net loss $4.3 billion so much to talk about here. Where do you want to start?
- [28:50]
Scott Galloway
I want to start with the Ayahuasca trip. So the first 14 pages of the S1 include pictures of rockets. AI was mentioned over 1200 times in the S1. For context, it's longer than the Great Gatsby or the Catch in the Rye. And here are some direct quotes from the filing. These are my favorite. We do not want humans to have the same fate as dinosaurs. Well, thank God you're here, Elon. For decades, this is another quote. For decades, a reality where humanity travels between the planets and the stars has felt tantalizingly close, but still locked in the pages and screens of science fiction. Okay, the sun contains approximately 99.8% of the solar system's energy. And as a result, we believe it is the only truly scalable solution to terrestrial energy constraints in the age of AI. Jesus Christ, put the fucking pipe down. We believe the next paradigm shift for humanity is the creation of a resilient, perpetually expanding, space faring civilization, ultimately preparing us TO Kardashev Type 2 status defined in the filing itself as a civilization that harnesses the full energy output of the sun. Okay, now give me $1.8 trillion. And effectively what you have here is you have a core business that is genuinely Excellent. Starlink generated $3.3 billion in revenue in the single quarter with $1.2 billion in operating income. That's a 36% operating margin on a monopoly satellite Internet business with no serious competitor in sight. Let's give them that.
- [30:28]
Ed Elson
Totally.
- [30:29]
Scott Galloway
If this were the whole company, it would be one of the great businesses of our era. Yes, but it's not. The whole company stapled onto this rocket ship is X AI a business that is, clinically speaking, a money furnace. In 2024, XAI lost 1.6 billion on 2.6 billion in revenue. By 2025, losses ballooned to 6.4 billion on 3.2 billion in revenue. Revenue went up 22%. Losses went up 310%.
- [31:03]
Ed Elson
And by the way, just to interject there, let's look at first quarter of 2026. The AI units losses for one quarter alone are up to $2.5 billion. So if we're going to annualize that out, we're up to $10 billion. But of course it's going to be even more because it's actually growing exponentially. You look at the net loss for the whole company for the first quarter of 2026, their losses grew by 700% year over year in one year. So these losses are insane, like totally, totally absurd. And to your point, it's not coming out of the connectivity business, which is the satellites. That is a profitable business. That is a great business. Starlink is amazing. We've said that for a long time. It's coming out of one the space unit, which by the way, it's not that bad. It's a $600 million loss in Q1. But mostly it's coming out of AI. AI is the money incinerator in this business. It has gotten way out of control. And it's all because he's decided to merge that company, fold Xai into SpaceX, which is, as you say, sort of the bag of shit that's been stapled to the actual business in order that he can command this ridiculous valuation or
- [32:23]
Scott Galloway
find the cheap capital it needs to continue to be the money furnace.
- [32:28]
Ed Elson
Yes.
- [32:28]
Scott Galloway
In Q1 2026 alone, net loss of 4.3 billion on 4.7 billion in revenue total CapEx 10 billion in the last 90 days. 7.7 billion of that was for AI. Cash on the balance sheet cratered from 25 billion at the end of the year to 16 billion by March 31st. So they burned 9 billion in cash in a single quarter. That's 100 million a day. So I, I don't even see them as investing in the future at this point. They're, they're, they're kind of. It's like the future is billing them in advance and total debt on the balance sheet is 29 billion. I mean, I mean this is a great company.
- [33:05]
Ed Elson
It was a great company. It was. And then they stapled Xai into the thing and now it's a bullshit company.
- [33:11]
Scott Galloway
Well, let me bring this back to me. When my mom, after my parents split up and my mom was living in Westwood, my mom was trying to find, you know, the next dude and the next she used to date. And I physically remember opening the door. My mom would go to dances and she'd meet somebody and they'd want to take her out on a date and someone would knock on the door and I'd open it and be a man and they'd see an 8 year old kid and I could physically see them like be uncomfortable and disappointed. And this is hard for me, Ed. This is very hard for me. I wanted a new daddy so badly, Ed. Anyways, this is. You meet Snow White and you're like, this is going to be amazing, you know, SpaceX. And then you find out the seven dwarves are just these awful psychopathic, borderline maniac children.
- [34:05]
Ed Elson
I don't like this analogy. You're not so sad.
- [34:09]
Scott Galloway
Snow White is SpaceX, but the dwarves are. You get the Dwarves too. And the Dwarves are Chucky and Cujo and these companies that. Where he is trying to use the unbelievable moats and technical sophistication and monopoly power of SpaceX to find cheap capital such that he can catch up to OpenAI, which he's still fucking furious he gave up ownership in. And then my favorite part, but my favorite part is that my favorite line in this whole thing, the Easter egg here was that it came out in the S1 that he bought $131 million, he spent $131 million of the company's capital to purchase recalled trucks. Basically he spent $131 million to buy back cybertrucks that were recalled. How's that going to help SpaceX shareholders? So if you look at the valuations here and you compare it to. Even if you said XAI was worth as much as OpenAI on a multiple basis, if you took Starlink and compared it to the best telco and you took the rocket company and compared it to another rocket and you come up with about $600 billion in valuation, let's double it. Because of the elon effect, that's 1.2 trillion. But this is in. Our buddy Aswatha. Modern's valued the thing at about $1.2 trillion, but they're talking about. They're leaking that they think it's going to go out at $2 trillion. I don't think so. That's the problem. What happens in a company like this over time is that people find the shittiest asset and assign that valuation to the whole thing. In addition, every telco, and this is kind of a company, a telco attached to a rocket. Those companies, ultimately their earnings growth, have trouble keeping up with their capex demands. So this feels like a company, an amazing company, with, like you said, bags of shit strapped onto it. At a valuation where they're assuming everything has the same potential and luster of
- [36:29]
Ed Elson
the core property of SpaceX and the bags of shit are designed to inflate the valuation of the company. And indeed that is what they have done, because they're going to raise $80 billion and they're going to target a $2 trillion valuation. And let's just look at what that valuation actually means. We know that they generated $19 billion or a little less than that in 2025. So this means that this company is valued at 106 times sales. Just want to compare this to Nvidia. By the way, their Q1 revenue, which was $4.7 billion, the revenue grew 15%. So this company is the next hot company. It's growing at 15% and it's valued at 106 times sales. Let's compare it to Nvidia. Nvidia just reported their earnings. They grew their revenues by 85%. They generated $58 billion in net income. That's GAAP net income up 211% year over year. They are trading at less than 22 times sales. So the multiple, there is a 5x difference in that multiple. Despite the fact that Nvidia is growing more than five times as fast as SpaceX and also it's generating billions of dollars in cash flows. This is a losing money business. And now let's compare it to some of the other previous hot IPOs that we've seen when they've gone public. Meta. When it went public, it was growing at 88%. It traded at 28 times trailing revenue. Google was growing 240%. It traded at 10 times trailing revenue. Saudi Aramco, maybe we don't want to make the comparison, but let's just make it anyway. Traded at five times trailing revenue and it was growing faster than SpaceX. This is the thing that I don't think people really understand here. Now that we know with these financials, this company, this, this company's business actually isn't growing very fast at all. 15% in the world of AI, in the world of big tech is nothing. You cannot be demanding a $2 trillion valuation which would make it the seventh most valuable company in the world. It's going to be more valuable than Meta, Broadcom, Berkshire Hathaway and its revenues are going to be lower than Macy's. So it's not, it's not. I'm not taking a dig at the business itself, and I think it's cool that we're building rockets and I think it's cool that we're trying to go to space, but the idea of, of asking for $2 trillion is completely insane. Not even a debate, not even a conversation that makes actually no sense at all. But the reason that they're going to get away with it is because they're going to sell the Elon story to the retail investors because they've reserved 30% of the allocation for retail, which is about three times higher than the average IPO. Because they know that they have to sell this to the Elon fans who will pay whatever price because they don't care what the financials actually say. They just love Elon and they think that we're going to go to Mars. And I hate to sort of patronize them, but I'm sorry, that is the reality of what's happening here. You cannot argue that this valuation makes sense. If you reduced it to maybe $1 trillion or lower than that, reduce it by 60%, maybe can have a conversation about whether this is a reasonable investment that makes any sense at all. But at $2 trillion, now that we know the numbers very clear here. Stay away from this thing. Do not Invest at a $2 trillion valuation. It makes no sense at all.
- [40:01]
Scott Galloway
So Palantir has the highest trailing price to sales multiple in the S&P 500, it trades at 67 times sales. Number two is CrowdStrike at 34 times sales at a $1.8 trillion valuation, which is the low end supposedly of the range that they're targeting. SpaceX would be trading at 94 times, trailing 12 months revenue. And like you said, the valuation just makes no sense. If you look at the sum of the three business lines, space, connectivity and AI and assume that each segment will command a multiple that is twice what their competitors are at, you get to 1 trillion. So the bankers here are tasked with telling investors that the total addressable market is the size of the entire US economy. $28 trillion.
- [40:42]
Ed Elson
By the way, that was my favorite quote from the thing they said, quote. We believe we have identified the largest actionable total addressable market in human history. And then it's a giant bar that's $28.5 trillion. And as you say, that's the GDP of America. Like that's the pitch and that's what's going to get. And the sad thing is I think it, it's actually going to work. But that's how they're getting there with this like dumb hand, wavy. I mean it's very wework, which you're an expert in.
- [41:15]
Scott Galloway
Well, we were, to be clear, we work, didn't have a great business. But some of the, you know, but
- [41:22]
Ed Elson
the feel of the messaging.
- [41:23]
Scott Galloway
Yeah, let's take mushrooms and elevate the consciousness of the world and the planet. There's, there's a lot of that I don't know and this, this company gets out. But I'm, and I've been so wrong on Tesla and Musk companies. But I just wonder, is there enough cultists to show up for this thing at $1.8 trillion?
- [41:46]
Ed Elson
Is that's the question.
- [41:47]
Scott Galloway
Are there enough people that are just, you know, suspend, suspend disbelief just to pile into this thing because they, they think, oh, Musk. It's Musk.
- [41:59]
Ed Elson
The numbers aren't going to do it. This is what we've learned here. We finally have the numbers. We now know the numbers are not very good. It's all hope and hype. Is there enough? We'll be right back. And there's still time to get tickets for some of our tour dates. Head to profgmarketstore.com to secure your seat in LA, Miami or Chicago. We hope to see you there. We've all been there. You pop into the shop for five minutes and all of a sudden you've forgotten where you parked.
- [42:41]
Scott Galloway
Car. Car.
- [42:44]
Ed Elson
Unfortunately, that lost feeling is what it's like trying to manage your policy with other insurers here.
- [42:49]
Scott Galloway
Car. Come out, come out, wherever you are, please. With Geico, you can use the app
- [42:55]
Ed Elson
to easily manage all your policies in one place.
- [42:58]
Scott Galloway
Did this parking lot have a waterfall?
- [43:00]
Ed Elson
I think you've wandered too far, mate.
- [43:02]
Scott Galloway
It feels good to find what you're looking for. It feels good to Geico. Support for this show comes from Odoo. Running a business is hard enough, so why make it harder with a dozen different apps that don't talk to each other? Introducing Odoo. It's the only business software you'll ever need. It's an all in one, fully integrated platform that makes your work easier. CRM, accounting, inventory, E commerce, and more. And the best part, Odoo replaces multiple expensive platforms for a fraction of the cost. That's why over thousands of businesses have made the switch. So why not you try Odoo for free@odoo.com that's o d o o.com study and play come together on a Windows
- [43:50]
Ed Elson
11 PC and for a limited time, college students get the best of both worlds. Get the unreal college deal. Everything you need to study and play with select Windows 11 PCs. Eligible students get a year of Microsoft 365 Premium and a year of Xbox game Pass ultimate with a custom color Xbox wireless controller. Learn more@windows.com while supplies last ends June 30 terms at aka Ms. College PC. We're back with Prof. G Markets. There's a shakeup happening in the media industry that hits especially close to home for us. James Murdoch is acquiring the Vox Media Podcast network along with New York magazine and the Vox News site in a deal reportedly worth around $300 million. And who is at the center of this very exciting and hot new media deal? Scott Galloway and kind of Ed Elson. This show. We're a part of this in a way. Scott, I mean what do you make of this deal? What do you know? What can you share? Is this going to change our business? Any thoughts?
- [45:07]
Scott Galloway
So James Murdoch, which is sort of the, I don't know, the softer cuddly or moderate. Murdoch has decided using his he owns stakes in Tribeca Film Festival, the Bulwark Art Basel. He's basically purchased New York Magazine and the podcast, the Vox Media Podcast network. The third part of the business, which is some of their sites, Vulture Eater, SB Nation, that do well but it's a difficult business. Those are going to remain independent for now. My guess is they'll get sold off Pretty soon. So kind of the story of VOX was 10 years ago or 8 years ago. People thought these digital media assets, alternative media, were the future. And these guys raised a lot of money and went out and started kind of this new generation of hip hop media, right? And people were excited about it. So BuzzFeed, Food52, CNET Vice, Mike Mashable. And just to give you a sense, what's happened is basically Google and Meta decided, erected these toll booths and it basically sucked all the oxygen out of the room by diverting traffic away from these sites or charging them a lot for it. And these slowly but surely these alternative media companies have become less economically viable. BuzzFeed went out of business. Food52 sold some assets. Food52 lost 96% of its value. CNET 94%. Vice ultimately declared bankruptcy. Mike lost 95%, Mashable lost 80%. And essentially what Jim, the CEO of Vox did was said, I'm going to aggregate some kind of great assets and then I'm going to spac it and take it public at a billion dollar valuation, which was the peak valuation there. It didn't work. The market soured on these assets. And basically Vox to a certain extent was a company that aggregated assets that had negative synergy. And Jim is a smart guy. What he did is he decided to kind of bust the company into three units. One was New York magazine, which I would describe as a trophy asset. It does okay. It punches well above its weight class. It's kind of the HBO magazines. It does well. They consistently are kind of water cooler conversation. And the editor, the editor in chief there, David Haskell, is a very BR guy and he was always finding amazing new reporters. But it's a magazine business. It does better than most magazines. But it's like the Jets. It doesn't make any money, but there's always someone who wants to own it is the way I would describe it. Trophy asset. The websites do okay, but it's a difficult business. They do, you know, okay. And it ended up that the business that Jim Murdoch wanted or James Murdoch wanted was the podcast. And the podcast are essentially growing. Podcasts are growing about 17% a year. They grew 18% year over year, reaching 2.9 billion. That's a 27x growth over the last 10 years. In 2024, you saw ad revenue growth at 26%. And now 70% of Americans age 12 plus have listened to a podcast, and 51% have watched one. And 55% are now monthly consumers. And 2/3 of 12 to 34s which advertisers love have listened to or watched a podcast. The average podcast listener is 34 versus the cable news. You know, the business, the business is actually growing as faster, faster than some of the tech titans we talk about. And it's ad supported. So it's the fastest growing ad supported medium outside of Meta and Alphabet. And essentially supposedly where what Murdoch paid the most for what drove this value? I don't know this but supposedly he paid about 300, somewhere between 300 and 350 million for the magazine and the podcasts, but supposedly the crown jeweler, what he really wanted was the pods. And so this is, you know, I've gotten to know him a little bit. I knew him before. He seems like a, you know, I'm not just saying this because he's a, you know, he's technically the owner or the boss now. You know, Prof. G is an independent company. We have a deal where we sell our advertising through Vox and they take a percentage of the revenues. But we're essentially an independent company. Pivot is co owned by Kara Scott and Vox, which means no one has control. Everyone just has veto authority. We're like the European Union with we had. I don't mean to sound self important but we could have vetoed this transaction and we didn't because we like Jim Bankoff. I would say we like the gyms and we like James Murdoch and we wanted to see this deal go through and we think it makes a lot of sense. But you know, this is, this is. Jim and Vox were kind of on the last helicopter out of Saigon and that is our peer group has been crushed. And Jim to his credit made a big investment in podcasts which have grown really nicely. I don't know what else to say about it. Do you have any questions, Ed? Any thoughts on the snacks or health insurance?
- [50:20]
Ed Elson
Yeah, well, I think one big question for a lot of people is who is James Murdoch? We know he's Rupert Murdoch's son. We know that Rupert Murdoch is the infamous, notorious owner, creator of some of the most iconic conservative media companies. And his son is now the owner of the company that is our advertising partner who is James Murdoch.
- [50:48]
Scott Galloway
I'm trying to figure out which kid he would be. I think he's. Well okay, he's, he's. I hate to assign him this way, but he's kind of the lefty Murdoch kid. I would describe him as center left. I think he's the only person that could get this deal done at Vox because I think the others are kind of Squarely seen as pretty right leaning or Laughlin got the keys to the kingdom at Fox. I think the daughter, Elizabeth Murdoch is off just enjoying herself and producing films. She's talented, she's a creative. But James is. He wants to make a name for himself. He's bought New York Magazine, he's about this podcast, he's bought great assets. Tribeca Film Festival is a good asset. I think it's a little bit dusty, but I think he's going to try and rejuvenate it. And I think that Art Basel is a global brand that my guess is probably, is probably a bigger brand than it is a business. But I would imagine that has all sorts of opportunities. But he's considered. He's got a good reputation. He's known as being someone who's smart, digitally savvy. And you get the sense, I've known him for a couple years, quite frankly, you get the sense that he understands his good fortune and privilege and is a nice man, you know, and is so I don't, I don't know him well, I know him. But if we were going to ask for what would you want? You'd want a benign billionaire. And that's what this guy is. And he's smart. So. But we had an all. Not on all hands. But we talked to some people at Prop G and people obviously understand we're concerned and want to know what this means. Quite frankly, it doesn't mean a lot for us because nothing is going to be, as far as I know, that different. But he wanted to make sure we were happy with Vox because we're a big component. Combined privet and Prof. G are a very large important part of Vox. And when I talked to Reuters and everyone was calling me, I'm like, guys, I think Kara and I probably could have fucked up this deal and we didn't because we like Jim Banoff and we like James Murdoch and we were told that everything would be the same and the economic interests are aligned here. We have a great partnership, things work. Is there some synergy? We always overestimate synergy. Maybe we do. I don't know if Ed Elson does live podcasts or Mark Basel, I don't know. But maybe, maybe not.
- [53:09]
Ed Elson
Maybe. Jim. Mo, do you hear that? Live from Alt Basel. Prof. G Markets.
- [53:15]
Scott Galloway
Yeah, I don't know. I'm pretty sure it means I get to meet Bret Baer or my next wife is Megan Kelly. There's something's gotta happen here. Money in that in some way something's going on.
- [53:27]
Ed Elson
So like I mean this just so people are clear, this guy, James Murdoch, Kara put it the other day that he's been described as the woke Murdoch, which I thought was quite funny. This guy is, is not kind of in the same camp as the rest of the family, which sort of is I probably interesting to people because a lot of people probably think that similar to what we saw with Paramount and David Ellison, maybe this guy who's sort of in the Trump camp is taking over all of these historically more left leaning or maybe just less conservative media outlets. That's not what's happening here. Despite the fact that, that his name is Murdoch. In terms of what it changes for our business, it actually changes nothing because as Scott mentioned, we're an independent company and Vox Media is our advertising partner. So they help us sell our ads and this guy now owns the company that helps us sell our ads. It also means that we're going to be in the same studio. I mean, so far what we've been told is that literally nothing is going to change. I think the question that is worth exploring is why is James Murdoch interested in this? Why does he want to buy this advertising company essentially, which is Vox Media? There's New York Mag, which is a trophy asset, so maybe that would be fun. And then there's the Vox Media podcast network. And the question is really, is he buying it because it's fun, as we often talk about with media assets, because as you talked about with David Ellison, if you buy those assets then maybe you get to go to the Oscars after party, et cetera. Or is it that the Vox Media podcast network is a genuinely good business and there is opportunity that he sees there, something that he could do to the business, maybe step in as kind of an activist and turn on some revenue that didn't exist before? I don't know, what do you think?
- [55:21]
Scott Galloway
Well, he bought it because he has daddy issues. I mean, he sees a future in podcasting. Look, okay, there's two assets here and they're totally different. New York Magazine is a trophy asset. It's ego.
- [55:35]
Ed Elson
Yeah, but I don't think he wanted that unless, you know, otherwise.
- [55:38]
Scott Galloway
He wanted it. He wanted it. Yeah, he wanted it and I think they would have sold. There's three basic businesses here. There's the online digital media property, businesses, eater, Vulture, that stuff. And then there's the podcast and there's the magazine. And James wanted the magazine and the podcast and he might have a vision. I can see maybe New York Magazine combining with, you know, there's probably something there But I personally think anybody who buys magazines right now, it's ego. I just think these are trophy properties. I have a hard time believing the New York magazine is going to be a big business. It continues to be a great, you know, a great property, doing really good journalism. I think that James is actually quite civic minded, so he was probably drawn to their ability to punch out really relevant stories that have influence, you know, Lorraine Powell Jobs. The Atlantic probably isn't a fantastic business, but I think she gets a lot of psychic reward around, you know, financing and running a good business that also has a lot of cultural relevance, but it's not from a shareholder perspective. My guess is, like I said, billionaire Republicans buy football teams, billionaire Democrats buy media properties or magazines or newspapers. Because this is not, you know, God, I really want to get into the magazine business. Said no one ever right now. But when you show up and you own New York magazine, you're kind of relevant. His father used to own it. So I think there's a little bit of like, what comes around, goes around. It's a good business. You can sort of see some synergy with Tribeca Film Festival and Art Basel. The crown jewel here is the podcast business. Because podcasting is growing and it's the fastest growing ad business. He's kind of built in a factory of who we would want to buy the business. Jim. Sticking around, which we're happy about. Jim is like the nicest. I mean, this may come as a surprise to you, but I'm not easy to manage and, you know, not once think about all the stupid shit I say on this show, the offensive shit, how much I get it wrong. Jim has never called me once and said, hey, dial it back or try to avoid shitposting ZipRecruiter. Or maybe you don't need to. Or maybe you don't need to make fun of Tesla quite as much. Got. Maybe don't say that Sheryl Sandberg has done more damage to young people than any person in history. Maybe don't do that, right? So he has not once ever. His attitude is he calls and he says, how can I be helpful? And so I just wanted to. When I talked to James, he wanted to make sure we were happy with Vox and the relationship was going to continue. And I said, yeah, I'm really, I'm really happy until, that is, until Comcast or Anthropic agree to buy us for a crazy amount of money. Then I'm out of this fucking taco stand. I mean, I'm super committed to the relationship, right?
- [58:41]
Ed Elson
I'm super committed, too.
- [58:42]
Scott Galloway
Super committed to the relationship.
- [58:43]
Ed Elson
All right, let's wrap this up. Any advice to James Murdoch? What could he do to make this not just a trophy asset, but an extremely profitable, high growth asset? What, what's the secret sauce that he needs to inject into the Vox Media podcast network?
- [59:02]
Scott Galloway
I have such trouble. If I were James Murdock, I'd be in Ibiza right now with a bunch of Eastern European women. If I had those billions, I'd be living a much different life, Ed.
- [59:13]
Ed Elson
Profound.
- [59:13]
Scott Galloway
So I can't tell him what to do because he's clearly much different than me. What would I do? Make sure that I would probably use this as a platform to go roll up a bunch of other podcasts. That's that. I think the play in podcasting is what Martin Sorrell did in the ad business in the 80s and 90s, and that is there are a lot of good businesses. You don't even remember these businesses, but Martin Pura started a company, Ogilvie and Mather, Fallon McElfott, Wayne Kennedy, which remained independent. All these little agencies, J. Walter Thompson. And the problem with these things was they weren't saleable assets because there was too much key man risk. If Martin Purus left Amarati Puris and they had one big account, BMW, if he bought the company, it was just too much risk. And so what he did was he went to all these companies and said, I will give you seven times your ebitda. You will sign very onerous employment contracts. And if I sign up enough of you, I'm going to be able to take it public and it'll trade it 12 times. So there's an arbitrage because you could say to the markets, Martin Puris and Shelly Lazarus aren't the business. Because I own 12 or 15 of the agencies and if anyone leaves or the biggest client goes away, we're still okay because we've got 12 or 13 other agencies. The play here is the following. Go get a bunch of podcasts, whether it's the Huberman Lab or Modern Wisdom or Plain English or Mel Robbins or Smart Lists, and roll them up such that there's no key man risk or key woman risk. And you can get some synergy on the back end, although you always overestimate that, and then either take the thing public or sell it for a lot of money or just have the cash flows. But it's a business that's growing. It's a business that, you know, the thing about podcasting is that there are 1.6 million podcasts. 600,000 produce a podcast every week. Generously, 600 make money. So what you're talking about is 0.1%, 99.9% unemployment and podcasting. Now, granted, a lot of people do it for psychic income or they do it to drive business to the McKinsey Business Transformation Group. So they have a boring a ship podcast with someone with a Northern European Accent and a PhD, but the top 50 podcasts are the top hundred. He should try and start two or three with celebrities, and he should go buy five or six of the top 50 and say you really have no liquidity strategy unless we go WPP here. And that is we combine, scale and get big. I would use this platform right now as a platform to go roll up a bunch of other podcasts and see if I can find synergy between New York Magazine and Tribeca Film Festival and Art Basel. And also just be really, really, really good to the talent. That's what I would do. And I would invite them on your yacht. I would invite them to every premiere at the Tribeca Film Festival. That's what I would do if I were James Murdoch.
- [62:24]
Ed Elson
It's very important to be very kind to the talent.
- [62:26]
Scott Galloway
100%.
- [62:28]
Ed Elson
Otherwise they leave or they just stop doing a good job.
- [62:31]
Scott Galloway
Well, that happened a while ago.
- [62:35]
Ed Elson
Let's take a look at the week ahead. We'll see consumer confidence for May and inflation data from the Personal Consumption Expenditures Index for April. We'll also see earnings from Salesforce, Marvell and Dell. Any predictions, Scott?
- [62:49]
Scott Galloway
Oh, God, I'm going to hate this one. This thing does not price at $2 trillion. At some point, people have got to put the crack pipe down.
- [62:56]
Ed Elson
Yeah, my prediction was going to be similar. My prediction is that SpaceX stock collapses within 12 months of the IPO. I don't know when it's going to happen.
- [63:04]
Scott Galloway
Oh, that's an. That's an easy one, Bob. Collapses to what?
- [63:11]
Ed Elson
I don't know. I just think it will collapse in a big way.
- [63:15]
Scott Galloway
Collapse in a big way.
- [63:16]
Ed Elson
That's not that. That's not. That's not specific enough.
- [63:19]
Scott Galloway
Oh, no, no. Collapse in a big way. Very specific. And why people come to the show for that type of robust analysis. Collapse in a big way, you think?
- [63:32]
Ed Elson
Are you applying numbers to each of your predictions? I don't think so.
- [63:36]
Scott Galloway
I think this thing is a $600 billion company. If you look at generously at the windup of all of it, I think they're going to have to cut back on the capex at Xai. I wouldn't be surprised if they end up closing that thing down at some point. Yeah, I think a safe bet is within 6 to 12 months it's sub a trillion dollars. And if interest rates keep going up and we finally, as Buffett said, the tide goes out for the first time. Yeah, this, I mean saying it crashes to 500 billion, that would make it what, the ninth most valuable company in the world. So yeah, look, every time the thing that because we've had such a bull market for 17 years, people forget that almost every one of the companies that we look to now in the magnificent 10 has at some point been down 60, 70, 80% in a 24 month period. And so I think it's a fairly safe bet. Assuming that if interest rates maintain this trajectory, the quagmire in Iran, the fact that we're just so due for some sort of correction that if this thing manages to get out at anything close to $2 trillion within the next 24 to 36 months, you see it at some point peak to trough down 70 or 80%.
- [64:52]
Ed Elson
Okay. This episode was produced by Clay Miller and Allison Weissen, engineered by Benjamin Spencer. Our video editor is Jorge Carty. Our research team is Dan Shalon, Isabella Kinsel, Chris N. Donohue and mia Silverio. Jake McPherson is our social producer, Drew Burrows is our technical director and Catherine Dillon's our executive producer. Thank you for listening to Property Markets from Property Media. If you liked what you heard, give us a follow and tune in on Friday for a fresh take on the markets. Live from San Francisco, the tour is happening.
- [65:19]
Scott Galloway
It's on, baby. Role models showing up. My role model Ed. My hero lifetime. You happy and kind reunion as the world turn. And the.
- [66:02]
Ed Elson
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Scott Galloway
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Ed Elson
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Scott Galloway
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Ed Elson
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Scott Galloway
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Ed Elson
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Scott Galloway
But that's weird.
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Ed Elson
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Scott Galloway
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