Professional Builders Secrets brings you an exclusive episode featuring Chris Guilbert, founder of Tenfold Homes, and Helena Tivey, co-founder of Arrow Agency. Over the past 12 months, Helena and the team at Arrow Agency have been working closely with Chris to build a predictable marketing system for Tenfold Homes, and the results speak for themselves, culminating in Chris taking out the HIA National Emerging Builder Award. Together, they pull back the curtain on exactly what they did, why it worked, and what other builders can take from it.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 239 YOU WILL DISCOVER

How Chris went from scattered leads to a refined niche and quality pipeline
Why most builders have a strategy problem, not a lead problem
What winning a national emerging builder award actually comes down to
How to know when it's time to move from in-house marketing to an agency
Why your avatar and messaging need constant refinement
How paid advertising, organic content and AI search are all changing the game

ABOUT HELENA TIVEY

Helena brings over 15 years of experience in media and marketing, co-founding The Arrow Agency to help builders grow with transparent, results-driven strategies. Passionate about client success and work-life balance, she combines sharp strategic thinking with real-world insight, empowering both businesses and her team to thrive.

Connect with Helena: linkedin.com/in/helena-tivey-845057a1/

ABOUT CHRIS GUILBERT

Chris Guilbert is the founder and director of Tenfold Homes, a Perth-based building company specialising in lightweight construction, custom homes and large scale renovations. With a focus on systems, client experience and continuous improvement, Chris recently took out the HIA National Emerging Builder Award — recognition of the significant growth and transformation his business has undergone over the past 12 months.

Connect with Chris: linkedin.com/in/chris-guilbert-42a3641a4/

TIMELINE

4:07 Why Chris switched agencies and what made Arrow Agency stand out from the rest
6:32 Helena's take on why most builders have a strategy problem, not a lead problem
8:07 Chris's honest journey from crappy site photos to a refined marketing system
15:20 How winning the HIA National Emerging Builder Award came down to systems and growth
19:50 Why Chris rebranded from Gilbert Construction to Tenfold Homes and what it symbolised
37:31 The one piece of advice Chris gives every builder looking to grow their business

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders