Scott Galloway (61:24)
Yeah. Thank you. It's like we're on a date and you're pretending to be interested in me. So I was reinventing myself yet again after the dot. After the DOT bomb implosion. I'm like, okay, this Internet thing maybe isn't working out for me. And I moved to New York and I was a professor making 12,000 a year. And I thought, I need to make some money. So I thought, okay, I'm angry. And I just got through a proxy fight at my old company, Red Envelope, so that I know I'll be an activist investor. And I raised a bunch of money and I bought a big stake in Gateway Computer, made a little bit of money there. And my capital sponsor was a guy named Phil Falcone with Harbinger Capital. And Phil was one of the. He's probably the least mentioned of the three or four hedge funds. The guy that got all the mention was a guy named John Paulson. But basically, Phil made Phil bet a billion dollars on these credit default swaps, and he made 6 or 7 billion. And then he was kind of the golden boy. He made this huge Bet and his AUM went from a billion to 20 billion. And I used to come in and pitch consumer and tech ideas. And he said, I'm going to give you an office here, and you can come in one or two days a week and just pitch me and the team on ideas. And then basically the whole world imploded. And what was it, 08 and 09. And my son had the poor judgment to come marching out of my girlfriend. And I remember that was a very stressful time. And I convinced him to give me $600 million to buy, become the largest shareholder in the New York Times. And I was going to say, okay, you need to divest of all these stupid assets you own. You own the seventh tallest building in America, your headquarters, 70% of the Boston Red Sox, all these shitty little newspapers about dot com, and we're going to double down on digital. And I thought the thing was under price of 15. And within four months of making this massive purchase and going on the board, basically forcing my way on the board, the stock was at three bucks a share. And I managed to lose a half a billion dollars or $400 million of other people's money in like four or five months. Just about the time I decided to propagate. And it was. That was. That was such a stressful time. And people of your generation, you know, I hear all these. I don't call them sob stories, but. But fears around jobs getting out of college and everything. And the economy's not, you know, market's not going up. When you're sitting in a board meeting of the New York Times, I'm not exaggerating. They're like, if we don't raise money in the next 60 days, we're declaring bankruptcy. Because our advertising was $300 million a month. You know, January, February, and in March, it's going to be 22 million. The great financial crisis. People just stopped advertising. They just stopped spending. It was like. And it was like, okay, if we don't figure out a way to raise money, we ended up raising a bunch of money from Carlos Slim, of all people. If we don't raise money fast, the cousin, Arthur Sulzberger, he's going to be the cousin. The last New York Times, it's going to be bumped into bankruptcy, and we're going to lose it. And every company I was on the board of involved in, it was just like. I mean, you don't realize how fast things can flip. And people your age have never lived through that. And they get. I don't want to say they're not resilient, but they think, oh, my, Youth Unemployment's at 10% right now. That's a tick up. But it's not. Historically, that's about average. That's not. And when I got out of business school in 92, only 40% of us had jobs at graduation. Anyways, my point is, I look back on it, it was such a wild time. It was so strange to be constantly on board calls trying to figure out, are we going to go out of business here of all these boards? But I was working at this hedge fund of this guy who got very famous making this incredible short trade and then effectively, slowly, over the next few years, went out of business because he had this incredible risk appetite. And eventually that catches up with you. But I was living in New York, had two babies, and lost almost everything again. Yeah, that was a very stressful time for me, Ed. I'm like, I can feel my heart, feel my blood pressure going up just thinking about being 40 and broke again with. But now having, like, kids that are going to demand that I feed them and send them to school.