Professional Builders Secrets brings you an exclusive episode with Tyson Lawes, Head of Sales at the Association of Professional Builders. In this episode, Tyson dives deep into the sales mindset challenges builders face and explains why sales is less about scripts and techniques, and more about intent, self-awareness, and becoming a trusted advisor.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 223 YOU WILL DISCOVER

Why sales is a mirror of your mindset and personal growth
The biggest reasons builders resist sales
How to shift from “salesperson” to trusted advisor
Why intent matters more than technique in sales conversations
Why asking better questions builds trust faster than pitching
Practical tools to reset before and after challenging sales calls
And much, much more.

ABOUT TYSON LAWES

Tyson Lawes is Head of Sales at the Association of Professional Builders, with over a decade of experience in sales, leadership, and behavioural psychology. Passionate about mindset and performance, Tyson helps builders grow through stronger sales conversations, trusted advisor relationships, and high-impact leadership.

Connect with Tyson: linkedin.com/in/tyson-lawes-456b56188/

TIMELINE

2:49 Why sales is a mirror of your mindset
6:18 Why most builders resist sales (and how it limits growth)
10:44 How to shift from salesperson to trusted advisor
19:36 Why you accept objections you haven’t overcome yourself
25:24 Practical tools to reset before and after sales calls
27:25 The biggest mindset shift builders need to improve sales conversations

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

223. Selling Without Pressure With Tyson Lawes