Why do so many fitness businesses fail to properly support women through pre- and post-natal care? In this episode of Profit Made Simple, host Dan Henderson sits down with Calum, founder of Bump Health & Fitness, to discuss how he identified a massive gap in female healthcare and turned it into a thriving, 9-location franchise network across Australia. Calum shares his 20-year journey from a 40-hour-a-week trainer to building a 360-degree ecosystem tailored specifically for women - combining strength and conditioning, reformer Pilates, specialised crèches, and expert education. They explore the realities of scaling a niche business model, delegating weaknesses, choosing the right physical locations, and expanding into perimenopause and menopause training. If you’re ready to learn how to turn a deep passion into a scalable, high-impact franchise model, this episode is for you.

Our favourite quotable moments:

“I had a really great business... then I started working with a business coach and he just transformed what I was doing as a good hobby into a business.” – Calum

“It really is the difference between a generalist and a specialist... When I go to Bump, they are the specialists.” – Dan Henderson

“We need accountability... for training, for nutrition, and for business.” – Calum

Resources:

Dan Henderson - Website, Instagram, Facebook and YouTube

About Dan:

Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Related: business growth, leadership, fitness business, community, transformation, mentorship, martial arts, gym ownership, mindset, entrepreneurship