LA Fires, Trump Trades, TikTok, and Legacy Media’s Fate — ft. Andrew Ross Sorkin

Summary

Prof G Markets: LA Fires, Trump Trades, TikTok, and Legacy Media’s Fate — Featuring Andrew Ross Sorkin

Release Date: January 16, 2025

In this engaging episode of Prof G Markets, hosts Scott Galloway and Ed Elson delve into a range of pressing issues affecting the capital markets and broader economic landscape. Featuring a thoughtful conversation with Andrew Ross Sorkin, editor at large of DealBook at The New York Times and co-anchor of CNBC's Squawk Box, the episode navigates through topics from political appointments and cultural shifts to environmental disasters and the evolving media ecosystem.

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Donald Trump Jr.'s Appointment at Kalshi

The episode opens with Scott and Ed discussing Kalshi, a prediction market platform, which has recently appointed Donald Trump Jr. as its new advisor. This move has stirred debate regarding nepotism and the intertwining of politics and business.

Ed Elson raises concerns about the parallels between Trump Jr.'s appointment and previous criticisms aimed at figures like Hunter Biden. Ed states at [06:17] "they have been criticizing Hunter Biden for years... now we have Don Jr. doing this in the run-up to inauguration day. He is the new Hunter."

Scott Galloway counters by downplaying the significance of such appointments, suggesting that nepotism is a pervasive issue: "We live in a world of nepotism. Donald Trump Jr. Going on the board of Kalshi, who gives a fuck?" ([05:35])

The conversation highlights the broader implications of political figures taking on roles in financial platforms, questioning the ethical boundaries and potential conflicts of interest.

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Decline of Tipping Culture in America

Transitioning to cultural economics, Scott and Ed explore the notable decline in tipping practices across the United States. Ed references a recent report indicating that tipping at full-service restaurants has fallen to a six-year low, with only 38% of consumers leaving tips of 20% or more.

Scott Galloway shares a personal anecdote at [10:02]: "I saw a 550 pound charge that said service charge. And I said, what's the service charge? ... I have to ask about it." This experience underscores the discomfort and confusion consumers face as tipping norms shift towards mandatory service charges.

The hosts debate whether this decline is a symptom of economic tightening, reduced consumer generosity, or a cultural backlash against automated tipping systems implemented by digital platforms like Square. They also discuss the impact on service workers, where higher wages at the low end due to increased tipping demands may inadvertently lead to higher overall costs for businesses.

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Economic Impact of Los Angeles Wildfires

A major portion of the episode is dedicated to the devastating wildfires in Los Angeles, projected to cause up to $275 billion in economic losses, with insured losses exceeding $30 billion.

Scott Galloway expresses his views on [14:43]: "Los Angeles is an accident. This meteorological anomaly... creates the mother of all hot air blow dryers." He criticizes the construction materials and urban planning that contribute to the city's vulnerability to such disasters.

Ed Elson adds perspective by linking the wildfires to broader societal conversations, mentioning how some politicians divert blame to Diversity, Equity, and Inclusion (DEI) programs. However, Scott emphasizes the undeniable role of climate change, arguing that the increase in wildfires over the past decades is a direct consequence of the planet's rising temperatures.

The discussion also touches on the role of insurance companies in assessing and managing risk, questioning whether taxpayer money should subsidize insurance for properties in increasingly disaster-prone areas.

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TikTok's Potential Sale to Elon Musk

With ongoing debates about data privacy and national security, TikTok faces a potential ban in the United States. Rumors suggest that Elon Musk might acquire the platform, raising questions about the future ownership and management of TikTok.

Andrew Ross Sorkin comments at [40:39]: "If China is prepared to sell to Elon Musk and only to Elon Musk, what does that say about the leverage and influence that China must think that they have over Elon Musk..."

The hosts analyze the geopolitical implications of such a sale, including the influence of Chinese authorities over American tech moguls and the broader concerns about data security and platform governance. The conversation also speculates on the potential policy shifts that could arise from Trump’s administration regarding tech acquisitions by prominent figures like Musk.

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Interview with Andrew Ross Sorkin

Kickstarting the Interview

Hosted by Scott Galloway and Ed Elson, Andrew Ross Sorkin provides insights into the economic themes poised to dominate the upcoming administration, particularly focusing on inflation, tariffs, and the burgeoning field of artificial intelligence (AI).

Inauguration Day and Economic Themes

Andrew Ross Sorkin identifies key areas of interest as [24:44]:

1. Inflation: With rates unexpectedly rising to nearly five percent, Sorkin examines the challenges this poses for the new administration and the broader economy.
2. Tariffs: The interplay between tariffs and inflation remains a critical concern, influencing trade policies and international relations.
3. Artificial Intelligence: Sorkin explores the transformative potential of AI on both the economy and everyday life, pondering its long-term implications.

Stock Market Dynamics and Global Influence

Sorkin discusses the possibility of U.S. stock valuations sustaining or reversing trends, noting the historical context of market corrections following prolonged periods of growth. He warns of potential overvaluation in the tech sector, suggesting that the current high valuations may not be sustainable in the long run.

AI Market and Valuations

Delving deeper into AI, Sorkin questions the defensibility and true value of large language models (LLMs), indicating that the rapid advancements and commoditization of AI technology could undermine the high valuations currently seen in companies like OpenAI and Anthropic. He remarks at [36:41]: "Every month one's better than the other, but they're all sort of in this, playing in the same place."

Trust in Media and the Role of Legacy Media vs. Social Media

A significant portion of the interview addresses the erosion of trust in traditional media amidst the rise of social media platforms. Andrew Ross Sorkin emphasizes the importance of credibility and authentic journalism, stating at [47:33]: "I think people come to established news organizations that hopefully do have credibility."

He laments the challenges media organizations face in maintaining trust, especially when sensational and often inaccurate news spreads rapidly on social media without accountability. Sorkin argues for better engagement and connection with audiences to preserve the integrity of traditional journalism.

Future of Journalism and AI's Impact

Sorkin remains optimistic about the future of journalism, even in the face of AI advancements. He believes that despite fears of automation, the core of journalism—reporting and storytelling—will continue to thrive. He suggests that journalism can leverage AI to enhance news gathering and maintain trust with the audience.

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Conclusion

The episode concludes with a light-hearted exchange between Scott and Andrew, reflecting on their professional admiration and shared experiences. Scott humorously recounts a past interaction with Andrew at a New York Times board meeting, highlighting the deep respect and camaraderie between them.

Andrew Ross Sorkin underscores the enduring value of authentic journalism and the need for media organizations to foster trustworthy relationships with their audiences. The hosts and guest leave listeners with poignant reflections on the intersection of media integrity, economic policies, and the relentless pace of technological advancement.

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This episode of Prof G Markets offers a comprehensive exploration of critical economic and social issues, enriched by the expertise of Andrew Ross Sorkin. Through candid discussions and insightful analysis, listeners gain a deeper understanding of the forces shaping today's capital markets and societal norms.

Transcript

[Scott Galloway]

Support for the show comes from the Fundrise Innovation Fund. One thing really matters in venture capital investing in the best companies. And that's exactly what the Fundrise Innovation Fund is aiming to do. Amassing a $150 million portfolio of some of the biggest names in tech and AI. Visit fundrise.com profg to check out their portfolio and start investing in minutes. Carefully consider the investment material before investing, including objectives, risks, charges and expenses. This and other information can be found in the Innovation Fund's [e-mail] innovation. This is a paid sponsorship. Today's number, £2.4 billion. That's the record amount Brit spent on music last year, which includes subscription and vinyl. People in the UK haven't spent this much on music since 2001, when CD sales peaked. Ed, just another story about British media. What did the Americans say when he was watching the UK porno?

[Ed]

What?

[Scott Galloway]

The British are coming. The British are coming. It's funny because it's simple. Welcome to Prop G Markets. This episode is presented by Funrise. Can't imagine they're gonna stick around for long. And we're speaking with Andrew Rasorkin. This will be the last time he's here after he hears that editor at large of DealBook at the New York Times and co anchor of CNBC's Squawk Box. And I would argue, I think, well, I'm curious. I think he and Anderson Cooper are the two most trusted journalists in the world right now. Your thoughts?

[Ed]

I think Andrew Ross Sorkin might beat him out on that. Anderson's got the CNN mark. A lot of people don't like cnn, but CNBC is pretty, pretty neutral.

[Scott Galloway]

Yeah. Anderson's so dreamy, though.

[Ed]

He is dreamy. Andrew's pretty dreamy as well, though.

[Scott Galloway]

He's a good looking guy too.

[Ed]

Yeah.

[Scott Galloway]

Yeah.

[Ed]

Anyway, it's a close competition. How are you, Scott?

[Scott Galloway]

I'm great. I'm back in. Back in New York. Excited to be here. I was in. I think I told you, I was at the Faina in Miami for a while.

[Ed]

Yeah. What were.

[Scott Galloway]

I had a conference Friday at Jeffrey's in Boca and then I just fell off the wagon. I haven't been drinking and I just.

[Ed]

Went, you're doing dry Jan. Well, I'm.

[Scott Galloway]

Not doing dry Jan. I'm doing trying to drink less Scott. And I just totally slipped and I went out, I went to Palm beach, got fucked up, had the best time and I'm like, oh, my God, you.

[Ed]

Went out to Palm. You would have had to like, take maybe a serious Drive there. You don't just sort of slip out to Palm beach, right?

[Scott Galloway]

Well, I was in Boca. I was in Boca and I was gonna go to Miami, and I didn't have anything going on in Miami. And then a friend of mine said, oh, we're having dinner in Palm Beach. And then I ran into another guy I'm gonna name drop. Although I'm dying to. Cause they're both really cool famous people. Please do.

[Ed]

Please do.

[Scott Galloway]

I can't do it. I've been doing too much of it lately.

[Ed]

Elon Musk. Got it. Okay.

[Scott Galloway]

Yeah. And then I went down to Miami and Saturday night I'm like, oh, my God, this alcohol thing. I forgot how great this alcohol thing is. And I went out with my friend Pablo Doritos and we went to this great restaurant called Sparrow Italia, which actually has a London sister, which I didn't know about. Had a great time there. And then I went to Houston yesterday for a hot minute. Not as much fun. Not as much fun. And I was there for a total of like 90 minutes. And I made this. I was spoken in front of this great organization that brings together event planners. And you can imagine when event planners are at an event, they're so cheery and so nice and so mutually supportive. And I was their keynote. And I, I got up and the woman came out at the end and asked me a question. And I broke into my song about young men and mentoring. And I immediately got. I was jet lagged and upset and hungover. And I go, michael Jackson and the Catholic Church have fucked it up for all of us. And men want to be involved in young men's lives and it doesn't mean there's anything wrong with them. And she was sort of like, okay.

[Ed]

That'S sort of palpable.

[Scott Galloway]

And then unfortunate programming note, immediately following me was the Houston Boys Latino Choir. And I'm like, did I just talk about pedophilia before, like 9, 8 year olds rolled out here to sing? I mean, it was so. I'm literally like, I was in the back.

[Ed]

That was poor programming on their part. No, no, you don't follow Scott Galloway with a choir.

[Scott Galloway]

Yeah. And I'm sitting there back in the green room with my head in my hands and they're supposed to have this like VIP gathering for me where I sign books. I'm like, no one's going to come to my VIP gathering anyway, so let's get to work and make some money here. Get on with the news, Ed. Now is the time to buy.

[Ed]

I hope you have Plenty of the wherewithal prediction market. Kalshee has named Donald Trump Jr. As its new advisor. Company said Trump Jr. Will play a key role in expanding its reach and and building strategic partnerships. Tipping in America has hit a six year low with the average tip at full service restaurants falling to 19.3%. Meanwhile, only 38% of consumers reported tipping restaurants, 20% or more and that's down from 56% of consumers in 2021. And finally, the wildfires in Los Angeles could become the most expensive in US History with total economic losses estimated to reach up to $275 billion. Analysts have estimated that insured losses from the exceed $30 billion. Scott, your thoughts starting with Kalshi, the prediction market, hiring Don Jr. To the board?

[Scott Galloway]

Well, I mean he's a very thoughtful, experienced business person who brings a lot of gravitas and insight to platforms and technology companies. So I just think this is a great look. This is more kleptocracy and people would throw back in my face. Well, okay, now do Hunter Biden. Yeah, I don't think it's. Look, it's not that unusual. It's not that big a story. Obviously Don Jr through no fault of his own, has very strong political connections. It's pure nepotism. But we live in a world of nepotism. Donald Trump Jr. Going on the board of Kelshi, who gives a fuck? Put a jacket on and go to Greenland. I don't care.

[Ed]

I think what I found strange was, I mean, you made the comparison to Hunter Biden, which I think is the correct one, but I find it strange that you're framing it as like a defense of Don Jr. When in reality, I mean, these guys have been criticizing Hunter Biden for years about the time when he was an advisor to this energy company in Ukraine. And I've always thought that criticism was completely valid. Like we shouldn't be having the children of elected officials selling access to their parents. Well, here we are a week before inauguration day. That's exactly what Don Jr. Is doing. So I think the comparison to Don Jr. And Hunter Biden is the correct one. He is the new Hunter. But that doesn't, that's not a defense of Don Jr. I mean, these guys shouldn't be doing this in the first place. At the same time, credit to Kalshee in my view, because as I've said over and over, if you can buy access to this administration, it is your fiduciary duty to do that. Because as you've said, this economy is turning into a kleptocracy. And I think CEOs need to get wise on that and figure out how to capitalize on that if they want to create shareholder value.

[Scott Galloway]

Well, look at this. Unusual machines, a drone parts manufacturer and PSQ holdings, an anti woke e commerce platform popped more than 200% tripled after adding Donald Trump Jr to their boards post election. I mean there we go. Shares of Liberty Energy surged 12% the week after Trump named its CEO Chris Wright as his energy secretary. Tesla surged over 60% between the election and the end of 2024. I mean, and it's a race to the bottom. What are you gonna see? You're gonna see Democrats and other people say fuck it, I'm gonna put my family members on boards under the auspices of and they can buy stocks. And by the way, our elected representatives, Speaker Pelosi can still buy stocks because the punishment is almost non existent if you could make tens of millions of dollars investing in a defense contractor the day before it's publicly announced that they're about to get an enormous contract to build multi billion dollar nuclear class submarines. Tell your husband to go buy it. And he says, well isn't that illegal? Yeah, but we're not, you know we're not. So what? We'll be out of here. We'll be out of here by the time it's illegal and we'll have to pay. We'll get slapped on the wrist and nobody cares.

[Ed]

The guys at the SEC are our friends anyway.

[Scott Galloway]

And nobody cares because. And Pam, the Attorney General's not gonna go after any Republican. And nobody cares because everybody instead is looking at the Real/All Caps Kleptocracy on Pennsylvania Avenue. So this is a downward spiral where we all engage. No one wants to disarm unilaterally, no one wants to not engage in tax avoidance, to be a good guy or good gal. They're like, well everyone else is doing it. I'm gonna do it.

[Ed]

Let's go to this tipping story where tipping is declining. Lois, it's been six years in America. I find this so interesting because you know the whole point of all of these digital tipping platforms that you see at the coffee shop, you know those tablets where it gives you all of your options. The whole pitch with those technologies was that it was going to make tipping easier. It was going to make it frictionless, seamless, et cetera. And in theory that should have increased tipping. But it's so fascinating that like many other technologies, it's actually having the opposite effect instead. Because everywhere we go, we get this prompt to tip. It's made people resentful of tipping and now instead of feeling that, you know, want to thank your server, it feels like you're just paying this tax. And so in response to all of that negative sentiment around tipping, it looks like tipping is actually now decreasing. So what is your reaction to this decline in tipping? And perhaps tipping culture is ending in America.

[Scott Galloway]

It's really interesting and I can't figure out if it's an indicator on the economy where people just don't feel as generous because they're having to tighten their belts.

[Ed]

Sure, that's part of it.

[Scott Galloway]

Or as you said, it's a cultural. Where it's pushed back on the zeitgeist. I was at Heckfield Place, which I love, and I spent time there with my dogs and my boys. In my bill, I stayed there for the better part of a week. My bill was £5,500, which is a lot of money. And I saw this 550 pound charge that said service charge. And I said, what's the service charge? And I said, well, it's a gratuity for the staff. And they said, but it's optional. I'm like, well, it's not optional if you didn't point it out. I have to ask about it. It's uncomfortable for me to say to you, to ask you what it is. And they said, oh, no problem, we'll take it off. And I'm like, I'm a big boy. I know how to tip people. I'm not afraid to tip people. And as a matter of fact, because I grew up in services jobs ranging from box boy to waiter to bartender to parking cars, I love to tip. It's fun. It makes me feel strong. I'm an outstanding tipper. The moment I see service charged included, that's it, I'm done. I don't. Nothing more. Because my attitude is, well, if you have decided the service was excellent and it used to be, the General rule is 15%, so 20% was for good. Great service.

[Ed]

I did not know that. When did it change?

[Scott Galloway]

When I was a kid, the general math you did was 15%.

[Ed]

Wow.

[Scott Galloway]

And in Europe, you don't remember?

[Ed]

I think it was like 10.

[Scott Galloway]

Yeah. They didn't tip it. Interesting.

[Ed]

Yeah.

[Scott Galloway]

In Europe, when I was your age, the general consent, if you have at a restaurant, you'd leave some change, you wouldn't tip 10%, no way. You'd leave a few shillings or quid or whatever the fuck you guys call your monkey money.

[Ed]

I don't think anyone was shipping shillings back then.

[Scott Galloway]

A tuppence. What do they call it? Unfortunately, you'd like to think, and there's probably some truth to this, it's increased wages at the low end. And at the low end, you have seen a dramatic increase in wages post Covid. Not because anyone's more ethical about it, but because people have decided. I have had it with the general public and if you want me to work at Panera, you better pay me 20 bucks an hour, not 12. Right? People have had it. If I gotta wear a mask to work and be one of the, you know, one of the few people that actually has to get my ass out of bed and get into work, they've had to pay. And this is a wonderful thing, they have to pay more money. But what I worry about, and I wonder if there's any data on this, it's a transfer of wealth mostly to the host institution that is now paying people less because they say you're making more in tips and so they're paying them less. So I don't.

[Ed]

Oh, definitely.

[Scott Galloway]

Let's stop calling it tip. Let's just say it is. What? It's a charge and you have no choice. It's not a tip. And I do find it obnoxious when I'm getting a coffee and they just flip it around and then stare at you. And it's like, you know, it's like 20%, 30% are herpes. You pick. I mean, it's like, okay, what am I supposed to do here?

[Ed]

But that's not the baristas fault. That's Square's fault for making those the default options or the restaurant's fault.

[Scott Galloway]

100%.

[Ed]

And now we have to take the baristas and you look at that look on their face and you assume it's them who's imposing this tax on you. It's not them.

[Scott Galloway]

Well, here, and this is my latest pet peeve. Tipping is now even offered as an option on GoFundMe on top of transaction fees. The transaction automatically defaults to a 14% tip for any donation under $200. And I've been looking at, again, I'm never one to not virtue signal. I'm doing a bunch of GoFundMes for people in Los Angeles. It is. So they take such extraordinary fees.

[Ed]

14% default tip is what GoFundMe is charging. So in other words, this is like a huge business opportunity. And let's use this as a way to segue into the LA Fires headline. This is like a huge business for them.

[Scott Galloway]

But wait, real quick, let's change, let's just do some branding here. Instead of GoFundMe. I want to say, oh, I'm doing a go fuck yourself, good people at GoFundMe. Let's wrap ourselves in a virtue blanket as we charge people to get money to people suffering from the fires and.

[Ed]

Call it a tip. I just can't believe that.

[Scott Galloway]

Who are we tipping here?

[Ed]

Tips are for servers, not for software engineers.

[Scott Galloway]

Who exactly are we tipping?

[Ed]

Yeah, exactly. That's all I have to say on the GoFundMe point. But what is your reaction to just all of the amounting damages that are piling up in LA right now? Any thoughts on the wildfires before we get into the conversation with Andrew Rossorkin?

[Scott Galloway]

It's fascinating. The second order effects here around what happens are gonna be fascinating. First off, I think the Pacific Palisades in five years is gonna be arguably the best neighborhood in the nation.

[Ed]

Very hot take.

[Scott Galloway]

Well, it's, it's no pun intended. There you go. It's a, it's blessed with the geography that is some of the most beautiful collision of sea, sky and you know, and earth. That is the California coast. It's a beautiful neighborhood, but quite frankly some of it is this kind of bad 70s architecture. Also a lot of it is tinder boxes. We don't have these super fires on the east coast obviously because of weather, but a lot of it is the materials we use to build our homes. But there's going to be a lot of second order effects here and a lot of really interesting discussions. And the insurance market, I mean, I've told you, I go naked on insurance because you get 55 cents on the dollar. Insurance is such a fascinating industry because what it convinces people to do is enter into a relationship where you're going to have a series of guaranteed losses in exchange for hopefully not having a tragic loss. It's like deciding to have a relationship with someone who's just awful every day, such that she don't date a murderer. And I just made that up. I like that.

[Ed]

A very boring safe partner.

[Scott Galloway]

Yeah, yeah. That's just of awful and passive aggressive. But she's not a murderer. I like that a lot. Anyways, what this is going to inspire is a healthy conversation because I think generally what happened was insurance companies are only in the business of assessing risk. That's all they do. And the risk assessments they did, I imagine are getting better and better in terms of calibration because of AI. They said the Palisades or Southern California, fuck that. What they've had to do though is that California said, well okay, if people, people have to have insurance or they might need to move or whatever. So they implemented something, a state supported property insurance plan called FAIR to increase its total policy holdings or to basically back certain insurance companies because they put caps on how much they could raise the rates. So a lot of insurance company said, okay girlfriend, we're out of here. The FAIR plan still exposure is almost half a trillion dollars. A 61% year on year increase because the people who are profit motivated said we're out of here. We've done the math. They only have about 200 million in cash and 2.5 billion in reinsurance. So the question inspires is the following. And I'm a bit of a capitalist or right wing on this and that is I live on the ocean in Florida. I don't think I have a birthright to do that. And as climate change becomes more of a reality, I think I should have to bear the costs of additional insurance or the cost of my house going down. But I don't think taxpayers in California should have to bail out people who decide it's their birthright to live in fire prone areas. And that will be people will not like that because they see it as the government has a responsibility, people shouldn't have to leave their homes. My attitude is, look, Los Angeles is an accident. This meteorological anomaly of a high pressure system colliding with a low pressure system, all funneling through a series of mountains, creates the mother of all hot air blow dryers, where certain times of year you get a 60 or 80 mile an hour hot wind that can take a match and spread it across, turn it into embers that spread, you know, 100ft every three seconds. Anyways, what are your thoughts?

[Ed]

The thing I've been obsessing over, maybe wrongly, but I've just been thinking about a lot, is this DEI conversation that this has created. Elon saying that this is, you know, all a result of DEI programs. He said DEI means people die. People calling the mayor of LA a diversity hire. Basically this big conversation that the reason this has all happened and the reason it was not managed as it should have been managed, is that we have all these DEI policies and it's making California terrible. You know, there's such a simple explanation for why this has all happened. And the answer is climate change. 2024 was the hottest year in recorded history. The next hottest year in history was 2023. So the earth is rapidly overheating. It's resulting in droughts, mass heat waves and yes, wildfires. And this isn't like a question of correlation. This is pure causation. This has been empirically proven to be a catalyst of wildfires and that is why we've seen the number of wildfires in the US double in the past 40 years. So I think this is an important moment for America because we have a choice again. Do we want to subscribe to this cultic religion of anti dei which has totally devolved into groupthink, you know, it's the same group think that the entire movement was supposed to dismantle in the first place, or do we wanna actually do the research and figure out what the problems in our society actually are? And in this case it's very, very simple. If you do the research, you will come to a conclusion quite swiftly. This was a direct result of the earth getting too hot.

[Scott Galloway]

Well, just as the pendulum on a clock, you can never visually spot it at the bottom. At the middle, America has become unable to spot nuance and have any middle ground. But when you immediately leap to bigotry and hate filled invective around a tragedy and you use it as a means of separating people or as you.

[Ed]

Or if you use it as a means to just completely not address the elephant in the room, which is the fact that climate change is causing mass wildfires around the world. I mean, the fact that the conversation has not been about climate change is crazy because this is like what worse situation do we need to be thrown into our faces to basically tell us, okay, we should probably start to take this thing seriously?

[Scott Galloway]

What you're doing is a bit of the same, but it's Diet Coke. It's not as mendacious and that is you're leaping to an assumption. I think the thesis that climate change played a role here is a fair thesis, but the honest answer is we don't know yet.

[Ed]

No, we know it's possible.

[Scott Galloway]

We know that this might have happened without climate change. Now having said that, 9 out of 10 super fires in California in the last century have taken place in the last 10 years. Something is going on. But what I would argue is in the middle of a crisis, it's not helpful to go there. Nor is it helpful to go to bigotry under dei.

[Ed]

Where should we go? Where is this conversation in your view supposed to be going?

[Scott Galloway]

All eyes, all efforts, all hands on deck should be to the how do we save lives and property and what people don't want to acknowledge about this crisis or isn't getting enough news is that the job of the government and of the community is to save lives and property in that order. And while 13,000 houses have been destroyed and there'll be massive economic loss and there's a reckoning, a time to look at it, if the government and the communities responsibility is to protect lives, they have done an A plus fucking job here and that doesn't get any recognition. So my thinking around this stuff is I've tried not to go on social as I do a lot and assign Blaine and use it as a means of cementing, sanctifying, validating my political beliefs. I think climate change is real, but to be focused on all right, what can we do to be as supportive as possible, get people out of harm's way, try and reduce these fires, bring attention to the incredible aerial firefighters. And by the way, I'm announcing our next trip and event, our next live whatever is going to be in Los Angeles. We are going to la.

[Ed]

Me and Scott are buying a house in Pacific Palisades and we're going to live together.

[Scott Galloway]

We're in Pacific Palisades.

[Ed]

We'll be right back after the break for our conversation with Andrew Ross Sorkin. And if you're enjoying the show so far, hit follow and leave us a review on Profg Markets. Wherever you get your podcasts.

[Scott Galloway]

Support for the show comes from the Fundrise Innovation Fund. The investing world seems to be bending towards democratization, but venture capital always felt like it may be one of the last ivory towers to fall. It requires a lot of capital, the right relationships, et cetera, et cetera. That's probably why when the Fundrise Innovation Fund launched promising to democratize venture capital, there was a lot of skepticism. But the progress they've made in a few years, it's hard to argue with the Innovation Fund has now built a $150 million portfolio of some of the most highly sought after private tech companies in the world. And their minimum investment is just 10 bucks, which is virtually unheard of for venture capital. Look, even the best venture funds should be categorized as high risk investments. Venture investing is not for everyone. See above high risk, but at a minimum, you can visit fundrise.com profg to check out the Innovation Fund's portfolio for yourself. Visit fundrise.com profg to check out the Innovation Fund's portfolio and start investing today. Relevant disclaimers can be found at the end of the show [e-mail] innovation.

[Ed]

Welcome back. Here's a conversation with Andrew Ross Sorkin, editor at large of Dealbook at the new York Times and co anchor of CNBC's Squawkbox. Andrew, thank you so much for joining us on Profg Markets.

[Andrew Ross Sorkin]

Thank you for having me. As you know, I'm a huge Scott fan and I'm a huge Ed fan. So here we are.

[Ed]

You're an Ed fan. That's amazing. So I just want to start with Inauguration Day, which is next week. Just to get started, what are some of the main economic themes you're watching as we head into Trump's second term now?

[Andrew Ross Sorkin]

Oh, goodness. I think I'm focused on probably two or three biggies. It's all the stuff everybody knows, though. It's inflation, inflation, inflation. I'm fascinated right this particular moment about the idea that we have, you know, rates that are supposed to be down in the twos but happen in reality to be close to five now and what that really means and how the market may become sort of a governor on this next administration in a way. We'll talk about that, I'm sure. I am fascinated by tariffs, which of course have a direct and interconnected relationship with inflation and we'll see where that goes. And I'm fascinated, as I think we all are, by AI and what that's ultimately going to do not just to our economy but to our way of life. So I think all three of those things are probably going to intersect in unique, bizarre and complicated ways over the next four years.

[Ed]

You said the markets would be a governor of this administration. I find that a very interesting statement. What do you mean by that?

[Andrew Ross Sorkin]

So we're walking into a four year period or at least the next two years where this is a red country, right. We are going to have a Republican in the White House, the Republicans that are going to control the Senate, Republicans that are going to control the House. Normally you'd say that they're going to run everything. If there is any blockade to this administration's efforts and the Republicans to get what they want over the next, call it two years because we'll see what happens in two years. In the midterms. The only potential governor on them is, oddly enough, the bond market. If in fact the investor class around the world says, you know what, we're just not doing it this way. We don't like what's going on here. They can vote with their wallet and they can say, we are not going to be buying your bonds unless you're going to pay us a lot more for them, in which case everything becomes a lot more expensive for all of us. And that is the only thing, frankly That I can even imagine that is a governor on the politics of our country over the Next, call it two years.

[Scott Galloway]

Good to see you, Andrew. So U.S. stocks now represent half of total market cap globally. They're trading at, I think, a p in the 30s. They're sort of at a store. It's historically expensive right now. Do you think There's a chance 2025 might be the year we see sort of the rivers reverse. We might see flows out of the US out of tech, into non US markets?

[Andrew Ross Sorkin]

I think we've been waiting for that for a long time. And so I fear that if I tell you this is the year, I probably would have told you this was the year in 21, in 22, in 23, in 24, 25. We are. What do they say? What's the phrase? We're the cleanest shirt in the hamper. In the hamper. I think we are still probably in a better place than much of the rest of the world. I don't see that actually reversing itself in the next year necessarily. But I do think these valuations are clearly, you know, I don't know if they're at the top, top of the range, but they are high. It is very hard to not to look around and go, this whole situation is relatively priced for perfection. And then you start to think about all the things that could go wrong. And you look at the fact just historically that, you know, we just had a banner year in the stock market. 24, you go back to 23, same thing. And so at some point, just history will tell you that it's got to go and it should go the other way. I remember many, many years ago, this is actually during the financial crisis, Jamie Dimon's daughter, who I think was in high school at the time, said to him, daddy, what's a financial crisis? Yeah, I remember he said, it's something that happens every eight years. Well, we're. If that's the case, we're long overdue.

[Scott Galloway]

It's nuts. What trends, if any, do you see? I mean, 90% of active managers have underperformed their respective indices. The way I would describe the alternative investments sector right now is expensive but bad. Do you think there's a shakeout coming or do you think this is. We're about to enter an era of stock picking again? Like, talk about your industry, not media, but the alternative investments ecosystem. What do you see coming down the pike?

[Andrew Ross Sorkin]

Okay, well, so right now, the alternative investment ecosystem, and particularly private equity, you could argue, is actually broken. There have been so few exits in the private equity space right now that actually most US Pension funds have no cash to give. It's actually a very interesting phenomenon. So all of these private equity firms are running around the country trying to raise money from various pension funds. And they're all saying, you guys haven't had exits in years. We don't have cash to hand you because you still have our cash every year. You're marking up these investments as if they're worth more, but you haven't exited. And so then, as you know, over the past couple years, in part because the US Was tapped out, all these guys ran to the Middle east and started trying to raise money in Saudi and everywhere else. Well, guess what's happened over there. All of a sudden they're saying to themselves, you know, we got to start investing in Saudi and in the Middle east ourselves. So actually we're going to get a little tapped out too. So there's. Unless there is a break in the market in a good way, meaning things have to break the right way for there to be a series of exits. So that a lot of the sort of VC private equity world, which has been holding onto these assets, writing them these assets up, up, up, up, up, up, up with these valuations that may be real, but maybe, Mark, to make believe, depending on who you believe, if it works, they'll get out and maybe this whole thing can work again. At the moment, we're like in a little bit of like a. Almost like a stuck moment.

[Ed]

Why do you think that is? Is that a regulatory issue or is what argument would they make as to why we haven't seen so many exits in the past few years?

[Andrew Ross Sorkin]

I think there's a combination of things going on. One is in venture capital, something changed. And I can't put my finger on specifically what it is, but just the duration, the whole time for venture capital investments has shifted materially. People have said they want to. They almost want to enjoy the ride longer. And I think you saw it like Stripe is a good example of that. But there were so many companies where I think you saw them stay private for longer. And that has sort of changed the mindset on the private equity side. I think it's literally that they have not found these markets hospitable to actually be able to get out of these investments at the kind of multiples they want over the last couple years. And as a result, their view is, let's not sell now. One of the things that they often talk about, and they're not wrong, but it's really a little bit of semantics. They say private equity is a lot less volatile than the public markets. Well, it's a lot less volatile than the public markets because you don't look at the price every day.

[Ed]

Exactly.

[Andrew Ross Sorkin]

So at some point the rubber is going to meet the road and we'll see. You know, do they actually do the valuations with which they've been holding these assets actually correlate to the quote unquote market in the context of the public market?

[Ed]

Yeah, just in the theme of getting kind of a temp check on Wall Street. We've seen a somewhat significant decline in the markets over the past few weeks. At least. The headline this week is that The S&P 500 has erased almost all of its gains since Trump was elected. How do you think investors on Wall street are feeling right now going into Inauguration Day? We talked a little bit about what you're paying attention to, but what do you think they are paying attention to right now?

[Andrew Ross Sorkin]

I think they're paying a lot of attention to the ten year note, which as I said, has gone up, which means that our costs are going to go up. And that becomes more complicated for just about any business that relies on any type of credit and frankly the entire economy, if you think about it like that. I think there was a lot of excitement, as you know, in the fall about this sort of idea that Trump was going to come in and this Trump trade and all of that. And at some point I think people actually started to think like, think clearly or a little more clearly about just what kind of challenges and headwinds we face. And they're real. And I think there was almost a. I don't want to say a delusion, but there was lots of commentary about the complications of what was going to come next after Biden, what Trump could bring, what he couldn't bring, and the market for the most part. Most people in the markets, I think are professional optimists. They have to be. And by the way, being optimistic has been a good thing over time. It's very hard to be a short seller. You know, I'm a journalist, I'm supposed to be a professional skeptic. So it's sort of, I'm at almost at odds with this whole sort of theory of the case. But, but I do think that, that there was a. There was an optimism. I think there still is an optimism. I don't want to say the optimism has gone away, but I think there's a recognition that by default there's going to be greater challenges yeah.

[Ed]

What do you think was that optimism when he was elected? I mean, you talked about the Trump trade. We've gone over a few of those in the past. Maybe the defense industry was something that could be a beneficiary of this administration. But what was fueling that optimism, do you think, in the markets? Was it sort of a regulatory optimism? Was it just, we have a new lease on life in America? What fueled that?

[Andrew Ross Sorkin]

I think it's probably best represented by the view of what Scott has talked about on this broadcast and in other places, sort of the Tech Bros. This view that, you know, Silicon Valley was being reined in by Washington, D.C. they're being reined in by the European Union, that all of a sudden they were going to have someone who had their back. Now, it's very hard to quantify what that actually means, but all of a sudden. But the concept was that the Lina Kahns of the world and the Gary Genslers running the SEC were going to be completely hands off or a lot more hands off, and that they were going to be able to do lots more things that they have been up until now unable to do. I don't know if that's true and I really don't know how you quantify that. And I think that's the hardest part. So you had, I think people, this sort of animal spirits excitement, period. I also think, by the way, mergers and acquisitions, there's going to be a lot more deal making over the next couple of years. There's no question. The backlog, the pipeline that I hear from talking to bankers and lawyers who are working literally around the clock right now, trying to actually get deals announced, even today, knowing that in two weeks it's going to be a different administration that's real.

[Scott Galloway]

I want to pivot just for a moment to a sector you must be talking so much about on CNBC and AI and valuations like consumer and retail companies trade at 0.5 to 3 times revenues, SaaS trade at 6 times revenues, and OpenAI and Anthropic are trading at somewhere between 60 and 80 times revenues. And while no doubt it's intoxicating, exciting, your mind spins with potential when you use these LLMs. I mean, there's a lot of expectation around revenue growth built into these valuations. What's your sense of the AI market? Are you a bull? Cautiously pessimistic? Do you think it's overvalued? What are your thoughts on AI and valuations right now?

[Andrew Ross Sorkin]

So on the valuation front, I still think the chip makers, anybody in the world of infrastructure, frankly, anyone in the world of energy, I think there's a long road ahead. I don't think this. I think from a directional perspective, just the path is that there's going to be more and more AI, if you will, and more and more need for chips, energy and everything else. You could make the argument maybe that from a technological perspective, at some point we'll hopefully figure out the energy piece of this, meaning we'll figure out a way to make chips that are less, that require less energy. My bigger question is really on the software side. When it comes to valuations, I wonder whether all of these large language models become somewhat commoditized. I would argue that some of them seem relatively similar to each other. You know, every month one's better than the other, but they're all sort of in this, playing in the same place. It's shocking to me even that when you think about what Elon Musk is doing with Xai, that in a year, if you have enough money and enough Nvidia chips, you too can create a large language model that is relatively competitive with others. And look, I give their team an enormous amount of credit. I think there's some very smart folks there. But if you had told me that Google and Microsoft and OpenAI and everybody else was working on these things for years and years and years and years and years, and all of a sudden, literally, I mean, literally, what Elon's done is spun this up in 12 months. It's incredible. And what does that say about the defensibility and the sort of the moat around the large language models? So then the question is, what are these large language models really worth? And are they just a feature? Is it just a feature of everything else? I also think it raises some real questions. If it's so great talking about valuations, what kind of moat is around every other business? Meaning you either have to take the position that the large language models are amazing, in which case they should have crazy valuations, and everything else should be relatively destroyed and worthless because you and I will be able to make an app that competes with any of these things at any moment in time, or you have to believe that the large language models are really not where the action is and it's going to be everything else. It's probably somewhere in between.

[Ed]

Stay with us.

[Scott Galloway]

Support for the show comes from the Fundrise Innovation Fund. Think of the five biggest names in AI today. How many of those companies do you own shares of? Probably not many. Maybe one, maybe two. Why is that? Because the OpenAI's and anthropics of the World are still private. That means unless you're an employee or a vc, you're out of luck. So it isn't hard to see why venture capital has been one of the most prized asset classes in the world. But unless you're worth eight or nine figures, you likely don't have access to these funds. The Fundrise Innovation Fund is different. It's already raised more than $150 million. It holds a portfolio of pre IPO tech companies that are valued at tens or even hundreds of billions of dollars. And most importantly, it's open to investors of all sizes. Visit fundrise.com profg to check out the Innovation Fund's portfolio and start investing today. Relevant disclaimers can be found at the end of the show [e-mail] innovation.

[Ed]

We'Re back with Profit Markets. Yeah, I just want to pivot us to TikTok, which is on the chopping block right now. It's set to be banned before Trump is inaugurated and now there are rumors that it's going to be sold to Elon Musk. This is apparently what Beijing officials are talking about. I just love to get your view. Do you have any thoughts on how this Tick Tock saga will play out?

[Andrew Ross Sorkin]

Well, the idea that it would be sold to Elon Musk, I think is fascinating. There's a great irony in that, in that, by the way, there were a lot of Democrats that were pushing to have TikTok banned, if you remember. And so all of a sudden this would get pushed into the hands of Elon Musk and whatever Algos they are running, you know, or that he's running, I think they wouldn't ultimately be happy with. At the same time, I think there are Republicans, I'm thinking of Steve Bannon and others even within the party that would say they don't want Elon Musk having control of these things. There's probably an even larger question about just concentration and power. And I don't know where a Donald Trump would land there. And then to layer on top of all of that, there's a real question, which is if China is prepared to sell to Elon Musk and only to Elon Musk, what does that say about the leverage and influence that China must think that they have over Elon Musk by dint of his factories and Tesla business in the nation state that is China. And then it probably raises a whole secondary order of questions, which is if China feels this way, how should we as Americans feel That people are calling him the co president of the United States.

[Ed]

Yes, exactly. Yeah. How do you think that dynamic between Elon Musk and President Trump will play out? I think this is a big question many of us are asking ourselves. Scaramucci, who we had on, says Elon's gonna get stabbed in the back and then he's gonna be thrown out. I mean, that's his view on anyone who works with Trump. But it is beginning to maybe feel that way. The more that people say that Elon Musk is our co president and the more that people might assume that, as you're point out, perhaps he's compromised in certain ways because of his ties to China. How do you think that relationship with Trump will play out?

[Andrew Ross Sorkin]

First of all, I don't know if he's compromised or not. And I like to think the best of folks. I do want to say that was in your mouth.

[Ed]

Yeah.

[Andrew Ross Sorkin]

All of these people, there's like a betting line on how quickly this relationship is going to end. I actually don't think it ends so quickly and I'm not sure it ends at all. And the reason is, prior to the election, Trump actually needed Elon. By the way, he needed Elon's money. Right. That was what tied them together. Now that Trump is president, Elon needs Trump, given his businesses, both Tesla, particularly SpaceX and the like. So I think that there's lots of, you know, if, if you always just follow the money and think about the incentives, you have to say to yourself that, that Elon would want to align himself with the President now. And I think it would actually be hard to extricate himself, meaning if the president pushes him away, that's a problem for him.

[Ed]

Yeah.

[Scott Galloway]

So I was on your sister network MSNBC and I said that you are.

[Andrew Ross Sorkin]

Awesome by the way. I watched it.

[Scott Galloway]

Oh, thanks, Andrew.

[Andrew Ross Sorkin]

And I loved it. And I'm not pandering to you, you were so good.

[Scott Galloway]

Go on. Anyways, the part you probably didn't see because MSNBC clipped it was I said that for the first time in the nation's history, a 30 year old isn't doing as well as his or her parents. Which is why we put an insurrectionist and a rapist in office in the White House. And Mika took the time at the end of the show to say to fact check me and said he was found liable of sexual abuse. I think she was doing her job. What I said was technically inaccurate and she did her job. If I had said that, if they had posted the full clip on social media, social Media would have loved it and circulated it and they would have made more money. But instead traditional media, Comcast, under the auspices of being sued, has to hire bright people to fact check me. And I appreciate it. I get it wrong all the time and not put it out there. And as a result, traditional media under the quote unquote auspices of moderation or censorship if you're left or right, is shrinking because they have to their means of production and fact checking, they're basically trying to run a race with one foot tied behind their back. And meanwhile social media is playing tennis without a net. So this long winded way and a word salad of asking, what do you think of this decision to no longer moderate or censor from meta and are you worried that traditional media just can't compete when they are subject to a set of standards and liability? That the medium where 2/3 of people now get their news no longer needs to fact check, no longer needs to have anything resembling liability? I mean, quite frankly, let me put it this way. Isn't Comcast just fucked?

[Andrew Ross Sorkin]

Well, I hope not, and I don't think so. I actually do think that people come to established news organizations that hopefully do have credibility. And I know people have lots of questions about. No, I, and I recognize that, I recognize that, but I think there's a distinction between journalists who hopefully are trying to act in good faith, and institutions that can put resources behind real news gathering. I mean, you go look at this LA wildfire and some of the folks who've been out there on the ground now, you could argue that there's classic sort of legacy traditional news reporters out there doing that work and then there's all sorts of other people. Some of it is great citizenry journalism, right? And you're seeing it right off the phone and that's great. And some others are making up stuff left and right. And the big question that I have is as a society, just how we're going to contend with that piece of it if we are not holding the social media companies effectively accountable for some form of truth. And again, I know there's debates about what truth is today, but you know, if right now the sky is blue here in New York and no, it's.

[Scott Galloway]

Not, it's dei, but, but that's the point.

[Andrew Ross Sorkin]

If we can't agree that the sky is blue, if we can't agree the sky is blue today and there is not a cloud in the sky, we've got a problem. And so I think on the basics we need to actually at least make sure that Those things are taken care of. They are not today. And clearly the worst part is that the most sensational news, which is often wrong, gets the most attention. And by the time there's even an opportunity to quote, unquote, correct it, nobody sees it. And that is, to me, the scariest part about what's happening in the social media sphere. But this has been a perennial problem. For more than a decade now.

[Ed]

I've been thinking about this a lot. As someone who is kind of in the media, especially now that we've got Trump coming in on January 20th, I've been trying to think about how to maintain trust and how to just stay on top of this cultural shift that really antagonizes people like you. And I feel like you're kind of the most, in my view, the most sober. You're the most sober figure in the traditional legacy establishment media engine, whatever we want to call it. And so I was very interested to hear just how you are dealing with that. And perhaps if you have a plan or if you have any ideas for how you're going to deal with the news in the next four years, you.

[Andrew Ross Sorkin]

Know, look, ultimately I think this is an issue. It's, it's, it's this age old question of trust and who do you trust? And I think that actually one of the things that this medium, by the way, podcasts and social media and everything else as well, while social media can undo trust very quickly, it can also create trust and clearly has created trusted brands and trusted people. And I think that I hate the word authentic, but I do think that you, Ed and Scott are super authentic and the people who follow you, if you will, genuinely trust you. And it's not necessarily that they trust every word that you're saying is accurate. They trust, hopefully, that they believe that what you're saying is in good faith. It's that you believe what you're saying is true, that you've done the homework, that you've, that you've thought these, about these things, that you've spent time with other smart people debating these things. And so while they may not agree with your conclusion, they look at both of you and say, these guys are trying, right? And I think that matters. I think the traditional legacy media business needs to do, we all need to do a better job of connecting with the reader, viewer, listener in that way. Because oftentimes I think in this sort of TV business or in the newspaper business, it comes across as, as more two dimensional, right? You're reading it on a page, you're seeing it in TV with bright lights and fancy graphics and all sorts of stuff happening, and it's harder to connect in that way. But I do look, I'm somebody. When I read a newspaper today or watch a television program, I'm usually reading. I'm usually reading the byline, meaning I read the byline. Then I decide, you know, whether I'm going to continue with the story. And I think big media companies are now trying to hopefully and will have to continue to try to collect. They have to become people, collectors. They're going to have to collect the trusted people that have those relationships with an audience.

[Ed]

One last question from me, if it wasn't clear. You are one of my heroes professionally. You know, when I think about how I'd like my career to end up, you're sort of one of the first people that comes to mind. My final question to you. Do you have any heroes of your own? Is there anyone you look up to professionally or someone who you have drawn.

[Andrew Ross Sorkin]

Inspiration from so many people? You know, I started my career at the New York Times when I was 18 years old. I think Scott knows this story, working for a guy named Stuart Elliott, who is still my hero. He was the advertising columnist at the New York Times. And what he had was what I just described. Trust with a particular audience. At the time, he. He covered the advertising industry, but that industry read him like a religion. They believed in what he was writing because he was so in it. He was so deep in it. And he demonstrated his care for the art of it and how much he both loved that world, but also held that world accountable. And I think people, really, you could feel that. By the way, Scott is going to think I'm pandering to him. I remember when Scott, long before he was a podcaster and a great speaker and a great writer, he was trying to take on the New York Times actually, as an activist investor. Do you remember this Scott, back in the day?

[Scott Galloway]

Yeah, I remember. Andrew, you remember?

[Andrew Ross Sorkin]

And I have watched with great admiration and more than that, actually, the career that Scott's had and what he's been able to do and describe in sort of the public space is almost a public intellectual. I don't know if you think of yourself as a public intellectual, Scott, but I think you've forced and created lots of important conversations and discourse in this country that has been super important. So it's not a long list, but there's a couple people who I've really admired, by the way, authors. There's some great authors that I've admired. And TV writers and all sorts of things.

[Scott Galloway]

So just before I get to my last question, this is a true story. I was on the board of the New York Times, and we go over compensation for the top people on succession plan in this was in 2008, so what, six, 17 years ago. So you must have been like five. I don't know how old you were, but you were a big name.

[Andrew Ross Sorkin]

But now like 29, maybe 30, probably.

[Scott Galloway]

And your name came up and everyone we were talking about, I guess they were thinking about giving you some role and we were trying to, or whatever it was, and someone brought up, and I'm not exaggerating, everyone around the table, from the publisher, Arthur Sulzberger, to Janet Robbins, to every board member went, pam, whatever he wants. Everyone was like, this kid is our LeBron James. It's like the entire board was Pam. Everyone's like, you know, fuck him. Cut her salary 20%. Let her walk, let her go to the pub. Oh, oh, that kid. Pay him whatever he wants. I love that. You were literally the Cole Palmer of journalism. Anyway, my last question. I think of you as an entrepreneur. You've started kind of these businesses within platforms and you've got obviously media, you've got tv, you've got newsletters, you've got events, you do books. If you were to pick kind of one business or which businesses are you planning to over invest in and which might you underinvest? Like, what side of your business, flywheel, do you think holds the most potential for you and which do you think are probably going to decline in terms of your own human capital?

[Andrew Ross Sorkin]

That's such a great question, I imagine. Look, I still think that journalism is the core of everything I do. Interviewing people, talking to people, reporting into the night, working the phones last night on the TikTok story and trying to talk to insiders who are involved, I still think that is for me the coin of the realm. And that's where I learn the most. And that ultimately infuses any kind of side project, whether it be a book or a TV show or this or that. So I, you know, I, to me that is always in my career, I think going to be the core. I would have told you a decade ago that, you know, the entertainment space seemed like that's where the riches of the business might be, because, you know, folks who were producing movies or television shows, you know, there was back end points and this and that and all sorts of things. I don't know whether I think given streaming and just what's happened to that whole business. I'm not sure economically that that is, you know, Jerry Seinfeld, they say, is, you know, made a billion dollars or whatever it is. I don't, I don't think that can be accomplished in the same way that it used to be. I think potentially that the news business could actually, especially with AI. I know everybody's scared of AI in the news business and maybe it'll accrue only to a sort of winners and losers cast. But I actually do think that there's still huge opportunity in journalism, especially because of this trust question. Because the trust question exists. I think it represents an opportunity from a business perspective and hopefully from a national discourse one too.

[Ed]

Andrew Ross Sorkin is a financial columnist for the New York Times and the editor at large of Dealbook. He's also the co anchor of SquawkBox, CNBC's signature morning program and the author of the bestselling book Too Big to Fail. Andrew, it was an honor having you on. Thank you so much for joining us.

[Andrew Ross Sorkin]

It was an honor to be on.

[Scott Galloway]

God bless you and Ed's professional hero. I'm not jealous at all. But let's see if he pays your bonus bitch this year. Jesus Christ. There you go, Andrew.

[Andrew Ross Sorkin]

I love you, man.

[Scott Galloway]

Canadian spy, no one should forget that.

[Andrew Ross Sorkin]

Canadian spy.

[Scott Galloway]

No one should forget that.

[Andrew Ross Sorkin]

Hold on now. I thought I'm an American spy. Part of the 51st state.

[Scott Galloway]

That's right. Oh, there you go. Well played, sir. Touche. Touche. Andrew, we're obviously huge fans. Thanks so much for your time.

[Andrew Ross Sorkin]

Me too. I'll talk to you soon. Thanks.

[Ed]

This episode was produced by Claire Miller and engineered by Benjamin Spencer. Our associate producer is Alison Weiss. Mia Silverio is our research lead. Jessica Lang is our research associate. Drew Burroughs is our technical director and Katherine Dillon is our executive producer. Thank you for. Thanks for listening to Profg Markets from the Vox Media podcast network. If you liked what you heard, give us a follow and join us for a fresh take on markets on Monday.

[Scott Galloway]

Support for the show comes from the Funrise Innovation Fund. You've heard me talk about the Funrise Innovation Fund before, so I'll keep this short. Venture capital was, and to a certain extent is still an old boys club. You had either to be filthy rich or an insider to get access. The Innovation Fund is trying to change that. Building a blue chip portfolio, making it available to everyone. And with 150 million raised from tens of thousands of investors, it's just getting started. Carefully consider the investment material before investing, including objectives, risks, charges and expenses. This and other information can be found in the Innovation funds [e-mail] innovation this is a paid sponsorship.