The Market’s Biggest Risks and Opportunities in 2025 — ft. Tom Lee

Summary

Prof G Markets Podcast Summary: "The Market’s Biggest Risks and Opportunities in 2025 — ft. Tom Lee"

Release Date: December 12, 2024
Hosts: Scott Galloway and Ed Elson
Guest: Tom Lee, Co-founder, Managing Partner, and Head of Research at Fundstrat Global Advisors

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Introduction

In this episode of Prof G Markets, hosts Scott Galloway and Ed Elson delve deep into the financial landscape of 2025, exploring the imminent risks and opportunities that investors should be aware of. The episode features an insightful conversation with Tom Lee, a renowned equity strategist with over 25 years of experience. Together, they dissect market trends, policy implications, technological advancements, and strategic investment advice to equip listeners with a comprehensive understanding of the capital markets in the upcoming year.

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Ad Agency Consolidation: Omnicom's Acquisition of Interpublic

Before the main discussion with Tom Lee, Scott and Ed touch upon significant developments in the advertising industry.

Key Points:

• Omnicom's Acquisition: Omnicom is set to acquire Interpublic in an all-stock deal, poised to create the world's largest advertising agency. Despite the merger, Interpublic’s stock surged by over 10%, while Omnicom’s dropped by 6%.

• Market Dynamics: Scott Galloway criticizes the traditional advertising giants, labeling them as "smallest players in big tech." He emphasizes how the shift towards data-driven and platform-centric advertising has eroded the dominance of legacy agencies like Omnicom, IPG, and WPP.

• Future of Advertising Agencies: The conversation highlights the stagnation in ad agency revenues, which have seen a mere 1% growth since 2019 against a global advertising spend surge of 45%. This discrepancy is attributed to the migration of ad dollars toward digital platforms dominated by Amazon, Google, and Meta.

Notable Quote:

“Dun dun dun dun dun.”
— Scott Galloway [09:10]

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TikTok Ban: Implications and Future Prospects

The hosts analyze the recent federal appeals court decision to uphold the TikTok ban, examining its potential impact on the app and its users.

Key Points:

• Ban Implementation: Unless ByteDance, TikTok’s parent company, can find a new owner, the ban will take effect on January 19th. This mandates Apple and Google to remove TikTok from their app stores, preventing new downloads and updates.

• Consequences for Users: Existing TikTok apps will continue to function initially, but the inability to update the app will lead to increased bugs and glitches, gradually eroding user experience.

• Possible Outcomes:

  1. Sale to a US Company: ByteDance may attempt to sell TikTok to a US entity, though Tom Lee expresses skepticism about this possibility.
  2. Political Intervention: Scott Galloway suggests that financial incentives, such as investments from major US investors, could lead to a negotiated settlement allowing TikTok to continue operations in the US.
  3. Supreme Court Appeal: ByteDance could escalate the case to the Supreme Court, though the chances of success are deemed low given the strong national security arguments against TikTok.

Notable Quotes:

“I find, almost always money wins.”
— Scott Galloway [19:46]

“The whole thing has inspired a tragedy inspired conversation around healthcare in the U.S.”
— Scott Galloway [14:11]

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OpenAI's GPT Pro: Monetization and Market Potential

Scott and Ed explore OpenAI's introduction of the $200 monthly GPT Pro subscription, discussing its implications for the company's revenue and the broader AI landscape.

Key Points:

• GPT Pro Features: The subscription offers an exclusive reasoning model, O1 Pro, enhanced compute power for complex queries, unlimited access to GPT-4.0, and advanced voice mode.

• User Experience: Ed shares a subpar experience with GPT Pro, highlighting issues with the model's ability to accurately respond to specific queries.

• Monetization Strategy: Despite the initial teething problems, Tom Lee underscores the vast revenue potential. With over 200 million users, even a 1% subscription rate could generate $5 billion annually, surpassing revenues of established companies like Snapchat and Twitter.

• Market Valuation: OpenAI is compared to pivotal tech companies at their inception, suggesting that the monetization phase could unlock significant value, akin to Amazon in 2001 or Facebook in 2008.

Notable Quotes:

“If you think it's $200, like, wow, that must, there must be some in there. Must be a there there, right?”
— Scott Galloway [25:10]

“$100 billion is goddamn money that everyone's going to try and figure this out.”
— Scott Galloway [19:46]

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Interview with Tom Lee: 2025 Market Outlook

The centerpiece of the episode is an in-depth interview with Tom Lee, where he unveils his comprehensive outlook for the capital markets in 2025.

1. Market Predictions: A Tale of Two Phases

Key Points:

• First Half Optimism: Tom anticipates the S&P 500 reaching 7,000, driven by positive factors such as a dovish Federal Reserve, post-election stability under a pro-equities administration, and a resurgence of "animal spirits" among businesses after years of pandemic-induced caution.

• Second Half Challenges: The latter half of the year may see a retracement to 6,600 due to emerging headwinds including high market valuations, deficit concerns, and the potential end of the business cycle in 2026.

Notable Quotes:

“animal spirits return.”
— Tom Lee [29:15]

“This is a zero sum game.”
— Tom Lee [09:10]

2. Policy Initiatives and Tariff Risks

Key Points:

• Trump's Economic Policies: Tom outlines potential initiatives under the incoming pro-equities administration, including tariffs on countries like China, Mexico, and Canada. While some initiatives hold promise, tariffs pose significant risks by disrupting global trade flows, increasing consumer costs, and potentially triggering retaliatory measures from other nations.

• Economic Impact of Tariffs: Implementation of tariffs could lead to higher inflation, increased joblessness, and stock market corrections as companies struggle with elevated costs and reduced consumer spending.

Notable Quotes:

“Talk about ruining your fucking night.”
— Scott Galloway [13:32]

“Stock market would have a lot of pressure because it's hard to make the case that multiples can offset the earnings risk that this presents.”
— Tom Lee [37:01]

3. Sector Focus: Financials and Mid/Caps

Key Points:

• Financial Sector Outlook: Tom identifies financials as the number one sector pick for 2025 within the S&P 500, citing their essential role in economic activity, M&A potential, and reduced regulatory burdens. He anticipates strong performance driven by increased economic confidence and capital markets activity.

• Mid and Small Caps: Outside the dominance of the Mag 7 (major tech giants), mid-cap and small-cap stocks are expected to offer significant growth opportunities. Lower PE multiples and potential earnings surprises make these segments attractive investments.

Notable Quotes:

“CMOs are the second lieutenant in Vietnam. You're dead within two years unless you can recast yourself.”
— Scott Galloway [10:07]

“Financials play a pretty important role in the economy.”
— Tom Lee [35:09]

4. Bitcoin and Reserve Currency Dynamics

Key Points:

• Bitcoin as a Strategic Asset: Tom advocates for Bitcoin's inclusion in strategic reserve portfolios, highlighting its potential to diversify currency holdings. He argues that in the digital native world, Bitcoin’s prominence could further cement the US dollar’s dominance, given that stablecoins are predominantly dollar-based.

• Impact on Dollar Dominance: Contrary to concerns that Bitcoin might challenge the dollar, Tom posits that the dollar remains the primary currency in digital transactions, reinforcing its status as the dominant reserve currency.

Notable Quotes:

“In a digital native world, the dollar is more important than the euro.”
— Tom Lee [47:01]

“Stablecoin dominance, it's 90% USD.”
— Tom Lee [46:17]

5. The Double-Edged Sword of AI in Financial Markets

Key Points:

• AI's Transformative Potential: Tom discusses the dual nature of AI's integration into the economy. While AI can enhance productivity and innovation, it also poses risks of enabling unethical behaviors like market manipulation, spoofing, and cyber threats.

• Ethical Boundaries and Cybersecurity: The importance of establishing ethical guidelines for AI use is emphasized to prevent malicious activities. Strengthening data integrity and cybersecurity measures becomes paramount to safeguard against AI-driven fraud and deceit.

Notable Quotes:

“AI could be so creative in so many ways, and one of the ways it could be creative is in screwing other people over.”
— Ed Elson [51:45]

“Integrity of data and cybersecurity are going to be very important.”
— Tom Lee [51:25]

6. Department of Government Efficiency (DOGE): Potential and Pitfalls

Key Points:

• Role of DOGE: Tom explains DOGE’s mission to curb government spending by identifying and eliminating inefficiencies, drawing parallels to the historical Truman Committee's efforts during World War II.

• Success and Risks: While DOGE aims to save significant fiscal resources, Tom warns that aggressive measures could lead to public backlash and unintended economic contractions. The potential for divisiveness and threats against CEOs of large government contractors is highlighted as a concerning risk.

Notable Quotes:

“DOGE could be too effective and lead to a slowdown to government spending.”
— Tom Lee [52:49]

“It was the original DOGE, and he accomplished all this without any real executive powers.”
— Tom Lee [56:08]

7. Investment Advice for Young Investors

Key Points:

• Long-Term Horizon: Tom advises young investors, emphasizing the advantage of time in weathering market volatility. A diversified portfolio with substantial equity exposure, real estate, Bitcoin, and gold is recommended.

• Dollar-Cost Averaging: Implementing a disciplined investment strategy, such as dollar-cost averaging, helps mitigate the fear of market timing and leverages the market's long-term growth trajectory.

• Patience and Resilience: Emphasizing patience, Tom assures that holding investments for extended periods typically yields favorable returns, even when entering the market at perceived peaks.

Notable Quotes:

“As long as you own something for 10 years, you don't have to worry about buying at the highs.”
— Tom Lee [59:37]

“Equity should always be a big part of someone's allocation.”
— Tom Lee [57:21]

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Reflections on 2024 and Moving Forward

As the conversation wraps up, Tom reflects on the resilience of corporate America through a tumultuous 2024, marked by a pandemic, inflation surge, and aggressive Fed tightening. Despite these challenges, businesses have demonstrated remarkable strength and adaptability, underpinning the robust performance of the S&P 500.

Notable Quotes:

“We've put corporate America through three stress tests that you normally might see one of these in 50 years.”
— Tom Lee [60:16]

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Conclusion

This episode of Prof G Markets offers a rich and comprehensive exploration of the financial landscape anticipated in 2025. Through the expertise of Tom Lee, listeners gain valuable insights into market dynamics, sector-specific opportunities, the interplay between technology and regulation, and strategic investment approaches. Scott Galloway and Ed Elson facilitate a nuanced discussion that not only highlights potential risks but also underscores the resilience and adaptability of businesses navigating an ever-evolving economic environment. Whether you're a seasoned investor or just beginning your financial journey, this episode equips you with the knowledge to make informed decisions in the capital markets' forthcoming year.

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Notable Quotes:

• Scott Galloway: “Merry Christmas.”
  [09:10]

• Tom Lee: “Animal spirits return.”
  [29:15]

• Ed Elson: “I think this is the beginning of something huge for OpenAI.”
  [21:32]

• Tom Lee: “If you own something for 10 years, you don't have to worry about buying at the highs.”
  [59:37]

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For more insights and detailed analyses, subscribe to Prof G Markets on your preferred podcast platform and stay updated with the latest trends shaping the capital markets.

Transcript

[Scott Galloway]

Amazon Q Business is the generative AI Assistant from aws because business can be slow, like wading through the mud. But Amazon Q helps streamline work, so tasks like summarizing monthly results can be.

[Ed]

Done in no time.

[Scott Galloway]

Learn what Amazon Q Business can do for [e-mail] learnmore that's aws.com learnmore.

[Ed]

Support.

[Scott Galloway]

For the show comes from Crucible Moments, a podcast from Sequoia Capital. We've all had turning points in our lives where the decisions we make end up having lasting consequences. No one knows this better than the founders of some of today's most influential companies, and Crucible Moments lets listeners in on the make or break events that defined major Companies like Dropbox, YouTube, Robinhood and more told by the founders themselves. Tune into season two of crucible moments today. You can listen listen@ cruciblemoments.com or wherever you listen to podcasts.

[Tom Lee]

Support for this show comes from the aclu. The ACLU knows exactly what threats a second Donald Trump term presents, and they are ready with a battle tested playbook. The ACLU took legal action against the first Trump administration 434 times and they will do it again to protect immigrants rights, defend reproductive freedom, safeguard free speech, and fight for all of our fundamental rights and freedoms. Join the ACLU today to help stop the Extreme Project 2025 agenda.

[Scott Galloway]

Learn more@ ACLU.org today's number $902. That's a record amount the average American consumer is expected to spend this holiday season. True story. Ed When I was a little boy, Santa gave me coal one Christmas. And I thought, that dick, I'm gonna get him. And I poisoned his cookies. That motherfucker found out and killed my father. Ed Little holiday cheer, holiday cheer. Little holiday cheer. Do you get it?

[Ed]

I got it, dad.

[Scott Galloway]

My dad was Santa, by the way, let's talk a little bit about me and the holidays, specifically how much I hate the holidays. I mean, I really do hate the holidays. When I was a kid, all I remember about the holidays were one realizing everyone was getting gifts except me around the neighborhood. And I came home and like, what gives to my parents? And they're like, oh, they just figured out we're supposed to get them gifts. And they took me to the mall where my mother and father got into an enormous argument because he was buying her a rabbit coat and felt that she wasn't that appreciative. And then soon after, they divorced, which is a shocker, I know. And the first Christmas I remember, or really remember, is my dad with his new wife Some, like, flight attendant with big hair that smelled like, I don't know, hair. She had so much hairspray, it felt like one of the Christmas candles could set her on fire. And then he was, like, trying to do his, you know, his moves. And my mom's friend had to bring in my gifts because my mom refused to come inside or see my dad. And my dad was sitting there, like, making the moves on some Real Housewife of Laguna. Anyways, Ed, happy holidays. Happy holidays.

[Ed]

Yeah, that wasn't very funny. It was quite sad, actually.

[Scott Galloway]

Oh, it gets worse. It gets worse. Tell me about your holiday cheer.

[Ed]

I'm feeling pretty good about the holidays. I know I gotta buy my Christmas gifts, which is always a huge pain. Do you have any recommendations on what I should get for my dad, by the way?

[Scott Galloway]

Hmm?

[Ed]

Anything you would want for Christmas?

[Scott Galloway]

A son that loves him. No, what would I want? I'm not a good example.

[Ed]

Let's how about this? What is the best Christmas gift you have received? And let's keep it within reason.

[Scott Galloway]

Oh, when my kids give me photos of me and them, I like nice photos where they've done something and they frame it. Yeah, I think photos are the. What's a good idea are the way to go. Or if he's super interested in a book, like, maybe, I don't know. Let's be honest, the ultimate gift is a signed book of the Algebra of Happiness by Professor Scott Galloway. More importantly, what are you giving your girlfriend? Or does that give it away?

[Ed]

I've already bought that. I can't give it away.

[Scott Galloway]

And is it sentimental or is it blingy? Like daddy's doing well and expecting a big bonus, of which he'll be very disappointed in, just by the way. I just. I don't want to reveal too much about your review tomorrow, Ed, but I hope you kept the receipt. I hope you kept the receipt. All right, get to the headlines.

[Ed]

Let's do it.

[Scott Galloway]

Now is the time to buy. I hope you have plenty of the wherewithal.

[Ed]

Advertising agency Omnicom is acquiring Interpublic in an all stock deal that will create the world's largest advertising agency. The deal is expected to close in the second half of next year. Inter Public stock rose more than 10% on the news, while Omnicom's fell 6%. Last week, a federal appeals court decided to uphold the US TikTok ban. ByteDance then asked the court to temporarily halt that ban pending Supreme Court review. But the ban will go into effect on January 19th unless the company can find a new owner. And finally, OpenAI launched a $200 monthly subscription that provides users access to an exclusive version of its reasoning model, O1. This version, called O1 Pro, will use increased compute power to handle more complex questions. The ChatGPT Pro subscription also includes unlimited access to GPT 4.0 and advanced voice mode. Scott, your thoughts? Starting with Omnicom acquiring Interpublic Group, biggest advertising agency in the world now, ahead of Public and wpp, and yet the.

[Scott Galloway]

Smallest player in big tech. If they were a big tech company. It's just, yeah, this hits hard for me or has real resonance. When I was in business school, like most kids, I went back to business school because I had no idea what the fuck I wanted to do. I just knew I didn't want to be an investment banker. And I took a course with David Aker, Brand Strategy. And I thought he talked about the importance of color and brands and managing brands as assets. And I just fell in love with the whole domain. And I said, I'm going to start a firm based on your principles. You want to join me? And he said, no, and it's going.

[Ed]

To be me in a few years.

[Scott Galloway]

Yeah. Some of my qualifications to start a brand strategy firm where I had two years experience in fixed income and Morgan Stanley. But that didn't stop me. I started the firm, it did quite well and David ended up joining us as vice chair. And essentially we were always hoping. I always wanted to sell. I'm like, I figured out pretty quickly after investment banking that being in client service sucks because clients get to tell you what to do. And so I thought, okay, I'm going to be in this Joey Bagadona service business for three to five years. I'm going to sell it and go do something else. And it took me eight years and ultimately I sold it to Dentsu. But the masters of the universe were WPP, IPG and Omnicom. And I met with all three of the CEOs, including Sir Martin. And the real innovation, there's a couple of things. One, they were the masters of the universe because they were playing off or leveraging or skimming the ultimate algorithm for shareholder value creation. From 1945 to the introduction of Google. And that was a mediocre product wrapped in brand codes that you could pound away at advertising on one of three channels where all of America was watching five hours a day. It was. We didn't realize the thing that built these, the thing that built these empires, and they were empires, was nobody realized how incredibly inexpensive advertising was up until media fragmentation And Google, you could literally blanket the nation in a creative and get everybody up to speed on why you were tough like a rock or to the choosing moms, choose Jif in almost no time and sell a shitty product for a decent amount of money. And then Google showed up and said, no, it's about finding the right product, finding the right piece of information. We're going to suck all the oxygen out of the room. We're going to be able to identify the exact customer that's looking for health insurance in New Jersey, fill the top of the funnel and help consumers do diligence faster than deferring to the brand, which a brand is. A brand is just shorthand or diligence. And slowly but surely this tectonic shift of capital has resulted in that. Now, in one week or in one day last week, Alphabet loses twice the value of IPG in a single trading day. Over the last 20 years, just slowly but surely, they have leaked all of their power, all of their influence, all of their shareholder value to big tech. And this is not strategic, it's necessity, it's survival. And that is IPG is now the number four player. I believe they have absolutely no future. They've got to bulk up. And let me tell you, if you are at ipg, or even at Omnicom, but more so ipg, you're in headquarters, you do not have a direct line between you and a client. And revenue, you're probably out of work in the next six months.

[Ed]

Oof.

[Scott Galloway]

Merry Christmas. Yeah, Merry Christmas. Dun dun dun dun dun.

[Ed]

Just a stab.

[Scott Galloway]

I'm in such a pissing drive.

[Ed]

I know just some data that really drives your point Home. Since 2019, the revenues of these ad agencies have grown 1%. And meanwhile, total advertising spending around the globe has grown 45%. And I mean, the story here is what you'd expect. Everything is going to the digital platform. So global ad revenue is going to surpass $1 trillion for the first time this year. 82% of that revenue is happening on digital platforms now. And almost two thirds of that digital ad revenue is going to three companies, Amazon, Google and Meta.

[Scott Galloway]

What's interesting about the global ad market is if you look at it as a percentage of GDP, it's usually, I think, around 1.3 or 1.5%. And it's surprisingly resilient, but it's surprisingly low growth. It always sticks around one and a half percent of GDP. So you just said $1 trillion. One and a half percent would be what, 67? So that would mean the global economy is approximately $67 trillion, which is somewhere in striking distance or spitting distance of what the actual global economy is. So that's the good news is it never really goes away. The bad news is that it is a zero sum game. And that is if Alphabet grows, its revenue is 20 billion. That's coming out of traditional media. If you are tracking in your 40s and 50s in the agency world, then just ride it out. And these are client driven businesses. Still, you still do need creative. If you're in your 20s or 30s, you not only don't want to be in the ad supported services business, you don't want to be in the ad supported media business. On the client side. Look at all the biggest companies that have made tens or hundreds of billions of dollars in value. They're not brand driven, they're innovation or supply chain. So this really is. Don Draper is not only dead, he's been drawn and quartered. And this is evidence of that. And they need to consolidate. Anyways, thank you for my TED talk.

[Ed]

But as you say, it's a zero sum game. So the money is going somewhere. Ads are continuing to happen, just not in the same way. So I mean, just to take this a step further, like the guy working at IPG who's like 25 years old and just starting his career in advertising, you say don't work at ipg, I agree with you. Where should he work?

[Scott Galloway]

Anywhere else?

[Ed]

Go to Google, Go to Meta and work in the marketing specialist.

[Scott Galloway]

Yeah, get into the business of data driven and platform driven customer acquisition or get on the client side where you're focused on using these new platforms to increase customer acquisition or customer retention. But, and I want to be clear, these are well managed companies. I still have a lot of friends there. But if you're a talented young person, mama, don't let your kids grow up to be in the ad supported brand business. And by the way, just to, just to add on to my, my word salad here, I teach brand strategy and I recognized about 10 years ago I looked at my curriculum or I looked at my syllabus and I thought, what am I doing? I'm training kids to go to work for Kraft Foods as a brand manager and be laid off in three to five years. I got to start teaching kids about mobile, about. I got to start teaching them about acquiring customers on social, about supply chain as it relates to brand. Because I think the marketing department, and I've said this out loud at NYU and every other major university should probably be dissolved and folded into the information systems department and maybe the operations department. I just don't think. You know, I've described CMOs and I said this at a conference of CMOs a few weeks ago and went over like a fucking lead balloon. I said, you're the second lieutenant in Vietnam. You're dead within two years unless you can recast yourself as the person who understands supply chain or how to unlock product innovation with digital thinking. You can fire the agency the old CMO had and bring in a new, I don't know, stupid fucking logo Jaguar. You know that shit's not going to work anymore. No one's going to pay you to go collect awards that can for overpaying your vendors. Oh my God, I'm in a terrible mood. What CEO has been murdered this week? Let's talk about that. By the way, that dude follows me.

[Ed]

I know. I was gonna bring it up. I was considering bringing it up.

[Scott Galloway]

Talk about ruining your fucking night. The fucking FT calls me last night and says, and says, do you have any comments on this individual and what happened and the fact that he follows you?

[Ed]

So he, he follows 72 people on Twitter. One of them is Scott.

[Scott Galloway]

There you go.

[Ed]

Comments, Professor Galloway.

[Scott Galloway]

I'll tell you what I told the fd. I have absolutely no comment. I don't know what to make of it. It is a terrible situation. I think the whole thing has inspired a tragedy inspired conversation around healthcare in the U.S. i think it's also, and again, I'm a hammer that sees everything as a nail. Another conversation around young men. Because this is just so, it's so discouraging.

[Ed]

The comments on our YouTube when we covered this, I found so interesting where people thought that you in particular, but they thought that I was sort of a sycophant in this, were sort of like letting UnitedHealth off the hook or something, or not seeing this as a big issue in healthcare. It's like we've talked about the problems in healthcare at length on this podcast before. Like, we do not like Big Pharma. We're very outspoken about that. There's just so many unknowns here. So like I just. And people are upset with me for saying I don't have much of a response to this. It's like it's one of these weird issues where people expect you to like, have a big take. And that to me is like a big warning sign of any conversation.

[Scott Galloway]

What you just said is really important and it's something I didn't learn until I was older. You don't have to have a take on everything. You don't. And not only that, you don't have an obligation every time you have a take to expectorate it, to vomit it out into the rest of the world, it's okay to say, you know, I don't know. And I don't have a viewpoint. I don't know. No comment. If anyone with a pulse used to call me from the media and blather on for an hour because I was such a narcissist and now I'm just.

[Ed]

Comfortable saying, well, now you've, now you've already got the platform, I'm going to keep blathering.

[Scott Galloway]

There you go. Yeah, but now I'm comfortable. I'm comfortable saying, I don't know, I have no domain. I mean, I'm bragging now, but I turned down 80 or 90% of the media requests because they'll call and say, what do you think of the new all AI generated Coca Cola ad? And I'm like, I don't know, I don't care. I don't care. I don't care. I want to go to Africa with my boys. My, I just want to go to Africa.

[Ed]

Well, you still have two takes left to give us because we're going to move on to TikTok now. So the appeals court upheld this decision to ban TikTok. I just want to go over what is likely to actually happen here or what could happen, because I think there are a lot of TikTok users who are concerned that their TikTok apps will just disappear on the deadline. And that won't happen. But what will happen, just so everyone knows, is on January 19, Apple and Google will have to remove TikTok from the app stores because if they don't, they'll have to pay huge fines. So what that means for you as a user is you won't be able to Download a new TikTok app, but you also won't be able to update your existing TikTok app. And that's the big problem for TikTok, because without the ability to do software updates, TikTok is going to start to get very buggy. It's going to get all of these glitches. It can't like clean itself. In other words, TikTok won't just disappear overnight, but it will die a very slow death. So this is definitely a big problem for TikTok. I think it's worth going over. What are the alternative timelines where TikTok doesn't die? And the way I see it, there are sort of three ways that this could go down. The first is that ByteDance sells TikTok to a US company. That's sort of the ultimatum that the US government has given TikTok. I don't think that is very likely because ByteDance has said very firmly, we're not going to do that. We're not going to sell TikTok. So that's one thing that could happen. Second thing that could happen is that Trump could have an effect on this. So he has said he's very pro TikTok. Once he's inaugurated, he could come in and he could ask Congress to repeal this law. But again, the likelihood of that is very low because it was a bipartisan bill, and many people on Trump's team actually supported that bill. So the idea that they would just reverse it, because Trump said reverse it.

[Scott Galloway]

And he supported it initially. He initially. Initially this was his idea.

[Ed]

Exactly. So it doesn't really make sense. I think that's very low likelihood. So the third option, and this is what bytedance is really riding on at this point, they could appeal to the Supreme Court, and they've said that they will, and they could theoretically win that appeal. I think the chances of that happening are also low because one, Supreme Court has to accept to review it, and that's never a guarantee. And two, if you read the opinion from the appeals court, it is very compelling from a national security perspective. And this is a very conservative Supreme Court that actually takes national security very, very seriously. And the freedom of speech argument that came from TikTok, it just wasn't that compelling if you read the opinion. So we can talk about the opinion itself. But I think the big takeaway for me here, as I look at the potential scenarios, it is starting to look less and less likely that TikTok is going to exist in America a year from now. And that just seems totally crazy to me. But the more you study it, the more likely it seems.

[Scott Galloway]

I thought that was great on the mechanics. The only thing I don't agree with is your final point that we're going to lose TikTok. And that is, I find, almost always money wins. And what's interesting is the valuation's actually gone up here of that 300 billion, probably reasonably $100 billion. The TikTok US is probably worth $100 billion. Money wins. Someone's going to figure out an accommodation, a structure, an investment between the White House and Beijing, and ByteDance and their US investors, including Sequoia Capital, General Atlantic Partners, who are very powerful, an accommodation that will satisfy everyone, and they will figure this out. Because when there's $100 billion on the line, it's amazing how creative people get.

[Ed]

It sounds like what you're saying is they'll figure out a way to sell.

[Scott Galloway]

Or they'll come up with some accommodation that the White House, you know, she will say, we'll let you do Miss Universe in Shenzhen after you leave the White House, just figure this shit out. And he says, okay, Larry Ellison gets to own 20% of it. And I can give this as a campaign. I mean, they're going to figure something out. $100 billion is. I mean, think about this. The entire. Our support that everyone's freaked out about, our support of Ukraine pushing back and taking out a third of Russia's kinetic energy has been like 60 or $80 billion. I mean, $100 billion is goddamn money that everyone's going to try and figure this out. And my buddy at Thunderbird, who's probably the top scholar on China, Doug Guthrie, says, well, actually, China doesn't scare that easily. And if you believe that the CCP controls this, which I believe, they don't care. They're fine. They're not worried they can't be bought, whereas Trump can. But anyways, I'm still betting on money.

[Ed]

Let's wrap up here with OpenAI and the new GPT Pro plan, which costs $200 per month. So I actually tried this, tried this out. I used your credit card to buy it.

[Scott Galloway]

Oh, wait, that's the gift for your girlfriend, you saucy little minx. Isn't it? You got her a subscription. So what is this? The ChatGPT Pro? Hey, honey. Hey, sweetie. You put on a robe. You're getting ready for sexy time, and you have a little box, and you have the login credentials for ChatGPT Pro. You're a saucy little minx out at Elson. I know what you got planned. Cats out of the bag.

[Ed]

Well, it's unbelievable.

[Scott Galloway]

Cats out of the bag. I'm sorry, you tried it, and what happened? You found out the best porn sites?

[Ed]

Yeah, I tried that. And then after that, what I actually did try was I asked it to explain the pricing Strategy behind the $200 GPT Pro plan, and it responded that there is no $200 ChatGPT Pro plan and that I had likely been misled online or I had been subject to misinformation. So I will say, having just tried it on, like, a very simple question, and to be fair, this is designed for kind of more scientific and mathematical questions, but I asked it A pretty simple question, and it was totally off the mark, so it was not a great first experience. Having said that, I do think this is the beginning of something huge for OpenAI. I'd like to get your reaction. I think the one stat you need to know about OpenAI right now is that there are more than 200 million users, but less than 5% pay for it. And the reason for that isn't because OpenAI hasn't figured out how to monetize their product. It's because they haven't tried yet. And this is their first foray into trying. This is one of the first steps in the monetization phase. They are experimenting with a tiered pricing strategy. And I think once they figure this out, they're going to make just crazy amounts of money. And just one stat I'd like to point out here, if they can get just 1% of their user base to subscribe to this, to ChatGPT Pro, that will be $5 billion in annual revenue overnight. And that is more than the entire company Snapchat makes in a year. It's more than Twitter in a year. It's more than Zoom makes in a year. This is just 1% of the user base signing up for GPT Pro. So I think OpenAI has correctly been identified by the VC community as the next big tech company. It's giving me sort of Facebook in 2008, vibes, Amazon in 2001. It's like this is the moment where they have all the users, they made it free, they've locked everyone in, and now we're entering the monetization phase and we're about to find out in actual dollars just how valuable this product really is. So I'm pretty excited about this moment, to be honest.

[Scott Galloway]

I love your analysis and I agree with you. I love this. I think it's genius. So you send different signals with different positioning, the packaging, the product itself, the reviews. One really powerful signal is pricing. And one of my favorite examples is that when people drink vodka at home, they drink shitty vodka. But if you're at a bar, you don't roll up next to a lovely and say, give me a Smirnoff and Coke. You know, that's just not a. That's not. That doesn't scream mate with me and your kids will survive kind of thing, right? And what this guy, this genius, figured out was, okay, there are all these sort of premium vodkas. There's Absolut, there's Stolich, Naya, there's sky. They're about 3035 bucks. But he said, what sets the tone for vodka brands? It's people such as yourself and me 20 years ago, 10 years ago, if I'm honest, out of clubs, ordering a bottle of vodka. And so he said, I know what I'm going to do. Instead of pricing, everything was kind of between 30 and 50 bucks a bottle. He said, I'm going to say it's the number one vodka in the world. And he lists some ridiculous vodka competition and I'm going to charge 70 bucks a bottle. Grey Goose. And everyone started ordering Grey Goose. And I used to do a taste test in my business school class and I'm like, how many people think they understand the difference between vodkas? And all the dudes raise their hand and I do a taste test.

[Ed]

Sounds like hazing. I love it.

[Scott Galloway]

And no one had any fucking idea. Vodka, such a non complex alcohol, by the way, it's the alcoholics alcohol. I can't smell it on your breath. But double the price and it sends a signal. And this is sending a signal. And I got to think, if you're, if we were a profit, if I was still running a consulting or an analytics company, we would have been signing up for these things everywhere. Because if you think it's $200, like, wow, that must, there must be some in there. Must be a there there, right? And if you're B2B 200 bucks doesn't mean anything. If you're the partner in a law firm and you haven't figured out the new AI, specific legal, you know, LLM you want, you want an edge, right? And this is saying, we're the leader. We are Grey Goose Vodka.

[Ed]

We'll be right back after the break for our conversation with Tom Lee. And if you're enjoying the show so far, be sure to give Profg Markets a follow wherever you get your podcasts.

[Scott Galloway]

Amazon Q Business is the new generative AI assistant from aws. Because many tasks can make business slow, like wading through the mud.

[Tom Lee]

Help.

[Scott Galloway]

Luckily, there's a faster, easier, less messy choice. Amazon Q can securely understand your business data and use that knowledge to streamline tasks. Now you can summarize quarterly results or do complex analyses in no time. Q got this. Learn what Amazon Q Business can do for [e-mail] learnmore. That's aws.com learnmore.

[Ed]

The support for the.

[Scott Galloway]

Show comes from the new season of Crucible Moments, a podcast from Sequoia Capital. It might be easy to think that the success of tech giants including YouTube, Dropbox and Reddit was inevitable. But that couldn't be further from the truth. In fact, the one thing these companies have in common is that they all survived the make or break moments that nearly took them down. On this season of Crucible Moments, you can hear the unvarnished histories of some of tech's most influential companies told by the founders themselves. Like how two electrical engineers pivoted to biology and developed Natera's breakthrough prenatal test. Or how Dropbox's disastrous public launch paved the way for the company's viral success. Hosted by Roloff Pota of Sequoia, Crucible Moments provides a behind the scenes look at some of the most tumultuous and defining milestones in tech history. To show that moments of turmoil can sometimes become moments of great triumph, tune into the new season of Crucible Moments Now. You can [e-mail] or wherever you listen to Podcasts the Capital Ideas Podcast now.

[Tom Lee]

Features a series hosted by Capital Group CEO Mike Gitlin.

[Scott Galloway]

Through the words and experiences of investment professionals, you'll discover what differentiates their investment.

[Tom Lee]

Approach, what learnings have shifted their career trajectories, and how do they find their next great idea. Invest 30 minutes in an Episode today. Subscribe wherever you get your podcasts published.

[Scott Galloway]

By Capital Client Group Inc.

[Ed]

Welcome back. Here's our conversation with Tom Lee, Co founder, Managing Partner and Head of Research at fundstrat Global Global Advisors. Tom, thank you very much for joining us on Profg Markets.

[Tom Lee]

Thank you for having me.

[Ed]

So you just published your outlook for 2025 and I think on this episode we just kind of want to go through everything that you're predicting, all the trends that you're observing, and we'll kind of just go through them one by one. So the first is a pretty large prediction. You say that this will be a tale of two years and that in the first half of the year you see the S and P hitting 7,000, but then by the year end you see it falling back to 6,600. So let's just start with a walkthrough on all of the factors behind that prediction.

[Tom Lee]

Glad to. As we look forward to 2025, I think that the fundamental visibility is much better than it was at the start of 2024. Meaning we have a Fed that's dovish and I'd consider that, you know, a Fed put we have the election behind us, which was really a source of angst in 2024 and the incoming president is very pro equities. So I'd call that a Trump put That's a tailwind. We know businesses have been cautious for the last two and a half years because of the combination of the pandemic and the repercussions on the labor force, plus the inflation wave, plus a Fed that was trying to quash inflation. So I think animal spirits return. So these are the tailwinds that are positive for equities in 2025. But the drawback, in our view, or the tail, the headwinds that emerge, is one, there's a lot of promise about potential initiatives in 2025 that I think become. Markets have to reckon with it. I think that comes in the second half. There is also evaluation. You know, the stock market is more expensive than it was two years ago, so the markets may be a little less patient if there are any stumbling blocks. And the third risk, you know, in the second half that emerges is that there are things that markets will start to worry about, like deficits and the potential ending of the business cycle in 2026. So I think that those are the things that weigh on markets in the second half.

[Ed]

It's almost like there's all this optimism happening, and then it sounds like at some point next year, reality is going to set in. And the thing that you mentioned, there is, you know, a lot of optimism around initiatives. What kinds of initiatives are you describing there? I assume these are Trump policies that the market is expecting will boost the economy in some way.

[Tom Lee]

Yes, I think some of the initiatives have a lot of positive potential. Others carry with it risk. You know, on the things that carry, risk is how the economy will be affected by mass deportations if that happens. The notion of tariffs, you know, tariffs can be an important tool, but tariffs can be very disruptive to a global economy. And then there's also doge, the Department of Government Efficiency, that I think if we were in a crisis moment, DOGE could be extremely effective. But at the same time, tackling government spending is something that I think is extremely difficult and fraught with visibility risk. And I think it poses risks for companies that are big government contractors. So that's what we have to watch. And then the other thing I think that really bears watching is Bitcoin, because I think there is a lot of policy that's being built around Bitcoin finally being more accepted, the sandbox changing for Bitcoin to be something that the US Government potentially embraces.

[Scott Galloway]

Tom, it's good to see you. I always stop whenever I see you on social. I always stop because I find whatever your thoughts are is worth listening to. Speaking of the US market 15 year plus bull run, 50% of the world's market cap now represented by US stocks. And if you believe as I do, the markets are cyclical, are we due for a flow out of the US market into international markets?

[Tom Lee]

Our research sort of foundation. One of the keys is the idea that history serves as a really important guide. And what I've been struck by is that if I take the US versus the DAX for instance, any more than 10 year period, the returns, the nominal returns between the DAX and the S and P should be very similar. And the starting point for non US markets is a much lower valuation. And in 2025, if we're talking about animal spirits coming back because of central bank easing and that's a cyclical upturn, well outside the US there are many cyclical companies, industrials, financials, banks, exporters that should benefit. And so I'm not opposed to the idea that next year, if the S and P could essentially feel like it's treading water next year, could emerging markets do better? I think so. And some things to watch are like China, because China is unleashing some stimulus and if China's leading, I think it does mean rest of the world does.

[Scott Galloway]

Quite well and just within our own market. It's been big as beautiful for a while. Do you think again there'll be another reversion to the mean where small and mid caps will have their day in the sun?

[Tom Lee]

I'm in the camp that next year it's less about the Mag 7. I think the Mag 7 will produce good earnings growth and so that's going to support valuations, not contracting for the Mag 7. But to me the case for PE expansion and earnings surprise is coming more from the mid caps and the small caps. I mean for instance, if the Fed remains dovish and the cost of capital actually starts to fall, that's going to benefit many cyclical companies. If there's less regulation and there's M and A, that's less a story about the Mag 7 benefiting. But it's really more about software and a lot of cyclical stocks leading it. Our number one sector pick next year is financials actually within the S and P and then outside the S and P, I think bitcoin and small caps actually outperform financials.

[Ed]

Why financials?

[Tom Lee]

Financials play a pretty important role in the economy. They're essentially the other side of the ledger. So for every actual economic event, the financial system has to provide the accounting and markets mechanisms. And next year we think that there is a Lot of opportunity for the economy to see increased activity. Let's say the PMIs are finally turning up. ISM has been below 50 for almost three years. So it's been the longest industrial recession ever. As that turns up, that means companies become more confident and there's more expansion. Well, that's more financial activity. M and A activity has essentially fallen to multi decade loads because of a tight Fed and concerns about a recession as businesses have some pent up demand and there may be some capital markets activity. Well, that benefits financials and when I look at regulation and the idea of less regulatory burden for companies, one of the industries most positively affected is financial. So I think there's a lot of cumulative tailwinds building for the financial sector at a time when the PE multiples there aren't that demanding. I know the stocks did very well this year, but I think they're going to do well next year.

[Ed]

I want to just go back to the potential downsides with this new administration. You mentioned tariffs there as one of the biggest risks to the market. I'd love to just get your sense of how that might play out. I mean, Trump has threatened the BRICs and he's threatened Mexico and he's threatened Canada. There's just this word, tariff has been a big word in 2024, but it's not totally clear to me how we can actually model that out in 2024. So how do you see this tariff story playing out?

[Tom Lee]

This is just a supposition. So I'm going to give you like a theoretical but let's say that we took everything at face value so these tariffs get implemented and this triggers retaliatory tariffs from other countries. And then we have both a volumes effect. So the flow of goods globally starts to slow. So you have weaker growth. Plus the actual realized price of goods goes up because US Consumers bear the cost of that tariff, because these are the cost of imported goods. So you have optical inflation higher and then a weaker economy, which means joblessness goes up. And then without question, the stock market would have a lot of pressure because it's hard to make the case that multiples can offset the earnings risk that this presents. So then markets could be correcting for a lot of 2025. If the white House measures its success through how the stock market's performing, that would put enormous pressure on the White House to rethink whether these things are achieving their goal. Because if the, if the White House wants to measure its success through the stock market doing well, I think they'd pretty quickly Realize that a tariff war isn't, is not popular with Wall street, even if it's something that as a policy sort of cornerstone they want to make as a policy cornerstone. That's just a supposition because of course, I'm not a White House insider.

[Ed]

Yes. On the other side of this you mentioned there is that people are putting a lot of faith in the Treasury Secretary, Scott Besant, he's been nominated, and Commerce Secretary, which would be Howard Lutnick. Is it because those guys are Wall street guys and so Wall street believes they're probably going to be on Wall Street's side.

[Tom Lee]

So much of what anyone wants to accomplish in the economy or even as policy does require the cooperation of financial markets. And that's because, as you know, the Fed itself is quite afraid of the bond market. You know, the Fed never really wants to make a policy shift that the bond market would be surprised at because then that could actually run counter to their goals. So that's why when the Fed's cutting and if yields start rising, the bond market's clearly sending a signal that they don't want too much easing. So there is an equilibrium that someone with Wall street experience can appreciate. And I think I would counter that by, you know, so many people think policy should be driven by economists. And I think one of the challenges over the last three years that I found as working with institutional investors is that over the last three years, so many of our institutional investor clients began to rely more and more on their economist to give them an idea of what the future looked like. And as you know, economists rarely can tell you what will likely happen. They can tell you the effects of what has already happened. And I think one of the things I'd be very worried about is someone trying to drive policy purely from an economics perspective. So I'd rather have someone with markets experience telling you that this is where markets could actually protest and that's what can keep policy in check.

[Ed]

That's very interesting. Sort of the decline of the PhDs in the administration. And this, I mean, this cabinet's been packed filled with investors versus professors, which is an interesting dynamic.

[Tom Lee]

Yes. And one measure that, by the way, and it's a side note, is that the compensation of economists on Wall street rose dramatically over the last three years because every hedge fund wanted to know how to parse and interpret the Fed and economic data. But a lot of these economists ended up providing insights that were forward looking that proved to be very disastrous for many institutional investors.

[Ed]

We'll be right back. And if you're enjoying the show so far. Hit follow and leave us a review on Profg Markets. Stay with us.

[Scott Galloway]

Support for this show comes from Amazon Prime.

[Tom Lee]

However you plan to make the most.

[Scott Galloway]

Of the holiday season, you can do.

[Tom Lee]

It with Amazon Prime.

[Scott Galloway]

Whether it's last minute ingredients and stocking stuffers or a themed puzzle to solve with the family, get fast free delivery on Holiday Essentials with Prime.

[Tom Lee]

And with Prime Video, you can curl.

[Scott Galloway]

Up on the couch, warm drinks in.

[Tom Lee]

Hand, and have a holiday movie marathon throughout it all.

[Scott Galloway]

You can tune into classic holiday playlists on Amazon Music. Whatever you're into this holiday season, from.

[Tom Lee]

Streaming to shopping, it's on Prime.

[Scott Galloway]

Visit Amazon.comprime to get more out of.

[Tom Lee]

Whatever you're into.

[Scott Galloway]

2025 is going to be a huge year for the tech industry.

[Tom Lee]

AI is either going to take over or maybe kind of start to go away.

[Scott Galloway]

Regulation is going to continue and change the tech industry, or maybe a new president is going to change his mind.

[Tom Lee]

About how all that is supposed to work.

[Scott Galloway]

We're going to get new gadgets and.

[Tom Lee]

New apps and new social platforms competing.

[Scott Galloway]

For our time and attention and new information about what it means to be.

[Tom Lee]

A person on the Internet and how we should be thinking about that. We have no idea what's coming next year, but on the Vergecast this month we've decided to speculate wildly. Anyway, we're spending our time trying to figure out what's coming next year, what isn't, and what it all means.

[Scott Galloway]

All that on the Vergecast presented by Polestar. Listen wherever you get your podcasts. Fox Creative this is advertiser content from Zelle. When you picture an online scammer, what do you see? For the longest time we have these images of somebody sitting crouched over their computer with a hoodie on, just kind of typing away in the middle of the night. And honestly, that's not what it is anymore.

[Tom Lee]

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[Scott Galloway]

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[Tom Lee]

And they're making bank Last year, scammers made off with more than $10 billion.

[Scott Galloway]

It's mind blowing to see the kind of infrastructure that's been built to facilitate scamming at scale. There are hundreds, if not thousands of scam centers all around the world. These are very savvy business people. These are organized criminal rings. And so once we understand the magnitude of this problem, we can protect people better.

[Tom Lee]

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[Scott Galloway]

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[Tom Lee]

You know and trust.

[Ed]

We're back with profit markets.

[Scott Galloway]

Your thoughts on bitcoin, its price escalation, and if and what impact that has on currency reserves, specifically the dollar's dominance as the reserve currency, if there is any correlation.

[Tom Lee]

I'm a believer in bitcoin. We've recommended it for our clients for more than eight years because we do think it's an important asset to have exposure to. Our original recommendation was 1%. Today for newer investors, I would recommend 2 to 5. The US government itself is talking about making Bitcoin a strategic reserve asset. And I know there's some pushback for a couple of reasons. One is, you know, bitcoin is harder and less tangible relative to a hard asset like gold. In the US holdings of gold is actually around $660 billion today. It's actually carried on the balance sheet at 1971 cost, so it's carried at 11 billion. But the US has $660 billion worth of gold. Bitcoin is trading at 10% of the network asset value of gold today. So it's a $2 trillion asset versus gold at 20 trillion. So I would say if the US was just trying to diversify its currency holdings, they should own 60 billion incrementally at Bitcoin at least. But I think it's a very interesting question because I've heard a lot of people weigh in that if the US Starts to own Bitcoin as a reserve asset, that it would affect dollar dominance. The one thing I would just point out is that in the digital assets world, when we look at crypto pricing, the dollar is by country mail, a bigger reserve asset, all, almost all the stable coins. I would say if you look at Stablecoin dominance, it's 90% $. So in a digital native world, the dollar is more important than the euro. You know, the renminbi, then the yen, you know, the yuan. The only currency people really quote crypto assets in is USD. So I think if that's a proxy, dollar dominance would actually be bigger in a, in a future Bitcoin world.

[Scott Galloway]

What are your thoughts on how AI impacts or one, AI stocks or AI related stocks? And two, which sectors do you think are poised to benefit the most or get hurt the most as AI kind of seeps, if you will, into the.

[Tom Lee]

Regular economy in simplistic terms over time, as AI becomes both physically automated and then generative and PhD level, I think it really risks replacing human the benefit of human labor. And there's many books, including the Coming Wave, that really talk about the risks of AI that's unbounded. And one thing I, I'm just supposing that even in a world of like, let's say financial markets, if it was dominated by AI, in a world where more decisions are made by AI than humans, I think that you're going to end up with a lot of cheating and a lot of spoofing because that deception is a very high return on investment activity versus being smart and identifying an inflection before anyone else does. And so I think unless there is, I would call ethical bounds on AI, I think that, you know, it'll be easier to rob a bank than to try to make money and to earn capital. So I'm being extreme. So I think that there, you know, over the next few years, I'm not sure, you know, whether or not it's going to ultimately be good for markets. However, if I look at where companies could actually leverage AI the most, I think it's going to be in cases where you don't have productive output by employees. And I think that one easy measure is look at market value of a stock divided by the number of employees because it's a measure of how human intensive a company is. So if you took the MAG7, the market value per employee is over $20 million. So those companies already have enormous productivity for each worker because it's either software technology or network effects driving the business. But if you take restaurants, many of them trade at $25,000 per employee.

[Scott Galloway]

Well, I'd love some examples. You use the word spoof. Do you just think that AI will make criminal activity lower the bar in terms of people's ability to enter and profit from criminality? Or that there'll be specific market exogenous market risks around spoofing, insider trading, market manipulation? Say more about your fears around AI as it relates to criminal activity.

[Tom Lee]

Yeah, and Scott, I guess what I would like if I were to re not use the word criminal activity, but what I call non ethical activity. For instance, as a competitive tool. If AI, if someone said program, okay, program AI so that my product is something other customers want, that AI system might decide that it has to make two decisions. I can either try to convince people that this is the best product that's out there and it does so many magical things, but then you have to prove all these things. Or maybe it'll decide I'll just badmouth every other competitor, write fake reviews, bad reviews, claim there's recalls, file complaints. And so that can be done at scale using AI agents. And I'm, I'm not saying I know this is going to happen. I'm just sort of observing that it'll probably be easier for a strategy to employ AI is to undermine competitors. And in the financial markets, AI systems might realize, oh, it'll be easier to spoof a CFO into revealing financial results because they think they were getting an email from their auditor, send the numbers, and so now I know what the company's going to report. Or it'll be easier to make a malicious agent that spies on everybody's computer and then they know what the activity of the company is. So that's how I get ahead. Instead of trying to use alternative data to figure out what's really happening at a business. I guess I'm just saying that integrity of data and cybersecurity are going to be very important because in the future, I think AI agents might conclude it's easier to cheat.

[Ed]

I just find that such an interesting and true observation. That it's like AI could be so creative in so many ways, and one of the ways it could be creative is in screwing other people over. I mean, humans are pretty good at screwing people in various ways, but I would bet that an AI would be even better at it.

[Tom Lee]

Yeah, and I remember something that Robert Giozzetti, the head of Coca Cola, once said, because when I was at an undergraduate at Wharton, he came in and spoke to our marketing class and he said that when a customer has a good experience, they only tell one person. When a customer has a bad experience, they tell 10 people. So if that's actually the pattern of us, then I would think an AI agent would realize it's easier to spread bad stories about a competitor than to try to make people believe your product is great.

[Ed]

Yeah, I hadn't thought of that. I absolutely agree.

[Tom Lee]

Oh, sorry, Scott. And this is your domain. So obviously you know marketing way better than me.

[Ed]

So I'm sorry if I quickly Kiss the ring. Yeah.

[Scott Galloway]

Yes.

[Ed]

I just want to move through more of these topics in this 2025 outlook. You mentioned that you think that DOGE, the Department of Government Efficiency, could be too effective, which I thought was an interesting phrasing. What do you mean by too effective, and how do you see that playing out?

[Tom Lee]

When we talk to policymakers and we hear it from policymakers, the biggest threat to the US Dominance and really the US Economy is the growing US Deficit. And we're on an unsustainable path. And I think almost everybody in markets agrees, and the numbers are staggering. And there is now a very ambitious effort to try to formulate some sort of plan to contain either the growth of government spending or even cut government spending, which is doge. And it's led by Elon Musk and Vivek Ramaswany. This, to me, hearkens back to several chapters of the Truman biography I read by David McCullough, which talks about Truman's work during World War II. And I don't know if it's as widely appreciated, but he formed a committee called the Truman Committee. And the reason it was formed was that during the early days of World War II, the US government couldn't afford to spend on military spending to fund World War II, which was to support the Allies. And so the US was borrowing a lot of money. But what the US also found was that the companies supplying the US were actually either providing inferior parts, overcharging. The Truman Committee was formed, no executive powers. Truman brought in seven senators, and the only real tool they had was public radio, where they could embarrass companies using the public airwaves. And as a result of the truman committee, the US saved over as much as $15 billion. There were numerous examples that the Truman Committee found whether it was defective engine parts leading to planes crashing, overcharging for steel. And he is widely credited for the. For allowing the US to actually fund World War II without going bankrupt. So he was the original Doge, and he accomplished all this without any real executive powers, but just a public pulpit. Will DOGE be able to achieve the same thing? I don't know. I am concerned that part of this process will be the public airing of examples of government waste, which could be very embarrassing for companies, but it could also become very divisive because it may embarrass companies. It could anger people. And I don't want to be alarmist, but look at what happened when someone got very angry at healthcare insurers. Unfortunately, led to the, you know, the assassination of A CEO. Could something like this happen if DOGE exposes a lot of government waste? I don't know. So to me, I think it's a very noble undertaking and I think it hopefully is bipartisan. I don't know how effective it's going to be, but if it's too effective and it leads to a slowdown to government spending, it actually could be contractionary. As far as how I would position investors, those who are large recipients of government payments to me, are the ones that investors are going to worry about if a large percentage of their revenues are from the federal government.

[Ed]

My concern with the whole DOGE thing is that it doesn't feel as much about actually addressing the issue as much as it feels like a sort of metaphorical fuck you to the bureaucratic class in general. Because, you know, so I hope that that's what we can see with this in the next year, where we can actually target the actually wasteful spending. But as you know, as we've discussed, a lot of that is just Defense and Social Security. So we'll be very interesting to see how that plays out. We should wrap up here. Scott, do you have any last questions? And I'll.

[Scott Galloway]

I do.

[Ed]

I've got one more. Yep.

[Tom Lee]

Yeah.

[Scott Galloway]

So, Tom, you advise some of the biggest institutional investors in the world. I want you to go down market. A lot of the types of questions we get are along the following lines. 30 year old, married, we've managed to scrape together $100,000 and we really don't know what to do with it. And the market seems expensive. We don't want to be the ones that got in at the top. You're advising your, you know, your nephew or a friend who's doing well, saving some money and just starting to invest. How. What would your asset allocation recommendation be for a young couple with a little bit of money that wants to start investing right now?

[Tom Lee]

I think one of the key words that you said, Scott, was young. I think when someone's young, they have time on their side. A young person, let's say someone in their 30s, has 60 years on their investment horizon. And that is a huge, huge advantage because most people who invest only think one month ahead or even one day ahead. So there's a couple things I'd offer advice as. Number one is over the long term, the ups and downs of the market matter less because everything that has growth grows in value. So I think equity should always be a big part of someone's allocation. But that also should include real estate because land has a good history and of course owning Bitcoin or gold or both. The second thing I would just note is the real the importance of dollar cost averaging. I think many people feel anxious at the top that they have to put all their chips into the market. They don't. They should have a program to invest steadily. And so we always advise dollar cost averaging. So whether that means you make a commitment to buy every month or you buy every time there's a dip, I'd really recommend people dollar cost average. And the third piece of advice I'd give people is that they need to be really patient. And as much as someone thinks buying at the top is dangerous, JP Morgan's private bank has a very famous chart that shows if you only if you bought the S P only at all time highs, you actually had better returns than dollar cost averaging in general. Meaning it's actually okay to buy at all time highs because you know you're in a bull market. Of course there'll be one day when you're you actually bought and it literally is the high. But if you have 20 years, you never had a negative rolling 10 year period. So as long as you own something for 10 years, you don't have to worry about buying at the highs.

[Ed]

I love that. I feel like my fear of buying at all time highs, it's mainly a fear of being stupid. But maybe being fearful of stupid is in itself stupid. We've talked a lot about 2025 and what you think is going to happen in the year ahead. I'd just like to end here with a reflection on 2024. Is there anything that happened this year, Tom, that has fundamentally changed your view of the world? It could be in markets or in politics, it could be in anything. But something that really changed your perspective and that you are carrying with you into 2025.

[Tom Lee]

I'm probably going to limit it more to my perceptions of markets, But I think 2024 is a year that really has proven that companies have been battle tested. We first had a pandemic that shut the global economy down in 2020 and very few companies went bankrupt. And then in 2021 we had an inflation surge that historically would catch many businesses by surprise. But businesses saw this happening and they endured it. And then in 2022, the Fed embarked on the fastest tightening cycle in history to put a heart attack on the economy and very few businesses failed. So we've put corporate America through three stress tests that you normally might see one of these in 50 years. We saw three or three things happen in three consecutive years. And businesses are doing well. So I think in general there's a reason the S and P has done as well as it has because it's proven to be an exceptionally strong index made of very, very strong companies.

[Ed]

Tom Lee is the co founder, Managing Partner and Head of research at Fundstrat Global Advisors, a leading independent research firm. He has 25 years of experience in equity research and has been top ranked by Institutional Investor every year since 1998. Prior to co founding Fundstrat, he served most recently as JP Morgan's chief equity strategist from 2007 to 2014. Tom, this was a pleasure and fascinating. Thank you very much for joining us.

[Scott Galloway]

Good to see you. Tom.

[Tom Lee]

Yeah, thank you. Good to see you Scott. Thanks Ed.

[Ed]

This episode was produced by Claire Miller and engineered by Benjamin Spencer. Our Associate producer is Alice Meiss, Mia Silverio is our Research lead, Jessica Lang is our Research associate, Drew Burrows is our Technical Director, and Catherine Dillon is our Executive Producer. Thank you for listening to Profg Markets from the Vox Media Podcast Network. If you liked what you heard, give us a follow and join us for a fresh take on markets on Monday.

[Scott Galloway]

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