Podcast Title: Prof G Markets
Host/Author: Vox Media Podcast Network
Episode: Are We Headed For a Recession? + How Tariffs Hurt Housing (Live at SXSW)
Release Date: March 13, 2025

Introduction

In this lively episode of Prof G Markets, hosts Scott Galloway and Prof. G. Marcus delve into pressing economic concerns, ranging from potential recessions and the ramifications of tariffs on the housing market to the evolving landscape of AI technologies and their societal impacts. Filmed live at SXSW, the episode offers sharp insights, candid discussions, and thought-provoking conclusions aimed at enhancing financial literacy and navigating the complexities of the capitalist society.

Apple’s AI Delays and Market Valuation

Timestamp: [03:01] - [10:35]

Prof. G. Marcus initiates the conversation by critiquing Apple’s decision to postpone new AI updates for Siri. He argues that Apple's reliance on renting search engine capabilities rather than investing in their own AI infrastructure is causing a significant undervaluation of the company. Marcus states, “Apple has a PE of 38 despite the fact it only grew 2%. So relative to its growth, it just looks really overvalued now.” He contrasts this with companies like Nvidia and Amazon, highlighting Apple's overvaluation and potential for equity destruction.

Scott Galloway echoes these concerns, noting the rarity of Apple delaying products and expressing skepticism about the company’s innovation trajectory. He questions whether shareholders and the board will begin to question CEO Tim Cook’s leadership if such strategic missteps continue. Marcus defends Cook’s historical performance but emphasizes the need for Apple to increase its R&D investments to foster sustainable growth.

Notable Quote:

Prof. G. Marcus [07:19]: “The majority of those people on that board have probably been there for a while and have made somewhere between 10 and $300 million under the leadership of Tim Cook. So they feel a lot of goodwill towards Tim.”

Deepfakes, Section 230, and Trust Erosion

Timestamp: [10:35] - [19:40]

The discussion shifts to the surge in deepfake technologies, with Sony removing over 75,000 AI-generated recordings of artists to protect against commercial harm. Scott shares a personal anecdote about being deepfaked, which segues into a broader debate about the implications of deepfakes on trust and media integrity. Prof. G. Marcus argues for the necessity to revoke Section 230 protections to hold platforms accountable for deepfake content, asserting that current laws allow significant erosion of personal and institutional trust.

Marcus emphasizes the catastrophic potential of unchecked deepfakes, stating, “The level of trust, not only in institutions, but in our individuals and our leaders...we are just going to be so confused as to who's actually saying what.” He advocates for stringent penalties and greater accountability from tech companies to mitigate the spread of misinformation and protect intellectual property.

Notable Quote:

Prof. G. Marcus [14:50]: “It's just insane. TikTok has more impact and control over young people or exposure than ABC, NBC, or CBS did during the Cold War.”

US Government Consideration to Ban Deepseek AI

Timestamp: [19:40] - [32:49]

Prof. G. Marcus and Scott discuss the U.S. government's consideration to ban Deepseek AI, citing South Korea’s recent similar decision. Marcus critiques the lack of credibility in U.S. policy-making, drawing parallels to inconsistent international stances on technology bans like TikTok. He laments the U.S.'s inability to maintain credible and consistent policies, which undermines global economic and geopolitical negotiations.

Marcus further explores the implications of such bans on trade symmetry and national security, arguing that the U.S.'s fluctuating policies lead to weakened alliances and disrupted supply chains. He highlights the detrimental effects of political maneuvering over strategic technological decisions, ultimately weakening the country's global standing.

Notable Quote:

Prof. G. Marcus [22:47]: “We are becoming, effectively, the most valuable companies in the world.”

Recession Risks and Economic Indicators

Timestamp: [32:49] - [47:45]

The conversation transitions to the increasing risk of a recession, with major banks like JP Morgan and Goldman Sachs upping their probability estimates to 31% and 23%, respectively. Prof. G. Marcus provides a historical perspective on economic downturns, expressing skepticism about the accuracy of recession predictions while acknowledging the concerning indicators such as declining consumer confidence and contracting GDP.

Marcus warns of the socio-political consequences of a severe economic shock, drawing parallels to Germany's descent into fascism. He underscores the vulnerability of American society to economic distress, highlighting the potential for leadership failures and the erosion of democratic institutions if economic pressures intensify.

Notable Quote:

Prof. G. Marcus [27:10]: “So the stock market coming down because we're not going to artificially inflate them with deficit spending, which is nothing but a tax on you.”

Stock Market Analysis: US vs. Global Performance

Timestamp: [47:45] - [54:28]

Scott highlights the stark contrast between the U.S. stock market's downturn and the global market's strong performance, noting a 7.5% increase year-to-date outside the U.S. He questions whether the U.S.'s unique economic policies are the root cause of this divergence, pointing to President Trump's statements acknowledging short-term economic pain as a necessary measure. Prof. G. Marcus critiques the reliance on indices like the Dow Jones and NASDAQ, arguing they primarily reflect the well-being of the top 1% rather than the general population. He contends that the market’s decline is symptomatic of broader economic mismanagement rather than natural corrections.

Notable Quote:

Prof. G. Marcus [29:04]: “The stock market is going down now because America is making really bad decisions.”

From Investment to Gambling: The Gambling Economy

Timestamp: [54:28] - [64:43]

The hosts explore the transformation of the stock market into a gambling arena, with zero-day options trading reaching record highs. Prof. G. Marcus describes the economy as an "addiction economy," where major companies exploit human weaknesses to foster consumer addiction. He links this trend to broader societal issues, including increased gambling addiction and its detrimental effects on mental health and economic stability.

Marcus argues that the shift from a traditional investment economy to one driven by speculation and risk-taking undermines long-term economic growth and stability. He calls for a reevaluation of public policies to address the foundational issues contributing to this decline.

Notable Quote:

Prof. G. Marcus [37:56]: “We are becoming, effectively, the most valuable companies in the world, trying to tap into our worst instincts, trading off our worst instincts for shareholder value.”

Housing Costs and Tariffs Impact

Timestamp: [64:43] - [47:45]

The discussion turns to the housing market, where homebuilders warn that tariffs could increase building costs by up to $10,000, primarily due to rising lumber prices. Prof. G. Marcus offers solutions to mitigate housing affordability issues, advocating for increased housing stock, regulatory reforms, and innovative building methods like manufactured homes. He emphasizes the need to decouple economic security from homeownership, suggesting alternative wealth-building strategies and forced savings plans through low-cost ETFs.

Scott Galloway supports Marcus’s points by citing Austin as a successful model where increased housing supply led to significant rent declines. They both agree that addressing housing affordability requires a multifaceted approach involving policy changes and market innovation.

Notable Quote:

Prof. G. Marcus [41:15]: “We need a total change in mindset around housing, massive more building of homes.”

Audience Q&A: Investment and Personal Finance Insights

Timestamp: [50:36] - [65:24]

The episode concludes with an engaging Q&A session where audience members pose questions on investment strategies and personal finance. Prof. G. Marcus advises maintaining a diversified portfolio with a significant portion in low-cost index funds while allocating a smaller fraction to higher-risk investments like individual stocks and international ETFs. He emphasizes the importance of geographic diversification, predicting future outperformance from international markets.

In response to a question about fostering conversations around personal finances, Marcus advocates for openness and transparency, highlighting the benefits of shared financial discussions in reducing stigma and enhancing collective economic well-being.

Notable Quote:

Prof. G. Marcus [48:40]: “Create a mortgage that forces you to invest in the markets and realize you're not failing if you just have a modest place to live.”

Conclusion

Prof G Markets delivers a comprehensive analysis of current economic challenges, blending expert insights with practical advice. From scrutinizing Apple's strategic missteps and the dangers of deepfakes to addressing the looming recession and the volatile transformation of the stock market, the episode offers valuable perspectives for listeners seeking to navigate an increasingly complex financial landscape. Additionally, the discussion on housing affordability and personal finance underscores the importance of informed decision-making and proactive economic strategies.

Notable Closing Quote:

Scott Galloway [48:24]: “The most important piece of that is if you're just in the S&P and American stocks, be careful because there's a crazy stat.”

For more insights and detailed discussions, tune into Prof G Markets every Monday and Thursday on the Vox Media Podcast Network.